据悉，上半年，哈市进一步践行“城市即旅游、旅游即城市”发展理念，把整个城市作为最大景区、最好产品、最美的旅游目的地来建设和经营。传统景区提档升级，新兴景区频频涌现，旅游产品更加多元，旅游核心竞争力进一步增强。冰雪旅游稳居全国之首，避暑旅游跻身全国三甲。哈尔滨·国际啤酒节已跃升为国内规模最大、品种最全、品位最高的啤酒节之一。

It is reported，In the first half，Further practice setting“City tourism is、Tourism city is”Development concept，The whole city, as the largest scenic spot、The best products、The most beautiful tourist destination to construction and management。Traditional scenic spot carry upgrade file，Emerging scenic spot frequently emerged，Tourism product more diverse，Travel further enhance core competitiveness。Ice and snow tourist ranks the first，Among the national top summer tour。Harbin · international has become the largest scale、With complete varieties、One of the highest grade beer festival。

　　据介绍，上半年，哈市启动了“迷人的哈尔滨之夏”文化旅游系列活动，成为提升城市核心竞争力的重要载体，哈尔滨的知名度和对外开放度由此提升。“迷人的哈尔滨之夏”文化旅游系列活动从6月10日开始，将持续至10月10日结束，持续四个月。目前，已组织开展“湿地节”、“哈洽会”、“啤酒节”等活动，还将推出“哈夏音乐会”、“五花山赏秋节”等活动。

According to introducing，In the first half，Harbin city launched“Charming summer of Harbin”Cultural tourism series of activities，Promote the urban core competitiveness of become an important carrier，Harbin visibility and so as to enhance opening-up。“Charming summer of Harbin”Cultural tourism series of activities from June 10,，Will last October to end，Last four months。At present，Already the organization carries out the“Wetland quarter”、“HaQiaHui”、“oktoberfest”Activities such as the，Will also develop“HaXia concert”、“WuHuaShan enjoy the moon festival”Activities such as the。

　　“冰城夏都”城市美誉度显著提升。围绕着“冰城夏都”城市旅游形象，哈市积极创新营销方式，加大资金投入，通过节庆活动、媒体宣传、专业营销、区域合作等形式，哈市旅游形象进一步实现从“冰城”到“冰城夏都”的嬗变。调查数据显示，“冰城夏都”知晓率目前升至89.3%。此外，旅游产业引擎功能日益彰显，旅游直接从业人员达20万人，间接从业人员达100多万人。

“XiaDou city”City reputation significantly increased。around“XiaDou city”City tourism image，Harbin city innovation marketing methods，Increase investment，Through the festival activities、Media publicity、Professional marketing、Regional cooperation and other forms，Harbin city tourism image from further realize“city”to“XiaDou city”Transformation of the。Survey data show，“XiaDou city”Awareness now jumped to 89.3%。In addition，Tourism industry becomes more and more obvious engine functions，Tourism direct employees 200000 people，Indirect employees more than 100 people。