人民网北京8月3日电 （记者张希、毛雷、肖霈、实习记者贾守宽）海南省旅游发展委员会7月28日在其官方网站上发布了《关于做好导游员统一着装上岗有关工作的通知》（以下简称《通知》），《通知》中称为塑造海南导游员的良好形象，要求海南全省导游从2013年1月1日统一着装上岗，并将对没有着统一服装上岗的导游员，按规定进行处罚。此举引起海南网友热议，“应多考虑服务、环境，考虑海南将来的发展，而不是一味求门面工程。”更有网友称导游被“强制消费”，导游、旅行社也纷纷发表看法。

Beijing, aug. 3, PRC （Reporter zhang xi、MaoLei、XiaoPei、JiaShouKuan practice reporter）Hainan tourism development committee on July 28 on their official website released《The preparation for the Courier dressing the notice on mount guard》（Hereinafter referred to as《notice》），《notice》Called the shaping a good image of hainan tour guides，Requirements of the whole province hainan tour guide from January 1, 2013 uniforms mount guard，And the clothing of mount guard unity without a guide，According to the rules is punished。The move caused by hainan net friend of hot debate，“Should consider service、environment，Consider hainan the development in the future，Not blindly appearance for engineering。”More netizens report was a tour guide“Compulsory consumption”，guide、Travel agencies are also comment in succession。

《通知》：千元服装需自行购买 不穿将被罚 《notice》：One thousand yuan clothing need to purchase don't wear will be fined

　　《通知》显示，导游统一着装包括春夏装、秋冬装两套在内的五件衣物，两套衣服价格共计人民币1065元，同时规定导游员需到所属单位指定地点自行购买，自2013年1月1日起，海南省旅游委将对导游员统一着装上岗情况进行检查，对没有着统一服装上岗的导游员，按《导游人员管理条例》、《导游人员管理实施办法》、《海南省导游人员违规计分管理暂行办法》和《海南省导游员统一着装上岗管理规定》进行处罚。

《notice》shows，Guide uniforms including chun xia hold、Qiu dong outfit two sets of five pieces of clothing,，Two sets of clothes in the price is 1065 yuan，At the same time a tour guide to the respective units to provisions of the designated place to buy，From January 1, 2013，LvYouWei hainan province to the Courier post dressing the check，For not the united clothing employed a tour guide，According to《Guide's personnel management regulations》、《Guide's personnel management implementing measures》、《Hainan guide's personnel illegal scoring the provisional measures》and《A tour guide dressing the management work of hainan province regulations》punished。

　官方：已得到导游和游客广泛支持 The official：Already get guide and tourists broad support

　　海南省旅游发展委员会副主任吴坤雄吴坤雄接受采访时表示，为了做好此项工作，海南省旅游委经过深入景区、景点对导游进行调查，以及征求广大游客的意见。得出结论：导游统一着装得到导游队伍以及广大游客的广泛支持。同时，统一导游服装，还有利于规范导游行业，对扼制黑导游也极具深刻意义。海南省旅游委从2010年开始在全国范围内挑选十几家具有资质的服装设计公司，并初步选定了十几套方案。去年12月份，才基本确立了旅游岛导游服装的选料、颜色、图像、款式等，统一导游服装的条件基本成熟。最终，才敲定目前这套服装设计方案，将其作为全省的导游服。

Tourism development of hainan province, deputy director of the WuKunXiong WuKunXiong interviews said，In order to do the job，LvYouWei hainan province after in-depth scenic spot、Spots to the tour guide in the investigation，And ask for the tourists opinion。conclusion：Guide dressing the guide team as well as the visitors get wide support。At the same time，Unified guide clothing，And thus guide industry standard，To stem a black guide also extremely profound significance。LvYouWei hainan province from 2010 to and across the country selected dozens of qualified clothing design company，And initially selected 10 sets of project。In December last year，Just basic established tourism island tour guide clothing material、color、image、design，Unity of the basic conditions mature guide clothing。finally，To nail down at present the clothing design，As the tour guide clothing。

　　导游：不应承担服装费用 实际执行会有难度

guide：Not bear costume expenses actual implementation will have difficulty

　　以后上岗要统一穿制服，导游又是如何看待这个问题的？

Mount guard to unify after wear uniforms，Tour guide is how to think about this？

　　“我们觉得现在更加应该关注的这些旅游业存在的深层次问题，而不是关注我们穿什么带团。”有导游表示，他们更希望海南的旅游市场变得更好，而这种带有“半摊派”性质的购衣行动让他们感到遗憾，更有导游戏称，这次是海南全体导游被“强制消费”。

“We think is now much more should focus on the existence of the deep-seated problems of tourism，Instead of focusing on what we wear with a tour group。”A tour guide said，They are more hope of hainan tourism market better，And with this“Half apportion”The nature of the action to make them feel sorry to buy garment，More guides calls，This is the guide of hainan“Compulsory consumption”。

　　“说是为了海南旅游形象的问题，那么全岛的酒店服务员、旅游车司机、景区工作人员等是不是都要统一着装呢，甚至全省的旅游车是不是外观都要一样呢？”有导游发出这样的质疑。

“Said it was to hainan tourism image problem，So the island hotel waiter、Tour bus driver、Scenic area personnel, etc are all they want to wear uniforms，Even the appearance of the province is all the same？”A tour guide send out the question。

　　北京一位资深导游表示，若北京对导游实行这项措施，实际执行会有难度。 该导游表示，导游统一着装，的确有利于城市整体形象的提升，尤其是对于海南国际旅游岛来讲，但既然是政府行为，就不应让导游来承担服装费用。

Beijing a veteran tour guide said，If Beijing to the tour guide to enforce these measures，The actual execution will have difficulty。 The guide says，Guide dressing the，Certainly helps to improve the image of the city as a whole，Especially for hainan international tourism island speaking，But since it is the government behavior，You should not let a tour guide to take clothing costs。

旅行社：旅行社个性无法体现 品牌将受影响 Travel agency：Travel agency personality isn't reflect brand will be affected

　　某海南旅行社工作人员对此强制性的政策表示不满，他认为，若海南导游全部统一着装，就无法体现旅行社自身特色，各大旅行社本身为凸显个性，专门为导游制作品牌服装，统一着装后会对旅行社品牌造成影响。他还表示，若硬性规定导游需统一着装，费用应由政府承担，不能既强制抹杀导游个性，又要导游为此“埋单”。

A travel agency staff hainan this mandatory policy expressed dissatisfaction，He thinks，If the hainan guide all wear uniforms，Can't reflect travel agency their own features，The travel agency itself for highlights character，Special tour guide production clothing brand，After dressing for travel agency brand influence。He also said，If the hard and fast rules to guide wear uniforms，Expenses should be made by the government to assume，Can't erase already forced guide personality，And to guide for this“bill”。

　网友：导游也被“强制消费” 管理不应求门面工程 the：Tour guide is also“Compulsory consumption” Management should not ask appearance engineering

　　《通知》全文经媒体曝光后，引起网友热烈讨论。

《notice》Full text after the media exposure，Cause net friend a heated discussion。

　　网友：向游客学习，抵制强制消费！

the：Study to the tourists，Boycott compulsory consumption！

　　网友婳艺术空间：为了更好的管理？有必要在服装上下精力吗，应该多考虑服务、环境，考虑海南将来的发展，不是一味求门面工程！

Net friend Hua art space：In order to better management？It is necessary in clothing and energy，Should consider service、environment，Consider hainan the development in the future，Not blindly appearance for engineering！

　　网友：海南在册的导游近万人，一个导游该买几套？一个团5天4晚，一套衣服不可能穿5天，海南这么热，必须每天一换，难道春夏装买5套，秋冬装买3套？

the：The number of hainan guide of nearly ten thousand people，A tour guide should buy a few sets？A group of 4 5 days late，A set of clothes may not wear five days，Hainan so hot，Be every day a change，Don't chun xia hold buy five sets，Qiu dong outfit buy 3 sets of？

　　网友不随便大王：换套衣服也不会改变现在海南旅游那个乱糟糟的局面。

Net friend don't literally king：Changed a set of clothes won't change now hainan tourism that mess situation。

　　网友ai上善：谁给旅游局的权利连导游穿哪款衣服都能管？规定款式规定价格举行听证了么？听取导游意见了么？政府不是企业不是员工的老板，做点实事吧。

Net friend ai good：Who is the right to tourism administration even guide wear which can tube of clothes？Provisions price limit a hearing the style？Listen to guide the opinion？The government is not enterprise are not employees boss，Do something practical it。

　评论：统一着装能治愈海南旅游乱象吗？ comments：Unified outfit can cure hainan tourism the mess？

　　海南省旅游委让全省导游统一着装，自然有诸多理由，而且也有管理办法。尽管网上对导游制服的样式还见仁见智，但有人担心，导游如果按照最低要求，备足3套夏装，两套冬装，这2500元的包装，尽管羊毛出在羊身上，可最后会不会转嫁到游客身上？【更多观点】

LvYouWei let the province of hainan province guide to wear uniforms，Nature, there are many reasons，And there are a management approach。Although the uniform of the online to the tour guide style also think differently，But some worry that the，According to the guide if minimum requirement，Note 3 sets of summer，Two sets of winter clothing，The $2500 package，Although the wool in the sheep，But finally passed on to tourists will upon him？【More views】

　　当然，海南省如果导游统一着装就能治愈海南旅游乱象，就是代价再大一点，两害相逢取其轻，相信人们也会接受的。可海南这么多穿着制服还违法犯罪的，不良导游凭着一件衣服就能管好吗？如果此招还是管不好导游，后面还有什么绝招呢？

Of course，Hainan if guide unified outfit can cure hainan tourism the mess，Is the price again a bit bigger，Of two evils meet take its light，Believe that people will accept。But hainan so much in uniform also illegal crime，Bad guide with a clothes can manage？If this recruit or pipe is bad guide，There are what right？