中新社纽约7月17日电 题：林书豪远走休斯敦的市场效应

China New York July 17-questions：LinShuHao far walk Houston market effect

　　中新社记者 孙宇挺

China SunYuTing reporters

　　纽约尼克斯在17日这天决定放弃他们的17号球星。

The New York knicks on 17 day decided to give up their 17 star。

　　尼克斯当晚12点之前并没有匹配休斯敦火箭报给林书豪的合约，自动终结了与林书豪的关系。对于尼克斯，这似乎是一个无可奈何的选择。在这个过程中，尼克斯似乎面临着一个怎么选择都是输的局面。

The knicks that night before 12 o 'clock and no match for the Houston rockets to LinShuHao contract，Automatic ended and LinShuHao relationship。For the knicks，This seems to be an unpalatable choice。In this process，The knicks seems to be faced with a choice of what is lost situation。

　　当休斯敦火箭队向林书豪提出第一份四年2880万美元的合约时，尼克斯的确倾向于匹配这一合约。在这个合同中，火箭付给林书豪的第三赛季工资是930万美元。不过，火箭在最后阶段突然改变合约条款，将林书豪第三赛季的工资接近极限地推到1490万美元，这个报价也击穿了纽约的底线，根据新的豪华税制度，为此尼克斯将要多付出数千万美元豪华税的代价。

When the Houston rockets forward to LinShuHao first four years 28.8 million us dollars contract，The knicks do tend to match the contract。In this contract，The rockets to pay LinShuHao third season salary is $9.3 million。but，The rockets in the final stage suddenly change the terms of the contract，LinShuHao third season will pay limits to push to $14.9 million，The offer also broke New York bottom line，According to the new luxury tax system，Therefore the knicks will pay tens of millions of dollars more than the price of luxury tax。

　　《纽约时报》说，这另外增加的560万美元，对于纽约尼克斯而言，考虑到豪华税的问题，却相当于增加了2125万美元。

《The New York times》said，The other $5.6 million increase，As for the New York knicks，Considering the luxury tax problems，But equivalent to increased to $21.25 million。

　　这导致球队老板詹姆斯·多兰最后决定还是放弃林书豪，可以说这是忍痛割爱。

This led to the team owner James tou finally decided to give up or LinShuHao，Can say this is very reluctantly give up what one favours。

　　对于尼克斯而言，林书豪是许多球迷心目中十年来最耀眼的球星，这样的明星效应不仅吸引球迷到现场看球，也大幅增加了球队的收视率，吸引眼球也就意味着吸引广告，吸引广告就是吸金。

As for the knicks，LinShuHao is many fans mind ten years the most dazzling star，Such star effect not only to attract fans to the stadium，Also increased significantly, the team's ratings，Attract eyeball also means that attract advertising，Attract advertising is the suction gold。

　　背靠这座城市发达的传媒系统，尼克斯能够让这些包括全世界各国驻在媒体在内的传媒为林书豪作各种活广告——“林来疯”放在凤凰城可能就不会这么疯，《时代周刊》或许也不会将林书豪选作年度百大人物之首——最终让林书豪的广告效应又变成麦迪逊广场花园实实在在的广告牌或者电视屏幕上的广告，而这些本该在这个赛季才真正开始。

Backed by the city developed the media system，The knicks can let these include all over the world in the media, for LinShuHao media of live advertising--“Lin to crazy”In the phoenix might not be so crazy，《Time weekly》Perhaps will not will LinShuHao chosen for the annual one hundred big characters-finally let LinShuHao advertising effects and become to Madison square garden real billboards or TV screen of the AD，And these should be in this season really begins。

　　但是，林书豪的离去，让可口可乐的中文广告牌在麦迪逊广场花园变得毫无意义，已经在洽谈广告的宏基或许也会重新考虑，今年四月来过一趟的李宁也许不会再来这里洽谈业务，刚刚开始关注纽约尼克斯主场比赛的纽约华人，也会对进入麦迪逊花园广场失去以往的热情。

but，LinShuHao go，Let the Coca-Cola Chinese billboard in Madison square garden pointless，Acer of advertising in negotiations has been might reconsider，In April this year after a trip to the li ning may not come here again to discuss business，Just begin to pay close attention to the New York knicks home games for New York Chinese，Also on into Madison square garden lost the enthusiasm of the past。

　　这还仅仅只是一部分，其他的后续效应或许还在慢慢显现。

This is just only part of it，Other follow-up effect might also appeared in slowly。

　　当本周日尼克斯可能放弃林书豪的消息传出，周一，麦迪逊广场花园公司(MSG)的股票开盘便大幅急挫，曾一下跌掉一美元多。虽然之后股价稍微反弹起稳，但这个急跌却被视作市场对林书豪离开尼克斯这一利空消息的第一反应。

When the knicks on Sunday may give up LinShuHao message comes out，On Monday，Madison square garden company(MSG)Then the stock quotes a nasty way，Once a fall off a dollar。Although after a little bounce up share price stability，But the tumbled was regarded as the market LinShuHao leave the knicks this to a bad news first reaction。

　　尽管道琼斯指数在这半年多时间来一直上下起伏不定，但MSG股票价格却难得的一路走高，从“林来疯”爆发时的二月初不到30美元，一直涨到过近40美元。整个公司在资本市场的增值幅度超7亿美元。林书豪无疑是这支股票的利好消息之一。

Although the dow Jones index in the more than half a year to has been up and down ups and downs，But MSG stock price has the rare all the way walk tall，from“Lin to crazy”Outbreak in early February of less than 30 dollars，Has been rise to nearly 40 dollars。The whole company in capital market value range of more than $700 million。LinShuHao is undoubtedly the stock was one of the good news。

　　对于林书豪而言，或许现在他有点后悔签下多出的500多万美元。此间传出消息，当林书豪获知尼克斯将不会匹配他的合同，他的第一反应是吃惊，而他身边的人也向媒体透露，林希望留在纽约。

To YuLinShu in house，Perhaps now he repented sign the more than 500 us dollars。Here came news，When LinShuHao learned that the knicks will not match his contract，His first reaction was surprise，And the people around him also revealed to the media，Lin wants to stay in New York。

　　毕竟，林书豪曾不止一次表达过，他爱这座城市，他爱这里的球迷。而这里也是他的发迹地。

After all，LinShuHao had more than once expressed，He loves the city，He loves the fans here。And here is also he began。

　　现在看来，休斯敦火箭队无疑将是这笔交易最大的赢家。在姚明离开之后，他们再度得到了一位黄皮肤的人气巨星，这足以让球队的球市再度兴旺起来，也足以让火箭重新成为亚洲市场关注的焦点。已经流失的亚洲资金也将回流，寻找来自亚洲的广告，对他们更是熟门熟路。

Now it seems，The Houston rockets is the deal will no doubt the biggest winners。After yao Ming went in，They got a again yellow skin the popularity of the star，It is enough to make the team's vision is prosperous again，Also enough to make the rockets again become the focus of attention of the Asian market。The loss of the Asia has money also will be backflow，Looking for the advertising from Asia，For they are familiar with。

　　更明白华人球星价值的火箭队也将重回中国球迷的视野，对他们而言未来可期。(完)

To better understand the Chinese star of the rockets will also return to the value of Chinese fans vision，For them, the future but period。(finish)