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一些景区逆势涨价底气何在?--亲稳网络舆情监测室
2012-09-29

  “双节”长假前,发改委公布了80家景点降价的消息,给了游客一个惊喜。虽然有网友查出这些景点多属冷门,甚至有的原本就是免费的,但人们还是看到了政府治理乱涨价、让景区回归公益的决心。然而就在人们等待第二批降价景区名单公布之际,一盆冷水突然泼来峨眉山等二十家景区门票价格逆势上涨,涨幅达20%-60%。 "Double festival"Before long,Development and reform commission announced the news of the price of 80 spots,Give the visitors a surprise.Although there are net friend found these attractions are unpopular,Even some originally is free,But people still see a government governance disorderly rise in price/Let the regression public determination.However, in people waiting for the second batch of scenic spot price list is announced,A pot of cold water splashed suddenly to mount emei twenty home scenic spot price rising contrarian tickets,Increased by 20% - 60%.

  从经济角度来看,这也完全合乎情理。因为冷门景区可以把降价当促销,既完成了上级任务,还可能“薄利多销”把降的价赚回来。而知名景区则是刚需,远道而来的游客多半不会因为门票上涨而打道回府,该参观的还得参观。

From the economic point of view,It also completely reasonable.Because the unpopular scenic spot can put the price when sales promotion,Not only completed the task at a higher level,May also"Small profits and quick turnover"The price of the drop to earn back.And the famous scenic area is just need,The attendance of the distinguished visitors most will not because tickets rise and go back home,The visit also have to visit.

  道理虽简单,但人们的纳闷和不满在于,在发改委已经定下降价基调的情况下,峨眉山等景区为何敢“顶风作案”?

Reason is simple,But people's wonder and dissatisfaction is,In the development and reform commission has set price under the condition of fundamental key,Mount emei scenic spots such as why dare"Against the wind commits the crime"?

  明眼人很快指出,景区涨价的背后,有当地政府的支持。在我国,公共旅游资源虽是国家的,实际操作却是各级地方政府、相关管理部门代行国家所有权,景区的收益与地方财政收入直接相关。尤其在部分经济不发达的内陆地区,地方财政甚至倚重热门景区的门票收入。在这样的体制下,地方政府首先考虑的当然是自己的利益,这就导致了屡遭诟病的门票经济。

It is pointed out that soon,In the behind,A local government support.In our country,Although public tourism resources is a national,The actual operation is of the local governments at all levels/Relevant departments designated state ownership,The gains and is directly related to the local fiscal revenue.Especially in some economically underdeveloped inland areas,Local finance even relying heavily on popular scenic spot ticket income.In such a system,The local government first consider of course is their own interests,This in turn leads to never had tickets for the economy.

  每次有景区要调高门票价格,几乎都会声称是为了更好地保护和维护景区。其实,门票收入的资金,并未完全用于景区的管理和维护,除了被地方政府分了一杯羹,还有一部分则纳入了企业甚至上市公司的经营收入。如黄山、峨眉山门票收入的50%,就被作为上市公司的经营收入。

Every time a scenic spot to raise ticket prices,Almost all claims to be in order to better protect and safeguard scenic spot.In fact,Tickets income funds,Has not fully used for the management and maintenance,In addition to be local government points a cup of soup,And part in the enterprises and listed companies' income.Such as huangshan/Tickets for the 50% of revenue,Was as a public company business income.

  在“涨声”里,我们看到了中央决策与地方利益的冲突。门票降低是惠民的好事,地方政府却不会情愿吃亏。其实,风景名胜和世界遗产,是一种稀缺的公共资源,不是某个单位或地方的专有财产,其最终所有权属于国家和全体国民,地方仅是在代表国家行使景区管理权。如果涨价的背后,正如媒体曾经曝光的“张家界武陵源门票108元,用于资源保护仅8元”那样,景区门票就应降到合理水平。西坡(媒体人)

in"Up sound"in,We see the central decision-making and place in the conflicts of interests.Tickets to reduce is the good we,Local government is not willing to suffer.In fact,Scenic spots and the world heritage,Is a kind of scarce public resources,Not a unit or local proprietary property,Its ultimate ownership belongs to the country and the nation,Place is only on behalf of the state in the exercise of the right of management.If prices back,As the media have exposure"Zhangjiajie wulingyuan tickets 108 yuan,Used for resource protection is only 8 yuan"that,The tickets should be down to a reasonable level.she(Media people)


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