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英国继续借奥运捞钱 后奥运旅游主攻中国--亲稳舆论引导监测室
2012-08-16

  刚刚结束的伦敦奥运会有多节俭,估计全世界都已经有所体会,不过,英国人并不想就此罢休,这不,围绕后奥运时期的一系列捞钱行动,还在紧锣密鼓地进行中,开发旅游市场,拍卖掉纪念品,总之,在奥运这个概念上,绝对要榨够油水。 Just at the end of the London Olympic Games have more frugal,Estimates have been all over the world experience,but,The British and don't want to let it go at that,It's not,Around the Olympic period after a series of money action,Also in the middle on,Development tourism market,Auction off souvenirs,In a word,In the Olympic Games on the concept,Absolute to squeeze enough water。

  

“后奥运旅游” 主攻中国市场 “Olympic tourism after” Main attack China market

  英国文化、奥林匹克、媒体和体育大臣杰里米·亨特14日宣布,一项主要针对中国市场的“后奥运旅游”综合推广项目将于明年启动,希望在原基础上吸引三倍的中国游客造访英国,从而为伦敦带来持久的奥运“旅游遗产”。

The British、The Olympic、The media and sports minister Jeremy hunt 14 announced,A major for the Chinese market“Olympic tourism after”Comprehensive promotion project will start next year,Hope in the original basis to attract three times as many Chinese tourists visiting Britain,Thus for the London Olympic Games bring lasting“Tourism heritage”。

  根据计划,英国将在全世界9个国家的14个主要城市投放总价值约800万英镑的商业广告和推介活动,其中以北京和上海为主要目标,届时预期当地约70%的民众能够看到英国“后奥运旅游”的广告。英国希望这一投资能从增长的游客消费中取得超过5亿英镑的经济收入,并创造超过14000个就业岗位。

According to the plan,Britain will nine countries in the world of 14 major city on the valued at approximately 8 million pounds of commercial advertising and promotional activity,Among them with Beijing and Shanghai as the main target,The expected local about 70% of the people can see that the British“Olympic tourism after”advertising。British hope this investment from growth to the tourists' consumption has more than 500 million pounds of economic income,And create more than 14000 jobs。

  此外,英国政府还将投资200万英镑刺激国内旅游市场,通过联合网站预订、租车、铁路、航空公司、酒店集团等为游客提供更多“一条龙”的旅游服务,并探索推广体育旅游项目和文化奥运旅游项目。

In addition,The British government will invest 2 million pounds stimulate domestic tourist market,Through the joint website reservation、Car rental、railway、airlines、Hotel group and so on to provide visitors more“one-stop”Tourist service,And explore the promotion of sports tourism and cultural Olympic tourism projects。

  亨特说:“从丹尼·博伊尔(导演)的精彩开幕式到最令人惊讶的体育成绩,本届奥运会展示了一个不可思议的英国。我们必须利用好这不平凡的一年,让我们的旅游业获得"涡轮增压",创造更多的就业,将英国打造成世界最好的投资、旅游和学习目的地。”

Hunter said:“From Danny boyer(director)The wonderful opening ceremony to the most surprising sports scores,The games showed an incredible Britain。We must make good use of is not an extraordinary one,Let us get the tourism industry"turbocharged",Create more employment,Britain hit to cause the world's best investment、Travel and study destination。”

  

拍卖“纪念品” 奥组委啥都卖 auction“souvenirs” The ocog what all sold

  还记得伦敦奥运会男子4×100米决赛后,博尔特和工作人员险些发生争执吗?当时,跑最后一棒的“闪电侠”想将接力棒留作纪念,因为牙买加队不仅蝉联了冠军,还再次打破了世界纪录。然而,组委会无情地拒绝了博尔特的请求,收回了比赛用棒。现在,你也有机会拥有这根接力棒,因为它很快就将加入拍卖行列了。

Still remember the London Olympic Games man 4 by 100 meters after the final,Bolt and working personnel dispute nearly?At that time,Run the last great“Flash Gordon”Want the baton reserved for memorial,Because YaMaiJiaDui not only win the champion,Also once again break the world record。however,The organizing committee relentlessly refused the request of the bolt,Take the game with rod。now,You also have the opportunity to have this baton,Because it soon will join the ranks of the auction。

  伦敦奥运会刚结束两天,奥组委已经迫不及待开始竞拍纪念品。品种之多,创意之奇,让人大感兴趣,各国奥运会开幕式国旗、比赛所用过的器材、限量版明星签名奥运火炬、甚至连比赛时打印出的成绩单都被拍卖。

The London Olympic Games just over two days,The ocog can't wait began to bid souvenirs。Varieties of,Originality of the wonders of,Let's great interest,Countries the opening ceremony of the Olympic Games the national flag、The game of equipment、Limited edition star signed the Olympic torch、Even when the game print out transcript will be auctioned。

  在目前已经结束竞拍的拍品中,美国代表团的开幕式国旗已经以8005英镑被拍走,成交价暂时排名榜首的,则是新科环法王、伦敦奥运会公路自行车计时赛冠军英国人威金斯签名的奥运火炬,价格高达13000英镑。

In the present has ended auctions in the items,The U.S. delegation at the opening ceremony of the national flag already with 8005 pounds was taken away,Clinch a deal valence temporarily the top spot,Is his new ring、London Olympic road cycling time trial champions British Wilkins signed the Olympic torch,The price is as high as 13000 pounds。

  而最受欢迎的拍品,无疑是男篮决赛时所用过的篮筐,因为沾了梦十的星光,当前的价格已经达到了1105英镑,由于距离拍卖时间结束还有26天之多,因此它最终被拍走的价格令人期待。

And the most popular items,Undoubtedly is men's basketball team in the final of the basket,Because the dream with ten stars,The current price has gone up to 1105 pounds,Because of distance auction time end and more than 26 days,So it was eventually take go price exciting。


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