近郊旅行这件事和孙瑶生活密切相关，在英特尔工作的他经常去郊区开会，周末闲暇也会组织好友出游，作为组织者的他发现，旅行这件小事却很耗精力，一个满意的旅程需要有周备的计划和有趣的目的地，而这些通常需要在各大旅行论坛的检索和考量后才能达到。

Travel it and SunYao suburban life closely related，In Intel work he often goes to the suburbs for the meeting，On the weekend leisure will be organized to travel buddy，As the organizers he found，Travel is very energy to this little thing，A satisfactory journey need to have ZhouBei plan and interesting destination，And these usually need to travel in the BBS of retrieval and considerations to achieve。

　　想法成熟后，2011年孙瑶离开了英特尔，创立了网站“周边游”，这是一个提供“吃喝玩乐”的网站，网罗了北京近郊的各类玩乐地点，孙瑶发挥了他享受生活的天性，着力挖掘一线城市周边好吃好玩的项目，提供旅行攻略，产品打包和在线购买的一站式服务。

Idea after the mature，2011 years SunYao left the Intel，Created the web site“Swim around”，This is an offer“Beer and skittles”website，The net of all kinds of fun site suburb of Beijing，SunYao played he enjoy life's nature，Focus on the mining a line around the city of fun delicious project，Provide travel strategy，Product packaging and online purchase one-stop service。

　　周边游与大而全，主要提供在线下单业务的旅行网站不同，孙瑶想要全面提供信息、靠谱组合产品和提供安全的消费保障等方面下工夫，网站的各项说明书像一篇有血有肉的攻略，推荐产品多数经过编辑实地考察，另外产品也进行打包和实地优化，详述行程之外怎么吃喝等信息，也为自驾用户提供不止一条的自驾路线，以省下用户自己检索的时间。信息翔实后用户在网站下单之前对自己这趟行程也就心中有数了。

Swim around with big，Provide online order main business of different travel web site，SunYao want to provide comprehensive information、By spectral combination products and providing safety guarantee of the consumption of the focus，The website of the flesh like a manual strategy，Most recommended products by editing field investigation，Another product package also and field optimization，Details how to eat or drink outside travel information，Also for users provide more than a drive the auto-driving route，To save user retrieval of the time。Accurate information after users in the web site of his before placing on this trip is fairly well。

　　孙瑶想以产品的独特性和丰富性取胜，周边游一方面为城市周边的旅行区域和度假地提供一个展示平台，另一方面也为用户提供丰富的选择方式，这两个需求在以往都在市场缺席。周边游并未购买百度的推广关键字，但搜索一些度假村在北京上第一个跳出的结果却是周边游，“因为市场上没人在做这个”。

SunYao think with the uniqueness of the products and richness to win，Swim around on the suburbs of the city area and travel resort provides a display platform，On the other hand also provide users with the abundance of choice way，These two requirements in the market in the past are absent。Swimming around the promotion of don't buy baidu keyword，But some resorts in Beijing on search first jump out of the result is peripheral swim，“Because no one in the market in doing this”。

　　在线预订市场的发展从产品页面展示即可见一斑，在携程早期的强调行程预定，途牛网、驴妈妈等则更强化产品自选，信息丰富，定位于细分市场和细分人群的周边游提供更细腻的服务，产品由编辑精选，并经过图片与文字的包装，强调体验和愉悦度。

Online booking the development of the market product page display from that is obvious，Those who hold the emphasis in early trip reservation，Way cow nets、The donkey mother, etc is more strengthen product chosen，Abundant information，Located in the market segments and subdivision of the crowd surrounding swim more exquisite service provided，The product by editing selection，And after the packing of the words and pictures，Emphasize experience and cheerful degrees。

　　周边游的服务有点像进入中国的Travelzoo，这是一种精选后的团购模式，相较于传统团购项目，提供精选后的当地消费和娱乐项目，和周边游一样是强调本地化运营，也一样针对于体验重于价格的城市中产人群。孙瑶认为周边游是两个模式的打包，一个是五八同城和赶集网类的模式，周边游针对地域特点提供针对当地产品的打包，每个城市的拓展都不一样，另一个模式则类似于团购，需要和多数并非连锁的度假村单独推进。

The service is a bit like around the Travelzoo into China，This is a choice of the mode after bulk，Compared with traditional project team，Provide the local consumption and selected entertainment project，And the surrounding is to emphasize localization operation as well as swim，Also on the same experience on price urban middle crowd。SunYao think swim around two pattern is to pack，One is the city of the market and 55-60kg net mode，Swimming around in regional features aimed at the local products provide the pack，Each city development is not the same，Another pattern is similar in bulk，Need not chain resort and most advance alone。

　　针对于城市消费的团购网站拓展门槛低，一条马路扫过去就是十几家店，但旅行产品比城市消费耗费更多的精力，度假村需要一家家谈，城市需要慢慢开拓，从有点子到产品上线，孙瑶花费了半年的时间。另外他也“吸取了团购迅速扩张体力不支的经验教训”。

Based on the consumption of the city 团购网 stand development threshold low，A road to the past dozen shop is Saul，But travel products cost more than urban consumption of energy，Resort YiGuGu need talk，The city needs to develop slowly，From the idea to product online，SunYao spent the time of half an year。In addition, he also“Drain the rapidly expanding bulk physical weaknesses lessons”。

　　去年12月，初创的周边游接受了来自KPCB的首轮融资，目前下单用户在3万左右，在北上广、成都和深圳开拓了将近400种产品，成员规模有40人。周边旅行的拓展难度在于文化，区域间的消费习惯不同，对孙瑶来说，在不同城市他需要大量理解当地文化和市场的人。孙瑶毕业于斯坦福商学院，喜欢吃喝玩乐的他换位成为别人吃喝玩乐提供服务，这是个“苦差事”。

Last December，Startup peripheral swim received from the first round of the KPCB financing，Under the current user at around 30000，In north wide、Chengdu and shenzhen development for nearly 400 kinds of products，Members size 40 people。The development of the peripheral travel difficult is culture，Regional spending habits are different，SunYao speaking to，In different cities he needs a large number of understand the local culture and the market。SunYao graduated from Stanford business school，Like the beer and skittles he transposed for others to provide services, drink, and be merry，This is a“task”。