国内主要的在线旅游网站都参与了此次“价格大战”，“送现金”、“史上最大促销”的口号满天飞。在广大游客享受“旅游福利”乘机出游的同时，旅游业以价格战为前奏的洗牌大幕或将拉开。记者发现，携程此次打出的组合拳，以休闲散客的需求为核心进行布局，以“低价”和“服务”为卖点，显露了携程意欲引领国内休闲度假市场的战略意图。

Domestic main online travel sites participated in this“Price war”，“Send cash”、“Maximum sales promotion in history”Slogan all over the place。In the vast visitors enjoy“Tourism welfare”Airline travel at the same time，Tourism to the price war for the prelude to shuffle curtain or will open。Reporter discovery，Those who hold the hit the one-two，With the demand of leisure individual clients as the core for layout，to“low”and“service”For selling point，Expose the intended to lead domestic electronic leisure vacation the strategic intention of market。

　　国内自由行、短途巴士游、自驾游，是散客的三大出行方式，也是携程旅游业务的主流产品，此次“点评返现”每间夜最高返还101元现金，订越多送越多，优惠力度可谓“史上最大”。自由行到了目的地之后，当地交通非常重要，携程“加一元送接机”覆盖三亚、北京、丽江、桂林、成都、杭州、青岛、大连、西安、九寨沟、黄山、张家界等12大目的地城市，如此大规模接送机优惠服务也是行业首创。景区游览是游客在目的地的主要需求，对此则新推门票频道、“买一送一”活动。如果客户需要租车自驾，携程也借机与一嗨、安飞士等公司合作上线租车平台，推出首日0租金活动。此次价格战中，携程这样的业务组合和促销力度，尚未见有其他在线旅游企业跟进，可谓“独孤求败”。

Domestic free line、Short bus tour、ZiJiaYou，Is the three travel way back，Is the mainstream of the tourism business electronic products，the“Comment on return now”Each night the highest return the $101 cash，The more the order sent，Preferential strength is“The biggest in the history of”。Freedom to do after destination，The local transportation is very important，ctrip.com“Plus one yuan SongJie machine”Cover sanya、Beijing、lijiang、guilin、chengdu、hangzhou、Qingdao、dalian、xian、jiuzhaigou、huangshan、Zhangjiajie etc 12 large destination city，Such a large-scale preferential service is also the airport transportation industry initiative。Scenic spot are tourists to visit in the destination of the main demand，Is this new push tickets channel、“Buy a send a”activities。If the customer need to drive car rental，Also taking a hi with those who hold、AnFei and car rental companies such as online platform，The first 0 rent out activities。The price war in，Those who hold such business combination and promotional efforts，Not been found in other online travel enterprise follow up，is“Dugu loss for”。

　　“携程的动作不仅是为了应对眼前的竞争对手，也是为了做大旅游大市场，巩固和扩大我们在散客休闲旅游市场的领先优势。”携程旅游业务部常务副总经理何勇表示，国内总体旅游消费水平还比较低，不少游客对价格很敏感，因此大规模的促销，可以降低旅游门槛、刺激旅游消费，传播携程“低价”的形象，吸引广大旅游者转移到网上预订。此次价格战另一大意义在于，国内针对散客的服务相对滞后，携程此次加强在目的地交通、当地游、门票、自驾租车等业务的布局，正是为了进一步构建“散客旅游服务体系”，完善一站式服务能力。目标是扩大在休闲旅游市场的份额，引领全国休闲旅游业的发展。

“The action of ctrip.com is not only in order to deal with the eyes of the competition，Also to do big big tourism market，Consolidate and expand our individual leisure tourism market in the lead。”Those who hold tourism department standing deputy general manager bring said，Domestic tourism consumption level overall are low，Many tourists is very sensitive to the price，So the scale of the sales promotion，Can reduce travel threshold、Stimulate tourism consumption，Ctrip.com spread“low”image，To attract the tourists transferred to Internet booking。The other big significance lies in a price war，According to the individual clients domestic services relatively backward，Those who hold the strengthen destination in traffic、Local swimming、tickets、Drive car rental business layout，It is in order to further construction“F.I.T travel service system”，Perfect one-stop service ability。Goal is to increase in leisure tourism market share，Lead the national leisure tourism development。

　　业内人士认为，这对于整个行业来说具有更深远的影响。自助游客经常遇到这样的问题：目的地交通出行不方便；大型散客集散中心不足；散客门票价格高；一日游市场混乱有各种猫腻；旅游宰客屡禁不绝……散客时代需要有专业旅游机构提供有保障、成体系的散客服务。

The personage inside course of study thinks，This is for the whole industry more far-reaching influence。Self-help tourists often encountered this kind of problem：Destination travel not convenient traffic；Large individual clients distribution center insufficient；Individual ticket prices high；Day tour market chaos, there are all kinds of issue；Tourism ZaiKe LvJinBuJue……Individual clients time need to have professional tourist agencies to provide security、A system of individual service。

　　何勇认为，网上预订自由行打包产品具有三大优势：一是性价比高，一般比单订机票、酒店等要更实惠，而且还通过与酒店、航空公司、银行等合作，有更大的价格优势。二是服务全，吃住行游购娱各要素都可以解决，满足全面需求，全过程服务，省心省力；三是有保障，相对于完全自助旅游，自由行可以获得旅行社的保障服务，比如携程有“六重旅游保障”，在刚刚过去的台风“海葵”事件中就对自由行群体全额退款、补贴滞留的住宿费用。

Bring think，Internet booking free line products has three pack advantage：One is cost-effective，General than single book ticket、Hotel to be more affordable，But through with the hotel、airlines、Banks and other cooperation，More price advantage。2 it is to serve the entire，ChiZhuHang swim the elements for entertainment can be solved，Overall demand to meet，Whole process service，Save worry Labour；3 it is guaranteed，Relative to completely travel，Free line can get the travel agency the security services，Those who hold such as a“Six heavy travel security”，In just the past typhoon“Sea anemone”In the event of free line a refund of the group、Subsidies the stranded accommodation expenses incurred。

　　针对自由行散客的价格促销，也规避了低价团、强制购物等损害消费者利益的情况。携程表示，在坚持优质服务的同时推出低价活动，服务质量并不会因此降低。返现金、1元接机等都是直接让利于消费者，服务内容、价格、优惠幅度等也通过网络透明公开。而且还提供更多的服务价值，比如接机服务非常受欢迎满意度极高。

According to the price of individual freedom do sales promotion，Also avoid the low group、Compulsory shopping and damage the interests of consumers。Ctrip.com said，In high quality services at the same time to launch low-cost activities，The service quality will not be reduced。Return cash、1 yuan a pick up is let consumers directly，Service content、price、The discount rate and so on also through the network transparent public。But also to provide more services value，For example a pick up service is very popular satisfaction is extremely high。

　　“价格战的背后是国内旅游市场散客化、网络化的大趋势。据统计，在欧美国家，平均40-50%的休闲旅游都是通过线上预订，在我国这个比例只有5%到10%。携程的价格促销和业务布局，瞄准的不仅是5%的在线旅游市场，更是95%的旅游大市场；不仅是5%的旅行社组团市场，更是95%的散客市场。”何勇表示。

“The price war is behind the domestic tourism market of individual clients、Network trends。According to the statistics，In the European and American countries，Average 40-50% of the leisure travel through the online booking，In our country the proportion is about 5% to 10%。The price of ctrip.com promotion and business layout，The aim is not only 5% of online travel market，But 95% of the big tourist market；Not only is 5% of the travel service group market，But 95% of the individual market。”Bring said。