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国际奥委会生财有道 转播赞助两项收入持续增加--亲稳网络舆情监控室
2012-07-25

  中新网7月25日电 据外电报道,国际奥委会(IOC)周二表示,2014至2016年之间的奥运电视转播权收入可能超过40亿美元。而奥运赞助合约收入也在上涨。

Beijing on July 25-as dispatches from foreign news agencies report,The international Olympic committee (ioc)(IOC)Said Tuesday,Between 2014 and 2016, the income of the television rights might exceed $4 billion。While the Olympic sponsorship deals a rise in income。

  国际奥委会主席罗格(Jacques Rogge)声称国际奥委会的财政依然坚挺且安全,其收入规模比2001年时的水准高出两倍还要多。“在2014到2016期间我们已经有36亿美元的电视转播合约,这一金额还将会达到并超过40亿美元。2002至2004期间的电视转播权总收入不过22亿美元,”在伦敦奥运开幕前几天,罗格在一次国际奥委会会议上讲到。

International Olympic committee President Jacques rogge(Jacques Rogge)Says the international Olympic committee (ioc) financial still strong and security,The income scale than in 2001 more than double the level of a little more。“In the 2014 to 2016 period we already have 3.6 billion dollars on television contract,This amount will be reached and more than $4 billion。Between 2002 and 2004 TV rights revenue but 2.2 billion dollars,”In London a few days before the Olympics begin,Rogge in an international Olympic committee said。

  2010-2012期间的(电视转播权收入)总额为39亿美元。罗格说,该组织已经从刚刚开始销售谈判的2018至2020年的电视转播合约中得到了26亿美元的进账。去年,国际奥委会签署了他们有史以来最大的一笔订单,同意把截至2020年的奥运会在美国的转播权以43.8亿美元出售给全国广播公司(National Broadcasting Company)。

During the period of 2010-2012(Television rights income)A total of 3.9 billion dollars。Rogge said,The group has already started to sell the negotiations from just 2018 to 2020 TV contracts had received a $2.6 billion account。Last year,The international Olympic committee (ioc) signed their biggest ever an order,Agreed to by the 2020 Olympic Games in the United States to the broadcast of the $4.38 billion sale to the national broadcasting company(National Broadcasting Company)。

  “我们的财政坚挺且安全,”罗格说。在12年的任期期满后,他将在明年正式离职。“从2001年12月31日起,我们的储备金已经从1.05亿美元增长到了5.58亿美元,增加了4.53亿美元。财政的稳固源自于成功的市场营销以及电视转播权的出售。”

“Our financial firm and security,”Rogge said。In 12 years after the expiration of the term,He will be leaving in formal next year。“From December 31, 2001 up,We reserve have from $105 million to $558 million growth,Rose by $453 million。Financial firm from successful marketing, and the sale of television rights。”

  国际奥委会还从赞助商手中实现了收入的增长。2013至2016年的赞助项目有望首次为其产生超过10亿美元的收入。罗格说,2017至2020年的赞助计划已经从七家赞助商那里融到了7.22亿美元。同样的赞助项目在2001至2004年只值6.63亿美元。

The international Olympic committee (ioc) also realized the income from sponsors hand of growth。2013 to 2016 years of sponsorship project is expected to be the first to produce the more than $1 billion in revenues。Rogge said,2017 to 2020 years of sponsorship has seven home from sponsors there to $722 million harmony。The same sponsor project in 2001-2004 was only worth $663 million。

  “即使我们的财政巩固了……我们还必须坚持现实一点。国际奥委会必须确保它能够保持和加强掌控支出的政策以及奥运会项目的复杂性。”国际奥委会一直在试图减小奥运会的规模,并且已经把运动员数量限制在刚好超过10,000名,把比赛大类的数量限制在28项,以保持这项赛事对于潜在的申办城市仍具有吸引力。俄罗斯的索契(Sochi)将举办2014年冬季奥运会,而里约热内卢(Rio de Janeiro)将在2016年成为第一个举办夏季奥运会的南美城市。2020年的奥运会主办城市将在明年揭晓。

“Even though our fiscal consolidation......We also have to adhere to the realistic。The international Olympic committee must ensure that it can maintain and strengthen the control spending and Olympic Games of the complexity of the project policy。”The international Olympic committee has been trying to reduce the size of the Olympic Games,And the athletes have is limited to just over 10,000,The number of categories of the game to the limit in 28,To keep the tournament for potential bid for the city still attractive。Sochi, Russia(Sochi)Will host the 2014 Olympic winter games,And Rio DE janeiro(Rio DE Janeiro)Will be in 2016 to become the first Olympic summer games South American city。2020 years of Olympic host cities will be announced in the next year。


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