从日本侵略中国时的“良民证”演绎到当地景区推出的“凉民证”，如果说地方政府不了解这段历史是说不过去的。如果说对于“凉民证”可能引发的民族尊严感的挫伤察觉不到，也是说不过去的。一些地方或景区为何搞出这些无厘头的，甚至低俗恶俗或伤害民族尊严的宣传，与时下社会不良风气有关。媒体时有报道在一些中小学附近，可以买到制作精美的“处女证”、“处男证”、“色狼证”、“白痴证”及“寂寞证”等数不清的“证件”。这种不良调侃和戏谑风气有蔓延趋势，某地房产商为了宣传房产地段优越，专门打出“我靠地铁”这样的宣传标语。

From the Japanese invasion of China“Law-abiding card”The launch of the local scenic spot to deduce“Cool people card”，If local governments do not understand that this period of history is said not the past。If for“Cool people card”Could cause national dignity contuse notice，Also said not the past。Some place or scenic area why come up with these wulitou，Or even bad nasty or damage national dignity propaganda，And nowadays the social bad style relevant。Media reports in some middle and primary school is near，Can buy to manufacture fine“Virgin card”、“Virgin card”、“Sex maniac card”、“Idiot card”and“Lonely card”And countless“certificate”。This kind of undesirable poking fun and an atmosphere have spread trend，Somewhere to promote real estate developers area is superior，Special hit“I depend subway”Such publicity slogans。

　　社会风气不良，浮躁奢华，会影响政府和官员心态，“戏谑”心态和“搞笑”之风会传染到政府机关和官员身上。日前，湖北利川市旅游局在重庆做了广告词为“我靠重庆，凉城利川”的广告引发热议和抨击之后，最多不过是广告“一撤了之”。一方面是不良宣传风气大行其道，且地方政府推波助澜；另一方面是“缺乏追究机制”，连续出现“我靠式”城市宣传实在是必然中的必然。

Social atmosphere bad，Blundering costly，Can influence government officials and state of mind，“banter”Mentality and“funny”Wind could spread to government authorities and officials body。a，Hubei lichuan mou in chongqing municipal tourism administration bureau for the AD“I depend chongqing，LiangCheng lichuan mou”The advertising hot conference after the attack，But most is advertising“Removed one of the”。On the one hand is bad publicity ethos is popular，And local government spending surge；On the other hand is“Shall be investigated for mechanism of”，Continuous appear“I type”The city is really necessary in the publicity inevitably。

　　然而，政府部门毕竟不同于商家，也不是不谙世事的小学生，不能以为偶尔搞笑一下，无伤大雅。政府形象由于公权力属性和公信力的问题，是不允许像“嬉皮士”那样玩“无厘头”和“开玩笑”的，政府行为可以亲民却不宜像普通人那样随意“卖萌”。政府红头文件可以吸收新时代网络语言，却不适合处处“淘宝体”，这也是为什么教育部公布《2011年中国语言生活状况报告》，并公开对政府部门使用淘宝体发布公文或公告表示批评的主要原因。

however，The government, after all, different in the business，Nor are fond of primary school children，Can't think occasionally funny once，harmless。The government image because of public power attributes and credibility problem，Are not allowed to like“hippies”That play“wulitou”and“kidding”of，The government behavior can close to people not like ordinary people at will but like that“Sell come”。The government red tape can absorb new age network language，But is not suitable for everywhere“Taobao body”，This is why the ministry of education announced《In 2011 China language life situation report》，And the public to the government departments use clean out treasure to release documents or announced body said the main reason for the criticism。

　　政府形象总体上应是庄重的，和学生那样“逗乐”、像商家那样“玩噱头”，不仅影响政府形象也会偏离政府工作本职。“凉民证”的背后必然是政府公信力的降低。

The image of the government in general should be grave，And students do“amused”、As businessmen that“A trick”，Not only affects the government image will deviate from their government work。“Cool people card”Behind the government credibility is the inevitable reduction。