莫言热持续升温。诺奖得主的光环效应在莫言头顶不断放大,令国人纠结经年的诺奖情结高强度高频次接续爆发。他的小说被销售一空,他的身价飙升至百万,他的作品被收录进高中语文课本,他的名字成为网络上的搜索热词。他成为富豪慷慨馈赠的人气之选,他升变乡党、国人引以为傲的最热谈资。然而也正是从这一层面上说,莫言的符号意义俨然超越了他文学上的成就,成为价值被一再挖掘的精神富矿,吸引了社会诸领域的各色淘金者。

Mo yan heat continues to heat up.Laureates of halo effect in mo yan head constantly amplification,Make compatriots ravel years of the Nobel complex high strength and high frequency in the outbreak.His novels were sold out,He is worth soared to one million,His works are included in high school Chinese textbook,His name became the network search hot word.He became rich generous gift the popularity of the choice,He XiangDang promotion squares/People proud hottest talk.However it is also from this level,Mo yan's symbol meaning seemed beyond his literature achievement,Become value have been digging spirit rich ore,Attracted social the field of all kinds of gold digger.

　　且不说诺贝尔文学奖的异域评委们,对中国文学的发展脉络未必了了,亦难仅凭译著就得窥见中国文学的全貌,它“发现的伟大作家和遗漏的伟大作家一样多”,单就莫言作品而言,如《红高粱家族》《檀香刑》等,其多带血腥残酷的描摹叙事,也被批评为与中国文学的雅正传统甚相悖离。即使暂且搁置如是争议,令莫言的斩获诺奖实至名归,这一事件的价值被过度榨取的倾向却也日益彰显,一场借此生发的集体狂欢,大幕正渐次拉开。

Apart from the Nobel Prize in literature, foreign judges,The development vein of Chinese literature may not be able to,Also difficult with only translation will have to see the whole picture of Chinese literature,it"Find great writers and omissions great writer as much",Single will work in mo yan,if[Red sorghum family][Sandalwood punishment], etc,Its take bloody cruel tracing narrative,Has also been criticized as and Chinese literature traditional deviated from what standard.Even for the moment lay aside so dispute,Make the mo yan gained ground deserves the Nobel,This event value by excessive squeeze tendency but also becomes more and more obvious,A take this germinal collective carnival,Unfolds is gradually open.

　　现在,在莫言的故乡,地方政府部门又拿出大手笔规划,拟以数亿计的投资打造一条特色旅游带,甚至要不惜赔本,以每亩年投入千元(远高于粮食直补)的补贴,诱导当地农民种下多达万亩、早被他们弃种的红高粱,欲将电影中血海般连绵的壮观景象于现实中真实复制。我们丝毫不怀疑政府调动集中资源的能力,达成建设特色旅游带的目标或并非难事,且在延续数十年的政府主导型的经济发展模式之下,政府对此的深度介入也毫不令人感到惊诧。然而,搭文化的台,唱经济的戏,巨额投入下的回报预期、成本收益比如何,有没有经过科学审慎的考量呢？还是仅是一时热血上涌的拍脑袋决策？要知道,仅一处万亩红高粱的人造景观,后续可预见的维持费用已是不菲。

now,In mo yan's hometown,The local government department again took out the big planning,Intended to hundreds of millions of investment make a special tourism belt,Even at sustain losses in business,With investment of one thousand yuan per year(Far higher than grain direct subsidy)subsidies,Induced local farmers planted many CTKM mu/Early they abandon kind of red sorghum,In the film as a sea of blood to the continuous spectacle in reality real copy.We have no doubt the ability of the government to focus resources,Construction of a special tourism zone goal or is not a very difficult task,And in continue decades of government leading under the economic development model,The depth of the governments intervention also not make a person feel surprised.however,Take cultural table,Sing economy play,Under the huge investment returns expected/Cost-benefit ratio,Have after scientific prudent consideration??Or just a blood upwelling racket head decision?Want to know,Only one place ten thousand mu red sorghum man-made landscape,Follow-up the foreseeable support cost is expensive.

　　经济和文化作为社会发展的两翼,自上世纪90年代以来,就渐渐风行被地方政府捆绑在一起(即所谓的文化搭台经济唱戏),日益成为一种模式化的发展思路。甚为喧嚣的名人故里经济,就是这一思路下的产物。地方固然期待以大投入推进大发展,这样的如意算盘却也眼见得常常落空,河南驻马店烂尾的梁祝故里景区,山西娄烦县的孙大圣故里景区建设悬置等例证,就是这一模式并不总能见效的背书。更为悲凉的,则是经济没能得到发展,文化尊严已在娱乐式的消费中被践踏。如此以文化的名义发展经济,正印证了美国学者尼尔·波兹曼的一句著名论断,“有两种方法可以让文化精神枯萎,一种是奥威尔式的文化成为一个监狱,一种是赫胥黎式的文化成为一场滑稽戏”。文化沦为一场滑稽戏,这显然不是我们愿意看到的景象。

Economic and culture as the two wings of social development,Since the 1990 s,The local government will gradually be tied together(The so-called culture DaTai act in an opera in economy),Increasingly become a fixed development thought.The very famous native economy,This is the product of a train of thought.Place is expected to invest big push big development,Such wishful thinking but also YanJianDe often fail,Henan at rotten tail butterfly lovers scenic hometown,Shanxi LouFanXian SunDaSheng of hometown construction of scenic spots, such as suspension example,Is this a mode is not always effective of the endorsement.More dismal,Is the economy can't get development,Cultural dignity has set up a file in the entertainment type the consumption of be trampled.So in the name of the cultural development of economy,Is proved American scholars Neil boltzmann's a famous judge,"There are two ways to make cultural spirit wither away,One kind is Orwellian culture become a prison,One kind is Huxley type culture become a farce".Culture become a farce,This is clearly not we would like to see the scene.