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改!庐山力保世界地质公园“金字招牌”--亲稳网络舆情监测室
2013-01-23
联合国教科文组织1月9日给予庐山“黄牌警告”,督促其在“向公众科普地球科学知识”等方面整改。这也是我省世界地质公园首次被“黄牌警告”。世界地质公园的“金字招牌”该如何擦亮?我省其他景区有何借鉴?
The United Nations educational, scientific and cultural organization on January 9th to lushan"booked",Urged the"To the public dissemination of scientific knowledge of the earth"Rectification, etc.This is in the world geological park is for the first time"booked".The world geological park"Gold-lettered signboard"How to polish?In what other scenic spot for reference?
庐山首次被“黄牌警告”
Lushan mountain for the first time"booked"
记者了解到,世界地质公园是以珍贵地质遗迹为主体,以促进地质遗迹保护、发展地方经济、推动地质科学科普发展为宗旨的新型自然遗迹保护模式。为保证地质公园在全球平衡分布,全世界参评国家每年最多只能提交2个候选名单(初评国家可有3个候选名单)。
The reporter understands,The world geological park is precious geological relics as the main body,In order to promote the protection of geological remains/Development of the local economy/To promote the development of geological science and science for the purpose of new natural monuments protected mode.To ensure the geological park in the global balance distribution,The world most eligible countries each year will be submitted to two candidate list(Keep a country can have three candidate list).
据悉,联合国教科文组织每4年对入选公园进行中期评估,审查工作进展以及所在地区的可持续经济活动发展等。评估将被授予绿牌、黄牌或红牌,分别代表“通过检查”、“暂时保留成员资格”和“从网络中除名”。
It is reported,The United Nations educational, scientific and cultural organization in the park every four years to undertake metaphase evaluation,Review progress and region sustainable economic development, etc.Assessment will be awarded the green card/Yellow or red card,On behalf of the"Through the inspection"/"Temporarily keep membership"and"From the network clearly".
庐山于2004年成为全球范围内首批世界地质公园。联合国专家曾给予庐山高度评价:“典型的中国东部第四纪冰川遗迹,不仅在中国,而且在国际上都有十分重要的学术研究作用,是地质遗址和历史、文化、植物、名胜的完美结合。”然而,1月9日,庐山与张家界、五大连池景区被“黄牌警告”。业内人士称,这是庐山首次被“黄牌警告”。
Lushan mountain in 2004 became the first global world geological park.The United Nations experts have to lushan mountain high evaluation:"Typical of the quaternary glacial traces in eastern China,Not only in China,And in the international has very important academic research effect,Is geological sites and history/culture/plant/The perfect combination of scenic spots."however,On January 9,,Lushan and zhangjiajie/Five dalian pool scenic area is"booked".The personage inside course of study says,This is the first time by the lushan mountain"booked".
在科普方面做得不够
In the popular science has not done enough
在我国众多名山大川中,庐山享有盛誉,被授予世界文化遗产地、“中华十大名山”、“国家5A级旅游景区”等称号,为何会不合格?庐山风景区管理局宣传部副部长崔小毅解释说:“考察组认为我们的一些标识标示系统不是很准确,而不是整个世界地质公园的工作有问题。”而据省国土资源厅地质环境处工作人员透露,联合国教科文组织看重景区的地质科学研究和教育,比如要求世界地质公园内设置标识牌、解说牌,向游人介绍地质地貌,同时向中小学生推广科普教育、编印科普小册子等,而庐山“向公众科普地球科学知识”不够。
In our country in many famous mountains and great rivers,Lushan reputation,Was awarded the world cultural heritage/"The top ten famous mountains"/"National aaaaa tourist area"And so on the title,Why not qualified?Lushan scenic area administration, vice minister of the propaganda department of CuiXiaoYi explained:"Study group think that some of our identification marking system is not very accurate,Rather than the whole world geological park work has a problem."According to the provincial and listed in the geological environment staff revealed,The United Nations educational, scientific and cultural organization of the geological science research and education,For instance the requirement in the world geological park set identification card/Commentary brand,Visitors to introduce geological features,At the same time to the primary and middle school students promote science education/Popular science brochures),And lushan"To the public dissemination of scientific knowledge of the earth"enough.
一名不愿具名的省内世界地质公园初评专家也证实,庐山作为世界地质公园,在向普通游客科普地质地貌知识确实做得不够,缺乏地质公园标识和内容介绍,对于其突出的第四季冰川地质遗迹展示和介绍也不够。
An anonymous province world geological park registration experts also confirmed,Lushan mountain as the world geological park,In the ordinary tourists geological science knowledge was not enough,Lack of geological park identification and content is introduced,For its outstanding the first four seasons glacial geological relics show and introduce also not enough.
庐山将分三步整改
Lushan mountain will be divided into three steps rectification
如何整改?庐山管理局发给记者一份官方答复,称将从三方面整改:构建一支专业化地质公园管理队伍;用通俗易懂的语言对各地质遗迹进行解说,更新所有解说牌;强化世界地质公园标识系统,制作地质导游图等。据悉,2014年庐山将接受二次评估,如顺利通过将保住“世界地质公园”称号。
How to corrective?Lushan administration to reporter an official reply,Says from the three aspects of rectification:Build a professional geological park management team;With straightaway language to the geological relics for interpretation,Update all interpretation brand;Strengthen the world geological park identification system,Make geological tourist map, etc.It is reported,2014 lushan will accept second evaluation,If passed will keep"The world geological park"title.
省国土厅相关负责人称,全球91处世界地质公园中有27处在中国,我省占了3处,获评世界地质公园不容易,其中庐山和龙虎山稍早获得荣誉,三清山则是去年9月刚获得称号。
The provincial hall related officials say,The global 91 world geological park in 27 in China,Accounted for in our province three place,HuoPing world geological park is not easy,The lushan mountain and the earlier the dragon of honors,Sanqingshan is just won the title of last September.
在旅游界人士眼中,申报世界地质公园一旦成功,不但具有与联合国教科文组织批准的世界文化遗产同等重要的价值,还能带来可观的经济收益。当然,景区要获得这项世界级荣誉,必须经过激烈地竞争。以刚获评的三清山景区为例,从2005年9月成立申报领导小组启动工作,到2012年9月21日通过最后评审,历经7年。当时我国已有218处国家地质公园,都想冲刺世界地质公园,而按规定中国每年又只能报送2处参评,因此国内申报竞争异常激烈,只有进入前两名才有望报出国门,而一旦报出,如果没有获得通过,也意味着永远没有机会。
In the tourism industry in the eyes of people,Declare the world geological park once successful,Not only has with the United Nations educational, scientific and cultural organization approved by the world cultural heritage equally important value,Also can bring considerable economic benefits.Of course,Scenic area to get the world-class honor,Must pass a fierce competition.With just the HuoPing sanqingshan scenic area as an example,From September 2005 to declare established leadership team start work,To on September 21, 2012 through the final review,After seven years.At that time our country has 218 place national geological park,All want to sprint world geological park,And every year in China in accordance with the provisions and can only submit 2 place prize,So the notification is unusually fierce in competition,Only in the top two expected only offering abroad,And once quoted,If don't get through,Also means never stood a chance.
与此同时,获评景区借助世界地质公园的“金字招牌”也扩大了知名度,带来经济效应。以庐山为例,2004年旅游综合收入为6.36亿元,2011年营业收入为56.27亿元。
meanwhile,HuoPing scenic spot with the world geological park"Gold-lettered signboard"Also enlarged the popularity,Bring economic effect.To lushan mountain as an example,2004 tourism comprehensive income for 636 million yuan,In 2011 operating income for 5.627 billion yuan.
如何擦亮“金字招牌”
How to polish"Gold-lettered signboard"
省内一名参加2012年度世界地质公园年会的人员透露,我国27家世界地质公园在交流管理经验时,国土资源部地质环境司副司长陈小宁建议,被“黄牌警告”的公园要多向注重地质保护和普及地球科学知识的香港地质公园“取经”。
A province to participate in the 2012 annual meeting of the world geological park researchers disclosed,Our country and home the world geological park in the communication management experience,The ministry of land and resources of geology environment department deputy director general ChenXiaoNing Suggestions,was"booked"Park to learn a lot from pay attention to geological protection and popularization of the scientific knowledge of the Hong Kong geological park"take".
据悉,2011年正式加入世界地质公园“家族”的香港世界地质公园,一直以来非常注重地质保护、科普和向公众普及地球科学等。多年来定期为香港的大、中、小学生进行科普教育,并出版了多本地质科普刊物,向公众介绍地质科学。
It is reported,In 2011 formally joined the world geological park"family"Hong Kong world geological park,Always pay much attention to geological protection/Science to the public and popularization of earth science, etc.For many years regularly for Hong Kong's big/in/Primary school students in science education,And published many this geological science journals,Introduced to the public geological science.
而对于如何让世界地质公园的“金字招牌”熠熠生辉,南昌大学旅游规划与研究中心主任黄细嘉认为,世界地质公园是荣誉,更是品牌,从这个意义上说,应该充分挖掘品牌内涵,向外推广,让其为当地的经济发展、文化建设发挥作用。
For how to let the world geological park"Gold-lettered signboard"Yi yi is unripe brightness,Nanchang university tourism planning and research center director yellow fine jia thinks,The world geological park is honor,Is brand,In this sense,Should make the mining the connotation of the brand,Outward promotion,Let the local economic development/Cultural construction play a role.
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