一把手直属专用:01056292228转800   舆论引导:01056292228转802   综合治理:01056292228转805   品牌安全与提升:01056292228转808
您当前的位置:亲稳网 > 中国亲稳 > 亲稳行业 > 亲稳旅游 >

即刻使用亲民维稳解决方案!

发掘汇报软件

使用亲民维稳全套解决方案邀请

亲稳发掘汇报系统

打造亲民维稳之格局,以便稳中求进,是每一个基层领导的光荣使命与重要责任!是为官一任,造福一方的不二途径!是守住已有成果的必要前提,是继续前进的必要根基!

“凉民证”变身“良民证”也是“文字狱”--亲稳网络舆情监测室
2012-07-13

  湖北利川旅游“我靠重庆”的广告风波未平,恩施旅游广告又引争议。昨日,武汉市民刘先生称:“景区号称要为市民颁发"凉民证",创意是同音于日军侵略时所发的"良民证",很伤感情!”恩施旅游局表示,这是广告公司所为,与旅游局无关。(7月11日《武汉晚报》) Hubei tourism advantage sichuan“I depend chongqing”Advertising storm not flat,A travel AD and lead enshi dispute。yesterday,Wuhan citizens Mr Liu says:“Scenic spot called for citizens to issue"Cool people card",Creativity is the Japanese aggression in the homonym of hair"Law-abiding card",Very hurt the feelings!”Enshi bureau says,This is advertising company act,Has nothing to do with the tourism administration。(July 11,《Wuhan evening》)

  不可否认,“凉民证”确实与日本侵华时期发放的“良民证”同音,让人听着不舒服。但是,由此认为“凉民证”的广告创意来源于“良民证”,认定“凉民证”伤害了我们同胞的民族感情,笔者认为这样的解读有点牵强附会,是公众的一种过度联想,也是一种民间的“文字狱”,更贬低了民族感情的价值。

undeniable,“Cool people card”Did with the Japanese aggression against China period of the issue“Law-abiding card”homophones,Let people listen uncomfortable。but,So, we think the“Cool people card”Creative advertising comes from“Law-abiding card”,that“Cool people card”Hurt the national feeling of our citizens,The author thinks that the interpretation of such a bit contrived,The public is a kind of excessive lenovo,Also is a kind of folk“was”,More debased the national feeling of value。

  实际上从“凉民证”的纳凉广告和要表达的意思来看,发放“凉民证”其实倒也贴切,无非是要吸引游客在炎热夏季前往恩施享受纳凉生活,“凉民证”就是旅游景区卖出的门票而已。如果我们不从“凉民证”的本意理解,而是从其同音“良民证”上去解读,硬是要往“良民证”上靠拢和发挥,无异于清朝统治者制造“文字狱”冤案的手段和方式一样,以曲解“凉民证”本意的方式,强加自己的个人理解,逼迫人们接受这种个人理解的含义。

In fact from“Cool people card”In the shade of the advertising and to express meaning and see,release“Cool people card”In fact pour also appropriate,It is to attract tourists in the hot summer to enjoy in the shade of enshi life,“Cool people card”Scenic spots of tickets sold is just。If we don't from“Cool people card”Intended to understand,But from its homophones“Law-abiding card”Up reading,Just to go to“Law-abiding card”Moving on and play,Is the qing dynasty rulers manufacturing“was”The means and the same manner as the grievance,To twist“Cool people card”Original idea way,Impose their personal understanding,People accept this kind of personal persecute the meaning of understanding。

  再者,“凉民证”虽然与“良民证”读音相同,但是有着本质性区别。“凉民证”是享受生活的通行证,是一种幸福权利,而“良民证”是悲催生活的代名词,是一种权利丧失的屈辱。换言之,旅游景区发放“凉民证”并无恶意,只是打广告炒作罢了,不必上纲上线。

moreover,“Cool people card”And although“Law-abiding card”Pronunciation of the same,But has essential difference。“Cool people card”Is enjoying life pass,Is a kind of happiness rights,and“Law-abiding card”Is sad push the pronoun of life,Is a right of the loss of humiliation。In other words,Tourism scenic spot issue“Cool people card”No harm,It was just a hype advertising,Don't top key link top line。

  事实上“良民证”在今天早已经失去了原有的屈辱性含义,“良民证”很多时候其实是被用来调侃,成为底层民众表达不满的方式之一。我们日常生活中,有两个证件被我们俗称为“良民证”,一个是各地针对外来人口发放的暂住证,还有一个就是政审等工作中,公民需要提交的由公安机关开出的无犯罪记录证明。同时,在网络上,更是早已经出现了众多样式的带有强烈讽刺意味的“良民证”,不少人在网络上领取了“良民证”,甚至一些网络中的“良民证”走向了现实,借以表达对现实的强烈不满。而且我们很多人在日常生活中也不时的说出“我是良民”、“我是大大的良民”等搞笑话语,而在我国香港和台湾地区的“警察刑事纪录证明”更是约定俗成的简称为“良民证”也没招致任何的抗议与不满,没有人认为这些使用“良民证”的行为伤害了我们中国人民的感情。从这个角度说,就算“凉民证”创意确实来源于“良民证”,本身也无关伤感国人的民族感情,与遗忘国耻与历史无关,公众没必要过多的联想。

In fact“Law-abiding card”In the early today have lost the original meaning of sexual humiliation,“Law-abiding card”A lot of it is actually used to make fun of,Become a grassroots people one way of expressing dissatisfaction。Our daily life,There are two documents be we called“Law-abiding card”,A is for all over the issue of floating population's temporary residence permit,Another is politics careful work in,Citizens need to be submitted by the public security organs of the open certification of no criminal record。At the same time,On the network,But also have appeared numerous style with a strong ironic“Law-abiding card”,Many people get on the Internet“Law-abiding card”,Even some of the network“Law-abiding card”To reality,In order to express the real strong dissatisfaction。And a lot of people in our daily life and can sometimes speak“I'm staying”、“I am greatly improve”Funny words such as,And in Hong Kong and Taiwan regions in China“The police criminal record proof”But the conventional referred to as "“Law-abiding card”Also didn't incur any protests and dissatisfaction,No one thinks that these use“Law-abiding card”Behavior hurt us the feelings of the Chinese people。From this perspective,Even if“Cool people card”Creative really comes from“Law-abiding card”,Itself also have nothing to do the national feeling of people sad,And forget true and history have nothing to do,The public didn't need too many associations。

  总之,公众对于广告文字的擦边球行为,应当要有一定的包容心和宽容心,尽可能从广告语的字面意思去解读,不要以我们心中的含义去理解,不要轻易曲解和解读带有擦边球味道的文字。一旦我们的解读与广告文字的本意不一致,对其进行批判,要求整改,由此可能就会陷入语言暴力之中,在民间制造当代“文字狱”。

In short,The public for advertising words cut of behavior,Should have certain of compatibility and tolerance heart,The AD as much as possible from the literal meaning to decipher,Don't make the meaning of our heart to understand,Do not easily misunderstood and interpretation of the text with outside taste。Once we interpreted and advertising words meant not consistent,The criticism,Required corrective,May they would be in the language of violence,In contemporary folk manufacturing“was”。


亲稳链接:链接亲民维稳,践行稳中求进!