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景区免费午餐别做成“夹生饭”--亲稳舆论引导监测室
2012-10-16

  10月9日至19日,洛阳嵩县5A景区白云山,4A景区天池山、木札岭和3A景区卧龙谷门票免费。此举吸引了大量游客前往观光,13日、14日首个周末,数千名游客滞留当地景区,火爆程度“历史罕见”。“井喷”的客流让观光质量大打折扣,也让景区环境不堪重负。(10月15日《大河报》) On October 9 to 19,Luoyang songxian county 5 a scenic spot baiyun mountain,4 a scenic mountain tianchi/Wood Zagreb ridge and 3 a scenic spot wolong valley free tickets.The move has attracted a large number of tourists to visit tourist,13/14 the first weekend,Thousands of tourists stranded the local scenic spot,Hot degree"History rare"."blowout"The passenger's let sightseeing quality sells at a discount greatly,Also let environment unbearable heavy burden.(On October 15,[The river to])

  一如重大节假日小型客车高速公路免费首秀让部分高速路一度变成了“停车场”,门票免费让洛阳嵩县的景区“无缘路上也擦肩”。所不同的是,这次不是黄金周,无关带薪休假等的制度性分流,也无关回乡省亲的无奈拥堵,摩肩接踵的结果看似都是免费“惹的祸”。游客“上山难于上青天,下山更比上山难”,拥堵、争吵、打骂中,已了无旅游观光的趣味;旅游部门启动应急预案,花费大量人力物力全力疏散游客,弄得身心俱疲“免费的午餐”再一次成了“夹生饭”。

As major holidays mini-bus highway free first show make part of the expressway once became"Parking lot",Free tickets for luoyang songxian county scenic spots"No way rub shoulders".Different is,This is not the golden week,Has nothing to do, such as paid vacation system shunt,Does not return home mothering helpless congestion,Cheek by jowl results seemingly are free"Ask for of".visitors"Up the hill reach for the stars,Down the hill than go up more than",congestion/quarrel/Beat and scold of,Has the interest on tourism;Tourism department launched the emergency response plan,Spend a lot of manpower material resources to evacuation tourists,Get tired"Free lunch"Once again become"Rawish meal".

  嵩县有关部门的应急措施和努力不可谓不到位,为了疏散滞留在景区内的游客,当地有关部门紧急调集附近乡镇的乡间客车以及交警、熟练驾驶员增援;除了景区食堂免费供餐外,嵩县多个部门准备了帐篷、方便面、饮料、棉被、棉大衣等物资,在山道沿途设置疏散服务点,接济部分体力透支的人员……但是,不得不承认,免费后的景区管理不能粗放,较之以往还应该更加细致化。

Songxian county of the relevant departments of the emergency measures and effort not is not in place,In order to escape retention in the scenic tourists,The relevant departments of the local emergency assemble nearby towns and countryside passenger traffic police/Skilled driver reinforcements;In addition to the dining room for free meal outside,Many departments songxian county prepared tents/Instant noodles/drinks/quilt/Sleeveless materials,Hill set up along the route evacuation service point,Put part of the physical strength overdraft personnel……but,Have to admit that,After free of scenic spot management can not extensive,Compared with previous also should be more carefullization.

  并且,免费之后的景区管理,还需要在原有基础上做出创新,以迎接暴涨的客流;在原有管理模式的基础上直接免费,很可能导致景区“超载”和瘫痪。举例而言,各景区在规划的时候都有最佳容载量和最大容载量指标设计。在欧洲的很多国家,景区是采取“提前预约”的方式接纳游客的,当天预约游客数量超过景区的最佳容载量之后,则不再接受游客。这值得我们借鉴。

and,Free after the scenic area management,Need in the original basis to make innovation,To meet the soaring passenger flow;In the original management on the basis of the model of direct free,Are likely to result in a scenic spot"overload"And paralysis.For example,Each scenic spot in the planning when have the best let capacity and maximum capacity index design capacity.Many countries in Europe,Scenic area is to take"Advance booking"Accept the way tourists,The number of visitors make an appointment more than the best capacity after capacity,Is no longer receive visitors.It is worth our using for reference.

  高速公路免费的拥堵以及免费景区的瘫痪,归根结底是国民“公共福利饥渴”的症状。所以,长远来看,缓解这种免费后的公共压力,根本上还需要不断扩大公共福利的供给增量。但是远水解不了近渴,而且,从有限的公共福利供给到充足的公共福利供给,也要经历一个过程。在这种情况下,消费者就必须要保持一定的理性,譬如面对免费景区内的人山人海,不一定非要想方设法挤进去,而要考虑要不要换一种风景养眼养心情。

Highway free congestion and free the paralysis,In the final analysis, it is national"Public welfare hunger and thirst"symptoms.so,The long run,This kind of free and ease of public pressure,Radically also need to constantly expand public welfare supply increment.But far hydrolyze not close thirsty,and,From the limited public welfare supply to plenty of public welfare supply,Also want to experience a process.In this case,Consumers will have to keep a certain reason,Such as face free of scenic spot people mountain people sea,Must not try to squeeze in,And to consider to don't change a kind of scenery raise a key point to raise the mood.

  无意苛责免费景区的种种不足和“公共福利饥渴”中的游客,如果谁免费开放谁就要付出高昂的疏散成本,并且还要承担汹汹的舆论指责,那将阻碍景区免费开放的热情和尝试。但需要指出的是,在免费尝试中,包括经营者和消费者在内,在管理措施、技术条件、心理预期等方面,所做的准备还都明显不够,需要汲取教训、积累经验、调整心态。“免费午餐”不能总是做成“夹生饭”,经营者和消费者都要走出为免费所累的尴尬境地。

Has no intention of excoriation free the various deficiencies and"Public welfare hunger and thirst"Tourists in the,If who free who will pay high evacuation cost,And will bear the blame for public opinion,It will hinder the free and open enthusiasm and try.But it should be pointed out that,In the free trial,Including, operators and consumers,In the management measures/Technical conditions/Psychological expectations, etc,Do prepare all obviously not enough,Need to learn your lesson/Accumulate experience/Adjust state of mind."Free lunch"Can't always make it"Rawish meal",Operators and consumers have to get out of that for free tired embarrassing position.


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