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景区门票降价战看中国式旅游的浮躁--亲民维稳网络舆情监测室
2012-09-25

  习惯了“节前喊涨”,猛然听到中国景点节前降价的新闻,颇让人有些意外。意外的惊喜中难免又带着失望,从国家发改委网站公布的首批降价景点名单看,大多属于不知名的景点,没有一家5A级热门景区。于是,网友们开始戏谑,“这哪里是降价惠民,分明是冷门景点打折促销啊。” Accustomed to"Preganglionic shout a",Suddenly heard the news before Chinese scenic spot price,A let person some accidents.The unexpected surprise and is with disappointment,From the national development and reform commission website first depreciate spots list to see,Mostly belongs to the unknown attractions,Not a 5 a-class hot scenic spots.so,Net friends began to banter,"This is where we price,Clear is unpopular attractions discount promotion ah."

  节前景点降价,这到底是真正的“返利惠民”还是“冷门景点打折促销”,还要看第二批100家降价景点的名单。这一轮景点门票降价的举措,民众是否能从中受惠,还不忙着下结论。

Preganglionic scenic spot price,What is the true"Rebate we"or"Unpopular attractions discounts and promotions",The second batch of 100 will see the list of scenic spot price.This round attractions tickets price action,People can benefit from,Also not jump to conclusions.

  民众当然希望旅游景点的门票价格越低越好,但降与不降,旅游景点各有各的“苦衷”。国家发改委负责人表示,这次降价的原则是不需要大规模投入,银行还贷压力较小的景区;新建景区投入较大,如果降低门票价格,仅仅依靠财政投入并不现实。可那些并非新建景区的知名国家风景区,第一批降价名单中为何难见踪影?说白了,根本原因恐怕还是“门票经济依赖症”使然。

People certainly hope tourist attractions ticket prices as low as possible,But do not fall down and,Tourist attractions each have each"difficulties".The national development and reform commission said,The principle of the price cut is not to need to large-scale investment,Bank loan pressure smaller scenic spot;New scenic spot invest more,If lower ticket prices,Just rely on financial investment is not reality.But those are not new scenic spot of famous national scenic spot,The first price list why you cannot see the sign?Frankly speaking,Root cause I'm afraid or"Tickets economic dependence"Due to.

  注重观光不考虑休闲、旅游产品开发创新能力差、只盯着门票收入而不考虑旅游产业链的后期效应,于是,旅游景点管理方对门票的收入越来越依赖。这就如同地方政府对房地产的依赖,只要没有摆脱土地财政,楼市调控的效果总让人隐隐担心。同样道理,如果旅游景点没有观念的彻底转变,只靠上级行政部门“降价”来点化,“门票经济依赖症”无论如何都是难以摆脱的。

Pay attention to leisure tourism does not consider/Tourism product development innovation ability is poor/Just staring at the gate receipts without considering the chains of the tourism industry in the late effect,so,Tourist attractions management for tickets income rely more and more.This is like local governments to the dependence of real estate,As long as no get rid of land finance,The property market regulation effect always let people faint worry.similarly,If the tourist attractions no idea change,Only by the higher administrative departments"reduction"To reveal,"Tickets economic dependence"No matter what are difficult to get rid of.

  旅游景点对门票经济的依赖,呈现出了中国旅游产业中的浮躁。这种浮躁,也与游客的旅游方式相关。著名的景点,无论价格高得再离谱,游客还是会一边喊肉痛一边趋之若鹜;对于那些冷门生僻景点,价格再低乃至免费,也未必会吸引更多人。我们常常批评旅游景点不注重观念转变,没有学会从观光型向休闲型转变,可如果没有游客的观念转变,旅游业的升级转化很难实现。

Tourist attractions for tickets to the economic dependence,Presents the Chinese tourism industry of fickleness.This urge,And with the tourist way related.Famous scenic spot,No matter the price too high and wide of the mark,Visitors will still shouted RouTong side scramble for;For those who unpopular uncommon attractions,The price again low, and free,Also not necessarily will attract more people.We often criticize tourist attractions does not pay attention to idea transformation,Has not learned from sightseeing to XiuXianXing transformation,But if no tourists idea transformation,Tourism upgrading transformation is hard to achieve.

  我的一位同事算是真正的旅游爱好者,她深深遗憾“中国的大多数游客,已经完全适应了形式主义的旅游”。游客浮躁,多快好省地去名胜古迹证明到此一游;旅游开发者和从业者们浮躁,省时省力地获得了最大利润。两相默契配合打造出了中国式旅游,创造了高企的旅游GDP,也创造了中国游客偏狭的旅游观。观念不改,即便门票降了,游客们恐怕还是会沉浸在“我来了,我看见,我拍照”的旅游模式中。

One of my colleagues is the real travel enthusiasts,She deeply regret"The vast majority of the Chinese tourists,Has fully adapted to the formalism of tourism".Tourists fickleness,Better, faster and more land to places of interest include proof;Tourism developers and practitioners fickleness,Saves time and effort to gain the largest profit.Two phase tacit cooperation create the Chinese tourism,Create high tourism GDP,Also created Chinese tourists provincial tourism concept.Ideas do not change,Even if the ticket down,Tourists will be immersed in or I'm afraid"I came,I saw,Take a photo of me"Travel mode.


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