景区“利”字当头是普遍现象     Scenic spot“the”Character overhead is common phenomenon

         近年来旅游市场竞争日益激烈，许多景区“利”字当头已是普遍现象。热门景区“店大欺客”，面对蜂拥的人潮，一个“涨”字，多少真金白银收入囊中，至于游客，你爱来不来，反正我不愁客源。而对那些不热门的景区，经营者挖空心思，高雅也好，低俗也罢，只要能吸引游客达到增收的目的，至于手段那就是“八仙过海，各显其能”。

In recent years the tourist market increasingly fierce competition，Many scenic spots“the”Word is common pledge already。Hot scenic spot“Shop QiKe big”，Facing the bees do crowds，a“up”word，How many real gold and silver income bursa，As for the visitors，You love to not to，Anyway I don't worry about the passengers。And for those who don't popular scenic spot，A policeman operators，Elegant or，Vulgar or，As long as can attract tourists to achieve the purpose of increasing income，As for the method that is“eight，GeXianJiNeng”。

    景区另类促销折射的是畸形的价值观和发展观     Scenic spot of refraction is deformity alternative sales promotion of the values and development

       此类的“怪象”，表面上是在创意之争、文化之争，实际上是不惜牺牲文化责任与道德标准的形象之争、利益之争，背后折射的是一种畸形的价值观和发展观。如此另类的旅游文化“创新”如果不加以遏制，势必导致人们思想观念与道德标准的混乱。

such“Strange like”，On the surface, the creative wrangling、Culture for，In fact is sacrifice culture responsibility and moral standards for the image、Interests for，Behind the refraction is a deformity of the values and development。Such kind of tourist culture“innovation”If not be curbed，People will occur in the concept and the moral standards of chaos。

   遏制景区低俗化炒作之风 Contain scenic spot the wind of the vulgarization hype景区炒作请高雅一点 Scenic spot hype please decorous a little

       在信息大爆炸的时代，酒好也怕巷子深，好山好水也要学着吆喝。为景点的效益，适度的炒作宣传并未是坏事。但是构建社会主义核心价值体系，倡导真善美，要知荣辱。所以，对实体项目的炒作营销，也该有个“度”。景区的推广包装，请多些特色，不是只玩性诱惑。

In the era of information explosion，Good wine also fear that deep lane，Good mountains and water also slowed to learn。For the benefit of the scenic spots，Moderate hype propaganda has not a bad thing。But constructing the socialist core value system，Advocate true，To wed bred。so，On the entity project marketing hype，Should also have a“degrees”。The promotion of scenic spot packaging，Please more features，Not only play sex temptation。

   商家、政府、公众 三管齐下还青山绿水本源 businessman、The government、The public will also protrude source

       景区只有用独特的山水文化资源吸引游客，只有将心思花在提高软件硬件水平，用服务赢得游客。否则，无论什么样的炒作终究只会是一场为大众所不齿的闹剧。遏制景区庸俗化炒作之风，不仅要靠商家自身的商业道德，还要靠政府的细致管理和公众的监督。三管齐下，才能去除污浊，还青山绿水的魅力本源。

Scenic area only in unique landscape culture resources attract visitors，Only will spend in mind to improve software hardware level，Service to win with tourists。otherwise，No matter what kind of hype ultimately will only is a must for the farce。Contain scenic spot of the pre hype wind，Not only must depend on the business itself business ethics，You have to rely on the government's careful management and public supervision。three-pronged，To remove stagnant，Also the protrude charm source。

   抵制恶俗炒作须除“审丑”趣味 Celebrating shall be in addition to boycott hype“The ugly”interest

         所谓一个巴掌拍不响,低俗炒作者之所以能够屡屡得逞、炒作成功,也不排除一些人明知事实真相,却因为自身潜藏着某些低俗的心理,心甘情愿被低俗炒作者利用。因此,要想抵制低俗炒作行为,一方面需要我们唤起炒作者的良知,使其自觉远离低俗炒作,避免制造精神垃圾;另一方面则需要我们脱离低级趣味,培养高尚情操,使低俗炒作者无机可乘。

The so-called a quarrel,ChaoZuoZhe are able to succeed often vulgar、Hype success,Also don't expel some people knowing the truth,But for their potential some cheap psychology,Willing to be ChaoZuoZhe use vulgar。so,To boycott hype vulgar behavior,On one hand we need to arouse ChaoZuoZhe conscience,Make it far from cheap consciously hype,Avoid manufacturing spiritual rubbish;On the other hand, we need to free of bad taste,Cultivate noble sentiment,Make ChaoZuoZhe vulgar lock out Detroit。