近日,灵岩寺门票价格要从45元上涨到60元的消息,让这座千年古刹一时成为了广大市民关注的热点。那么,灵岩寺门票价格为什么要上涨呢?26日,记者见到了一份灵岩寺管委会提交给济南市物价局的调整门票价格的建议,在调价理由里处处都在“哭穷”,强调成本高、收入低,只能靠提高门票价格来维系自身发展。对此,门票价格调整听证会参加人纷纷对灵岩寺的发展窘状表示可惜,他们指出,现在需要反思的是,为什么灵岩寺拥有济南几乎最好的旅游资源,却难以赢得市场和游客的青睐呢?

recently,LingYanSi tickets from 45 yuan price up to 60 yuan news,Let the millennium at that time became the focus of the general public。so,LingYanSi ticket prices will rise why?26,The reporter saw a LingYanSi administrative committee submitted to the adjustment of the price of the bureau of jinan tickets for the advice,The reason is everywhere in there“Cry poor”,Emphasize cost high、Low income,Only by increased ticket prices to sustain their own development。this,Ticket price adjustment in hearing in the development of LingYanSi JiongZhuang said a pity,They point out that,Now is the need to reconsider,Why LingYanSi have almost the best tourism resources of jinan,But difficult to win the market and the favour of visitors?

　　灵岩寺一张门票涨21.7元才能回本?

LingYanSi ticket up 21.7 yuan to back to this?

　　济南市物价局下发的《关于调整灵岩寺门票价格的听证方案》称:“大量资金的投入及人工费用、管理费用、材料价格的不断上升,使灵岩寺景区的运营成本上升幅度较大。据济南市物价局对灵岩寺景区2009年至2011年三年运营成本监审情况看,除去政府投入资金外,三年平均门票成本达63.19元/人次,加上税金达66.7元/人次,现行的门票收入已无法补偿景区运营成本,给灵岩寺景区的正常运营带来困难。”

Jinan city by the bureau《The price of LingYanSi about adjusting the hearing scheme》Says:“A large injection of capital and labor cost、Management fees、Material price has been rising,Make LingYanSi scenic spot operation cost rise to a larger extent。According to jinan to LingYanSi scenic spot of the bureau of 2009 to 2011 three years operation cost at the prison,Remove the government money,Three years average ticket cost up to $63.19 / people,Plus tax up to 66.7 yuan/people,The current tickets income already cannot compensate for the scenic spot operation cost,LingYanSi scenic spot to normal operations difficult。”

　　“灵岩寺门票价格是由济南市物价局2003年制定的,每人次45元,这一标准已经执行了9年。”济南市物价局有关人士表示,这期间,灵岩寺管委会多次提出调价的建议,但为了保持门票价格相对稳定和控制物价的需要,济南市物价局没有同意调价。

“LingYanSi tickets by bureau of jinan city price is set in 2003,45 yuan each time,The standards have been executed nine years。”Bureau of jinan city, the sources said,During this,LingYanSi administrative committee has made the refiners Suggestions,But in order to keep the price of relative stability and control prices needs,Jinan price bureau didn't agree there。

　　据悉,到了2011年12月,灵岩寺管委会再次提交了《关于调整灵岩寺门票价格的建议》,提出为保证灵岩寺景区的正常运营和文物保护、修缮工作,建议调整灵岩寺景区门票价格。考虑到灵岩寺运营成本上升幅度较大的实际情况,济南市物价局同意启动调整灵岩寺门票价格的法定程序。

It is reported,In December of 2011,LingYanSi administrative committee submitted again......《The price of LingYanSi about adjusting the Suggestions》,Put forward to ensure the normal operation of the LingYanSi scenic and cultural relics protection、Repair work,It is suggested to adjust the price LingYanSi scenic spot。Considering the LingYanSi operating costs rise to a larger extent of the actual situation,Jinan price bureau agreed to launch LingYanSi adjustment of the price of the legal procedures。

　　对此,有听证会参加人告诉记者,根据济南市物价局成本监审的数据看,这些年来一张门票的价格是45元,而平均一张门票的成本达到66.7元,也就是说,目前灵岩寺的门票涨21.7元才能收回成本,如果数据属实的话,灵岩寺目前确实遇到很大的经营困难。

this,In a hearing told reporters,According to the bureau of prison of jinan city cost data to see,Over the years the price of a ticket is $45,And the average cost of a ticket to 66.7 yuan,That is,At present the LingYanSi up 21.7 yuan to take back tickets cost,If the data is true words,LingYanSi currently do in a great deal of management difficulties。

　　收入八成靠门票,但一年门票才卖出12万多张

Income by eighty percent tickets,But a year to sell tickets for more than 120000 copies

　　在灵岩寺管委会提交给济南市物价局的《关于调整灵岩寺门票价格的建议》中称,目前灵岩寺景区主要收入包括门票收入、导游收入、停车场收入以及其他经营收入(餐饮、住宿、会议接待)等,其中80%以上的收入来自于景区门票。

In LingYanSi administrative committee submitted to the bureau of jinan city《The price of LingYanSi about adjusting the Suggestions》Said in a,At present LingYanSi scenic area mainly income includes tickets income、Guide income、Parking lot income and other business income(catering、accommodation、Conference reception)etc,More than 80% of the income from the scenic spot tickets。

　　而根据济南市物价局的成本监审显示,2009年至2011年三年时间灵岩寺景区累计游客人次为374701人次,也就是说,三年大约卖出了37.47万张门票,平均到一年也就是卖出12.49万张票,如果再平均到每一天,则一天仅能卖300多张票。

And according to the cost of the trial of the bureau of jinan city that prison,2009 to 2011 three years LingYanSi scenic spot accumulative total visitors for 374701 people,That is,Three years about sold 374700 tickets,Average to a year is also sold 124900 tickets,If the average again to every day,Is a day can only sell more than 300 tickets。

　　“25日,物价局组织我们听证会参加人去参观灵岩寺,当时给我们大家的感觉就是,里面的游客数量实在太少了。”听证会参加人、济南市人大代表傅强告诉记者,他们在参观中遇到的游客寥寥无几,据了解,平时灵岩寺的游客数量也都比较少。“游客数量少,门票收入肯定就低啊,景区不亏损才怪呢。”傅强表示,景区与其处处“哭穷”,不如多反思一下为啥游客数量这么少。

“25,Price bureau organization we hearing to LingYanSi people go to visit,At that time the feeling is to all of us,The inside of the number of visitors are so rare。”Hearings to people、Jinan city people's congress to represent the degree students fu qiang told reporters,They met in during a visit to very few visitors,According to understand,Usually LingYanSi number of visitors are less。“The number of visitors less,Tickets income certainly is low ah,Scenic spot not losses just strange。”Degree students fu qiang said,Scenic spot and everywhere“Cry poor”,Not equal to reflect on why the number of visitors so little。

　　“一方面是景区现在主要收入来源太单一,主要就靠门票收入,另一方面,从统计来看,灵岩寺的门票销售数量实在太少了,根本跟灵岩寺拥有这么好的旅游资源不相称。”听证会参加人、济南国信旅行社董事长张晓国告诉记者,根据他的经验,在国内像灵岩寺这样的名胜景点一年的游客数量起码得二三十万人次,游客多了,门票收入自然就多了,而灵岩寺现在面临的尴尬就是,游客数量上不去,门票收入也就上不去,成本压力也就难以缓解。

“On the one hand is scenic spot now the major source of income is too onefold,Mainly rely on tickets income,On the other hand,From the statistics to see,LingYanSi ticket sales amount is too little,Don LingYanSi with own so good tourism resources not match。”Hearings to people、Jinan ZhangXiaoGuo chairman expressed travel agency, told reporters,According to his experience,In the domestic like LingYanSi such attractions in a number of visitors to at least one people,More tourists,Tickets income natural,And LingYanSi are now facing is embarrassing,The number of visitors can't go up,Tickets income also couldn't get on,And it will be difficult to relieve cost pressures。

　　抱着“金饭碗”,为啥打不开旅游市场呢?

hold“public”,Why can't open tourism market?

　　灵岩寺管委会是这样描述灵岩寺风景区的:“灵岩寺风景区始建于东晋,距今有1600多年的历史,该寺历史悠久,佛教底蕴丰富,自唐代起就被誉为"海内四大名刹"之首。1988年被联合国教科文组织列为世界自然与文化双遗产,同年被国务院命名为国家级风景名胜区,2000年被国家旅游局评为首批"AAAA"旅游景区。”

LingYanSi the ac is such descriptions LingYanSi scenic spot of:“LingYanSi scenic spot was built YuDongJin,It has a history of over 1600 years,Adistinctive landmark in a long history,Buddhist culture rich,Since the tang dynasty is known as on"Of collecting four province"Is the head of the。In 1988 by UNESCO as the world natural and cultural double heritage,In the same year is named after the state council for national key scenic area,2000 by the national tourism administration as the first"AAAA"Traveling scenic area。”

　　“这么好的灵岩寺,现在竟然沦落到收不抵支的窘状,我真的是感到太可惜了。”张晓国表示,在他眼里灵岩寺是济南最顶级的旅游资源,这里有山、有森林、有泉水、有灵岩茶,在宗教界有很高的地位,有那么多历史文物等等,这么好的旅游资源,完全应该有很好的旅游市场。

“Such a good LingYanSi,Now actually reduced to accept does not arrive JiongZhuang cigarettes,I really feel too bad。”ZhangXiaoGuo said,In his eyes LingYanSi is the top level of the jinan tourism resources,Here are the、The forest is、Is there a spring、Resentments have tea,In religious has high position,There are so many historical and cultural relic, and so on,Such a good tourism resources,Completely should have very good tourism market。

　　“去灵岩寺参观过的游客,都会感觉到,灵岩寺景区旅游资源那么多,附近风景那么美,确实很有看头,也很有旅游价值,但为什么一直以来游客数量这么少,难以打开旅游市场呢?这应该是灵岩寺管理部门及当地旅游部门需要思考的。”傅强表示,在他看来,灵岩寺是抱着金饭碗,但却一直没有充分利用这么好的旅游资源。

“Go to LingYanSi visited tourists,Will feel,LingYanSi the tourism resources so much,Nearby so beautiful scenery,Really quality,Also very tourism value,But why has been the number of visitors so little,Hard to open the tourism market?This should be LingYanSi management departments and local tourism department needs to think。”Degree students fu qiang said,In his view,LingYanSi is holding public,But there has been no make full use of such a good tourism resources。

　　涨价最多解燃眉之急,管理和营销能力亟待提升

Most prices of financial difficulty solution,Management and marketing ability to ascend

　　据悉,根据今年4月省发改委下发的《关于济南灵岩寺风景名胜区基础设施建设项目可行性研究报告的批复》,“十二五”期间,灵岩寺景区还要投入3500万元,用于道路、垃圾和污水处理、供电、供水、通讯、山体加固等基础设施建设项目。其中国家拨付资金700万元,长清区及灵岩寺管委会需要筹集配套资金2800万元。

It is reported,According to this April by the provincial development and reform commission《About LingYanSi jinan scenic spot infrastructure construction project feasibility study report written reply to a subordinate body》,“1025”during,LingYanSi scenic spot and investment of 35 million yuan,For road、Garbage and sewage treatment、Power supply、Water supply、communication、By strengthening the construction of infrastructure such as project。Which country appropriated funds of 7 million yuan,LingYanSi pingyin area and the ac need to raise matching fund 28 million yuan。

　　“从物价部门进行的相关成本监审来看,灵岩寺目前维系发展的资金缺口非常大。”张晓国表示,即使灵岩寺的门票最终真是涨了15元钱,可以计算一下,灵岩寺每年才10多万的游客数量,所以门票上能增加的收入其实是寥寥无几的,最多也就是解燃眉之急。

“From the costs associated with the commodity price departments to the prison to see,LingYanSi currently sustain development funding gap is very big。”ZhangXiaoGuo said,Even if LingYanSi tickets finally is really a 15 yuan,Can count on a,LingYanSi each year and more than just the number of visitors,So the tickets can increase income is actually a few,Most also is the solution of financial difficulty。

　　“15元看上去不多,但灵岩寺门票上涨之后,这15元的涨幅会给不少游客带来一些心理上的影响,很可能有一些游客就因此不去灵岩寺了。”傅强表示,他有些担心,本来灵岩寺游客就少,这次涨价会造成本来就不多的游客数量下降。

“15 yuan look much,But LingYanSi tickets after rising,The 15 yuan rise will give a lot of tourists to bring some psychological impact,Very may have some visitors will therefore not to LingYanSi......。”Degree students fu qiang said,He has some concerns about,Originally LingYanSi visitors little,The price increases will cause was not much of the number of visitors dropped。

　　“现在国内的旅游市场竞争太激烈了,近年来兴起的新景区景点太多了,如果管理水平低,营销宣传力度不够的话,自然吸引不到更多的游客。”张晓国表示,现在灵岩寺陷入一个怪圈,游客数量少,成本高,没别的收入来源,只能涨价,但即使涨价,未必就能解决这些问题。所以,如何尽快提升自身的管理和营销能力,赢得更大的旅游市场,才是灵岩寺景区及当地旅游部门亟需破解的问题。

“Now domestic tourism market competition is intense,In recent years the rise of new scenic spots too much,If the management level is low,Marketing propaganda is not enough,Natural tempt more tourists。”ZhangXiaoGuo said,Now LingYanSi into a trap,The number of visitors less,High cost,No other source of income,Can only prices,But even if prices,Are not necessarily can solve these problems。so,How to improve its own as soon as possible of the management and marketing ability,Win bigger tourism market,Is LingYanSi area and the local tourism department needs of crack problems。