去年，因为在张家界版《江南style》中的“稻草鸟叔”造型，张家界市旅游局正处级调研员郑亚平在网上彻底地“火”了一把，引起了数万网友吐槽。

Last year,Because in zhangjiajie edition[Jiangnan style]of"Straw bird tertiary"modelling,Zhangjiajie tourism administration ZhengChuJi investigator ZhengYaPing online thoroughly"fire"a,Caused tens of thousands of users spit tank.

　　新年伊始，张家界推出的新版《江南style》，又将这位“稻草局长”推上了“板砖前线”。这次，郑亚平扮演的不再是身披稻草跳茅古斯舞的鸟叔，而是面目慈祥的“法海和尚”。

At the beginning of the New Year,Zhangjiajie launch of the new edition[Jiangnan style],And the"Straw director"Bolted the"Plank brick front".the,ZhengYaPing play is no longer wear straw jump bud goose dance bird tertiary,But look kind"The monk".

　　本报记者丁阳亮长沙报道

Our correspondent reported on DingYang changsha

　　新的张家界江南style长8分32秒，与老版张家界江南style相比，新版本做了部分改变。由于龚琳娜新“神曲”《法海你不懂爱》走红，新版张家界江南style就增加了微电影《谁说法海不懂爱》。细心的观众发现，在老版张家界江南style里扮演“稻草鸟叔”的郑亚平，这次摇身一变，变成了“法海”，而“法海”一改恶人形象，居然满足了“许仙”三个愿望，剧情十分搞笑。

New zhangjiajie jiangnan style long eight points and 32 seconds,Compared with LaoBan zhangjiajie jiangnan style,The new version to do some change.Because GongLinNa new"Divina commedia"[The method sea you do not understand love]popular,New zhangjiajie jiangnan style increases the micro movie[Who said the sea do not understand love].The attentive viewer found,In LaoBan zhangjiajie jiangnan style plays"Straw bird tertiary"ZhengYaPing of,The suddenly change one's identity,became"the",and"the"Change the wicked image,Incredibly meet the"x"Three wishes,Story is very funny.

　　在微电影之后，伴随着《江南style》的音乐响起，演员们大跳骑马舞，跳舞的背景也在张家界各景区之间不断变换，增加了天门山、国家森林公园、黄石寨索道、航母style等元素。最后，演职人员还给观众们拜年。

After in micro movie,with[Jiangnan style]Of music sounded,The actors big jump riding dance,The background of the dancing in the zhangjiajie scenic spot between the constantly changing,Increased the tianmen mountain/National forest park/Huangshi village cableway/The element such as aircraft carriers style.finally,YanZhi workers back to the audience pay New Year call.

　　对于新版张家界“江南style”，网友们也是褒贬不一，有的认为官员们为了张家界旅游发展身体力行，可敬，表示“很支持”、“很喜感”，也有网友认为官员拍片是不务正业，“炒作”、“挑战低俗尺度”、“逆天了”。还有网友认为，最初老版张家界江南style出来时，感觉很新鲜，有创意，但当看完第二部的时候，反而觉得有些排斥了。

For new zhangjiajie"Jiangnan style",Net friends also is mixed,Some think that officials in order to zhangjiajie tourism development practice what one preaches,respectable,said"A lot of support in the"/"Very happy feeling",Have net friend think officials shooting is fiddle around,"hype"/"Challenge pulp scale"/"The fate of".Have net friend think,First LaoBan zhangjiajie jiangnan style came out,Feel very fresh,creative,But when watching the second part of the time,But feel some repels.

　张家界市旅游局正处级调研员郑亚平 Zhangjiajie tourism administration ZhengYaPing ZhengChuJi investigator

　　每个人都有义务宣传张家界 Everyone has the obligation to zhangjiajie propaganda

　　28日下午，潇湘晨报记者电话联系了郑亚平。郑亚平介绍，微电影《谁说法海不懂爱》取景于土家风情园，拍摄团队也几乎是老版张家界江南style的原班人马。

On the afternoon of December and,Xiaoxiang morning paper reporter the telephone ZhengYaPing.ZhengYaPing introduced,Micro movie[Who said the sea do not understand love]In view of the tujia garden,Shooting team also is almost LaoBan zhangjiajie jiangnan style of the former staff.

　　谈到创意，郑亚平说，当时只是大家聊了聊，到年底了，增加一些喜庆气氛，给关心支持张家界旅游的游客们拜个年，更好地宣传张家界，因为近期《法海你不懂爱》的歌曲很火，所以加入了微电影《谁说法海不懂爱》这个环节。

When it comes to creative,ZhengYaPing said,At that time only we chatted,To the end of the year,Add some festive atmosphere,To concern and support zhangjiajie tourism tourists a year to worship,Better propaganda zhangjiajie,For recent[The method sea you do not understand love]Songs very fire,So join the micro movie[Who said the sea do not understand love]This link.

　　对于网友们褒贬不一的评价，郑亚平坦言，对于一些人戴有色眼镜来看待这件事，早有心理准备，他说，自己扮演角色不存在任何金钱买卖，纯粹是想让大家笑一笑，也不是为了炒作，“每个张家界人都有义务去宣传和保护张家界。”

For the netizens mixed evaluation,ZhengYaPing said,To some people wear colored glasses to see it,Early have mental preparation,He said,His play the role does not exist any money buying and selling,Pure is to want to let everybody laugh,Also not to hype,"Each people all have the duty to zhangjiajie propaganda and protection of zhangjiajie."

　　郑亚平认为，如果对于景区包装宣传太过公司化，反而会束缚手脚，禁锢思想。

ZhengYaPing think,If for the publicity packaging too corporatization,It will bound hand and foot,Stifle thought.

　　“现在很多老百姓都对公司化比较厌恶，如果过多公司化宣传，会使张家界宣传形式化、格式化，张家界的山水是独一无二的，所以这几年我们的宣传也是不走别人走过的路，因此也不要过多地公司化。”郑亚平说。

"Now many people are to corporatization is hate,If too much publicity company,Can make the zhangjiajie propaganda formalization/format,Zhangjiajie landscape is unique,So over the past few years we propaganda is not walk the other people pass through the road,So don't too much company."ZhengYaPing said.

张家界市长赵小明 ZhaoXiaoMing zhangjiajie mayor

　　张家界是旅游城，需要炒作宣传 Zhangjiajie is travelocity,Need media publicity

　　张家界高层对于炒作是什么态度，早在2010年3月，张家界市长赵小明在做客某网站访谈节目时谈的话中也有答案。他说，作为一个风景旅游城市，旅游本身是需要宣传的，炒作是对于一个旅游城市向外的推介，对城市有非常大的积极作用。

Zhangjiajie top to hype is what attitude,In March 2010,The mayor of a ZhaoXiaoMing zhangjiajie in a website interview program about words have the answer.He said,As a tourist city landscape,Tourism itself is need propaganda,Speculation is for a tourist city to promote outside,For city has a very large positive role.

　　不过，赵小明也不否认，一个旅游城市当然最主要的是它本身资源的优良和品质的打造。因为“没有这个推介将会起反作用，有了这个基础，我觉得在旅游的营销上面，特别是现代的营销手段上面要高度重视媒体，特别是网络媒体的作用。我的看法是，恐怕在旅游营销中间三分在资源、在品质，七分在于宣传”。

but,ZhaoXiaoMing can not deny,A tourist city of course most of it is good resources and quality of build.because"Without this recommendation will react,With this foundation,I think in the tourism marketing it,Especially the modern marketing means it should attach great importance to the media,Especially the role of network media.My view is that,I'm afraid in tourism marketing middle three points in resources/In the quality,Seven points in publicity".

　湖南师范大学新闻与传播学院教授、博士生导师蔡骐 Hunan normal university professor of school of journalism and communication/CaiQi doctoral tutor

　　要吆喝也要实力 To call will power

　　针对张家界官员扮演法海的事，蔡骐认为，郑亚平虽是官员，但拍张家界《江南style》没违反相关制度和规定，并不是因为他是官员身份，就不能拍视频，反而，他作为当地官员，觉得要把当地的文化资源向外推广，动机无疑是好的，从这点看，他的这种行为并没多出格。

According to officials of the zhangjiajie play,CaiQi think,ZhengYaPing, though officials,But take zhangjiajie[Jiangnan style]Not in violation of relevant regulations and provisions,Not because he is the official status,Can't shoot video,instead,As a local officials,To feel the local cultural resources to the promotion,Motivation is undoubtedly a good,Seen in this,His this kind of behavior and no more revolutionary.

　　不过，蔡骐也说，问题就在于，这种传播方式是不是能达到好的效果。第一次传播的时候，大家都有新鲜感，但第二次就有人心生反感了，大家会想，为什么你老用这种方式。如果传播效果不好，就会适得其反，那就要看有没有更好的传播方式。

but,CaiQi also said,The problem lies,This mode of transmission is can achieve good effect.The spread of the first time,We all have freshness,But the second time you have the heart to life,Everyone will want to,Why do you old in this way.If bad communication effect,Will backfire,That is about to see is there a better mode of transmission.

　　酒再香，也需要吆喝。蔡教授还说，任何一个地方的旅游资源，都需要营销推广，但不能什么都是采用这种吆喝。一个地方的文化能不能得到发展，青山绿水能不能得到大家的公认，主要是要靠自身的实力，要货真价实，不能本末倒置，仅仅靠“秀”来解决问题。

Wine and sweet,Also need to call.CAI said,Any part of the tourism resources,All need marketing promotion,But not what all is to use this call.A local culture can be developed,Green mountains and rivers can get everybody's recognized,The main is to rely on their own strength,To bang for the buck,Can't put the cart before the horse,Only by"show"To solve the problem.

　　为证明自己的看法，蔡教授同时举例说，前段时间，张家界因为“向公众科普地球知识”等方面有所不足，被联合国教科文组织给予黄牌警告。这个事情更加应该引起有关部门的重视，对资源应该进行合理的保护，不足的地方进行整改，如果被摘牌了，那么再怎么吆喝，也没什么意义了。

To prove his own point of view,Professor CAI at the same time, for example,recently,Zhangjiajie because"Popular science knowledge to the public the earth"Etc is insufficient,By the United Nations educational, scientific and cultural organization give booked.The things more should arouse the attention of the relevant departments,For the protection of resources should be reasonable,The insufficient place to undertake rectifying and reform,If the delisted,Then how to call,Also nothing important meaning.

张家界为旅游营销出尽奇招 历年折腾案例盘点

Zhangjiajie for tourism marketing out do odd recruit the flounder case count

　　2009年 In 2009,

　　争议中，张家界旅游收入有增长 dispute,Zhangjiajie tourism income has increased

　　张家界景点更名曾被住建部官员指为“就是个炒作”，央视主持人白岩松也批张家界“傍”阿凡达隐藏着文化不自信。随后在上海世博会上“卖空气”，旅游局官员披上稻草玩“江南丝带儿”，无不伴随着质疑，也有人不无担忧地思考，“景区炒作能否让张家界火下去。”

Zhangjiajie scenic spot name had been living for JianBu officials refers to"Is a hype",CCTV host BaiYanSong also batch of zhangjiajie"alongside"All of o hidden culture is not confident.Then in the Shanghai world expo"Sell air",Administration officials play with straw"Jiangnan ribbon son",With all questions,Also some people not worry thinking,"The media can make zhangjiajie on fire."

　　对于“炒作”，当地官方事实上也毫不避讳，2010年1月19日，张家界市旅游协会召集各方人士召开“借助《阿凡达》营销张家界旅游座谈会”。在《张家界日报》公布的座谈会文字记录中，张家界市旅游局副局长何智能提出，要做好技术工作，截图、时间、对比，做成铁证如山……

for"hype",Local officials in fact also not taboo,On January 19, 2010,Zhangjiajie tourism association called the parties held people"With the aid of[All of o]Zhangjiajie tourism marketing forum".in[Zhangjiajie daily]Published in the symposium written records,Zhangjiajie tourism bureau deputy director put forward what intelligence,To do technical work,screenshots/time/contrast,Make irrefutable proof……

　　同时，有一些官方公布的数据，也能间接证实张家界的“阳谋”：永定区2012年旅游总收入首破百亿元大关，达到111.12亿元，同比增长38%。武陵源区2012年度旅游接待规模已经达到1700万人次、实现旅游总收入70亿元，与武陵源刚刚成为世界自然遗产的1992年相比分别增长15倍、129倍。

At the same time,There are some official data,Can also indirectly confirmed the zhangjiajie"Yang for":Yongding district 2012 first broken total tourism revenue of RMB ten billion yuan,Up to 11.112 billion yuan,Year-on-year growth of 38%.WuLingYuanOu 2012 annual tourist reception scale has reached 17 million people/To realize the total tourist income reached 7 billion yuan,With the rapid just become the world natural heritage in 1992 than increase 15 times/129 times.

　　在长沙黄花机场飞往各地航班的一个宣传片中，张家界市长赵小明以卡通形象出现，手拿吉他载歌载舞，显得十分诙谐可爱。据悉，该宣传片和卡通形象的制作是为了对张家界国际乡村音乐周进行推介。

In changsha huanghua airport flight around to a propaganda films,Zhangjiajie mayor ZhaoXiaoMing cartoon image to appear,Holding the guitar festively singing and dancing,Appear very humorous lovely.It is reported,The trailer and cartoon image of the production is in order to zhangjiajie international country YinLeZhou for promotion.

2010年 In 2010,

　　因为国际大片《阿凡达》中美轮美奂的“哈利路亚山”以张家界“南天一柱”（又名乾坤柱）为原型，1月25日，该山正式被更名为《阿凡达》“哈利路亚山”，当天数百名土著居民及海内外游客见证了更名仪式。

Because the international large[All of o]China and the United States the round of beautiful huan"Harry LuYaShan"In zhangjiajie"South days post"(And the column name)As the prototype,On January 25th,The mountains will be officially renamed[All of o]"Harry LuYaShan",The hundreds of native residents and tourists from home and abroad was witness the ceremony.

2011年 In 2011,

　　张家界国际乡村音乐周9月上演，活动组委会表示，今后不管谁担任市长，作为国际乡村音乐周的附属品牌，都将录制卡通形象片，代表全体张家界人民欢迎大家。

Zhangjiajie international country YinLeZhou on September,The organizing committee said,In the future no matter who served as mayor,As an international country YinLeZhou of subsidiary brand,Will record the cartoon image film,On behalf of all the zhangjiajie people's welcome.

2012年 In 2012,

　　58岁的湖南省张家界市旅游局处级干部郑亚平披上稻草，在张家界版《江南style》中客串了一把，引起了人们的关注。

Hunan zhangjiajie tourism bureau and old place class staff ZhengYaPing with straw,In the zhangjiajie version[Jiangnan style]A cameo appearances,To cause the attention of people.

2013年 In 2013,

　　“稻草局长”再扮“法海”，网友褒贬不一。

"Straw director"To dress up as"the",Net friend mixed.

相关阅读 readings

　　张家界官员变“稻草人” 拍旅游版《江南style》 Zhangjiajie official change"scarecrow" Take tourism version[Jiangnan style]

　　2012年10月31日，在世界自然遗产张家界武陵源核心景区《江南style》拍摄现场，一位身着稻草的长者跨在一位年轻"帅哥"身上跳舞，举止极为夸张幽默搞笑。扮演"稻草人"的郑亚平因此一炮而红……[点击查看详细]

On October 31, 2012,In the world natural heritage wulingyuan scenic spots in zhangjiajie core[Jiangnan style]Filming location,A straw in the elderly cross in a young"Handsome boy"Body dancing,Behave very exaggerated humorous.play"scarecrow"The ZhengYaPing so a gun and red……[click view detailed]

　　张家界庐山等被联合国教科文组织责令整改

Zhangjiajie lushan, etc by the United Nations educational, scientific and cultural organization shall be ordered to make rectification

　　2013年1月9日，联合国教科文组织9日给予湖南张家界黄牌警告，督促其在“向公众科普地球科学知识”等方面整改。据悉，在2014年前，世界地质公园网络评估局将再次对张家界进行检查评估，届时如果没通过，张家界将被从世界地质公园网络中除名……[点击查看详细]

January 9, 2013,The United Nations educational, scientific and cultural organization 9 to zhangjiajie in hunan booked,Urged the"To the public dissemination of scientific knowledge of the earth"Rectification, etc.It is reported,In the 2014 years ago,The world geological park network evaluation office will once again to the zhangjiajie inspection evaluation,At the appointed time if didn't pass,Zhangjiajie will be from the world geological park network clearly……[click view detailed]

　　张家界官员质疑联合国警告 称媒体“仰洋人鼻息”

Zhangjiajie officials questioned the United Nations warned media"Overhead foreigner harrumph"

　　张家界市委外宣办主任王建军连发微博，称联合国教科文组织针对张家界的评估决定有诸多不合理之处，张家界不但不应被黄牌警告，而应该受到金牌奖励。但网友对此并不买账，有网友以自身经历佐证张家界“地质科普做得差”……[点击查看详细]

Zhangjiajie municipal party committee propaganda bureaus and foreign affairs offices director WangJianJun even FaWei bo,Says the United Nations educational, scientific and cultural organization in zhangjiajie evaluation decision have many shortcomings,Not only zhangjiajie should not be booked,And should be gold medal.But don't tell that to the users,Netizens to their own experience of zhangjiajie"Geological science worse"……[click view detailed]

去不成泰国 春节旅游照样精彩

Go to a Thailand Spring Festival travel so wonderful

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￥4180 4180起

up

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  ￥4570 4570起

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  【中国国旅】拉萨+林芝+雅鲁藏布江双飞6日
• [CITS]Lhasa + nyingchi + the JiangShuangFei 6

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  ￥7280 7280起

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  【捷达旅游】魅力巴厘岛 尊贵浪漫6日游
• [Jetta tourism]Bali charm and romance 6 swim

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  ￥4180 4180起

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  【环境国旅】韩国首尔济州岛欢乐5日游
• [Environment not]Seoul jeju happy 5th to swim

• ￥

  ￥5080 5080起

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  【众信旅游】东南亚品质安心泰国7日游
• [The letter tourism]Southeast Asia quality at ease Thailand 7 to swim

• ￥

  ￥2950 2950起

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  【捷达旅游】澳进港出 港澳5日品质团队游
• [Jetta tourism]Macao port out of Hong Kong and Macao 5th quality team to swim

• ￥

  ￥15800 15800起

  up

  【众信旅游】欧洲童话城堡 德国法国瑞士10日
• [The letter tourism]European fairy tale castle Germany France Swiss 10

• ￥

  ￥3659 3659起

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  【携程旅游】哈尔滨冰灯＋太阳岛雪雕双卧5日
• [Ctrip travel]Harbin BingDeng + sun island double takes 5 days

非洲的那些惊悚事儿

Africa's those terrible thing

老外带充气娃娃度假

A foreigner with inflatable dolls on holiday

泰国清迈 真正的美人窝

Thailand real beauty nest

图揭朝鲜军人真实生活

Map the north Korean military real life