中国青年报旅游周刊已经连续多年报道北京地区的“非法一日游”现象，北京市也年年加大力度整顿市场，可问题依然没有得到根治。

China youth daily tourism has for many years report weekly of the Beijing area“Illegal day tour”phenomenon，Beijing also intensify efforts to overhaul the market every year，But the problem is still not get radical。

　　浙江省旅游局局长赵金勇说，杭州是全国整顿市场秩序做得比较好的城市，但“野导”依然存在。“省旅游局的办公楼就在西湖边上，我每天上班的时候，几乎天天看见"野导"在西湖边上拉客。旅游部门想管，可管不到，只能联合其他职能部门共同执法，而这种联合执法无法常态化。”

Zhejiang province tourism bureau chief ZhaoJinYong said，Hangzhou is the national market order the better city，but“YeDao”Still exist。“The offices of the provincial tourism bureau in on the west lake，I go to work every day，See almost every day"YeDao"In the west lake soliciting edge。Tourism department want to tube，But the less than，Only with other functional departments common law enforcement，And this combination of law enforcement can't normal。”

　　新疆维吾尔自治区旅游局局长伊那木·乃斯尔丁说，在形式上联合执法是到位的，但其他部门派出配合旅游局执法的工作人员，一是数量少，有时一个部门只派一两个人；二是没实权，遇到问题只能起个沟通协调作用，“所以，我们做了很多工作之后，问题还是没有得到解决”。

The xinjiang uygur autonomous region tourism bureau chief Iraq that wood · is, ding said,，In the form of joint law enforcement is in place，But other department sent the working personnel of the tourism with law enforcement，Number one is less，Sometimes a department only send a two people；2 it is not the real power，Meet the problem can only be a communication effect，“so，We did a lot of work after，Problems or not solved”。

　　国家旅游局副局长杜江说：“近年来，随着我国旅游业的持续快速发展，我国旅游市场规模不断扩大，广大游客对旅游市场规范和服务品质的要求越来越高。在旅游市场秩序逐步向好的同时，我们也应该看到，当前旅游市场秩序还没有根本好转，影响旅游市场秩序的一些根本问题还没有解决，旅游服务质量还不能满足广大游客的需要，广大游客、旅游从业者和各级领导对旅游服务质量和市场秩序还存在许多不满意的地方。”

Deputy director of the national tourism administration dujiang said：“In recent years，With the sustained and rapid development of tourism，Our country's tourism market continues to expand the scale，The visitors to the tourist market standard and service quality demand more and more。In tourism market order gradually to good at the same time，We should also see，The current tourism market order was not basic turn for the better，Influence of market order some fundamental tourism has not been solved，Tourism service quality can't meet the need of the tourists，The tourists、Tourism practitioners and all levels of leaders for the tourism service quality and market order still exists many unsatisfactory。”

　　“目前，市场上还存在很多非法从事旅游经营活动的现象。一些未取得经营资质的"黑社"、"黑车"、"黑店"、"黑导"坑骗、欺诈游客的行为屡禁不止，尤其是城市周边游和一日游欺客宰客现象较为普遍，严重干扰了正常的旅游市场秩序。”杜江说，“一些企业通过发布虚假旅游广告，散布不实信息，超范围经营旅游及相关业务，并且采取不法手段误导广大消费者，欺骗游客，给游客造成无法挽回的损失。”

“At present，The market has many illegal engaged in tourism management activity phenomenon。Some did not obtain the business qualification"Black club"、"Black car"、"picked"、"Black guide"KengPian、Fraud of long-standing visitors behavior，Especially surrounding the cities and the QiKe ZaiKe one-day tour was common，Serious interference of the normal tourism market order。”Dujiang said，“Some enterprise through tourism publishing false advertising，Spreading false information，Business beyond tourism and related business，And take illegal means consumers misleading，Deceive tourists，To give visitors cause irreparable damage。”

旅游市场监管职能有限 Tourism market supervision limited function

　　目前，从国务院到全国各省（区、市）、地市和多数县级政府，都设有旅游行政管理部门，分级担负着旅游市场的监管责任。经过多年的建设和发展，旅游监管的专门队伍已经具有一定的规模，初步形成了国家、省（区、市）、地市、县四级旅游质监执法体系。杜江表示，从总体来看，目前我国旅游市场监管主体主要面临以下问题：

At present，From the state council to the provinces（area、city）、Cities and most county government，Has travel administrative management department，For the classification of the tourism market regulatory responsibilities。After years of construction and development，A dedicated team of tourism supervision has certain scale，Initially formed countries、province（area、city）、cities、County level tourism qualitative inspect law enforcement system。Dujiang said，In general，At present our country tourism market supervision subject mainly face the question：

　　一是旅游监管的职能和手段有限。目前由国务院颁布的旅游行政法规有《旅行社条例》、《导游人员管理条例》和《中国公民出国旅游管理办法》，旅游部门据此监管的范围限于旅行社、导游人员和团队旅游，对其他旅游相关服务的提供方尚没有监管依据和手段。旅游监管法定授权的不足和统一市场规则的缺位，致使旅游部门“大市场职责”与“小市场权限”的矛盾日益突出。近年来，虽然各地政府通过人大立法的形式出台了地方旅游管理条例，但针对旅游发展各相关要素市场的监管，赋予各级旅游管理部门的监管职能很有限，旅游监管的手段也较少。

One is the function of supervision and means travel is limited。Now the tourism administrative regulations issued by the state council《Travel agency regulations》、《Guide's personnel management regulations》and《Chinese citizens to travel abroad management approach》，Tourism department supervision according to limit the scope of the travel agency、The guide and team tourism，Other travel related services to provide party is still no regulatory basis and method。Tourism supervision legal authorization the insufficiency and the absence of the single market rules，The tourism department“Big market duties”and“Small market access”The contradiction between the outstanding。In recent years，Although governments around the world through the form of National People's Congress legislation on the local tourism management regulations，But for tourism development each related factors market regulation，Tourism management departments at all levels to the regulatory function is very limited，Tourism means of supervision and less likely。

　　二是对旅游监管工作重视不够。多年来，很多地方对旅游业的发展重建设，轻管理；重外延式规模扩张，轻内涵式质量提升和增长；重视搞大项目、大活动，而轻视旅游市场的监管。一些地方对吸引旅游投资、建设旅游大项目出台了系列产业鼓励和引导政策，而对旅游发展软环境的建设，对旅游市场秩序的整治、旅游服务质量的提升却重视不够，出台的鼓励政策少，有效的措施和办法也不多。

2 it is not enough attention to tourism supervision。For many years，Many parts of the tourism development of heavy construction，Light management；Heavy denotative scale expansion，Authors of the quality improvement and growth of light；Pay attention to make big projects、Big activities，And despise the tourist market regulation。Some places to attract tourism investment、Construction project issued a series of big tourism industry encourage and guide the policy，And for tourism development of the soft environment construction，Tourism market order to regulation、Tourism service quality of ascension is not enough attention，On the less encouraging policies，Effective measures and way to much。

　　三是旅游监管力量薄弱。截至2011年年底，全国共有旅游执法机构769个、执法人员4664人。总体来看，目前我国的旅游监管执法队伍，无论是规模、数量，还是素质、能力、手段，都远远不能满足旅游业快速增长的需要和人民群众日益提高的服务要求，也大大低于相关行业的监管力度。面对旅游市场秩序长期失范的问题，很多旅游监管部门主观上有“畏难”思想，在实际工作中存在着“不敢管、不愿管、不会管、管不了”的现象。

Three is the tourist regulatory force is weak。By the end of 2011，The national tourism law enforcement agencies were 769、Law enforcement personnel 4664。overall，At present our country tourism regulatory enforcement team，Whether scale、number，Or quality、ability、means，Are far from meeting the need of increase tourism fast and people's increasing service requirements，Also greatly lower than the supervision of the relevant industry。Face the tourism market order lack long-term problems，Many travel regulators are subjective“The fear of”thought，In practical work there“Can't tube、Don't let the、Can't tube、with”phenomenon。

　　四是旅游监管职能交叉。由于旅游业是新兴产业，且涉及部门较多，在进行行业监管的过程中，不可避免地要与传统产业部门产生职能交叉，而各传统产业部门针对固有市场的管理，已经形成比较完善的法律法规体系和力量较强的执法队伍，旅游部门作为“后来者”的身份和相对弱势的地位，难以引起相关部门足够的重视，致使由旅游部门牵头的联合执法行动效果欠佳，并由此产生了交叉地带责任不清和相互推诿等现象，一些领域甚至存在监管真空。

Four is the tourist regulatory overlapping functions。As the tourism industry is emerging industry，And involve the section is more，In the process of the industry regulator，Inevitably, and traditional industry departments have overlapping functions，And the traditional industry department of management for natural market，Has been formed comparatively perfect legal laws and regulations system and power strong law enforcement team，Tourism department as“newcomers”The identity and status of the disadvantaged，Difficulty in related departments enough attention，Cause by the tourism department of law enforcement action led joint poor effect，And produced cross areas responsibility and mutual shuffle wait for a phenomenon，Some areas there is even regulatory vacuum。

旅游市场监管体制机制不健全 Tourism market supervision system and mechanism is not sound

　　杜江表示，规范旅游市场秩序，提高旅游服务质量，是国务院赋予旅游行政管理部门的重要职责，也是我国旅游业实现两大战略目标的需要，但目前旅游市场监管的体制机制尚不健全。

Dujiang said，Regulate tourism market order，Improve tourism service quality，The state council is to travel the important functions of the administrative agencies，China's tourism industry is also realize the strategic goals of the two big needs，But at present, the tourism market supervision system of mechanism still is not perfect。

　　首先，旅游市场监管的依据尚不充分。如前所述，各级旅游监管部门除对旅行社、导游和团队旅游的监管外，在对涉及旅游产业发展的食、住、行、游、购、娱六大要素市场的监管方面，还缺乏充足的法律法规依据。

first，Tourism market supervision basis there is not sufficient。As mentioned，Tourism supervision department at all levels in addition to travel agency、Guide and the supervision of the team travel outside，Involved in the development of tourism industry in the food、live、line、swim、purchase、The entertainment six factors market supervision，Also the lack of adequate legal regulations and rules。

　　其次，进入和退出机制尚不完善。在涉及旅游业发展各要素行业经营主体的进入上，旅游行业主管部门还缺乏较为有效的话语权。目前，能够调控的只有旅行社和导游，旅游饭店和旅游景区则是依照标准进行管理。在经营主体和从业人员的市场退出方面，也缺乏强有力的长效机制和过硬的手段措施。

second，Enter and exit mechanism still is not perfected。Involved in the development of tourism industry in the elements of the main body of the industry into，Tourism industry department also lacks the more effective discourse。At present，Can only travel agency and regulation of tour guide，The tourist hotel and tourism scenic area is in accordance with the standard management。In the operation of the main body and employees market exit，Also the lack of strong long-term mechanism and perfect means measures。

　　第三，旅游监管的执法主体力量薄弱。规范旅游市场秩序的主体力量是各级旅游质监执法机构。正如前面所提到的，近些年我国旅游质监执法机构和人员的发展，远远落后于我国旅游业的发展规模和速度。不但旅游监管的力量薄弱，人员不稳定，经费无保障，而且旅游质监执法机构的性质也不明确，极大地影响了执法工作效果。

The third，The law enforcement main body strength supervision tourism weak。Regulate the market order of the main body of the tourism power is tourism qualitative inspect law enforcement agencies at all levels。As previously mentioned，In recent years China's tour qualitative inspect law enforcement agencies and personnel development，Far behind the development of China's tourism industry scale and speed。Not only the power of tourism supervision weak，Staff are not stable，Funds without security，And tourism qualitative inspect the nature of law enforcement agencies is not clear，Greatly influences the effect of law enforcement。

　　第四，多部门联动的综合治理机制尚未建立。旅游部门职能有限、手段单一、监管力度较弱，协调其他部门参与管理的难度较大，还没有一个制度性的协调机制，也未形成综合治理旅游市场的格局。

The fourth，Many departments of comprehensive linkage mechanism。Tourism department limited function、Means of a single、Supervision are relatively weak，Coordinate the management department in other difficulty is large，Still not a systemic coordination mechanism，Also not form the tourist market of comprehensive management pattern。

　　第五，旅游行业协会的自律机制还不完善。由于许多地方旅游行业协会组织建设滞后、运行不畅，行业协会的自律和制约手段不足，行业协会的威信尚未树立起来，行业协会对市场经营主体经营行为的规范和引导能力不足，行业协会的自律作用和桥梁纽带作用没有得到有效发挥。

The fifth，Tourism industry association of self-discipline mechanism is not perfect。Because many of the local tourism industry association organization construction lag、Operation,，Industry association of self-discipline and restricted means insufficiency，Industry association's prestige has not been set up，Industry association operating subject to market management behavior of the standard and guide of incompetence，Industry association of self-discipline function and a well-functioning bridge is not effectively play。

旅游市场需齐抓共管 Tourism market management in need

　　国家旅游局局长邵琪伟说：“旅游业是综合性行业，旅游市场监管涉及多个部门。旅游部门要做到：该管的一定要管住，该管好的一定要管好，认真解决"不敢管、不愿管、不会管"的问题。旅游市场秩序是管出来的，在规范旅游市场秩序工作中，管理就是硬道理。当然单靠旅游部门的力量是不够的，要充分发挥各级政府和各部门的重要作用，形成旅游、工商、公安、商务、卫生、质检、价格等部门以及居民、游客和媒体广泛参与的工作机制，从而形成齐抓共管的机制和局面。”

The national tourism administration bureau chief ShaoQiWei said：“Tourism is a comprehensive industry，Tourism market supervision involves many department。Tourism department to do：The tube to be under control，The mind to be managed properly，Earnestly solve"Can't tube、Don't let the、Can't tube"problems。Tourism market order is out of the tube，In the standardization of tourism market order，Management is the hard truth。Of course the strength of the departments of travel alone is not enough，To give full play to the government at all levels and departments the important role，Form tourism、Industry and commerce、Public security、business、health、Quality inspection、Price departments and residents、Tourists and the media and the broad participation of mechanisms，So as to form the mechanism and management situation。”