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9月份中国在线旅游网站覆盖数统计监测--亲稳舆论引导监测室
2012-10-10

  根据劲旅咨询-劲旅智库对Alexa最新数据的统计结果显示,在2012年9月1日至9月30日一个月时间内,中国旅游" >在线旅游网用户覆盖排名前10位的分别是:酷讯旅游网、去哪儿网、翼游旅行网、携程旅行网、艺龙旅行网、同程网、欣欣旅游网、途牛旅游网、蚂蜂窝、一起游。

According to the giants consulting - giants think-tank Alexa to the latest data statistical results show that,On September 1st, 2012 to September 30, a month time,China's tourism" >Online travel website user cover number's top ten are respectively:Cool - travel network/Where to go and/Wing swim travel network/ctrip/Arts dragon travel network/Process network with/Yan yan travel network/Road travel network cattle/Ma cellular/Swam together.

  如图一所示,9月份中国在线旅游网站用户覆盖数排名第一位的是酷讯旅游网,去哪儿网下降一个名次排在第二位,中国电信号百商旅旗下网站翼游旅行网排名第三位,携程旅行网跌出三甲排名第四位;艺龙旅行网、同程网、欣欣旅游网、途牛旅游网、蚂蜂窝、一起游分列五至十位;乐途旅游网、驴妈妈旅游网、淘宝旅行排名十一至十三位;驴评网、百度旅游、旅交汇、游天下短租网以及悠哉旅游网排名十四至十八位;芒果网、到到网、住哪网、好易订旅游网、穷游网、游多多旅游网排名十九至二十四位;铁友旅行网、遨游网、旅人网以及爱日租排名二十五至二十八位;悠游网和腾邦国际排名二十九至三十位。

As shown in figure one shows,In September, China online travel website user cover number number one is cool - travel network,And where to go down a place in the second row,China electrical signals under the business website wing swim travel network ranked third,Ctrip dropped out of the top ranking fourth;Arts dragon travel network/Process network with/Yan yan travel network/Road travel network cattle/Ma cellular/Swam together parse five to ten;Joy way travel network/The donkey mother travel network/Taobao travel eleventh to thirteen;Donkey and evaluation/Baidu tourism/Brigade intersection/Tour the world short rent nets and leisurely travel network ranked 10-18 a;Mango network/To network/Where to live and/Good easy booking travel network/Poor activity/Swim more, travel network ranked 19th to twenty-four;Iron travel net friends/Surfing the web/Traveler nets and love daily rent ranked 25 to 28 a;Easy nets and those who bond international ranked 29th to thirty.

  如图二所示,9月份酷讯旅游网的用户覆盖数为2195,成功超越去哪儿网升至首位,去哪儿网的用户覆盖数为1830,翼游旅行网、携程旅行网分别为1750和1142;艺龙旅行网的用户覆盖数为520,同程网的用户覆盖数为423,欣欣旅游网的用户覆盖数为407,途牛旅游网、蚂蜂窝、一起游以及乐途旅游网的用户覆盖数分别为397、323、311以及307。而悠游网和腾邦国际的用户覆盖数分别为99和98,与排名前四位的网站差距较大。

As shown in figure 2 shows,September cool - travel network user cover number for 2195,Success beyond where to go to net the first,Where to network users cover number for 1830,Wing swim travel network/Ctrip respectively for 1750 and 1142;Art dragon travel network user cover number for 520,With path net user cover number for 423,Yan yan travel network user cover number for 407,Road travel network cattle/Ma cellular/Swim with music and the way travel network user cover number respectively for 397/323/311 and 307.And easy nets and those who bond international user cover number respectively for 99 and 98,And four top website large gap.

  9月份有14家在线旅游网站的用户覆盖数较8月份出现上升,其中酷讯旅游网凭借19%的增幅使其用户覆盖数超越去哪儿网排名第一;驴妈妈旅游网和乐途旅游网的环比增长幅度均超过30%,分别达到了33%和32.9%,此外如铁友旅游网9月份的用户覆盖数环比增长28.7%,住哪网环比增长19.7%,百度旅游环比增长16.2%。而艺龙旅行网、旅交汇以及到到网的用户覆盖数则没有出现变化。

September 14 home online travel website user cover number is turning up in August,The cool - travel network with an increase of 19% to cover the user number beyond where network ranking first;The donkey mother travel network and normal tourism network link increase by more than 30%,Were 33% and 32.9% respectively,In addition if iron friends travel network September user cover several link growth of 28.7%,Where to live web link growth of 19.7%,Baidu tourism link growth of 16.2%.And art dragon travel network/Brigade intersection and to network users cover number, there is no change.

  9月份有12家在线旅游网站的用户覆盖数较8月份出现下降,其中去哪儿网用户覆盖数环比下降1.9%,排名跌至第二位;下降幅度最大的是淘宝旅行,其用户覆盖数环比下降29%;值得一提的是,排名在二十六至三十位的遨游网、绿人网、爱日租、悠游网、腾邦国际的用户覆盖数均出现下降。

September 12 home online travel web site covers a decline in the number of August,Where the nets user cover several link fell by 1.9%,Ranking dropped to the second;The greatest reduction is taobao travel,Their users covers several link fell by 29%;Be worth what carry is,Ranked in the 26 to 30 bit surfing the web/Green monitors/Love daily rent/And easy/Those who bond international user cover number average decline.

  

劲旅网分析认为,9月份的数据有几方面值得关注: Powerful force network analysis think,September's data have a few aspects worthy of attention:

  仅在用户覆盖方面酷讯旅游网已经产生了强大的竞争力,连续2个月出现较大上升幅度后成功超越去哪儿网升至在线旅游网站排名第一位置;去哪儿网在用户覆盖方面则连续3个月出现下降,未来走势将持续关注。

The user only covers aspects cool - travel network has produced strong competitiveness,Two consecutive appear larger rises beyond after success where nets to online travel website ranking the first position;Where the user network covering has three consecutive months of decline,The future trends will continue to focus on.

  近日,中国电信号码百事通业务正式注入上市公司中卫国脉,中卫国脉则更名为号百控股,号百控股主营业务变更为商旅预订和酒店运营,成为中国电信旗下运营号码百事通商旅业务的唯一平台。翼游旅行网是号百控股旗下号百商旅电子商务有限公司打造的旅游会务业务的在线旅游服务品牌,由于有号码百事通多年的积累及背后强大的资源背景,其后续的发展值得关注。

recently,China telecom number knowledgeable person formal business into the listed company wei in the pulse,Wei in the pulse is renamed, holdings,Number the holding main business change for travel and hotel reservation operation,As China telecom's operation number knowledgeable person the only business business platform.Wing swim travel network is,, holding its business electronic business co., LTD. Make tourism meeting business online travel service brand,With many years accumulation and number knowledgeable person behind the strong resources background,Its subsequent development is a concern.

  携程旅行网排名则首次被挤出前三甲。

Ctrip ranking for the first time is out of the top before.

  随着蚂蜂窝第二轮1500万美元融资的逐步完成,预计蚂蜂窝将在产品、技术、市场、品牌等方面更为发力,由此带来的流量及品牌影响力将在未来几个月出现较快上升。

Along with the Ma cellular second $15 million financing gradually completed,Is expected to Ma honeycomb will in the product/technology/market/Brand, etc more hair force,Thus bring flow and brand influence will appear in the next few months rapid rise.

  对此,劲旅咨询总经理魏长仁认为,未来,中国在线旅游市场或将形成以下几大类型网站阵营竞相角逐的格局:以酷讯旅游网、去哪儿网、蚂蜂窝为代表的技术、产品驱动型网站阵营;以翼游旅行网、淘宝旅行为代表的平台资源依托型网站阵营;以携程旅行网、艺龙旅行网等为代表的老牌旅游网站阵营;以途牛旅游网、驴妈妈旅游网为代表的传统旅游革新阵营;以今夜酒店特价、航班管家为代表的移动旅游应用阵营。五大阵营网站将努力发挥自家优势,借势国内休闲游爆发的契机,发力争夺用户资源, 众“列强”瓜分市场份额的局面已经开始。

this,Powerful force consulting general manager WeiChangRen think,The future,China's online travel market or will form the following a few big type website faction to compete pattern:To cool the travel network)/Where to go and/Ma honeycomb as a representative of technology/Product drive type website factions,Wing swim travel network/Taobao travel as a representative of platform resources YiTuoXing website factions,With ctrip/Art dragon and travel as a representative of the old tourism website factions,Way to travel network cattle/The donkey mother tourism network represents the traditional tourism innovation factions,With the special tonight/Flight steward as a representative of mobile travel application faction.Five camp site will try to play their own advantages,Taking advantage of the domestic leisure the outbreak of the opportunity,Hair strive to take the user resources, the"powers"Carve up market share situation has started.



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