“这个事情是我安排做的，就是要让丽江走向世界，让世界了解丽江、都到丽江来旅游。”昨日，第十二届全国人大代表，丽江市委副书记、市长和良辉说出了丽江旅游形象宣传片亮相美国纽约时报广场的目的。

"The thing is I do arrange,Lijiang is to make to the world,Let the world know lijiang/All come to lijiang tourism."yesterday,The 12th National People's Congress,Deputy secretary of municipal party committee of lijiang/Mayor and LiangHui spoke of lijiang tourism promotion aim at New York's times square.

　　广告播出费用由参展企业出 Broadcast advertising expenses by exhibitors

　　今年1月7日起，丽江旅游形象宣传片《丽江欢迎你》正式亮相美国纽约时报广场新华社电子大屏。

On January 7 this year,Lijiang tourism promotion[Lijiang, you are welcome]At New York's times square, the official xinhua news agency, the electronic screen.

　　作为云南首个亮相纽约时报广场的形象宣传片，《丽江欢迎你》以“和谐丽江、文化丽江、自然丽江、活力丽江”为主题，展现丽江自然风光、民族文化和民族风情，让世人领略丽江的独特魅力。《丽江欢迎你》由“天人合一”、“天雨流芳”、“天光云影”、“天道酬勤”4个篇章组成，每个篇章长30秒，全天24小时滚动播出。

As the promotion of yunnan's first appearance in New York's times square,[Lijiang, you are welcome]In order to"Harmonious lijiang/Culture of lijiang/Nature of lijiang/Vigor in lijiang"As the theme,Show the lijiang scenery/National culture and folk customs,Let people appreciate the unique charm of lijiang.[Lijiang, you are welcome]By the"Nature and humanity"/"Rain lasts"/"The skylight underneath"/"God reward those who work hard"Four chapters,Each chapter 30 seconds long,Broadcast 24 hours a day rolling.

　　纽约时报广场位于纽约曼哈顿中城北区，是热门旅游地，素有“世界十字路口”之称，年均客流量近1亿人次。新华社电子大屏位于纽约时报广场2号楼，高约19米、宽约12米，是广场上最醒目的电子屏之一。

New York's times square in New York in Manhattan ChengBeiOu,Is a popular tourist destination,Known as the"The crossroads"Known as the,An annual passenger volume of nearly 100 million people.Xinhua electronic screen, tower 2, times square, based in New York,About 19 meters high/About 12 meters wide,Is one of the most eye-catching electronic screen in the square.

　　“具体的费用我不太清楚，但是是公开的，事情由政府牵头，参展企业出资。”和良辉透露，丽江是一个国际性的旅游城市，在美国做广告一事是政府牵的头，但很多企业都踊跃参与，因为每个企业都想在这些经济最发达的地区来展示企业的形象，以及产品。

"Specific cost I don't know,But it's open,It is led by the government,Enterprises capital contribution."And LiangHui revealed,Lijiang is an international tourist city,Advertising in the United States is the government's head,But many companies are eager to participate in,Because every enterprise want to in the most economically developed areas to display enterprise image,As well as the product.

　　打造“文化硅谷”注入活力 To build"Culture in silicon valley"Inject vitality

　　“2012年，丽江接待国内外游客1600万人次，是常住人口126万人的12倍；旅游业综合收入211亿元，以旅游业为主的第三产业增加值占到了全市生产总值的41%；旅游产业直接从业人员近4万人，间接从业者超过10万人，旅游业对全市城乡居民收入增长的贡献达33%。到2020年，丽江接待国内外游客要达到3000万人次，以旅游业为主的第三产业增加值达到400亿元以上。”

"In 2012,,Lijiang had received 16 million tourists from home and abroad,Is 12 times the permanent population of 1.26 million people;Tourism comprehensive income 21.1 billion yuan,To tourism is given priority to the value added of the tertiary industry accounted for 41% of the GDP;The tourism industry employees nearly 40000 people directly,Indirect practitioners more than 100000 people,The contribution of tourism to the city's urban and rural residents income growth of 33%.By 2020,Lijiang receive tourists at home and abroad to reach 30 million people,To tourism is given priority to the tertiary industry added value reached 40 billion yuan of above."

　　对于到丽江的游客数量增长，和良辉很有信心。他说，首先政府工作报告明确提出，旅游文化消费大幅增加，要通过改善消费环境，提高消费对经济增长的拉动力；其次，国务院已发布《国民旅游休闲纲要（2013-2020年）》，要求到2020年，职工带薪休假制度基本落实；第三，人民群众出游的目的往往出于审美、求知、休闲、娱乐等精神生活需要，不仅追求对自然风光的游览观赏，更注重对历史文化和民族风情的体验，而风光的排他性和民族文化的排他性，正是丽江旅游的特色和优势所在。

For the increase in the number of visitors to lijiang,Have confidence and LiangHui.He said,Firstly, the government work report clearly put forward,Tourism culture consumption increased dramatically,To improve the consumption environment,The pulling power of raising consumption to economic growth;The second,The department of state has released[The national tourism and leisure programs(2013-2020)],Demand by 2020,Basic implementation of workers paid leave system;In the third,The people to travel often for the purpose of the aesthetic/knowledge/leisure/Entertainment such as the spiritual life needs,Pursuit of natural beauty not only for sightseeing,Pay more attention to the experience of history culture and folk customs,Exclusivity and the exclusiveness of ethnic culture and scenery,It is lijiang tourism features and advantages.

　　“丽江将以扩大旅游消费的新契机，充分发挥特有的文化旅游资源，加快发展文化旅游休闲产业，打造丽江“文化硅谷”，使丽江旅游更有文化；建设"美丽中国"样板，使丽江旅游更绿色；加快大通道建设，使丽江旅游更便捷；提升服务质量，使丽江旅游更优质，努力把丽江旅游建成全国国民文化旅游休闲示范区。到2020年，丽江要通过旅游产业带动经济社会全面协调可持续发展，如期与全国、全省同步全面建成小康社会。”

"Lijiang will be a new opportunity to expand tourism consumption,Give full play to the unique cultural tourism resource,Speed up the development of cultural tourism and leisure industry,Build lijiang"Culture in silicon valley",Make the lijiang tourism more culture;Construction of the"Beautiful China"template,Make the lijiang tourism more green;To speed up the channel construction,Make the lijiang travel more convenient;Improve service quality,Make the lijiang tourism better,To lijiang tourism built into the national cultural tourism and leisure demonstration area.By 2020,Lijiang tourism industry to drive the comprehensive, balanced and sustainable economic and social development,As with the/Build a well-off society in an all-round way the province synchronization."