据流通业界24日消息，主要百货商店为应对日本购物顾客减少的情况，在今年10月初中国国庆长假期间，为吸引中国游客，加强了针对中国顾客的营销。

According to the circulation industry 24 news，Major department stores to cope with Japan shopping customers reduce situation，In early October National Day long vacation this year China during，To attract Chinese tourists，To strengthen the customer marketing in China。

　　首先，中国游客最爱光顾的乐天百货商店22日在中国《人民日报》上刊登了题为“同心同德”的特别广告。乐天百货商店名品馆Avenuel建筑外墙上的大型广告也用针对中国游客的内容替代了原有的品牌广告。

First of all，Chinese tourists love patronage of lotte department store 22, in China《People's Daily》Published on the topic“With one mind”Special advertising。Lotte department store famous museum Avenuel building external wall of large advertising also use according to the content of the Chinese tourists replaced the original brand advertising。

　　今年1-7月中国顾客在乐天的购买额以银联卡为准同比激增180%，进入8月更是增至205%，增幅显著。尤其是在几年前，中国购物游客一般在春节或国庆长假期间集中涌入，但近来团体游客、购物游客、商务游客等，各种中国游客来韩，出现一年四季中国游客不断的现象。

This year on July 1 - China customers in lotte purchase amount to unionpay card shall prevail surged 180% year-on-year，In August is increased to 205%，Increase significantly。Especially in a few years ago，China's shopping tourists generally in the Spring Festival or National Day long vacation period into focus，But recent group tourists、Shopping tourists、Business tourists, etc，All kinds of Chinese tourists to Korea，All the year round appear the phenomenon of Chinese visitors constantly。

　　乐天百货商店到本月底以中国游客为对象，展开60余个品牌打折促销活动。此外，还将向已经进军中国并获得人气的MCM、HAZZYS、ZIOZIA等40余种品牌的购买顾客，赠送特别礼品。

Lotte department stores by the end of the month to Chinese tourists as the object，Spread more than 60 brand discount promotion activities。In addition，Will also to have the China and get popular MCM、HAZZYS、ZIOZIA, etc more than 40 kinds of brand of customer purchase，Present special gift。

　　在首尔江南地区最受中国游客青睐的格乐利雅(Galleria)名品馆也同样为吸引中国游客费尽心思。1-7月格乐利雅名品馆针对中国人的销售额同比增加121%。只面对国内优秀顾客开放的VIP房也从8月起向中国VIP顾客开放。之前，只提供了货币兑换的服务，如今为了中国顾客的购物便利，还可能使用人民币和港币进行结算。此外，向持有外国人会员卡并且购物超过100万韩元(约合人民币5608.84元)以上的中国顾客赠送5%的商品券。

In Seoul jiangnan region the most popular Chinese tourists favor of lattice music zechariah(Galleria)Famous brand hall also to attract Chinese tourists tried to。1 - July lattice music hall famous zechariah for Chinese sales increased 121% year-on-year。Only in the face of domestic excellent customer open VIP room also from August to China open VIP customers。before，Provides only currency exchange services，Now in order to Chinese customers shopping convenience，May also use RMB and Hong Kong dollars for settlement。In addition，Foreigners to hold membership card and shopping more than 1 million won(About 5608.84 yuan)More Chinese customers give 5% of the commodity voucher。

　　今年以来，针对中国人的销售增加95%的现代百货狎鸥亭总店为吸引中国游客采用了旅游景点化的战略。同狎鸥亭和清潭洞地区的皮肤科、整容外科构建合作关系，将医疗旅游和百货店购物结合，同时不断提供最新购物、餐饮信息，以构建更为便利的旅游购物环境。

Since this year，According to the Chinese sales increased by 95% of modern department store more gull pavilion head office to attract Chinese tourists adopted tourist attractions change strategy。With more gull pavilion and clear pool of hole area dermatologist、Cosmetic surgery constructing cooperative relationship，Medical tourism department stores and shopping combination，At the same time we constantly provide the newest shopping、Food information，To construct the more convenient travel shopping environment。

　　新世界百货也同样不甘落后，在国庆长假期间为吸引游客，正在筹备各大品牌打折活动、赠送商品券或礼品、举行K-POP明星活动等营销战略。

New world department also unwilling to lag behind likewise，In the National Day holiday to attract tourists，Are preparing to each big brand discount activity、Free commodity voucher or gifts、A K - POP star activities marketing strategy。

　　业界的一位有关人士表示，近来百货商店以中国人为对象加强营销，不仅是因为游客的增加，更是因为将吸引中国游客作为挽回可能处于长期销售低迷的一种方法。

One of the industry sources said，The recent department store to the Chinese people object to strengthen marketing，Not only because of the increase of tourists，But because will attract Chinese tourists as save may be in long-term sales downturn of a kind of method。