针对社会反映强烈的旅游旺季景区拥堵问题，旅游业界建议发展网上提前订票和电子票服务，在此基础上建立景区客流的预约、预警机制，可有效分流保障旅游质量。

According to social reflect strong tourist season scenic spot congestion problem,Travel industry propose the development of the online early booking and electronic ticket service,On the basis of which establishes the passenger reservation/Early warning mechanism,Can effectively shunt security tourism quality.

　　携程旅游建议景区发展网上订票和电子票服务

Ctrip travel advice scenic area development tickets online and electronic ticket service

　　携程旅游业务部常务副总经理何勇表示，此次黄金周景区拥堵，除了旅游需求的爆发超出预期，一大原因在于客流预约、预警机制不健全。发展网络提前预订门票，对于缓解景区现场购票接待压力、预知客流量以便做好预警方案都有好处，对改善对游客的服务水平，节约成本、有效引导客流等，都会起到积极的作用。游客如果想“随到随入”，最好也选择网上购票提前预付。

Ctrip tourism department executive vice general manager HeYong said,The golden week scenic spot congestion,In addition to the outbreak of tourism demand than expected,One big reason is that passenger booking/Early warning mechanism is not sound.Development of network in advance tickets,To alleviate the pressure field negotiating reception/Predict passenger flow volume in order to make early warning scheme has advantage,To improve the level of service to tourists,Cost saving/Effective guide passenger flow, etc,Will play a positive role.Tourists if you want to"Along with the with the",Also had better choose online in advance tickets in advance.

　　何勇以故宫为例，分析网络订票效果确实优于现场买票。10月2日，故宫接待游客数超过18万人次，再次刷新了历年接待游客最高值。其中通过网络提前购票的约6000人。由于在检票口处设有网络购票专用通道，工作人员手持刷卡机服务，游客只需携带订票的身份证，即可刷证进门，大高峰时期网上预订的游客也几乎是“随到随入”。

HeYong to the Forbidden City as an example,Analysis network booking effect really is better than field to buy tickets.On October 2,,The imperial palace the number of tourists received more than 180000 people,Renewed the calendar year high visitors.The tickets in advance through the network of about 6000 people.Because the ticket with network access in tickets,Staff hand pos service,Visitors need to carry booking id card,Can brush card in the door,Big peak Internet booking of tourists also is almost"Along with the with the".

　　近年来，随着我国旅游市场的散客化、网络化趋势发展迅速，越来越多旅游者会选择通过网络提前预订优惠的景区门票。携程旅游的统计显示，黄金周携程票券频道门票预订量同比去年增长超过500％。此外，还有大量旅游者在预订机票、酒店、自由行、自驾游等产品时一并预订折扣门票。不少游客还通过携程手机客户端预订门票。据统计，黄金周游客网上订票，相比现场买票平均折扣约为8折。

In recent years,Along with our country tourism market individual traveler change/Network rapid development trend,More and more tourists will choose through the network for in advance favorable scenic spot ticket.Ctrip tourism statistics show,Golden week electronic ticket channel YuDingLiang tickets last year more than 500% year-on-year growth.In addition,There are a large number of tourists in the book the ticket/The hotel/Freedom ride/Leading products together with the reservation discount tickets.Many tourists also through electronic mobile client booking tickets.According to the statistics,Golden week tourists tickets online,Compared with the average discount tickets for about 8 fold.

　　在线旅游网站在推动门票电子商务方面发挥了主力军作用，培养了更多游客上网预订。何勇表示，携程旅游“票券”频道与境内外热门目的地和景区合作，可提供票种数千种。从实际效果看，大部分游客都提前网上预付购票，平均在出发前三天预订，基本上没有当天预订。“为了缓解旺季拥堵、提升客户体验，携程旅游将依托国内领先的在线旅游服务平台，进一步与景区深度合作，通过IT信息技术创新，发展更为先进的门票预订和电子票业务。”

Online travel website in promoting the electronic commerce tickets has played key roles,Training the more visitors online booking.HeYong said,Ctrip tourism"ticket"Channel with domestic or foreign popular destinations and the cooperation,Can provide ticket kind of thousands of species.From actual effect to see,Most people online in advance tickets in advance,The average starting in the first three days reservation,Basically do not have the reservation."In order to alleviate congestion season/Improving customer experience,Ctrip tourism will depend on the domestic leading online travel service platform,Further and scenic area depth cooperation,Through the IT information technology innovation,The development of more advanced tickets reservation and electronic ticket business."

　　中国旅游研究院院长戴斌也认为，加强发挥信息技术在旅游管理领域的作用，能够有效解决旅游信息不对称的问题，让游客更加便捷地了解景区的游客接待状况。从发达国家的经验来看，利用信息技术，可以开展参观预约服务，让消费者及时得到景区的全面信息，减少消费者旅游的盲目性。

China's tourism research institute President dai bin also think,To strengthen the information technology in the play the role of tourism management field,Can effective solve the tourist information asymmetry problem,Let visitors more convenient understanding of the scenic area tourist reception situation.From the experiences of developed countries to see,The use of information technology,Can carry on the visit booking service,Let the consumer get the timely the comprehensive information,To reduce the blindness of tourism consumers.

　　三大建议解决旺季景区拥堵

Three Suggestions to solve the congestion season

　　何勇认为，目前国内旅游的现状是，旺季热门景区单日接待客流量＞景区最佳接待客流＞网络预订人群。以今年10月2日的故宫为例：18万＞5万＞6000。网上订票要真正起到调节客流的作用，还有几个关键点：

HeYong think,At present domestic tourism present situation is,Peak season popular scenic spot of daily reception passenger volume > the best reception passenger flow > network reservation crowd.This year to the 2nd of October, the Forbidden City as an example:180000 > 50000 > 6000.Tickets online to really rise to adjust the function of passenger flow,There are a few key points:

　　一是景区要建立预警机制。几乎所有景区都有最佳接待能力的客流量，但往往在旺季，接待量远超甚至数倍于流量极限。已有部分知名景区意识到了这个问题，大客流未必能带来大收益，过于庞大的客流反而会影响到真正有消费能力客人的出行意愿，以及景区的口碑。

One is the scenic area to establish early warning mechanism.Almost all scenic spot has the best reception capacity of passenger volume,But often in the peak season,Receive the far above even a few times the flow limit.There has been some famous scenic spot was aware of this problem,Large passenger flow is not necessarily can bring great benefits,Too huge passenger flow it will affect the real consumption ability guests will travel,And the public praise of the scenic spot.

　　第二是，快速入园技术的成熟。今后的趋势应该是，客人通过网络、手机预订，在景区可刷手机、身份证直接通关入园。

The second is,Fast into the garden technology maturity.The future trend should be,The guests through the network/Cell phone book,In the scenic spot can brush mobile phone/Id card direct customs clearance into the garden.

　　第三是建立类似酒店的预付价格机制。虽然携程旅游等在线旅游服务商发展了更为便捷的门票预付服务，但目前占市场份额最大的网络售票是现付，而现付对于缓解客流的作用有限，甚至因为多了一步查找订单还会影响到换票速度。所以，合理的方法是通过价格区隔引导客人的选择，预付更便宜，现付略贵，现场买票更高。有部分景区已有类似的政策。

The third is to establish a similar hotel in advance of the price mechanism.Although ctrip tourism online travel service provider developed more convenient ticket prepaid service,But at present, the market share accounted for the largest network ticket is now pay,And now pay for alleviating the effect of passenger flow limited,Even because more than one step can also affect the search order to change a ticket speed.so,A reasonable method is through the price the area lies between the choice of guide guests,Prepaid cheaper,Now pay slightly expensive,Field to buy tickets higher.Some scenic spots have a similar policy.

　　“解决旺季景区拥堵，除了开发电子票服务，景区和管理部门要建立预警机制，民众要形成提前预约和错峰出游意识，国家也有必要优化假期制度，从制度层面落实带薪休假。”何勇表示。

"To solve the congestion season,In addition to developing the electronic ticket service,Scenic spot and management department to establish early warning mechanism,People to form an appointment and wrong peak travel consciousness,Countries are necessary to optimize holiday system,From the system level implement paid vacation."HeYong said.