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7月份中国在线旅游网站覆盖数监测排名--亲稳舆论引导监测室
2012-08-06

  劲旅网讯,据劲旅咨询-劲旅智库对Alexa最新数据统计结果显示,在2012年7月1日至7月31日一个月时间内,中国旅游" >在线旅游网用户覆盖数排名前10位的网站分别是:去哪儿网、酷讯旅游网、携程旅行网、艺龙旅行网、同程网、淘宝旅行、欣欣旅游网、途牛旅游网、蚂蜂窝、芒果网。

Giants network-,According to the giants consulting-giants for Alexa think-tank up-to-date statistics results are shown,On July 1, 2012 to July 31, a month in time,China's tourism" >Online travel web site users cover several top ten website is respectively:Where nets、Cool-travel web、ctrip、Art dragon travel nets、With cheng nets、Clean out treasure to travel、Yan yan travel web、Road travel network cattle、Survey cellular、Mango nets。

  如图一所示,去哪儿网、酷讯旅游网、携程旅行网、艺龙旅行网的用户覆盖数稳居前四位;同程网、淘宝旅行、欣欣旅游网、途牛旅游网、蚂蜂窝、芒果网的用户覆盖数分列五到十位;一起游、悠哉旅游网、驴评网、旅交汇、百度旅游、游天下短租网、乐途旅游网的用户覆盖数排名十一到十七位;驴妈妈旅游网、好易订旅游网、旅人网、到到网、遨游网、腾邦国际、爱日租、游多多旅行网、穷游网的用户覆盖数排名十八至二十六位;住哪网、铁友旅行网、旅程天下网、米胖网的用户覆盖数分列二十七至三十位。

As shown in figure one shows,Where nets、Cool-travel web、ctrip、Art of travel web users dragon covering number, being the top four;With cheng nets、Clean out treasure to travel、Yan yan travel web、Road travel network cattle、Survey cellular、Mango nets user list covering number five to ten;Swam together、Leisurely tourism nets、Donkey review nets、Brigade intersection、Baidu tourism、Swim all the short rent nets、The travel network users happy way covering number 11 to 17 a ranking;The donkey mother tourism nets、Good easy book travel nets、Travelers nets、To nets、Roam nets、Who bond international、Love daily rent、Swim more travel nets、Poor users of surpassing covering number 18 to 26 in a;Live which nets、Iron friend travel nets、Journey all the nets、M fat nets user list covering number 27 to 30 people。

  如图二所示,去哪儿网、酷讯旅游网、携程旅行网的用户覆盖数分别达到1890、1460、1130,艺龙旅行网、同程网、淘宝旅行、欣欣旅游网以及途牛旅游网的用户覆盖数据超过300,分别为505、422、393.8、365、315;超过200的在线旅游网站多达9家,包括蚂蜂窝、芒果网等等;而住哪网、铁友网、旅程天下网和米胖网的用户覆盖数都没有超过100,与排名前列的旅游网站差距巨大。

As shown in figure 2 shows,Where nets、Cool-travel web、Ctrip user covering number to 1890 respectively、1460、1130,Art dragon travel nets、With cheng nets、Clean out treasure to travel、Yan yan tourism and travel network cattle road network covering more than 300 users of the data,Respectively for 505、422、393.8、365、315;More than 200 online travel website up to nine,Survey including cellular、Mango nets, etc.;And where to live nets、Iron friend nets、The nets and m fat journey of covering number, all user network does not exceed 100,And the ranking of the top travel web sites huge gap。

  相比6月份各大在旅游网站的用户覆盖数数值,7月份普遍出现下降,劲旅网监测的30家在线旅游网站中有22家的用户覆盖数出现下降,所占比例高达73.3%,其中环比下跌幅度最大的是旅程天下网,跌幅高达39.3%;而在7月份仅有6家在线旅游网站的用户覆盖数出现增长,分别是淘宝旅行、悠哉旅游网、好易订旅游网、旅人网、铁友旅行网,这六家网站的环比增长幅度均超过10%,其中增幅最大的是好易订旅游网、环比增长28.6%。

In June, compared with the tourism web site in covering number value,General decline in July,Giants nets monitoring of the 30 online travel sites of 22 home user covering number to fall,The proportion is as high as 73.3%,One of the largest month-on-month fell by is the journey the nets,Fall as much as 39.3%;And in July 6 home only online travel web site covering number appear growth,Respectively is clean out treasure to travel、Leisurely tourism nets、Good easy book travel nets、Travelers nets、Iron friend travel nets,The six website annulus comparing increase by more than 10%,One of the largest rise is good easy book travel nets、Annulus comparing growth of 28.6%。

  劲旅咨询分析认为,超过7成在线旅游网站的用户覆盖数出现下跌,这在暑期旺季并非正常表现,多家在线旅游网站大打促销价格战“引客”,但并未对其网站户覆盖数的增长产生明显影响。劲旅咨询认为,在线旅游市场的“红海”形成后,激烈价格竞争导致用户分流。

Giants consulting analysis thinks,More than 7 into online travel web site covers a fall in the number,The summer season is not in normal performance,Several online travel web site called promotion price war“Lead guest”,But not the website and the growth of covering number have obvious influence。Giants consulting think,Online travel market“The red sea”After the formation,Intense price competition leads to users tap。



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