近日，由携程集团主办搜狐旅游联合主办的第四届携程年度“最佳旅游目的地”网络评选颁奖盛典暨2012旅游高峰论坛在上海圆满闭幕。评选揭晓了经过百万网友和国内权威专家评选出的2012年度海内外“最佳旅游目的地”奖项，发布了携程旅游与中国旅游研究院合作的年度《中国自由行旅游发展报告》，并举办了中国高端旅游、智慧景区建设、新媒体营销、古镇旅游等主题论坛。在论坛茶歇间隙，搜狐旅游记者独家专访了山东省旅游局局长于冲先生。

recently,The sohu tourism by ctrip group jointly organized the 4th annual ctrip"The best tourist destination"Network selection prize-giving grand ceremony and 2012 travel peak BBS in Shanghai has come to an end.The selection unveiled by millions of users and domestic authoritative experts chosen for 2012 at home and abroad"The best tourist destination"awards,Released ctrip tourism and China's tourism research cooperation in the year[China's freedom ride tourism development report],And held the Chinese high-end tourism/Wisdom scenic spot construction/New media marketing/The ancient town tourism theme BBS.In the BBS tea jehiel clearance,Sohu tourism reporter exclusive interview the shandong tourism bureau Mr Focusing.

　记者： reporter:在刚刚结束的携程2012旅游高峰论坛上半场中，已经有专家提出，中国目前已经进入“旅游目的地新时代”。那么在2012年，山东旅游取得了哪些成绩，2013年又将有什么新的计划跟大家分享？

In the end of the 2012 just ctrip travel peak BBS in the first half,Have experts,China has entered into"Tourist destination new age".So in 2012,Shandong tourism achieved what result,2013 years and what would be the new plan share with you?

于冲： focusing:本次参加携程的评选和颁奖活动非常有意义，因为现在游客对旅游的需求不再像过去那样白天看庙晚上睡觉。他们需要找一个旅游目的地来实现他们的吃住行游购娱对各方面的需求。所以说目的的概念就是能够满足游客对旅游所有要素的需求，说过去我们看景，眼睛舒服，但现在他们还需要嘴巴舒服胃舒服、睡的舒服，玩的舒服，买的高兴。所以我想旅游目的地的打造是我们下一步在转型梳理中的重点。

The selection in electronic and awards ceremony is very meaningful,Because now tourists to travel needs no longer see temple at night during the day.They need to find a tourism destination to achieve their ChiZhuHang swim purchase entertainment for all aspects of demand.So says the aim is to meet the concept of tourists to travel all the elements of the demand,Said in the past we see scene,Eyes comfortable,But now they need mouth comfortable stomach uncomfortable/Comfortable sleep,Play of comfortable,Buy happy.So I think the making of the tourism destination is our next in the transformation of the key card.

　　去年我们山东在打造目的地方面，一个是着力打造“好客山东”这样一个区域旅游品牌。然后说起山东好客，好在什么地方呢？我说我们山东有好看的，我们评出了100个不得不去的地方，其中我们推出了了6张名片，像泰山、曲阜、像齐长城、黄河入海口等六张名片，第二呢，到山东有好吃的，我们评出了100种不可不品尝的美食，另外我们还评出了100种不得不买的商品、所以我们着力打造让游客到山东来，能够在吃住行游购娱几个方面都能得到满足，当然最重要的我认为还是软件。就是要热情好客，来让游客感受到山东人的好客。

Last year we build in shandong in the destination,One is put up"Hospitality shandong"Such a regional tourism brand.And speaking of shandong hospitality,In what place?I say we shandong have good-looking,We have choose 100 have to place,One of our major launch 6 business CARDS,Like Tarzan/qufu/Like JiChangCheng/The mouth of the Yellow River and so on six business CARDS,The second?,To shandong have delicious,We have choose 100 you taste of food,In addition we also awarded 100 kind of have to buy goods/So we strive to create let tourists to shandong to,Can swim in ChiZhuHang purchase entertainment aspects can be meet,Of course the most important I think or software.Is to hospitality,To let visitors feel the hospitality of the shandong.

　　那么其次呢，在打造城市旅游目的地方面，我们青岛已经上榜，我们的烟台被评为中国最佳休闲旅游目的地。另外我们山东的十几个城市还成为国家级旅游城市，这也是打造旅游目的地的概念。去年我们实现了旅游收入4500个亿，比上一年增长21%，国内游客突破4个亿，入境游客突破500万。那么在2013年我们要把旅游业摆上更加突出的位置，一个是我们要持续打造“好客山东”的品牌，一定要让“好客山东”这句话不是一句口号而是一句诺言，让游客一进入山东就能感受到山东人的好客，和山东旅游产品和旅游要素的丰富多彩。

So next?,In creating urban tourism destination aspects,We have the list of Qingdao,Our yantai was named China best leisure tourism destination.In addition we shandong ten several cities has become national tourist city,This is also makes the concept of tourism destination.Last year we realize the tourism income is 4500,Up 21% on the previous year,Domestic tourists break through,Tourist arrivals break through 5 million.So in 2013, we will put tourism place on a more prominent place,One is we need to continually creating"Hospitality shandong"brand,Must let"Hospitality shandong"This sentence is not a slogan but a promise,Let visitors enter the shandong can feel the hospitality of the shandong,And shandong tourism products and tourism elements of the rich and colorful.

　　另外，我们会按照本次的评选要求，我们想积极争取在明年的评选当中。我们省级作为旅游目的地能够争取提名，当然还要看网民和游客的评价。另外我们还要推荐几个旅游度假区，让大家能够度假的时候能够想要来山东，比方说我们的海阳旅游度假区，有温泉有高尔夫有垂钓等，那么要是到了我们的蓬莱，有葡萄酒庄，还有很多好玩的地方。所以我们在打造游客喜爱的旅游目的地方面，满足不同游客需求的方面。做出我们的努力，保持旅游产业迅速发展的态势。

In addition,We will be in accordance with the requirements of the selection,We want to actively participates in next year's of selection.We as a tourist destination at the provincial level to fight for the nomination,Of course, would like to see the evaluation of Internet users and visitors.In addition, we will recommend a few tourist resort,Let everyone can on holiday to want to come to shandong,Say our haiyang tourist resort,There is a hot spring have golf have fishing, etc,So if the penglai,Have wineries,There are many interesting places.So we make visitors in popular destination aspects,Meet different tourists demand side.To make our efforts,Keep the tourism industry rapid development trend.

记者： reporter:目前在场内进行的是分论坛的第二场，“旅游新媒体营销”。我想了解一下山东旅游局在旅游新媒体营销方面有没有一些具体的想法。

At present in the field of BBS is part of the second field,"Tourism new media marketing".I'd like to know something about shandong tourism tourism new media marketing have some specific ideas.

　于冲： focusing:我们有这样一个说法就是用传统媒体来让大家知道山东，用新媒体来让“好客山东”的产品品牌落地，能够把他送到游客的手中。在电视报纸上我们也可以宣传宣传，让大家知道“好客山东”，那么怎么去山东，到了山东有哪些好的产品怎么买到这些产品我们就要靠新媒体。

We have such a statement is to use traditional media to let everybody know shandong,With new media to make"Hospitality shandong"Product brand fall to the ground,Can sent him to the hands of tourists.In the television newspaper we can also propaganda propaganda,To let everyone know that"Hospitality shandong",So how to shandong,The shandong what good product how to buy these products we will rely on new media.

　　一方面我们就会像搜狗、百度等搜索类的媒体，我们要在这方面加大宣传力度，在这里能够迅速的看到和听到山东的声音。同时像携程这样的旅游电子商务运营商，和他们进行一些实质性的合作，比方说目的地的营销，包装和策划等。再比如说和淘宝，我们马上要在淘宝上建立我们的旗舰店，叫“山东旅游旗舰店”，把山东旅游的产品打一个包放在里面，那些下一步我们准备和搜狐旅游等这样打旅游门户网站谈具体的合作方案。总之我们要本着一个像过去做传统媒体那样，在新媒体上要下功夫把它做实，真正的把“好客山东”的好产品送到我们的游客手中。

On the one hand, we will be like sogou/Baidu search class, such as the media,We will increase publicity in this respect,Here can quickly see and hear the voice of shandong province.At the same time as those who hold such tourism electronic business operators,And they make some substantive cooperation,For instance the destination marketing,Packing and planning, etc.Again for instance and taobao,We'll be on taobao to establish our flagship store,call"Shandong tourism flagship store",The shandong tourism products play a bag on the inside,The next step we are going to play and sohu tourism such as tourist gateway website about specific cooperation scheme.In a word, we should be based on a traditional media like the past to do so,In the new media work hard to make it real,The real"Hospitality shandong"Good products to our visitors hands.

记者： reporter:您刚刚说到的“好客山东”的口号，经过长期的运营和推广，基本上已经达到了一种深入人心的效果，每一个游客都会通过各种渠道了解到“好客山东”就是山东旅游的口号。那么从服务方面，您将如何具体落实大到旅游前线服务人员的层面来传达“好客山东”的本质？

You just said"Hospitality shandong"slogan,After long-term operation and promotion,Basically has reached a pervasive effect,Every visitors through various channels to know"Hospitality shandong"Is shandong tourism slogan.So from the service,How will you specific implementation to the tourism service level to convey"Hospitality shandong"Nature of?

　于冲:： Steal::首先我们把“好客山东”变成山东省服务行业的服务标准，把“好客山东”的内容我们把它标准化，这样我们和山东省精神文明建设办公室联合，在山东省所有涉及旅游的部门，比如说旅游大巴车司机、出租车司机、包括机场、车站、码头、商店、宾馆的服务人员中来推行这个标准。其实这个标准比较长也比较具体，我们进一步又把好客山东浓缩了三句话，就是：微笑迎宾，有问必答，有求必应。

First we put"Hospitality shandong"Become shandong service industry service standards,the"Hospitality shandong"Content we make it standardized,So we in shandong province and the construction of spiritual civilization office joint,In shandong province all involved in tourism department,Such as tourism DaBaChe driver/Taxi driver/Including airport/station/terminal/shop/Hotel service personnel to implement this standard.In fact this standard is longer and more specific,We further and hospitality shandong enrichment three words,is:Smile aloha,Answer their questions,responsive.

　　我想，如果能做到这三条，就基本上落实了“好客山东”的形象和承诺。特别我想在有求必应这个方面是有很大的难度的，毕竟游客会有这样那样的需求。即便是满足不了游客的所有需求，也要给游客做一个圆满的解释，让游客理解你非常想给游客解决问题，但是由于什么样的原因，解决不了。那游客心里也会觉得满意和高兴。谢谢。

I want to,If you can do this three,It basically implemented"Hospitality shandong"Image and commitment.Especially I want to inside the this is a lot of difficulty,After all, visitors will have this or that kind of demand.Even can't satisfy the demand of tourists all,Also will give visitors a satisfactory explanation,Let visitors understand you very want to give visitors to solve the problem,But because of what kind of reason,Not solve.The tourists in the mind also will feel satisfied and happy.thank you.