凤凰困局,是中国旅游业发展的一个典型样本景区商业化的潮流愈演愈烈,文化保护岌岌可危,外来资本的强势驻扎,让政府对整个旅游业态失去控制,导致“去商业化”积重难返。但是,凤凰目前实行一票制,让当地经营者忧心忡忡

Phoenix dilemma,Development of China's tourism industry is a typical sample area commercial trend intensified,Cultural protection is at stake,The strength of the foreign capital are stationed,For the government to lose control over the entire tourism formats,Lead to"To commercial"The legacy.but,Phoenix is a vote,For local operator is worried

表面的热闹 On the surface of the lively

　　“最少亏损一半。”"五一"之后就没什么人了。”“价格打5折,客人也赶不上往年的8成”……在凤凰当地,这样的节后抱怨不绝于耳。

"At least half loss.""The May Day"Then a few people.""Price 5 discount,Guests also couldn't catch up with past eight"……In phoenix, the local,After such complain.

　　5月4日,刚过完小长假的古城显得有些疲惫,街上人流不再拥挤,商者的脸上也少了往年的得意,取而代之的是意兴阑珊的叹息。这是凤凰实行“门票新政”之后的第一场“大战”,然而“战果”却令人担忧。

On May 4,Just had better take long vacation city looks tired,The street traffic no longer crowded,Distributors are little face of the normal,Instead, the sickliest sigh.This is the order"Tickets for the new"After the first game"war",however"results"Is worrying.

　　法治周末记者从凤凰县官方了解到,4月29日到5月1日期间,凤凰共接待游客10.21万人次,而旅游收入是7093.78万元人民币,据此跟去年同期相比,实行“门票新政”之后,凤凰县今年“五一”小长假的旅游人数和旅游收入都实现了增长。既然如此,为何还有如此多商户为之抱怨呢?

The rule of law reporter learned from fenghuang county official over the weekend,During April 29 to May 1,Phoenix, a total of 102100 person-times of tourists,And tourism revenue is 70.9378 million yuan RMB,Compared with the same period last year,implement"Tickets for the new"after,Fenghuang county this year"The May Day"Small long holiday travel and tourism income growth is realized.In that case,Why there are so many businesses complain about?

　　“表面看起来依然热闹,内在却已经接近崩溃。”凤凰县苗江大酒店负责人腾先生对法治周末记者如此总结今年“五一”的旅游形势。“不光是酒店,整个凤凰的旅游业都在急剧下滑。”而这,还是在古城放松了长假期间对门票检查的情况下。

"Surface looks lively,Inner is already close to collapse."Fenghuang county seedling Jiang Da hotel Mr Teng, head of the summary of the rule of law reporters over the weekend so this year"The May Day"The tourism situation."Not only is the hotel,The phoenix tourism are falling sharply."And this,Or in the ancient city of relaxed during the long holiday to check tickets.

　　究竟这场古城商业化的博弈是喜是忧,也许真实的凤凰能透露一二。

How the ancient city commercial game is happiness or sorrow,Maybe true phoenix can be revealed.

　　“请游客主动出示门票或相关证件”的告示牌无疑是今年凤凰最打眼的风景。全城13个售票点,无一例外地竖立着这种醒目标识。

"Please tourists to produce tickets or related certificates"Sign is undoubtedly the most scenery that punch a phoenix this year.The city 13 ticket booth,Without exception, upright this eye-catching logo.

　　但当法治周末记者以游客身份从古城西门进入时,工作人员却并未检查门票。随后记者观察数位游客发现,这并非一时疏忽,而是普遍现象,即使无票依旧放行。偶尔有游客主动出示门票,检查人员也只是匆匆一瞥。既然如此,所谓的“门票新政”所在何处?

But when the rule of law reporters over the weekend as tourists enter the from the ancient city of Simon,But the staff did not check a ticket.Reporter observed several visitors find later,This is not a lapse,But common phenomenon,Even still no ticket has been submitted.The occasional visitors take the initiative to show their tickets,Inspectors also just glance.In that case,The so-called"Tickets for the new"where?

　　对此,凤凰县政府并未作出过多解释,而是采取了默认态度,称这是对散客的一种“人性化管理”。而凤凰县旅游局的一位工作人员对记者透露,由于门票收费所引发的各方反弹超出想象,目前,新政策正处于调整期。

For this,Fenghuang county government did not make too much explanation,It took the default attitude,Says that it is one of individual clients"Humanized management".And one of fenghuang county tourism bureau staff revealed to reporters,Due to the ticket charge caused by the rebound is beyond imagination,At present,The new policy is in adjustment.

　　一位当地贩卖手工艺品的商贩告诉记者,由于门票政策出台之后,游客数量锐减,政府现在主要只针对团队游客收取门票,对散客查得不严,但效果却不尽如人意。

A local handicrafts of sellers told reporters,Due to the ticket policy later,Tourists populations,The government now mainly only receive tickets for group visitors,For the individual Chad is lax,But the effect is not satisfactory.

　　记者顺着商贩手指的方向留意了几家稍显热闹的店面,发现其中多为手挥小旗,头带红帽的旅游团队,几乎难觅散客的踪迹。古城老店“刘氏姜糖”的店员告诉记者,以往“五一”长假前后,店门口游客几乎走不动道,其中多为散客。如今刚过“五一”,店里的游客至少降了一半,少的那部分几乎都是散客。

Reporters follow vendor finger in the direction of the notice several slightly busy store,Found mostly hand waving flags,Wearing the red hat travel team,Almost hard to find the individual tracks.The ancient city of old"Liu ginger sugar"The shop assistant told reporters,In the past"The May Day"Before and after a long holiday,Store visitors can hardly walk,Mostly the individual.Now just after"The May Day",Tourists at least halved in the shop,That part of the less are almost all soon.

　　对这种改变更为敏感的是餐饮业主。位于古城西侧的一家粉店老板张先生就是其中之一。在他眼里,凤凰已经失去了往日的生气。

To this kind of change is more sensitive restaurant owners.Located in the ancient city on the west side of a powder shop owner Mr. Zhang is one of them.In his eyes,The phoenix has lost its past angry.

　　时值下午,店内没有顾客,老张与两个店员靠在餐桌边有一搭没一搭地闲聊。这两个小伙子原本是他为了应付“五一”节假日专门请来的帮手,如今却成了店里尴尬的“摆设”。而储备充分的食材,如今仍剩余大半,长假已过,这些成本估计都只能打水漂了。

At the afternoon,The shop no customers,Lao zhang and two assistant on the table one build what did not build with chatter.The two boys were he to deal with"The May Day"Holiday special help, please,But now he became embarrassed in the store"The decoration".Sufficient food and reserves,Now still remaining,Holiday is over,These cost estimates are only without getting something back.

　　“去年一天至少5000元的收入,到了节假日,更是翻倍。再看现在,节一过完,每天就只有千把元的收入,有时候甚至只有几百元。这个店不知道还能做多久。”说到这里,张先生叹了口气。

"A day at least an income of 5000 yuan last year,In the holidays,Is doubled.Look at now,A day after,Of only one thousand yuan a day,Sometimes only a few hundred yuan.Don't know how long can also do this store."When it comes to here,Mr Zhang said with a sigh.

　　记者了解到,去年游客火爆之时,张先生以每年逾10万元的价格租下这家二层小楼开店,原本预计半年之内收回房租,没想到,一张小小的“门票”堵住了他的财路。

The reporter understands,Tourist hot at the time of last year,Mr Zhang took more than 100000 yuan a year the two-storey houses open a shop,Originally is expected back within half a year rent,I didn't think,A small,"tickets"Blocked his income.

　　同样了无生气的还有古城内的客栈,几天前为了揽客而挂的"五一"不涨价”的招牌还没有拆下,而成排“今日有房”的告示更是显得有些尴尬。其中一家客栈老板许先生告诉记者:“往年"五一"前后,古城里的客栈旅馆房价飞涨都供不应求,那怕是节后都不愁客源。同行们为了提醒游客才作出"今日有房"的招牌,想不到今年已经全然没有用武之地了。”

Also in the doldrums and the ancient city inn,For assures to hang a few days ago"The May Day"Don't rise in price"The signature has not been removed,The rows"Today have a room"Sign is somewhat embarrassed.One of the inn boss Mr Xu told reporters."In previous years"The May Day"Before and after,The ancient inn hotel housing prices are in short supply in the city,Even after all don't worry about customers.Peers to remind visitors to"Today have a room"The signs on the,Thought has no place at this year."

　　这些,无疑是散客流失带来的后果。“由于旅行团的购物都是在定点的地方,一般不会住客栈、吃路边摊,很多商户的主要消费人群只能是散客。如今散客都不来了,我们这些商户不知该如何是好。”许先生无奈地对记者表示。

these,Is the consequences of the loss of individual."Because the tour group shopping is in the designated place,Generally do not live inn/Eat a roadside stall,Many merchants mainly consumers can be divided.Individuals are not coming today,These merchants we don't know what to do."Mr. Chee helplessly told reporters.

旅行团的怒气 Tours of anger

　　散客人数的骤减,把古城旅游收入的重担都压在了旅行团的身上。

The number of individual drop,The burden of the ancient city of tourism revenue in the tour group.

　　“毕竟此次门票改革,针对的主要群体就是旅行团,而看似坚挺的也是旅行团。但实际上,旅行团对此早已腹诽颇深。”一位凤凰当地导游悄悄地告诉法治周末记者,“旅行社带团的成本有很多,不方便一一透露,但光说带团去凤凰的成本差距,现在要148元的门票,以前最多25元就搞定了。”

"After all the tickets for reform,In view of the main group is the tour group,The seemingly strong and Tours.But in fact,The tour group is already quite deep condescension."A phoenix local guide quietly told reporters over the weekend of rule of law,"There are many travel agency cost of tour,Is not convenient to revealed,But talk to phoenix cost gap of tour,Now 148 yuan tickets,Up to 25 yuan is done before."

　　该导游给记者算了一笔旅行社的带团账:原来,游客报名旅行团的团费中,一般就已经包括了古城内9个景点的门票,这个价格往年大概25元左右。而如今新实行的“一票制”,让旅行团不得不为游客负责每人148元的门票钱。当然,这个价格对旅行社是有折扣的,大概实际每人100元左右。但旅行社却不便以此为由对游客涨价,否则会影响自身的价格优势。所以这份门票钱,就得直接从利润里扣。

The tour guide to reporters a travel tour of zhang: forget it originally,Tour visitors registration fees paid,General is included is the ancient town of nine scenic spot tickets,The price in previous years, about 25 yuan.Now the new practice"One vote per",Let the tour group to tourists is responsible for tickets of money 148 yuan per person.Of course,,The price is a discount for travel agencies,About the actual 100 yuan per person.But the travel agency is that inconvenience to tourists because of price increases,Otherwise it will affect the price of its own advantages.So the ticket money,Have to profit directly from the buckle.

　　“由于每个游客的团费是固定的,所以游客的消费水平就成了旅行社和导游利益的增长点。而游客本来就很反感旅游消费和乱涨价,如果再把门票价格转嫁到游客身上,恐怕会引起更大的意见。”导游无奈地表示。

"Due to each of the tourists paid is fixed,So the tourists' consumption level has become the interests of the travel agencies and tour guides.And already resent tourism consumption and prices,If I pass the price tickets on again to tourists,I'm afraid can cause even more."The guide says plaintively.

　　为此,多家旅行社都已经开始转变带团模式。从之前的“进店”转为如今的“加点”。也就是从以前带游客去定点购物、用餐等方式,改为让游客自选,多游览几个景点,从而增加费用。这种模式消费固定,更受游客亲睐,但同时也让旅行团的消费能力进一步下降。这对凤凰古城的商户来说,无疑是雪上加霜。

To do this,Many travel agencies have begun to shift pattern of tour.From the previous"Into the store"Into today's"Add some".Take visitors to the designated shopping from before/Have dinner, etc,To let visitors are optional,Visit a few more spots,Thus increasing costs.The fixed pattern consumption,Even more popular with tourists favor,But at the same time also let the spending power of the party's decline further.For the merchants of the ancient city of phoenix,Is definitely icing on the cake.

　　但这还不足以体现旅行社的愤怒。记者从湖南长沙、岳阳等地的旅行团了解到,目前前往凤凰的路线已经日趋减少,甚至有部分旅行团已经开始抵制凤凰,转为运营周边诸如乾州古城、德夯苗寨、武陵源等景区,以此来表达自身的不满。究其原因,还是那高达148元的门票触动了旅行社的“利益蛋糕”。

But that was not enough to embody the anger of travel agencies.Reporters from changsha in hunan province/Tours to yueyang, etc,At present has been decreasing of the route to the phoenix,Even a portion of the tour group has already started to boycott the phoenix,Into operation surrounding ancient city, such as dry state/DE tamper the miao/Wulingyuan, such as the scenic spot,To express their dissatisfaction.Investigate its reason,Or that is as high as 148 yuan tickets touches the travel agency"The interests of the cake".

　　旅行社的抵制,受损最明显的是凤凰周边的酒店。

Boycott of the travel agency,Damage to one of the most obvious is the phoenix around the hotel.

　　“这么跟你说吧,今年的"五一"还比不上清明。”凤凰天下游大酒店的伍经理对记者抱怨道。

"So say with you,This year's"The May Day"Is less clear."Downstream of the phoenix day hotel wu manager complained to reporters.

　　自从“门票新政”发布以来,凤凰天下游的入住率就日渐下降。一过“五一”,就基本没什么来旅游的客人了,客源损失超过一半。

Since the"Tickets for the new"Since its launch,Phoenix days downstream of the occupancy rate is declining.As soon as"The May Day",Basic no guests to travel,Customers lost more than half.

　　作为一个从张家界做到凤凰,有着十多年旅游业经验的酒店经营者,伍经理对此显得忧心忡忡。他的经验告诉他,凤凰正在走的路似乎并不陌生,那是湘西另一古镇芙蓉镇曾尝试过的老路。而尝试的结果却是,如今的芙蓉镇,更像一座“死城”。

As a do from zhangjiajie phoenix,The hotel operators with tourism industry more than ten years experience,Wu manager seemed worried about this.His experience has taught him,The path of the phoenix are doesn't seem to be strange,The xiangxi another town furong town tried.The attempt turned out to be,Furong town now,More like a"Die city".

　　伍经理对记者说:“所谓"死城",不是没有人,而是没有生气,没有游客,没有吸引力。虽然现在的凤凰还能靠着往年的余温吸引一些游客,但已经愈发有下滑趋势。”

Wu manager told reporters."The so-called"Die city",Is not no one,But not angry,No tourists,No appeal.Although phoenix can now against the remaining that attract some visitors from previous years,But has been increasingly has a downward trend."

　　同样感到悲观的还有苗江大酒店。由于身处凤凰县沱江镇的黄金地段,往年的入住率从不令人担心。但今年,虽然入住率仍然维持在80%以上,但这一优异成绩的代价却是大幅的降价,门市价380元/晚的豪华客房如今已经降到180元/晚,而且还得依靠旅行社的团队入住才能勉强维持入住率。

Equally pessimistic and seedling Jiang Da hotel.Because in a golden section of town of fenghuang county tuojiang river,In previous years, the occupancy rate of never to worry about.But this year,Though the occupancy rate is running at more than 80%,But the cost is greatly cut a excellent grades,Door market price 380 yuan/night deluxe room has now dropped to 180 yuan/night,But also have to rely on the travel group to maintain occupancy.

　　对此,酒店负责人腾先生表示,景区收费早已有之,但实行“一票制“实在是冲击太大,对商铺、酒店以及当地老百姓都是沉重的打击。不如效仿桂林,在酒店收取维护费,还可以接受。

For this,Hotel manager Mr Teng said,The scenic area charge has already been done,But a"One vote per"Impact is too big,The shops/Hotels and local common people is a heavy blow.Rather than follow the guilin,In the hotel charge a maintenance fee,Can also accept.

　　从旅行团锐减到周边酒店萧条,这根旅游“连锁链条“的日渐单薄,让凤凰古城的发展之路愈发艰难。

From the tour to nearby hotel,This travel"Chain of the chain"The increasingly thin,Make the development way of the ancient city of phoenix harder.

逼出来的收费 Forced out of charge

　　既然散客与旅行团均被限制,凤凰古城为何执意于“一票到底“呢?

Since individuals and groups are restricted,Why the ancient city of phoenix is determined to"A ticket is"??

　　记者从古城当地了解到,与网络上几乎一边倒地质疑凤凰当地政府收取门票的合理性不同,凤凰本地的居民却出现了赞同的声音。

The reporter understands from the ancient city of local,And on the Internet almost overwhelmingly questioned the rationality of the phoenix local government collect tickets are different,Phoenix local residents an agreed with voice.

　　这种声音多源于两点:第一,游人太多拥堵了交通;第二、游人太多抬高了物价。这两点让当地人积怨已久。居住在古城内的陈醒,因在古城外一家银行上班,对堵车和物价感触颇深:“几乎每天上下班都会在路上堵很久,物价更是涨得飞快。两三年前还只卖5元一包的扭扭糖,如今都涨到12元了。”

The sound comes from two things: more first,Visitors too much congested traffic;In the second/Visitors too much drive up prices.These two points make locals bitterness already a long time.Live in the ancient city of Chen,Because in ancient work outside a bank,Feeling is quite deep to traffic jams and prices:"To work almost every day will be blocked for a long time on the way,Price is rising fast.Two or three years ago and only sell 5 yuan a pack of twisting, sugar,Now go to 12 yuan."

　　当地出租车司机对此则显得有些矛盾。如今游客太少,每天份子钱都有些为难,但如果恢复当初游客爆棚的光景,路上拥堵,私家车过多,反而更加挣不到钱,简直是进退两难。

The local taxi drivers were somewhat contradictory.Today tourists too,Some part of money every day,But if recovery had visitors at the sight,The road congestion,There seem to be too many private cars,No money more,It is in a dilemma.

　　对此,同属湘西景区的武陵源天都酒店负责人胡先生告诉记者,凤凰古城收费其实是“逼”出来的,几乎到了不收不行的地步。首当其冲的问题就是凤凰古城严重的人满为患,大大超过景区承载力,环境不堪重负。人满为患不仅是环境的问题,还影响古城居民的正常生活,甚至当地的物价、房价和社会治安等诸多问题。

For this,Belong to xiangxi area of wulingyuan days hotel, Mr. Hu told reporters,The ancient city of phoenix is actually is"force"Out of the,Almost reached the point where they don't accept no.Bear the brunt of the problem is that the ancient city of phoenix severe overcrowding,Far more than bearing capacity of the scenic spot,Environmental burdens.Bursting at the seams is not only an environmental problem,Also the normal life of city residents,Even local prices/Housing and social security, and many other problems.

　　过于集中的人流,又导致了交通堵塞。而且古城内由于人流巨大,商户能从中得到巨大收益,因此,商户在古城内林立,而一旦商户林立,则必将破坏古城的原生态氛围,导致过度的商业开发。而在这个过程中,当前古城的管理却是以常驻人口来配置管理的(如环卫、公安配置等),巨量的流动人口让地方管理力不从心,从而倒逼古城收费缓解现状。

Concentration of people,Again lead to traffic jams.And the ancient town because of the enormous stream of people,Merchants can get huge gains,so,Merchants in this ancient town,And once the merchants,It will damage the ecological environment of the ancient city of,Cause excessive commercial development.And in the process,The management of the ancient city of the current is configuration management by resident population(Such as the sanitation/The public security configuration, etc.),A huge amount of floating population to local management,Thus charges reversed transmission city alleviate the situation.

　　而对凤凰当地官方来说,当地政府收取门票,考虑更多的是治理凤凰旅游高速发展所带来的乱象丛生。凤凰县委书记颜长文对媒体表示,古城保护困难、旅游秩序混乱、基础设施差,是凤凰古城当前面临的三大乱象。而这些都是凤凰不得不收取门票的原因。

And for phoenix, a local official,The local government collect tickets,Consider more is governance phoenix travel chaos brought by the high-speed development.The phoenix of county YanChangWen told reporters,The ancient city protection difficult/Travel order/Poor infrastructure,Are three chaos like facing the ancient city of phoenix.And these are the reasons why the phoenix had to collect tickets.

　　而点评此次大战的战果可以发现,“五一”小长假首日,凤凰全县景区共接待游客10419人,其中古城景区接待游客8475人,同比下滑幅度大概为15%。

Effects can be found and comment on the war,"The May Day"Small long holiday on the first day,Fenghuang county scenic area, a total of 10419 tourists,Including 8475 people in the ancient city scenic tourists,Year-on-year decline is about 15%.

　　对这样的“成绩”,颜长文和凤凰县副县长蔡龙都表示“宽慰”。颜长文说,“今年全国旅游业的形势普遍不好,张家界、武陵源等国内其他景区游客接待量都有大幅下滑。和其他景区相比,我们还是感到一些安慰。”

For such"results",YanChangWen and fenghuang county deputy magistrate Cai Long said"relief".YanChangWen said,"The situation of the national tourism is generally bad this year,zhangjiajie/Wulingyuan tourist hotels "has a sharp drop in other domestic scenic area.Compared to other scenic spots,We still feel some comfort."

　　从4月10日实施门票制以来,来凤凰的散客人数下滑约30%,但蔡龙并不感到忧虑,他认为已经有了一个好的苗头,从首日的游客数据来看,散客买票人数超过了团队,大家买票的意识增强了,因为毕竟没有哪个景区可以一直免收门票。

Since from April 10 to implement ticket system,To order of the phoenix down about 30% in the number of individual clients,But Cai Long don't worry,He think that already has a good signs,Data from the first day of the tourists,More than a team walk in to buy a ticket,You buy a ticket of the increasing awareness,Because, after all, no can have free tickets of the scenic spot.

景区商业化困局 Scenic spot commercialization

　　的确如凤凰官方所说,凤凰并不是景区圈地收费的特例。济南将趵突泉、大明湖等“三泉一河一湖四园区”整合为“天下第一泉风景区”,4月1日起统一出售门票;5月1日,贵州梵净山景区也将实行“一票制”。此前,有“中国第一水乡”美誉的古镇周庄、秦始皇陵博物院、乌镇等景区,也开始售卖门票。

Really like phoenix, officials said,Phoenix is not scenic spot enclosure for special case.Jinan baotu spring - will/Daming lake, etc."SanQuan four a river lake park"Integrated into"Day of the first spring scenic spot",On April 1, unified selling tickets;On May 1,Guizhou fanjing mountains scenic spot will be carried out"One vote per".after,There are"China's first water town"Reputation of the ancient town of zhouzhuang/Qin shi huang's mausoleum museum/Wuzhen, such as the scenic spot,Began to sell tickets.

　　中国旅游研究院学术委员会委员周玲强告诉记者,“圈地收费”是各地景区牟利的常见手段,但比收取门票更让人无奈的,是圈地之后“提价不提质”的做派。如江西明月山景区,2004年之前门票是30元,大概是2008年,涨到了120元,可是景区仅仅修缮了大门。游客多花的90元,就花在了一个大门上。

Academic committee of China tourism academy Zhou Lingjiang told reporters,"Enclosure the charge"Around scenic area is a common method of making a profit,But more let a person helpless than collect tickets,Is the enclosure after"Price not quality"In the manner.Such as MingYueShan scenic spot in jiangxi province,Before 2004 tickets is 30 yuan,About 2008 years,Up to 120 yuan,But the scenic area only to repair the gate.Tourists spend 90 yuan,Spent on a door.

　　同样的情况正在凤凰身上显现。10年前,如果来到凤凰,花上30元就可以住进地地道道的吊脚楼,清晨,原住民们会邀你一起吃自家做的早餐。10年后,同样在凤凰,吊脚楼仍在,只是加盖了一层又一层,说着外地普通话的客栈掌柜会告诉你,今天客人多,房价比昨天又涨了。“现在因为一票制,市场不景气,最好的房间也就五百多,往年这个时候,临江的房子要七八百一间。”上述客栈老板许先生告诉记者。

The same situation is phoenix manifest.Ten years ago,If you come to the order,Spend 30 yuan can live in the diaojiao building to the core,Early in the morning,Natives will invite you to eat home cooked breakfast together.Ten years later,Also in the order,The diaojiao building is still in,Just build up layer upon layer,Speak mandarin outside inn boss will tell you,Today the guest more,House prices has risen again than yesterday."Because a vote now,The market downturn,The best room has more than five hundred,In previous years at this time,Want 7810 river's house."The inn owner Mr Xu told reporters.

　　然而过度的商业化开发并未停止。如今,在约0.9平方公里的古城核心区,有68家酒吧,600多家旅馆和客栈,不计其数的旅游产品商店和小商贩。整个凤凰县,餐饮、娱乐、交通运输等直接从业人员超过3万人。2012年,与旅游相关的第三产业贡献了全县67.5%的GDP。

However, excessive commercialization development did not stop.now,In the city core area of about 0.9 square kilometers,There are 68 bars,More than 600 hotels and inns,A countless number of tourism products in stores and vendors.The fenghuang county,Food and beverage/entertainment/Transportation practitioners more than 30000 people directly.In 2012,,The tertiary industry related to tourism contributed the county 67.5% of GDP.

　　这种走到极致的商业化,让凤凰进入了一个尴尬的困局。记者了解到,当地商户们常常抱怨古城里没有政府安装的垃圾桶,可事实上,从去年到今年县里装了3次垃圾桶,加起来几百个,可是第一天装上了,第二天就被商户们拆了扔了。“到处都是做生意的人,垃圾桶装在谁家门前,谁都不乐意。”各店主如是说。

This go to the extreme of commercialization,Let phoenix into an embarrassing dilemma.The reporter understands,Local traders often complain about the ancient town to no government installation of trash can,In fact,Installed 3 times from last year to this year the county garbage can,Add up to several hundred,But put on the first day,The next day was traders throw down."Business people are everywhere,Trash barrel in front of the young,Who are not willing to."The shop owner said.

　　这只是凤凰过度商业化的一个缩影,却也是困局的真实写照。兴业证券旅游业分析师刘璐丹表示,目前在凤凰古城做生意的超过三分之二都是外地人。外来资本的进入和扩张,给凤凰带来了商业和时尚的元素。然而,古城的保护和文化的传承,却从来不是他们关注的焦点。于是,原本清澈的沱江满是餐厨垃圾,原本古朴的石板路充斥着进口啤酒和爆米花的味道,古城正在渐渐“变味”。

This is just a microcosm of phoenix too commercial,But is also a true portraiture of the dilemma.Societe generale securities LiuLuDan tourism industry analyst said,Currently doing business in the ancient city of phoenix over two-thirds of outsiders.The entry and expansion of foreign capital,Brought phoenix commercial and fashion elements.however,The ancient city protection and inheritance of culture,But never is that they are the focus of attention.so,The original clear tuojiang river is full of eat hutch garbage,Originally the stone path of of primitive simplicity is filled with the flavor of the beer and popcorn imports,Ancient city is gradually"stale".

　　而凤凰也并非唯一饱受“商业化”困扰的景区。此前,南京中山陵周边别墅群不断扩建引发争议,大理、西塘、周庄等古城古镇处处经商遭游客“吐槽”,更有名山被上市、寺庙被承包等新闻不断出现,其中最典型的莫过于有着世界文化遗产之称的古城丽江,如今已变为中国老百姓口中的“酒吧艳遇之都”。

Phoenix is not the only suffered"commercial"Of the scenic spot.after,Nanjing sun yat-sen's mausoleum villas surrounding the continuously expansion of the controversial,Dali/xitang/Zhou Zhuangdeng city guzhen business by tourists everywhere"Vomit slot",More famous mountains were listed/Temple by contract such as news appear constantly,One of the most typical is the world cultural heritage of the ancient city of lijiang,Has now become China's common people's mouth"A bar of affair".

　　刘璐丹认为,在旅游开发和招商引资的名义下,中国不少历史文化名城名镇,正遭受着有史以来最为严重的破坏。

LiuLuDan think,In the name of tourism development and the investment promotion and capital introduction,China's many historical and cultural city famous town,Are suffering the most serious damage.

　　在周玲强看来,凤凰困局,是中国旅游业发展的一个典型样本景区商业化的潮流盛行多年愈演愈烈,文化保护岌岌可危,外来资本的强势介入与长期驻扎,让政府对整个旅游业态失去控制,导致“去商业化”的努力积重难返。在市场经济中,开发历史文化遗产背后的商机,既能为当地创造经济效益,又可繁荣国人的休闲生活,本也无可厚非。然而,文化遗产应当具有社会功能,不能单纯以经济利益论价值,也要兼顾文化和商业两翼,否则仅靠收费求涅槃,或许难使凤凰重生。

It seems to Zhou Lingjiang,Phoenix dilemma,Development of China's tourism industry is a typical sample area prevailed years intensified the trend of commercialization,Cultural protection is at stake,The strength of the foreign capital involvement with long-term stationed,For the government to lose control over the entire tourism formats,Lead to"To commercial"Efforts to the legacy.In a market economy,To develop the business opportunities behind the historical and cultural heritage,Create economic benefits for both the local,Prosperity and leisure life of the people,This is.however,Cultural heritage should have social function,Not only to the economic interests of the theory of value,Both cultural and commercial wing,Otherwise only on charge for nirvana,May be difficult to make phoenix rebirth.

　　作者：李飞

The author:Li Fei

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