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央视关注景区涨价风 质疑提价理由太牵强--亲稳网络舆情监测室
2013-05-04
4月25日,国家发改委发布通知,部署各地价格主管部门在“五一”劳动节期间,对实行政府定价和政府指导价的1200余家景区门票价格实行优惠,这实际上是对前段时间景区扎堆涨价的一次“反制”。今年以来国内不少知名景区票价涨幅都达到20%左右,这些调整有道理吗?
On April 25,,The national development and reform commission issued a notice,Price departments in around the deployment"The May Day"During the labor day,Subject to government guidance pricing and government pricing over 1200 scenic spots tickets preferential price,This is actually for scenic area cluster rise in price a long time"counter".This year the domestic many well-known scenic spot ticket prices rise about 20%,These adjustments make sense?
江西婺源被誉为“中国最美的乡村”,每年三四月间油菜花开的时候,白墙黛瓦的徽派建筑与大片的油菜花相互映衬,给人一种自然与建筑和谐交融的美感,因此婺源也成为近几年来旅游的热门目的地之一。
Jiangxi wuyuan is known as"The most beautiful countryside in China",Rape open between April and march each year,White wall tiles has been gloriously enrolled buildings with large tracts of rape against each other,Give a person a kind of natural and building a harmonious blend of the aesthetic feeling,So the wuyuan also become one of the top destinations in tourism in recent years.
今年3月8日当地旅游公司宣布将180元的联票价格调整至210元,这个联票涵盖了旅游公司所辖的江湾、李坑、晓起、江岭等14个景区。婺源旅游股份有限公司一位管理人员说,这210元的联票价格不是高了,而是低了。他拿出一份上饶市物价局2008年批复的一份文件,同意景区的联票价格为260元。而当时旅游公司考虑到大众承受力,一直执行的是180元的优惠价格,现在提高到210元也还在这个许可范围内。所谓联票就是景区所有景点联合在一起统一收费,婺源旅游公司共有14个景点,联票价格210元,平均每个景点才15元,听起来并不算贵,但是这个联票到底值不值呢?
This year on March 8th, a local travel company announced $180 joint ticket prices adjust to 210 yuan,The present covers the travel company to reduce the jiangwan/li/Since dawn/Jiang Ling 14 scenic spots, etc.Wuyuan tourism co., LTD., a manager said,The $210 joint ticket prices are not high,But the low.He took out a yiyang price bureau in 2008 approved a document,Agreed to scenic spot of the present price is RMB 260.At a time when travel company considering the tolerance of the masses,Has been performed is 180 yuan of preferential price,Now up to 210 yuan is also within the scope of this license.The so-called joint is all scenic spots together flat fee,Wuyuan tourism companies a total of 14 scenic spots,Present price 210 yuan,Average spot only 15 yuan each,Sound is not expensive,But the present actually worth it?
在联票所含的江岭景区门口,几位游客跟随旅行团来到这里,却宁愿蹲在门口,也不愿意进去。原来这个景点的主要卖点是油菜花开的时候登高望远,欣赏美景。现在油菜花已经开过,这里就是一片普通的菜地,来到这里的游客自然不感兴趣。
In the present Jiang Ling scenic spot in the door,A few visitors follow the tour group to come here,Would rather squat in the doorway,Don't want to go in.Originally the main selling point of the scenic spot is been rape open,Appreciate the beauty.Rape has been opened now,Here is a piece of ordinary vegetable patch,Tourists come here are not interested in nature.
接下来记者又来到联票包含的另一个景点彩虹桥,这里说是一个经过修复的古代廊桥,游客们走过廊桥,再从廊桥下的石墩走回来,不过几分钟的时间景区就游览完了。
The reporter then to present contains another attraction rainbow bridge,Here is an ancient lounge Bridges after repair,Visitors walk through covered Bridges,Walking back again from under the lounge Bridges of stone,But a few minutes to the scenic spot tour finished.
如果觉得210元的联票太贵、不值,游客也不是非买不可,在婺源游客还有一个选择,就是一个景点、一个景点挑选着玩。从2009年开始,每个景点的票价定为60元,而当地的主要景点之一--江湾的门票不久则从60元涨到了120元,涨幅达到100%,涨价的理由是今年这里评上了5A级景区。可是在景区门口,他们并没有把这个价格牌公开挂出去,因为这个景点的调价还没有得到价格主管部门的批准。尽管还没有得到批复,但是从今年3月开始这里就已经按照新价格卖门票了。
If a $210 joint ticket is too expensive/Is not worth,Tourists don't have to buy,Another option in wuyuan tourists,Is a tourist attraction/Selected to play a scenic spot.Starting in 2009,Each scenic spot ticket prices to $60,One of the main attractions and the local - jiangwan tickets soon from 60 yuan to 120 yuan,Rise up to 100%,This is the reason that rise in price here reviewed top 5 a grade scenic spot.But at the gate of the scenic spot,They did not send this price tickets to hang out in public,Because of this scenic spot pricing has not been approved by the competent department of price.Although it is still didn't get reply,But since march of this year there have been in accordance with the new price to sell the tickets.
一说到涨价,景区总有太多理由,最大的说辞总是“成本”。有没有道理?其实这只要计算一下就会知道,可是到目前为止,还没有看到有景区愿意向公众公布他们的成本。
When it comes to price,Scenic area there are too many reasons,Most words always"The cost".Do you have any reason?Actually this just calculate the will know,But so far,Have yet to see scenic willing to released to the public their costs.
不少游客反映,虽然门票价格节节攀升,可景区里的服务、配套设施并没有大的提升。比如说这里的景区极为分散,一般都相隔二三十公里,最远的有近百公里。但是旅游公司并没有提供景区之间的旅游专用车,不少游客依靠的还是当地的乡村交通、甚至是黑车。
A lot of tourists,Although ticket prices are rising,Scenic areas in the service/Supporting facilities is not big.Such as the scenic spot here is scattered,Generally 20-30 km apart,The furthest has nearly hundred kilometers.But the company does not provide a scenic area between the tourism special automobile,Many villages visitors depend on the local transportation/Even a black car.
这种交通状况自从婺源旅游开发以来已经持续了十多年,并没有明显改善。婺源的情况只不过是我国一些旅游景区的缩影,今年以来有不少景区票价上涨。比如扬州瘦西湖景区,从3月1日开始门票从120元涨到150元。
This kind of traffic since wuyuan tourism development has been going on for more than ten years,No significant improvement.Wuyuan is just a microcosm of some scenic spots in China,This year has many scenic spot ticket prices to rise.Such as the west lake of yangzhou area,Starting from March 1 ticket rose from 120 yuan to 150 yuan.
今年以来据初步统计,已经有十余省份的数十家旅游景点都相继提高了价格,除了婺源、瘦西湖等,四川峨嵋山的旺季门票价格从150元调整到了185元,云南香格里拉普达措国家公园从190元涨至258元,其中涨幅最高的要属山东崂山巨峰游览区的旅游观光车票价从15元涨至40元,涨幅高达167%。
Since this year, according to preliminary statistics,Dozens of tourist attractions have been more than 10 provinces have raised the price,In addition to wuyuan/West lake, etc.,Mount emei in sichuan province of season tickets price from 150 yuan to 185 yuan,Shangri-la in yunnan's da cuo national park rose from 190 yuan to 190 yuan,One of the highest gains is the heart of laoshan mountain in shandong giant peak tourism ChePiaoJia from 15 yuan to 40 yuan,Rose as high as 167%.
一张张家界的门票能换3张卢浮宫的入场券,或者7张美国黄石公园的门票。而买一张九寨沟门票的钱,能同时买到“美国黄石公园、印度泰姬陵、日本富士山”这三处世界名胜的门票各一张,然后还能剩下人民币100多块。
A ticket of the zhangjiajie can change 3 tickets of the Louvre,Or 7 us Yellowstone park tickets.And the money to buy a ticket for the jiuzhaigou,Can buy at the same time"The Yellowstone park/The taj mahal in India/Japan's Mount Fuji"The three tickets for each a piece of the sights of the world,And also the rest of more than 100 yuan.
大家常说的景区分为两大类,一种是人工景区,最典型的代表是迪斯尼公园;第二种是依托于自然资源或者历史文化资源的景区,像故宫、长城等。专家认为第二种具有公共产品的性质,不能随意涨价。
It is often said of the scenic area is divided into two broad categories,Is a kind of artificial scenic spot,The most typical representative is the Disney park;The second is based on natural resources and historical and cultural resources of the scenic spot,Like the Palace Museum/The Great Wall, etc..Experts believe that the second is the nature of the public products,Not at liberty to rise in price.
2007年国家发改委要求景区门票至少要三年才能涨,而不少景区将它偷换为每三年必涨。最近国内景区票价持续增长,最高涨幅达到167%。在这种情况下游客也并不傻,大家也会选择用脚投票。
In 2007 the national development and reform commission asked scenic spot tickets will be at least three years to rise,And a lot of scenic spots covertly exchange for every three years it will rise.Recent domestic scenic spot ticket prices continue to grow,The highest rate of 167%.In this case, tourists also is not stupid,You can also choose to vote with their feet.
根据相关数据,2012年我国出境旅游人数为8318.27万人次。就绝对数量而言中国已超过德国与美国,成为世界第一大出境旅游市场。
According to the relevant data,In 2012, the number of outbound tourism in China is 83.1827 million.In terms of absolute number of China had overtaken Germany and the United States,As the world's largest outbound tourism market.
我国首部《旅游法》刚刚在全国人大常委会上通过,将于今年10月1日开始实施,旅游法规定:利用公共资源建设的景区门票以及其他另行收费项目,实行政府定价或政府指导价,严控价格上涨。而在即将来临的五一假期,应国家发改委的要求,婺源和其他1200个景区一起实施门票优惠,将这三天联票的价格下浮为165元。
China's first[proposals]Has just passed on the standing committee of the National People's Congress,Will take effect on October 1,Tourism law regulations:Use of public resources of the construction of the scenic spot tickets and other fees separately,Implement the government pricing or government guidance prices,Rein in price rises.But in the coming May Day holiday,To the requirements of the national development and reform commission (NDRC),Wuyuan together with 1200 other scenic spot ticket discounts,Will be made in the last three days the price down to $165.
绝大多数风景名胜都不是任何个人或者组织的私产、也并非哪个地方可以独占,它依托公共资源建立,大家都是它的主人,要收钱也可以,但至少要听听股东的意见,要考虑公众的利益,不能由一小部分人说了算,不能横刀就要买路钱。
Most of the scenic spot is not the private property of any individual or organizations/Which place can monopolize the is not,It depends on the public resources,Everyone is the master of it,Take money can also,But at least want to listen to the opinions of the shareholders,To consider the interests of the public,Can't say to calculate by a small number of people,Can't cross knife is about to toll.
而且就算要增收,门票涨价也未必就是好办法。杭州西湖持续十一年免费,不仅游客人数增加了2.1倍,旅游总收入也增长了3.7倍。这其中的道理难道不值得思考吗?
And even if want to increase,Also not necessarily is a good way to ticket prices.Hangzhou west lake last eleven years free of charge,Not only did the number of tourists has increased 2.1 times,Tourism revenue increased by 3.7 times.This isn't the truth worth thinking about?
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