其中最大的一个项目，计划投资额121亿元，打造集森林生态保护区、观光旅游区、休闲运动区和商务度假区为一体的千峡湖旅游度假区项目。它的投资者，是上海华服投资有限公司、上海美特斯邦威服饰董事长周成建和鹿鸣谷旅游发展有限公司总裁张幼才。周成建说，投资开发千峡湖景区，除了自己的家乡情结外，更看重丽水当前的旅游发展环境，以及未来中国经济发展的转型时机。

One of the biggest a project，Plans to invest 12.1 billion yuan，Build set forest ecological reserve、Sightseeing tourism、Leisure sports section and business resort as one of the thousand canyon lake tourist resort project。Its investors，Is Shanghai finery investment limited company、Shanghai beauty TeSiBangWei dress the chairman ZhouChengJian and LuMing valley tourism development Co., LTD. ZhangYouCai President。ZhouChengJian said，Investment in the development of thousand canyon lake scenic area，In addition to his hometown complex outside，More on lishui tourism development environment of the current，China's economic development and the future of the time transformation。

　　“简单地说，我们不是跟在上海、杭州、温州等先发地区后边傻追，而是走一条最适合自己的路。”丽水市发改委(养生办)副主任王平开玩笑说，“让他们赚世界的钱，然后到丽水来休闲养生。”

“Say simply，We are not with in Shanghai、hangzhou、Wenzhou starting areas such as behind silly chase，But takes a most suitable for his own way。”Lishui development and reform commission(Health do)Vice director wang ping joked，“Let them earn the money in the world，And then to lishui to leisure keeping in good health。”

一场“圈绿运动” a“Circle the green movement”

　　在《丽水市生态休闲养生(养老)经济发展规划》(下称《规划》)中，休闲旅游景区的建设，被认为是生态休闲养生(养老)产业发展的重要支撑。以千峡湖旅游度假区项目为例，总规划面积300平方公里，地跨青田、景宁两县，建设内容包括民族风情度假村、炉西峡景区、万国风情度假社区、古民居、名人游艇俱乐部、五星级酒店等。在休闲旅游景区和养生(养老)基地建设的基础上，再加上一批养生乡村，形成生态休闲养生(养老)的经济网络。

in《Lishui ecological leisure keeping in good health(endowment)Economic development planning》(Said the《planning》)in，Leisure tourism scenic area of the building，Is considered ecological leisure keeping in good health(endowment)The industrial development of the important support。In thousands canyon lake tourist resort project as an example，The total planned area of 300 square kilometers，Across qingtian、Jingning county two，The construction content including national customs resort、Furnace XiXia scenic spot、All nations amorous feelings on holiday community、The ancient residences、Celebrity yacht club、Five-star hotel, etc。In the leisure tourism scenic spots and keeping in good health(endowment)Based on the construction of the base，Plus a number of rural health，Form the ecological leisure keeping in good health(endowment)Economic network。

　　在相关政策上，丽水在供地和税收方面都拿出了优惠，以吸引民间资本进入。但同时也汲取了一些地区的教训，抬高了资本进入的门槛。“比如，在养生(养老)房地产这块，我们坚决不允许产权分割，变相经营房地产，而是希望引入有实力、有经营理念的战略投资者，实现长期持有运营。只有这样，才能真正带动服务业的发展，让短视的投资者望而却步。”王平说。

In the related policy，In lishui for and taxation show preferential，To attract private capital into。But also absorb some of the teaching of the region，Raise the capital into the threshold。“For example，In the health(endowment)Real estate the，We will never allow property division，Business real estate in disguised form，But to bring in strength、A business philosophy of strategic investors，Achieve the long hold operation。Only in this way，To really drive the development of the services sector，Let shortsighted investors flinch。”WangPingShui。

宁可慢，不贱卖 Would rather slow，Not for sale

　　在推进生态休闲养生(养老)经济发展的同时，为全面、科学、客观反映丽水市生态休闲养生(养老)指数标准，丽水市发改委“借智”中国社会科学院城市发展与环境研究所和中国人民大学休闲经济研究中心，共同开展了生态休闲养生(养老)指数标准的编制。

In promoting the ecological leisure keeping in good health(endowment)Economic development and at the same time，For the comprehensive、science、Objective reflection of lishui ecological leisure keeping in good health(endowment)Index standard，Lishui development and reform commission“Borrow wisdom”The Chinese academy of social sciences urban development and environmental research institute and the people's university of China leisure economy research center，Common in the ecological leisure keeping in good health(endowment)Index of standard。

　　近日，丽水市公布了《丽水市生态休闲养生(养老)指数标准》初步框架，其中包括自然环境指标、社会人文环境指标、休闲养生资源指标、休闲养生设施指标、服务水平指标、城市管理指标、休闲养生文化指标等7个大类，286项指标，既包括自然环境、养生资源、养生设施等硬件条件，也包括服务水平、城市管理、养生文化、人文环境等软件体系，率先在全国建立生态休闲养生(养老)指数标准。

recently，Lishui announced the《Lishui ecological leisure keeping in good health(endowment)Index standard》Preliminary framework，Including natural environment index、Social cultural environment index、Leisure health resources index、Leisure health facilities index、Service level index、City management index、Leisure health cultural index of 7 kinds big，286 index，Both the natural environment、Health resources、Health facilities and other hardware conditions，Also includes service level、City management、Health cultural、Humanities environment software system，Took the lead in the national establish ecological leisure keeping in good health(endowment)Index standard。

　　“发展生态休闲养生(养老)经济，使之成为丽水未来发展新的增长极，不是一蹴而就的事。所以，我们的规划做到了2020年，可能需要两个五年计划的时间，才能真正在经济指标上显山露水。”王平说，“发展生态休闲养生(养老)经济，我们的一个出发点，就是宁可慢，也不能把绿水青山贱卖，要保持持续健康发展的后劲。”

“The development of ecological leisure keeping in good health(endowment)economic，To be the future development of the new growth pole in lishui，Is not achieved overnight。so，We do the planning for 2020 years，May need two five-year plan of time，Can we truly in the economic indicator laughing group inside。”WangPingShui，“The development of ecological leisure keeping in good health(endowment)economic，One of our starting point，Is rather slow，Also can't take green water castle peak for sale，To keep the sustainable and healthy development of the future。”

为什么是生态休闲养生经济？ Why is the ecological resort and economy？

　　所谓生态休闲养生经济，就是坚持以人为本和可持续发展理念，以良好的生态环境为基础，以休闲养生服务及相关产品生产、消费为特征的新的经济形态。

Ecological resort and economy，Is to adhere to the people-oriented and the concept of sustainable development，With good ecological environment for the foundation，Take the leisure health services, and related products、Consumption is the characteristic of new economic form。

　　数据显示，当前休闲业已成为美国第一位的经济活动产业，排在美国前三位的产业为旅游、卫生保健和教育，其中旅游业的收入达6210亿美元，卫生保健业为6040亿美元，教育产业达3310亿美元。

Data shows，The current leisure has become the first the economic activity of the industry，Row in the top three in tourism industry、Health care and education，One of the tourism income of $621 billion，Health care industry for 604 billion dollars，Education industry of $331 billion。

　　中国台湾已经将休闲产业列为六大新兴产业之一，其中涵盖了观光旅游、文化创意、绿色能源和生物科技，最终回归到绿色休闲旅游产业。

China's Taiwan has leisure industry listed as one of the six new industry，Which covers the sightseeing、Culture creativity、Green energy and biotechnology，Finally return to green leisure and tourism industry。

　　其中，农业休闲旅游在中国台湾已相当成熟。目前，台湾地区休闲农业规模为1102家，平均每个乡镇约有3.3个，主要有乡村花园、乡村民宿、观光农园、休闲农场和市民农园、教育农园、休闲牧场等类型。每个休闲农场年游客人数约45000人。休闲农业已经成为台湾发展前景良好的朝阳产业，年营业总收益达10多亿新台币。

Among them，Agricultural leisure tourism in China Taiwan has quite mature。At present，The scale of leisure agriculture in Taiwan for 1102，On average, each town about 3.3，Main have country garden、Rural home stay facility、Sightseeing agriculture、Leisure farms and citizens plantations、Education of agriculture、Leisure farm type etc。Each year the number of visitors leisure farm is about 45000。The leisure agriculture has become Taiwan's development prospect of the rising sun industry，Years of business profits more than nt dollars。

　　在意大利，正式的生态保护地有772处，约占全国面积的10%，意大利生态旅游业的年收入已达100亿欧元，吸引游客1亿人次。

In Italy，Formal ecological habitats in 772，Accounted for about 10% of the national area，The annual income of the ecological tourism Italy has reached 10 billion euros，Attract 100 million tourists。

　　中国社会科学院城市发展与环境研究所作出的《丽水市生态休闲养生经济发展战略与前景研究》认为，自然生态恶化激起的可持续发展认同，引导了消费服务生态化和生态环境经济化，同时，老龄化趋势也使生态型的养老服务需求迅速上升，在二者的推动下，生态休闲养生经济应运而生，在一些生态资源条件良好的发达国家和地区，生态休闲养生经济逐渐成为一种新兴的经济发展模式。

The Chinese academy of social sciences urban development and environmental research institute makes《Lishui ecological leisure health economic development strategy and research prospects》think，Natural ecological deterioration arouses the sustainable development identity，Guide the ecological consumption services and the ecological environment of economic，At the same time，An aging population trends also make the endowment service demand ecological rapidly rising，In the push of both，Ecological leisure health economic arises at the historic moment，In some ecological resources good developed countries and regions，Ecological leisure health economy gradually become a kind of new economy development mode。

生态休闲养生(养老)经济新动力指数 Ecological leisure health(endowment)New economic index

　　1.2012年上半年，丽水全市共接待旅游总人数1663.55万人次，同比增长28.66%；旅游总收入92.10亿元，同比增长31.57%。两项指标增幅均列全省首位。

1.2012 years in the first half of the year，Lishui tourism city, it has received the total number to 16.6355 million persons，Year-on-year growth of 28.66%；The total tourist income reached 9.21 billion yuan，Year-on-year growth of 31.57%。Two indexes amplitude of the whole province are listed first。

　　2.丽水生态环境质量指数连续8年浙江第一，被誉为“浙江绿谷”和“华东地区最大的氧吧”，9个县(市、区)全部进入全国环境质量50强，现拥有14家国家4A级旅游景区。

2. Lishui ecological environment quality index of eight consecutive years zhejiang first，Is known as“The zhejiang green valley”and“The east China area's biggest oxygen bar”，Nine county(city、area)All top 50 in the environment quality，Now has 14 home national 4 A level tourism scenic spot。

　　3.丽水已规划38个旅游综合体项目和高等级景区项目，投资估算超过300亿元。同时，还规划了80多个养生(养老)基地。

3. Lishui already planning 38 tourism project and high grade scenic spot complex projects，The investment estimate more than 30 billion yuan。At the same time，Also planning more than 80 health(endowment)base。

　　4.为推进“秀山丽水，养生福地”建设，丽水市提出“五养”共同发展的特色品牌，即以原生态食材为主的食养、以健康身心为主的体养、以温泉和生态水为主的水养、以畲药开发和中药材利用为主的药养，以及以瓯江文化为主的文养。

4. To advance“Xiushan lishui，Health lucky”construction，Proposed lishui“Five have”Common development of the characteristic brand，That is the original ecological ingredients as a food、Give priority to body and mind health of body raise、As a hot spring and ecological water primarily water raise、She medicine development and Chinese herbal medicine to use as a medicine，And in the oujiang river culture as a text。

　　5.丽水将重点培育八大养生行业体系：生态休闲旅游业、养生(养老)房产业、养生(养老)医疗与健康管理业、养生(养老)教育培训业、养生(养老)文化业、生态养生农业、生态养生林业、养生(养老)用品制造业。

5. Lishui will cultivate the eight health industry system：Ecological leisure tourism、health(endowment)housing、health(endowment)Medical and health management、health(endowment)Education training industry、health(endowment)Culture industry、Agricultural ecological health、Forestry ecological health、health(endowment)Products manufacturing。

　　都市快报 记者 胡轶笛 (来源：杭州网-都市快报)

Urban express HuYiDi reporters (source：Hangzhou nets-urban express)