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中国成亚洲第一大出境游客源国--亲稳网络舆情监测室
2013-02-20
收入增加、签证政策放宽、人民币升值……近年来,赴海外过春节的国人越来越多。专家认为,这体现了部分国人消费选择上升到更高层次需求,但也反映出我国带薪休假执行乏力的现状。他们建议,各方需进一步提高对“休闲”的认识和重视。
Income increase/Visa policy to relax/Appreciation of the RMB……In recent years,Overseas Chinese Spring Festival of the people more and more.Experts say,It reflects the Chinese consumer choice of up to a higher level requirements,But also reflects our country paid vacation implement the present situation of the weak.They suggest that,All parties need to further improve the"leisure"Understanding and attention.
海外热门线路节前一个月订满
Overseas hot line before a month fully booked
春节将至,浙江台州人刘静并没有回家,而是准备在越南胡志明市度过她第一个海外新年。
The Spring Festival will come,Zhejiang taizhou people eppinger s. sourcing by design and not go home,But to ho chi minh city in Vietnam through her first overseas New Year.
刘静说:“年夜饭准备和在网络上认识的朋友一起吃火锅,通过网络给家里拜年。”
Eppinger s. sourcing by design said:"New Year's eve dinner preparation and met online friends to eat hot pot,Through the network to home pay New Year call."
刘静只是春节期间赴海外旅游过年大军中的一员。据泰国国家旅游局驻昆明办事处公关经理刘丽媛介绍,根据航班信息,8日至17日,从云南出境赴泰国的人数超过1.8万人,较往年提升明显。摩洛哥标地旅行社驻中国市场首席代表张兢说,春节期间突尼斯和摩洛哥市场分别回暖了50%和20%,“报价虽不低,但仍有不少高品质团发往那里”。
Eppinger s. sourcing by design only during the Spring Festival travel to overseas Chinese New Year a member of the army.According to the China national tourism administration, Thailand in kunming office public relations manager LiuLiYuan is introduced,According to the flight information,8 to 17,From yunnan exit to Thailand's more than 18000 people,A usual improve obviously.Morocco scale to travel in the Chinese market ZhangJing chief representative said,During the Spring Festival Tunisia and Morocco market warmed respectively 50% and 20%,"Quotation is not low,But there are still many high quality group sent there".
在广西南宁,赴泰国、马来西亚、新加坡等国的旅行线路在春节前一个月就被订满。南宁中国青年旅行社总经理朱连理说,春节期间,仅南宁赴泰国、柬埔寨等东南亚国家就有400多人次;欧美、非洲100多人次。在总量上,南宁青旅今年春节出境游客数量比去年同期上涨30%左右。
In guangxi nanning,To Thailand/Malaysia/Singapore and other countries during the Spring Festival travel line one month before it is fully booked.Nanning China youth travel service those general manager zhu said,During the Spring Festival,Only nanning to Thailand/Cambodia, southeast Asia countries have more than 400 people;Europe and the United States/More than 100 people in Africa.In total,Nanning QingLv this Spring Festival outbound tourist quantity than the same period last year rose 30%.
中国旅游研究院发布预测称,高达20%的出游意愿预示着今年春节期间出境旅游市场将持续增长,中国香港、韩国、新加坡、马来西亚、泰国、日本和美国仍将是出境旅游目的地的首选,马尔代夫、巴厘岛、普吉岛等海岛游成为成熟市场的常规选项。
China's tourism research institute issued forecast says,Up to 20% of travel during the Spring Festival this year will indicate the outbound tourism market will continue to grow,Hong Kong, China/South Korea/Singapore/Malaysia/Thailand/Japan and the United States will still be the first choice of outbound tourism destination,maldives/Bali/Phuket island tour and become the mature markets of the conventional options.
这只是近年来中国出境游热潮的一个缩影。目前,中国已经成为亚洲第一大出境旅游客源国。数据显示,2012年中国公民出境旅游人数达8200万人次,比上年增长16.7%。出境旅游花费980亿美元,比上年增长35.2%。
This is only in recent years China's outbound tourism boom of a miniature.At present,China has become the first big outbound tourist resources throughout the Asia.Data display,In 2012, the Chinese citizens outbound tourism toll to 82 million people,A 16.7% increase from the previous year.Outbound travel cost 98 billion dollars,A 35.2% increase from the previous year.
从“基本”消费到“发展”“享受”消费
from"basic"Consumption to"development""enjoy"consumption
一些专家表示,春节出境游热显示国人在消费选择上,从吃、穿、住、行等基本消费向包括旅游在内的更高层级的消费转变。
Some experts say,The Spring Festival outbound tourism hot show people in the consumer choice,From eating/wear/live/Basic line to include tourism consumption, consumption of higher level change.
“中国人消费观正从生存消费向发展消费、享受消费转变。”北京第二外国语学院旅游管理系主任、中国旅游经济研究中心主任厉新建说,国际化的中国需要具有国际化视野的国民,而旅游尤其是出境旅游是拓展国人国际视野的重要方式。
"The Chinese are spending from survival to the development of consumer spending/Enjoy consumption change."Beijing second foreign language institute of tourism management department/China's tourism economy research center director LiXinJian said,The internationalization of China needs to have the international field of vision of the national,The tourism especially outbound tourism development is an important way of Chinese international vision.
“出去旅游并不单单是放松,也是一个认识世界、发现商机的机会。”在北京一家外企工作、年收入超过10万元的王磊说,他每年用于旅行的花费超过3万元。这个春节,他将在国外以滑雪的方式度过。
"Travel is not just relax,Is also a to know the world/Find business opportunities."A foreign work in Beijing/Earning more than 100000 yuan wang lei said,He used to travel a year spent more than 30000 yuan.The Spring Festival,He will be in a foreign country to ski ways of spending.
连续8年都来中国参加各种旅游博览会和旅游推广活动的新西兰黑斯廷市议会议员凯文·沃特肯斯发现,不断增长的财富给中国人满足更高层级的需求提供了条件。“中国人很忙,春节是一个放松的机会,他们也乐意花钱去满足自己的好奇心及对更高生活质量的渴望。”
Eight years to come to China to participate in various travel fair and tourism promotion activity of the New Zealand hasting city councillor Kevin walter Ken was found,The growing wealth for the Chinese people to meet the needs of higher level provides conditions."The Chinese people are very busy,The Spring Festival is a chance to relax,They are willing to spend money to satisfy his curiosity and desire for a higher quality of life."
2011年,中国人均GDP首次超过5000美元,居民可支付能力明显提升。中央民族大学管理学院副教授李燕琴说,按照旅游经济学的一般规律,当一个国家人均GDP超过5000美元时,出国游就会迅猛增长,春节出境游热符合这一规律。
In 2011,,China's per capita GDP more than $5000 for the first time,Residents can obviously improve ability to pay.The central university for nationalities, an associate professor at college of management LiYanQin said,According to the general rule of economics of tourism,When a country per capita GDP over 5000 dollars,ChuGuoYou will be rapid growth,The Spring Festival outbound tourism heat conform to this law.
国人在外“享受”消费自然包括在海外购物。麦肯锡公司发布的研究报告称,2010年,只有36%的国人在境外旅游时购买了奢侈品,到2012年,这一比例飙升至63%。
People out"enjoy"Consumption of natural included in overseas shopping.McKinsey research report issued by the company,In 2010,,Only 36% of the people in the overseas travel buy luxury goods,By 2012,The rate soared to 63%.
“现在对不少国人来说,出国旅游、购物不再是奢侈,而是需求。”北京大学光华管理学院应用经济学博士后傅帅雄说。
"Now many foreigners,Travel abroad/Shopping is no longer a luxury,But needs."Peking University guanghua school of management applied economics postdoctoral FuShuai male said.
专家:国民“休闲观”仍需加强普及
experts:national"Leisure view"Still need to strengthen the popularization
海外游火热只是国人春节扎堆出游的缩影。据预测,春节黄金周期间出游人数预计将达2.11亿人次,同比增长20%。专家认为,带薪休假制度执行乏力是造成国人扎堆出游的重要原因,各方仍需在思想上认识到“休闲”的重要性。
Overseas tour hot Spring Festival is the epitome of people gather together to travel.According to the forecast,During the Spring Festival golden week travel number is expected to reach 211 million people,Year-on-year growth of 20%.Experts say,Paid vacation system implementation is caused by the lack of important reason people gather together to travel,Still need to all parties in thought to realize"leisure"The importance of.
“目前在我国带薪休假制度并不完善,不少公司只有中高层领导才能享受这个福利,而一般员工则只能选择在小长假或者黄金周出行。”李燕琴表示,随着“五一”黄金周的取消,居民可选择出国长线旅游的时间就只剩下春节和国庆两个假期。
"In our country at present is paid vacation system is not perfect,Many companies only senior leadership to enjoy the benefits,And the general staff can only choose in the small long vacation or golden week travel."LiYanQin said,as"The May Day"Golden week cancellation of,People can choose to go abroad long travel time is only two HeGuoQing Spring Festival holiday.
厉新建认为,带薪休假制度的执行,需从根本上摈弃“休闲就是游手好闲”之类的错误观念。“休闲像教育、健康等一样,对生活质量的提升至关重要,而且休闲也是提升整个社会生产力、激发社会创造力的重要途径。”他说,在一些国家,闲暇被认为是文化的基础。
LiXinJian think,Paid vacation system implementation,Need to fundamentally devoid of"Leisure is loaf"Such wrong idea."Leisure as education/Health etc,To improve the quality of life is very important,And leisure is to enhance the social productivity/The important way to stimulate social creativity."He said,In some countries,Leisure is considered to be the foundation of culture.
实际上,随着国人消费选择不断升级和旅游线路设计、服务能力的提升,旅游带来的文化效应早已有所显现。朱连理说,东盟各国主打“风土人情和民俗文化”牌吸引了大量游客,让他们不再走马观花地旅游,转向休闲放松、深度体验;张兢也告诉记者,北非旅游的卖点是文化,前来旅游的国人大多素质较高,对文化有一定理解和鉴赏能力。
In fact,Along with the Chinese consumer choose continuously upgrade and tourism circuit design/Service level,Tourism brings culture effect already has revealed.Zhu said those,Asean countries main"Local conditions and customs and folk culture"Brand has attracted a large number of tourists,Let them no longer traveling typically,To veg out/Depth experience;ZhangJing also told reporters,Tourism is the selling point of the north African culture,Most of the people to travel quality is higher,Culture has certain understanding and appreciation ability.
记者了解到,曾有国内研究团队提出在国家层面建立国民生活指导委员会,以全面推动国民休闲观念的普及和休闲质量的提升。厉新建等专家认为,这是推动带薪休假制度完善的理想切入点。
The reporter understands,Have put forward the domestic research team at the national level to establish national life steering committee,To promote the popularity of the concept of national leisure and recreational quality of ascension.LiXinJian experts think,This is to promote paid vacation system perfect ideal point.
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