据了解，以3年为一周期的“限涨令”，原本是为了控制景区门票价格过快上涨，但在实际执行中却异化成了“涨价令”。今年又逢“解禁年”，不少景区早已摩拳擦掌、迫不及待地推出调价方案，当然毫无例外均是上涨价格，而且幅度还不小，从20%至100%不等。

It is understood,With 3 years as a cycle"Limit up to",Was used to control the ticket prices rising too fast,But in the actual execution but alienation became"Rise in price to".And this year every"Lift the ban years",Many scenic spots had anyway/Can't wait to launch price adjustment scheme,Of course without exception are rising prices,And amplitude is not small,Ranging from 20% to 100%.

　　但即便如此，景区还声称价格不高。据不完全统计，全国130家5A级景区中接近一半门票价格过百元，其中超过一成门票价格在200元以上。昂贵的门票已成为广大游客不可承受之重，增加了公众出行旅游的经济负担。游客越来越玩不起、看不起风景了。

But even so,Scenic spot also claim that the price is not high.According to incomplete statistics,The nation's 130 5 a grade scenic area of nearly half ticket price one hundred yuan,More than ten percent of the tickets the price is in 200 yuan of above.Expensive tickets has become the tourists shall not bear the heavy,Increase the public travel tourism economic burden.Visitors can't afford to play more and more/Look down on the scenery.

　　即便国家发改委三番五次发布“限涨令”，仍旧抑制不住涨价的冲动。之所以会有这种急功近利的做法，根本原因在于人们对旅游经济的认识不够深入，对发展旅游目光短浅。很多地方政府将发展旅游经济列入规划之中，表面上看是非常重视旅游经济开发，但具体落实下去之后，总有一些地方会异化成“门票经济”。

Even if the national development and reform commission issued three and five times"Limit up to",Still could not restrain prices impulse.Have this get rich quick approach,Basic reason is that the people to the understanding of the tourism economy is not enough in-depth,To develop the tourism short-sighted.Many local governments will be included in the planning of the development of tourism economy,On the surface is attaches great importance to the tourism economic development,But the specific implement after down,There is always some places will alienation into"Tickets economic".

　　景区对门票收入的依赖过重，不仅反映在门票价格畸高上，门票收入占总收入之比过高也体现了这一问题。比如峨眉山景区上市15年后，其门票和索道收入依然占到公司总收入的63%左右，而宾馆酒店服务收入仅占到23%。

Scenic spot for tickets income depends on the overweight,Not only reflected in the excessively high price of tickets,The ratio of the ticket income accounted for high also reflected this problem.Such as mount emei scenic area listed 15 years later,The tickets and cableway income still account for about 63% of the company income,And hotel service income accounted for only 23%.

　　旅游经济被称为绿色经济、朝阳产业，但要培育出一个成熟、健康的旅游市场却并非易事。它除了需要具备核心的旅游产品，还必须包括对旅游产品合理的定价、完善的配套基础设施以及良好的服务理念等等。

Tourism economy is called green economy/Sunrise industry,But to cultivate a mature/Health tourism market but is not easy.It besides requires the core of tourism products,Must also include to tourism products with reasonable price/Perfect supporting infrastructure and good service concept and so on.

　　同为5A级景区的西湖自2003年推行免票模式，不但盈利没有下降，反而促进了景区周边所有商户的发展。西湖免票后游客大量增加，游人逗留时间延长，带动了周边餐饮、旅馆、零售等多个行业的效益提升，到2011年，杭州市旅游总收入已达到1191亿元，是2003年的近4倍。

As 5 a scenic west lake level since the 2003 implementation of free ticket mode,Not only profit not drop,It promotes the development of the surrounding all merchants.The west lake after free ticket of increasing the amount of visitors,Visitors to stay for a longer time,Drive the surrounding catering/hotel/Retail and other industries benefit ascension,By 2011,Hangzhou has a total tourist income reached 119.1 billion yuan,Is 2003 years of nearly four times.

　　从根本上打破景区的门票依赖症需要转变旅游的发展模式。旅游发展应实现从观光型到生态、休闲型的转变；并加大对旅游产品开发的创新力度，吸引更多游客。最重要的是，要不断扩展旅游产业链，充分发挥旅游产业链的后期效益。 (来源：南京日报)

Radically break scenic spot ticket dependence need change tourism development mode.Tourism development should be realized from sightseeing to ecological/XiuXianXing change;And strengthen the tourism product development innovation,Attract more tourists.The most important thing is,To expanding tourism industry chain,Give full play to the chains of the tourism industry in the late benefit. (source:Nanjing daily)