《一代宗师》讲佛山人的故事却旺了开平旅游

     [A generation of great master]Tell the story of the people of foshan is popular the kaiping tourism

　 文/记者陈钰凤

Wen/reporter ChenYuFeng

　　潘慕英

PanMuYing

　　一部《庐山恋》成就了庐山，一部《非常勿扰》成就了西溪，而最近的《泰囧》也无疑为本来就火爆的泰国游加了一把火……无数个案可以证明，一部拥有较好口碑的影视剧，总能拉动一方旅游。最近，荧屏上最热门、最具争议的影视剧莫过于《一代宗师》。《一代宗师》的拍摄地选择在开平赤坎古镇，开平碉楼线路也因这部影视剧的热播在佛山旅游市场上迅速走红。

a[Lushan love]Achievement the lushan mountain,a[Very not faze]Achievement xixi,The latest[Thai dealing]No doubt for was hot Thailand tour added a fire……Numerous cases can prove,A better public praise of the film and television play,Can always pull a party tourism.recently,The most popular screen/The most controversial film and television play of the way[A generation of great master].[A generation of great master]Spot selection in kaiping town red bar,Kaiping diaolou line also because the film and television play that in foshan tourism market rapid rise.

　　事实上，《一代宗师》讲的是佛山人叶问闯荡武林的故事。《一代宗师》为何旺的是开平而不是佛山呢？近年来，关于叶问、李小龙等佛山人物的影视剧，频频热播并受到好评，但佛山旅游却没有借影视剧的东风火一把，原因是什么？

In fact,[A generation of great master]Speak is foshan people leaf asked wu3 lin2 make the story.[A generation of great master]Why is popular kaiping instead of foshan?In recent years,Asked about the leaf/Bruce lee and foshan character's film and television play,That frequently and well received,But foshan tourism did not borrow to the content of the east wind fire,Reason is what?

　　获益：佛山开平团队游翻了一番

benefit:Foshan kaiping swim team has doubled

　　“寻《一代宗师》足迹开平碉楼两日游”、“开平碉楼一日游访《一代宗师》”，自1月8日《一代宗师》上映后，佛山旅游市场就出现了多条以《一代宗师》为噱头的旅游线路。“在旅游市场上，以热播的影视作品为噱头宣传旅游产品是最常见的营销手段，这种推广方式成本低，见效快。”南海中旅副总经理陈翠华说。

"found[A generation of great master]Footprint LiangRiYou kaiping diaolou"/"Kaiping diaolou day tour to visit[A generation of great master]",Since jan. 8,[A generation of great master]After release,Foshan tourism market has appeared in more[A generation of great master]For stunt tourist line."In the tourism market,Film and television works to heat for publicity stunt tourism product is the most common marketing tool,This type of promotion for the low cost,rapid."The south China sea travel deputy general manager ChenCuiHua said.

　　“最近两周，开平碉楼的出团量多了，每周有五六个团，约200~300人出游，而平时一周才一两个团”，广东国旅（佛山）推广部负责人陆永华说。

"The last two weeks,Kaiping diaolou the group more quantity,Every five or six group,About 200 to 300 a,And usually one week before a two group",Guangdong CITS(foshan)LiuYongHua department person in charge said.

　　与开平碉楼及赤坎古镇火热的旅游相比，叶问故里佛山本土旅游却显得冷清许多。即便叶问故里——南海罗村的叶问纪念馆也没有因影片而火爆。“最近的确有一些游客慕名而来，但是游客增长幅度不明显。”南海区罗村文化站站长李韬说。而佛山各大旅行社也没有借《一代宗师》的热播推出相应的佛山本土游。

And kaiping castle and red ancient town tourism camp hot compared,Leaf asked native foshan local tourism was cold and cheerless many.Even if the leaf ask hometown -- nanhai luo village leaf asked memorial nor for film and hot."Recently there is some tourists come to,But tourists increase is not obvious."Nanhai luo village township webmaster LiTao said.And foshan major travel agencies are also not borrow[A generation of great master]That launched the corresponding foshan local tour.

　　遗憾：佛山景点屡屡与影视剧擦肩而过

sorry:Foshan attractions with the film and television play by repeatedly

　　《一代宗师》讲的是佛山人叶问的故事，而旺的却是开平旅游。佛山旅行社不遗余力地借《一代宗师》推广开平线路，最直接的原因是“《一代宗师》取景地是开平赤坎古镇，而没有在佛山取景”。

[A generation of great master]Is about the story of foshan people leaf asked,And popular tourist is kaiping.Foshan travel spare no effort to borrow[A generation of great master]Promotion kaiping line,The most direct reason is"[A generation of great master]Framing is kaiping town red bar,But not in foshan landscape".

　　2009年，《一代宗师》的导演王家卫曾经多次到佛山寻访民国时期佛山地区武林盛况。2009年1月，王家卫到叶问的故乡——南海罗村联星谭头村寻访。据罗村街道宣传文体办常务副主任叶翠娇回忆，当日王家卫在罗村逗留了一整天，最令他感兴趣的就是罗村的鬼佬庄。所谓的鬼佬庄是一座中西结合的老建筑，巧合的是，它的建成时间就是叶问出世的那一年。“王家卫对它很感兴趣，想作为拍摄场地，但因为只有一座，拍摄场面不够，所以放弃了。”

In 2009,,[A generation of great master]Director wong kar-wai has repeatedly to foshan for foshan area during the period of the republic of wulin pomp.In January 2009,Wong kar-wai to leaf ask's hometown -- -- nanhai luo village united star tan head for the village.According to luo village street style do propaganda executive deputy director YeCui jiao memories,On that day in the luo village, wong kar-wai stay all day,The most to his interest is ROM village ghost guy chong.The so-called ghost guy chong is a combination of Chinese and western of the old building,Coincidence is,It is time is leaf ask born that year."Wong kar-wai am interested in it,Want to as shooting location,But because only a,Scenes not enough,So give up."

　　此外，王家卫为寻找一个茶楼作为外景拍摄点，还参观了佛山英聚茶楼遗址。可《一代宗师》的主要取景地在开平的赤坎古镇，因为英聚茶楼只有一栋，周围没有保留民国时期的建筑原貌，不成戏。

In addition,Wong kar-wai is looking for a tea house as a point of the outdoor scene,We also visited the site of foshan tea together.can[A generation of great master]The main point in the red bar kaiping town,Because the tea together only one house,No reserves around the period of the republic of the building intact,No play.

　　最近将在美国、加拿大和欧洲一些国家上映的又一叶问题材影视剧——电视剧《叶问》，同样没有在佛山取景拍摄，其大部分场景是在昆山一影视基地拍摄的。对此，《叶问》导演范小天表示，当时很想在佛山取景拍摄，但没有联系上，希望下次有机会到佛山拍摄。

Recently in the United States/Canada and some European countries is released and asked the theme film and television play - TV series[Leaf asked],Also not in foshan point shooting,Most of the scene is in kunshan a film base of filming.this,[Leaf asked]The director FanXiaoTian said,At that time wanted to in foshan point shooting,But no contact,Hope next time have a chance to foshan shooting.

　　观点：佛山应主动出击抓机遇

view:Foshan initiative should grasp the opportunities

　　“《一代宗师》对佛山旅游的拉动绝对要比开平大得多”，在旅游策划专家武旭峰看来，《一代宗师》旺的应该是佛山而非开平。“在《一代宗师》里，从开头到结尾，‘佛山’这个关键词出现了不下10次，而开平这样的标志性词汇并没有出现在影片里。”

"[A generation of great master]In foshan tourism pull absolute than much kaiping",In tourism planning experts WuXuFeng looks,[A generation of great master]Popular should be foshan instead of kaiping."in[A generation of great master]in,From the beginning to the end,‘foshan’The key words appeared not ten times,And kaiping such symbolic words did not appear in the film."

　　武旭峰认为，一部影视剧能否拉动一个地方的旅游，与该影视剧是否在当地取景没有必然联系。“旅游本身的属性是游客要体验、要身临其境”，佛山作为叶问的故乡，有叶问真实生活元素，这些真实的生活场景对游客的带动最大。所以，就《一代宗师》而言，叶问故乡佛山的吸引力要比该影片的拍摄地开平大得多。

WuXuFeng think,A film and television play can pull a local tourism,And this is the film and television play in the local landscape no necessary connection."Tourism itself attribute is visitors to experience/To be personally on the scene",Foshan as leaf ask's hometown,A leaf ask real life element,These real life scene to visitors the largest driving.so,it[A generation of great master]in,Leaf ask home foshan appeal than the film shooting much of kaiping.

　　“我从事旅游行业30多年了，但是在我的印象里，佛山只有祖庙和西樵山。其实，佛山拥有的远不止这些。”武旭峰说，近年来影视圈对佛山这块人杰地灵的地方给予了很大的关注，但是佛山却与影视传媒之间呼应不够。

"I'm in the tourism industry 30 years,But in my impression,Foshan only temple and beautifully.In fact,Foshan has far more than these."WuXuFeng said,In recent years in foshan this arena where people have given us a lot of attention,But foshan is between film and television media echo is not enough.

　　武旭峰建议，佛山旅游界应主动抓住机遇，趁着这股影视热潮，搭好旅游与影视的桥梁，让游客可以在佛山真正走进这些荧幕人物的生活中去。“比如，可推广叶问、李小龙故乡游、黄飞鸿寻梦之旅等。”

WuXuFeng Suggestions,Foshan tourism industry should take the initiative to seize the opportunity,Under the cover of the film and television boom,Take good tourism and the bridge of film and television,Let visitors can in foshan really come into the screen character's life."Such as,Can promote leaf asked/Bruce lee home swim/Huang2 fei hong2 vision quest trip, etc."