2012年7月20日，由酒店职业经理人杂志社主办、美国饭店协会教育学院协办的第二届中国酒店科技论坛在北京开元名都大酒店盛大召开，本届论坛以“酒店科技创新与转型升级”为主题，邀请众多行业协会领导、业界专家、酒店高层200余人参加，其中玉渊潭酒店集团、开元酒店集团、美国戴斯酒店集团、精选国际酒店集团、速8酒店集团、桔子酒店集团、富驿酒店集团、城市名人酒集团等知名酒店集团的高层以及数维合众、锐捷网络、大连信开数码、瑞杰灵通、日上集团、盛阳科技公司、4007酒店联盟、世纪罗盘公司等优秀企业代表亮相论坛，在论坛上，畅谈酒店科技与创新的时代主题。

On July 20, 2012，By the hotel managers the magazine、The United States education college hotel association assisted's second Chinese hotel in Beijing science and technology BBS zhengda new century hotel is a big name，The BBS to“The hotel the technological innovation and transformation and upgrade”As the theme，Invited many industry association leadership、Industry experts、More than 200 people took part in the top，Among them YuYuanTan hotel group、Zhengda new century hotel group、The United States dace hotel group、Select the international hotel group、Super 8 hotel group、Orange hotel group、Fu yi hotel group、City famous wine group, and other well-known hotel group top and several Raymond d、Sharp the network、Dalian letter open digital、Rachel jie is well informed、Day group、Shengyang technology company、4007 hotel association、Century compass company representatives excellent enterprise at BBS，In the BBS on，Talk about science and technology and innovation era of the theme。

　　论坛开始，中国饭店协会副秘书长李建军、美国饭店协会教育学院中国区总经理杨卫权、精选国际酒店集团（中国）董事局主席曾颜、开元名都大酒店总经理舒东红、酒店职业经理人杂志社长李建军等为论坛致辞。其中，论坛的主办方酒店职业经理人杂志社李建军社长讲到，中国酒店科技论坛是酒店职业经理人杂志社举办的论坛之一，杂志社举办过五届酒店职业经理人国际精英论坛，三届国际酒店投资论坛，酒店科技论坛是第二次举办，酒店科技论坛的举办正是为了结合当前企业科技的力量，推进酒店的转型升级，引领酒店走在时代的发展前沿。他认为：从酒店投资层面，国家对城市建设的要求也会越来越高，节能、环保是未来酒店建设的发展趋势。从酒店经营管理层面，我们的营销系统、客户管理、网络预订，资产管理、收益管理等多个方面都需要科技去实现；从顾客体验层面来讲，我们未来酒店消费的主体，80年、90后他们的生活体验特别依赖于科技产品。因此，酒店科技创新与转型升级更要从目标客户需求出发、品牌定位出发，只有这样酒店才能在市场上获得话语权。

BBS began to，China hotel association deputy secretary-general soloing、American hotel association education institute China gm YangWeiQuan、Select the international hotel group（China）Board chairman was yan、Kaiyuan names hotel general manager ShuDongGong、Hotel managers magazines such as speech for BBS President soloing。Among them，BBS host hotel managers magazine soloing President said，China science and technology BBS is the hotel hotel managers held one of magazine BBS，Magazine held for five years hotel managers international elite BBS，Three th international hotel investment BBS，The hotel is the second time the technology BBS held，The hotel is to hold the BBS of science and technology with the current enterprise the power of science and technology，Promote transformation and upgrading of the hotel，Lead in the development of The Times hotel go forward。He thinks：From the hotel investment level，National construction of city requirement also will be more and more high，Energy saving、Environmental protection is the development trend of the construction of the future。From the hotel management level，Our marketing system、Customer management、Network reservation，Asset management、Earnings management, etc all need to science and technology to achieve；Will tell from the customer experience level，The main body of our future hotel consumption，80 years、90 after their life experiences special dependent on technology products。so，The hotel the technological innovation and transformation and upgrade to target customers demand more from the start、Brand positioning of，Only in this way can the hotel in the market get right。

　　随后，STR中国区市场经理何雯女士详细讲解了“中国主要城市酒店市场发展概况及数据分析”，北京数维合众科技有限公司CEO张珉先生着重介绍了“酷动酒店电视服务系统”，锐捷网络酒店行业总经理李长治先生专业的讲解了“酒店网络成功解决方案”，并全方位的阐述了各自先进的科技产品。

then，STR China marketing manager HeWen lady explains“China's major cities hotel market development situation and data analysis”，Beijing science and technology Co., LTD. Raymond number d CEO Mr ZhangMin introduced emphatically“Cool dynamic hotel TV service system”，The general manager of the hotel industry sharp network LiChangZhi sir professional explained“The hotel network successful solutions”，And all-round expounds their advanced science and technology products。

　　第一轮嘉宾对话的主题为酒店信息化时代下的酒店营销，瑞易德酒店管理顾问公司总裁王强先生、速8酒店集团（中国）高级副总裁徐钊、4007酒店联盟CEO吕鹏、开元酒店集团北京区域总经理金太志、城市名人酒店集团市场营销部副总经理庄文金、桔子水晶酒店集团市场&销售总监陈中、富驿酒店集团营销总监齐晓光等嘉宾深入交流了各自的观点与看法，并就自己所在的酒店当前的营销状况做了多方面的分享，给论坛带来了酒店应用科技力量创新营销的实践性参考案例。其中，开元酒店集团北京区总经理金太志在对话中说：国内知名的两家网络预订公司的价格战，对酒店影响比较大，无论是作为被促销还是被营销也好，酒店是痛并快乐着。酒店集团应该永远以客户为中心，建立自己核心营销体系。 庄 文金认为：两家网络预订公司的价格战是让酒店“受气”他们不能拿酒店的利益来打价格战，合作要讲究诚意。他们是从市场上捡客户，因此酒店集团要建立起自己的科技支撑，减少依赖第三方。

The first round of the theme of the dialogue for the hotel guests under the information age of the hotel marketing，Rachel YiDe hotel management consultant company President Mr. Zhang、Super 8 hotel group（China）XuZhao senior vice President、4007 hotel alliance CEO lu peng、Zhengda new century hotel group Beijing area general manager gold too light、City celebrity hotel group marketing ZhuangWenJin of vise general manager、Orange crystal hotel group market&Sales director Chen zhong、Fu yi hotel group marketing director JiXiaoGuang guests such as deep exchange their views and opinions，And where the hotel the current marketing situation of many share，To the BBS brought hotel applied science and technology innovation to the practice of power marketing reference case。Among them，Kaiyuan hotel group Beijing area general manager gold too aim at conversation：The domestic well-known two network company of reservation price war，More influence to the hotel，Whether it be promotion or be marketing as well，The hotel is pain and happy。Hotel group should always take the customer as the center，Establish their core marketing system。 Zhuang wen gold think：Two network of the company is to make reservation price war hotel“Suffer indignities”They can't take the interests of the hotel to price war，Cooperation should pay attention to the sincerity。They are on the market to pick up customers，So the hotel group will set up its science and technology support，Reduce reliance on the third party。

　　在论坛中，北京瑞杰灵通环境工程技术有限公司副总经理黄光磊主讲了“实施餐厨垃圾就地资源化处理，为创建绿色酒店做贡献”，契合了国家提倡环保的发展战略，给现场观众耳目一新的感觉，也让参与论坛对话嘉宾们在探讨科技时，不忘环保的概念。

In the BBS of，Beijing rui jie is well informed environmental engineering technology Co., LTD, vice general manager of the HuangGuangLei......“Implementation of eat hutch garbage in situ melting process，For creating the green hotel contribution to make”，With the development of national advocate environmental protection strategy，Give the audience find everything new and fresh feeling，Also let participate in BBS dialogue discussed when the guests in science and technology，Don't forget the concept of environmental protection。

　　第二轮“嘉宾对话”以“如何借助科技提升酒店效率和收益”为话题展开，对话嘉宾为北京派雷斯酒店管理顾问公司副总经理居卫平先生、国宾友谊酒店管理公司高级副总裁刘建华、开元酒店集团北京区域总经理金太志、大连信开数码有限公司营销部销售经理韩效、渤海国际会议中心总经理董利献、EasyRMS中国区总经理刘博女士中国区总经理刘博等。对话嘉宾就如何借助科技提升酒店效率和收益做了详细的阐述，同时也结合各自熟悉的酒店和企业技术进行深入的探讨。余姚雍和宫大饭店董事长宣乐群先生在嘉宾对话中说：有的酒店的科技含量在全国是最高的，但是他的收益上不去，为什么呢？因为科技含量上去了，人力成本并没降低，设计公司或策划公司要把酒店节省成本的要素考虑；EasyRMS中国区总经理刘博对话中提到：有的酒店经理为了准备1个小时的会，他要花五六个小时来准备报表，这是一般非常非常痛苦的过程，从收益管理来说快乐其实很“痛”，花大量的时间来搜集数据，而且也达不到收益最大化。要借助第三方工具提升工作效率和质量！

The second round“Guest dialogue”to“How to using technology to enhance productivity and profits hotel”On topic for，Dialogue for Beijing hotel guests sent Lester management consultant company vice general manager Mr. WeiPing habitat、Ambassador friendship hotel management company liu senior vice President、Zhengda new century hotel group Beijing area general manager gold too light、Dalian letter open digital Co., LTD marketing sales manager Korea effect、The bohai sea international conference center DongLiXian general manager、EasyRMS China gm LiuBo lady China gm LiuBo, etc。Dialogue on how to using technology to enhance guest hotel efficiency and benefits this paper expounds in detail，At the same time also combine their familiar hotel and enterprise technology depth。Yuyao yonghegong hotel chairman Mr. XuanLeQun in guest dialogue said：Some hotels in the content of science and technology is the tallest，But his income couldn't get on，why？Because technology content up，The human cost and didn't decrease，Design company or planning company to save cost factors considered hotel；EasyRMS China gm LiuBo mentioned in the dialogue：Some hotel manager to prepare for an hour，He needs to spend five or six hours to prepare reports，This is generally very, very painful process，From revenue management is actually very happy“pain”，Spend a lot of time to collect data，And also can not reach the maximum profit。To use a third party tools to improve efficiency and quality！

　　作为酒店业最具影响力的科技盛会，酒店职业经理人杂志社联合国内多家优秀企业，组织举办的第二届酒店科技论坛，聚焦酒店业信息化技术、科技营销、节能环保等等热点话题，并进行有针对性的讨论。酒店与企业通过“借箭”酒店科技论坛，分享行业观点与各自独到的见解，获得智慧碰撞的更多新思路，让参与者获取行业发展的前沿信息，在交流中建立长期而稳固的合作关系，为酒店科技创新与转型升级刮起强有力的东风。据论坛主办方透露：第二届中国酒店科技论坛山东峰会将于2012年9月16日上午在山东颐正大厦举行。

As the hotel industry's most influential technology event，Hotel managers magazine joint many of China's outstanding enterprise，Organization event of the second annual hotel technology BBS，Focus on the hotel industry information technology、Technology marketing、Energy conservation and environmental protection on hot topics，And targeted discussion。The hotel and the enterprise through“Lend arrows”The hotel technology BBS，Share industry with their own view original ideas，Wisdom of the collision of the more new ideas，Participants had to get the top of the development of the information industry，In the exchange the set up long-term and stable cooperation relationship，For the hotel the technological innovation and transformation and upgrading of strong east wind blow。According to the BBS organizers said：The second China hotel BBS shandong science and technology summit on 16 September 2012 morning in shandong Yi is a building。