“我们的目标是把清明上河园由目前的观光旅游向都市休闲度假两日游转变。” 清明上河园股份有限公司总经理周旭东表示，今年，公司将启动三期建设，建设集温泉、酒店，美食于一体的具有仿宋风格的温泉度假酒店。

“Our goal is to put the qingming shanghe garden from the current tourism to urban leisure vacation LiangRiYou transformation。” Qingming shanghe garden co., LTD., general manager ZhouXuDong said，This year，The company will start the third phase of construction，Construction set hot spring、The hotel，Food in a body with imitation song dynasty style typeface style of hot spring resort hotel。

市场倒逼 Market DaoBi

　　河南省是旅游大省，至今没有一个旅游公司上市。

Henan is a "big tourism province"，So far no one listed tourism companies。

　　周旭东表示，旅游企业上市不是一蹴而就，要等到一定的条件成熟后，改变追求短期利益的非理性行为。

ZhouXuDong said，Tourism enterprise listed not accomplish in one move，Wait until certain conditions after maturity，Change the pursuit of short-term interests of the irrational behavior。

　　在谈到上市时，周旭东说，去年清明上河园的门票收入突破亿元，预计今年的门票收入在1亿3千万左右，纯利润在3000万左右，明年预计能做到1亿7千万，纯利润在5000左右。按计划申报材料，争取2014年上市成功，最迟到2015年上半年上市完成，力争成为河南省第一家上市公司。

When talking about listed，ZhouXuDong said，Shanghe garden last clear tickets income topping one hundred million yuan，This year is expected to the ticket office at around 130 million，Net profit in 30 million the left and right sides，Next year is expected to can do 170 million，Net profit in 5000 the left and right sides。According to plan filing materials，For 2014 years listed success，The late in the first half of 2015 listed finish，Strive to become the first listed company in henan province。

　　目前，我国景点旅游企业的盈利模式还比较单一，大部分景点都主要靠门票来赚钱。

At present，Our country scenic spot traveling enterprise's profit model is relatively single，Most of the sights depend mainly on tickets to make money。

　　据了解，今后旅游景点门票价格的提升将受到更为严格的控制，这也在一定程度上倒逼旅游景点上市公司将寻求多元化转型、综合发展酒店业等一体化高运营效益。

It is understood，In the future tourism attractions tickets price ascending will be more strict control，This also is in a certain extent DaoBi tourist attractions listed company will seek diversified transformation、The overall development of the hotel industry integration high operation efficiency。

多元化发展 Diversified development

　　随着旅游企业对文化的重视程度的提升，“文化+旅游”渐成景区发展趋势。文化产业也成为景区多元化发展的一个重要支柱。

With the development of tourism enterprise culture attention degree of ascension，“Culture + tourism”Gradually into the development trend。The cultural industry has become the diversified development of an important prop。

　　清明上河园，在一定程度上，也是市场对于文化旅游需求的产物。以宋文化为主题，这是清明上河园区别于其他旅游景点的一大特色。

Qingming shanghe garden，To a certain extent，Is the market demand for the product of cultural tourism。To SongWen into theme，This is qingming shanghe park don't from other the one big characteristic of tourist attractions。

　　目前，清明上河园还保留着“吹糖人”、“捏面人”、“打铁”和“酿酒”等十多个非物质文化遗产。

At present，Qingming shanghe garden still retains“Blow sugar-coated figurine”、“Knead dough”、“The iron is hot”and“wine”More than ten non-material cultural heritage。

　　开封要把这些非物质文化遗产挖掘出来，保护下来，并展示出来，传承下去。周旭东表示，这些民间、民俗的具有历史文化底蕴的非物质文化遗产，正是国内外游客所需求的，所希望看到的。

Kaifeng to put these intangible cultural heritage dug out，Protection down，And displayed，Inheritance down。ZhouXuDong said，These folk、The folk customs and the historical culture of intangible cultural heritage，It is the demand of domestic and foreign tourists，Had hoped for。

　　“虽然清明上河园内的建筑是按照宋朝再现的，但里面蕴含的文化却都是真。”周旭东表示，下一步将要把木板年画、官瓷、汴绣，还有一些古代的火药制作、活版印刷、指南制作这些非物质文化遗产进驻园区，欲将其打造成为“百工坊”、“百艺坊”和“百展馆”，三馆合一的展示传统文化的新景点。

“Although the qingming shanghe garden building is according to the song dynasty redivivus，But inside contain culture but are true。”ZhouXuDong said，The next step would be to put the wood engraving new-year painting、Official porcelain、Policy embroidery，There are some ancient powder production、Letterpress printing、Guidelines for these intangible cultural heritage in the park，To make it“The mate”、“Baiyi fang”and“The exhibition hall”，And the three taverns show XinJingDian of traditional culture。

　　目前，清明上河园启动三期建设，建设集温泉、酒店，美食于一体的具有仿宋风格的温泉度假酒店，力推“二日游”、“过夜游”。

At present，Qingming shanghe garden start the third phase of construction，Construction set hot spring、The hotel，Food in a body with imitation song dynasty style typeface style of hot spring resort hotel，push“The second day swim”、“Over night”。