2012年7月12日下午，由中国旅游研究院主办，人民网旅游频道协办的“《中国入境旅游发展年度报告2012》学术成果发布会”在人民网演播室举行。中国旅游研究院就1978—2011年中国入境旅游发展历程、国际旅游发展与中国主要客源国市场状况、2011年中国入境旅游市场状况、空间分布格局、旅游市场供求形势、营销绩效以及2012年中国入境旅游发展趋势与对策建议等内容发布了相关研究成果。

On July 12, 2012 afternoon，Sponsored by China tourism research institute，People net travel channel of the co-sponsors“《China inbound tourism development annual report 2012》The academic achievement conference”In the PRC held the studio。China's tourism institute went 1978-2011 China inbound tourism development process、International tourism development and China's major inbound tourists market conditions、In 2011 China inbound tourism market conditions、Space distribution pattern、Tourism market supply and demand situation、Marketing performance and 2012 China inbound tourism development trend and countermeasures etc published research。

　　据悉，由国家旅游局旅游促进与国际合作司和中国旅游研究院共同编制的《中国入境旅游发展年度报告2012》是国内首部全面审视和宏观把握中国入境旅游发展状况的权威性学术成果。该书立足前沿观点数据，基于宽视角分析研究，着眼全国范围内的实地调研，是目前关于中国入境旅游发展最为权威，信息量最为丰富的研究报告。报告全面反映了中国入境旅游的发展历程、市场状况、国际环境、影响因素、地域格局、营销绩效以及发展建议，对于政府决策、业界发展与学术研究具有一定参考价值。

It is reported，By the national tourism administration tourism promotion and international cooperation company and China tourism research institute jointly compiled《China inbound tourism development annual report 2012》Is the first comprehensive survey and macro control China inbound tourism development status of academic achievements in authority。The book based on the front view data，Based on the wide Angle analysis research，Focus on the investigation of the nationwide，Is at present about China inbound tourism development is the most authoritative，The most abundant of information research report。The report reflected fully the development of China's tourism、Market conditions、The international environment、Influence factors、Regional pattern、Marketing performance and advice，To the government's decision、The industry development and the academic research has certain reference value。

　　入境旅游同改革开放一起成长。 Entry tourism with reform and opening grow up together。我国入境旅游接待人数从1978年的181万人次，增长到2011年的1.35亿人次，增长近75倍，年平均增长率28.3%。我国入境旅游外汇收入从1978年的2.6亿美元，增长到2011年的470亿美元，增长近181倍，年平均增长率28.9%。我国接待过夜旅游者人次数和入境旅游外汇收入的世界排名分别从1980年的第18位和第34位上升至2010年的第3位和第5位。

The number of foreign tourists in reception from 1978 to 1.81 million persons，Growth in 2011 to 135 million people，Nearly 75 times as growth，Average annual growth rate of 28.3%。The entry tourism in China foreign exchange income from $1978 in 260 million，Grow to $2011 in 47 billion，Nearly 181 times as growth，Average annual growth rate of 28.9%。Reception for the night in China or the tourists and entry tourism foreign exchange income of the world ranking of the 1980 respectively from 18 th and 34 th rose to 2010 years of the third and fifth。

　　中国已成为世界主要旅游目的地。 China has become the main tourist destination。我国已成为日本、韩国国民出境旅游的首选目的地，也是俄罗斯国民出境旅游的第三大目的地；我国接待美国游客数量占美国赴亚太地区游客总数的20%左右；我国接待德国游客数量占德国赴亚太地区游客总数的20%左右；我国接待英国游客数量占英国赴亚太地区和美洲地区游客总数的10%左右；我国是法国在亚洲的第一大旅游目的地。

Our country has become Japan、South Korea national's outbound tourism destination，Russia is also the third largest national outbound tourism destination；The number of tourists received the United States in the United States to the asia-pacific region around 20% of the total number of tourists；The number of tourists received Germany in Germany to the asia-pacific region around 20% of the total number of tourists；The number of British tourists received in our country in the asia-pacific region and Britain in the americas, about 10% of the total number of tourists；Our country is in the first big French Asia travel destination。

　　2011年入境旅游实现平稳增长。 2011 entry tourism to realize smooth growth。2011年接待入境游客13542.36万人次，比上一年增加1.24%，市场总体保持平稳增长态势；2011年接待入境外国游客2711.21万人次，比上一年增加3.77%，市场较活跃；2011年接待港澳台入境游客10831.15万人次，比上一年增加0.63%，市场总体稳定。2011年入境旅游实现外汇收入484.64亿美元，比上一年增长5.78%，外汇收入持续增加。

In 2011, 135.4236 million, tourists to visit China，1.24% increase on the previous year，The total market to maintain steady growth situation；2011 foreign visitors 27.1121 million people received entry，3.77% increase on the previous year，Market is active；In 2011, Hong Kong, Macao and Taiwan entry received 108.3115 million tourists，0.63% increase on the previous year，Market overall stability。2011 entry tourism realization foreign exchange income is 48.464 billion dollars，Up 5.78% on the previous year，Foreign exchange income continuous increase。

入境旅游的客源结构状况维持惯常特征。 The entry tourism market structure condition remains usual features。港澳台客源市场继续占据绝对优势地位，外国客源市场份额略有上升；主要入境客源国构成基本稳定，近程市场占据显著优势。

Hong Kong, Macao and Taiwan source markets continue to occupy absolute advantage position，Foreign tourist market share increased slightly；The main entry form the number basically stable，Short-range market occupy significant advantage。

　入境旅游发展的地域差异十分显著。 The district difference of tourism development is very significant。2011年入境旅游客流高度集中于东部地区，入境旅游外汇收入的东西差异十分显著，相对而言，入境外国游客的分布格局较有选择性。

2011 entry tourism passenger flow heavily focused on the east，The entry tourism revenue things very significant differences，relatively，The entry of foreign tourists distribution pattern is selective。

　入境旅游市场供给与需求的失衡。 Tourism market supply and demand imbalances。供给的硬件主导和需求的软件主导之间失衡，供给的重心东倾与需求的期待西移之间失衡，供给的雷同开发与需求的多样化成长之间失衡，资源依托型的单一化产品开发模式难以满足入境游客的多元化旅游需求。

The supply and demand of hardware leading software dominated the imbalance between，The center of gravity of the supply and demand expectations out of the east XiYi imbalance between，Supply and demand in the development of the variety of similar imbalance between growth，YiTuoXing resources of simplification product development model to meet the diversity of tourist arrivals travel demand。

　　国家层面的旅游营销继续发挥主导作用。 The national level tourism marketing to continue to play a leading role。“旅游主题年”工作已成为统筹全国旅游形象宣传的抓手，旅游形象口号和标识设计与推广提振了国家整体宣传力度，“中国旅游日”的确立对加强境外认知具有标志性意义，国际旅游交易会改革使其功能得到深入发掘。地方旅游营销的主动性和积极性正日益提升。

“Tourism theme years”Work has become the national tourism image promotion plan as a whole the means，Tourism image slogans and logo design and promotion has boosted the country's overall publicity，“China's tourism day”To strengthen the establishment of overseas cognitive landmark significance，International tourism trade fair reform their functions further explored。Local tourism marketing initiative and enthusiasm is increasingly ascension。

　　2012年入境旅游发展趋势与预测。 2012 entry tourism development trend and prediction。2012年入境旅游的规模将持续扩大，但不确定性也将增强；入境旅游发展的国际竞争加剧，分流将更加明显。2012年入境旅游有望达1.37亿人次，入境旅游外汇收入有望达到510亿美元。

In 2012, the size of the entry tourism will continue to expand，But uncertainty will also increase；The entry tourism development in international competition，Diversion will be more apparent。2012 entry tourism is expected to reach 137 million people，The entry tourism revenue is expected to reach us $51 billion by。

　　2012年我国入境旅游发展建议。 In 2012, the entry tourism development Suggestions。加大投入，制定系统科学的入境旅游发展战略和促销计划；推进签证、免税、航权等优惠政策的制订和实施；推广面向“销售渠道”的入境旅游宣传促销新模式；优化和改进接待条件，将对入境旅游市场的关注从“数量增长”转向“品质提升”；切实推动国际合作；更好地调动地方政府和企业的积极性。

Increasing investment，Set of system science entry tourism development strategy and sales promotion plan；Promote visa、duty-free、Air rights preferential policy formulation and implementation；Promotion for“Sales channel”The entry tourism promotion of the new model；Optimize and improve reception conditions，Will the concern of the entry tourism market from“Quantity growth”Turned to“Improve the quality”；To promote international cooperation；Better to arouse the enthusiasm of the local government and enterprises。

    2012年上半年旅游经济运行分析下半年趋势预测

    In the first half of 2012 tourism economy operation analysis trend prediction in the second half
    2012年第二季全国游客满意度调查报告

    The second season in 2012 the national tourist satisfaction survey report