在上世纪70年代，中产阶层的典型消费特征是三大件：自行车、缝纫机、手表，这对中国轻工业发展起到很大的作用。上世纪80年代、 90年代我们也看到中国的家电、电冰箱、彩电、空调产业，它们迎合了中产阶层的需求。到了21世纪前十年，住房是作为战略新兴产业，汽车产业也蓬勃发展。中产阶层新的三大件就是住宅、汽车、保险。到2010年之后，未来靠什么拉动，未来拉动内需肯定是中产阶层的消费，到目前为止，住房、汽车、保险都已经是基本生活保障了，接下来就是和国外接轨了。

In the 1970 s，The middle class is the typical consumer features three big：bicycle、Sewing machine、watch，The development of China light industry has played a significant role。The 1980 s、 In the 90 s, we also see Chinese home appliance、refrigerators、Color TV、Air conditioning industry，They cater to the needs of the middle class。In the 21 st century ten years before，Housing is emerging as a strategic industry，Automobile industry is booming。The middle class is 3 big new residence、car、insurance。Before 2010，Future depends on what pull，The future stimulating domestic demand is certainly the consumption of the middle class，So far，housing、car、Insurance is basic life safeguard，The next step is to connect and abroad。

　　中产阶层有一个典型的特征，除了工资收入还有财产性收入，那就是投资；还有一个消费特征就是度假，这也就是2009年中央把旅游产业变成战略支柱产业的原因。这都是围绕经济结构转型，引导社会中产阶层的需求。从这一点上来讲，中产阶层的需求是未来房地产转型发展的重要方向。旅游地产承载了旅游、文化、度假等各种属性。

The middle class have a typical characteristics，In addition to wage income and property income，That is the investment；There is a consumer feature is on vacation，This also is in 2009 the central the tourism industry into a pillar industry of strategic reasons。This is all around the economic structure transformation，Guide the social demand of middle class。Will tell from this point，The middle class is the needs of future real estate development the important direction of transformation。Tourism real estate carrying tourism、culture、Holidays, etc all kinds of attributes。

　　今年7月1日，国家旅游局出台了一个政策《关于鼓励和引导民间资本投资旅游业的实施意见》。这个意见中有两个核心内容：一是金融支持、旅游产业解决土地问题，二是大力引导民营资本进入旅游产业。从政策支持上，对旅游地产开发是利好。

On July 1 this year，The national tourism administration introduced a policy《About encouraging and guiding the implementation of the folk tourism investment advice》。This advice has two core：One is the financial support、Tourism industry solve the land problem，The other is to guide the private capital into the tourism industry。From the policy support，On the tourism development of real estate is good。

　　旅游地产是什么？一个是传统旅游，包括城市里的旅游酒店，包括目前的新兴产品服务式公寓、公寓式酒店，都是为旅游服务的。还有传统旅游景点所涉及的地产当然是旅游地产。另外一块是休闲度假类的，老百姓生活水平提高了，会采取 “5+2”的生活方式。

Tourism is real estate??????？One is the traditional tourism，Including the city tourism hotel，Including the new product service apartments、Apartment hotel，For tourism services。And traditional tourist attractions involves the real estate is, of course, the tourism of real estate。The other piece is the leisure class，Common people life level，Will take “5 + 2”Way of life。

　　从旅游地产开发来讲，一类是针对景点、购物等为主的，这是商业类的地产；还有一类是高级公寓类的地产；还有一类是旅居类的房地产，适合于 “5+2”生活模式的地产，也包括我们讲的生态养生养老。现在比较热的是养老地产和文化地产。现在传统的房地产企业也在转向旅游地产。万达提出，未来万达重要的发展方向之一就是旅游地产，现在万达综合体的投资差不多1700亿元。

Will tell from tourism development of real estate，One kind is in spots、Shopping, etc，This is the real estate business class；And those are the property of senior apartment；And those living in kind of real estate，Suitable for “5 + 2”Life patterns of real estate，Also includes we speak of ecological health endowment。Now more hot is endowment property and culture of real estate。Now the traditional real estate enterprise in turn to tourism and real estate。Wanda put forward，The development direction of future wanda important is one of tourism of real estate，Wanda now complexes almost 170 billion yuan investment。

　　当然，旅游地产也有很多问题，像三亚这样打着一个旅游地产概念，实际上还是住宅地产。还有缺乏产业标准、行业定位，行业非常混乱，一定要尽快制订产业标准、行业定位。

Of course，Tourism real estate also has a lot of problems，Sanya such as carrying a tourism property concept，In fact it is housing estate。And the lack of industry standards、Industry positioning，Industry is very chaotic，Must establish the industry standards as soon as possible、Industry positioning。