酒店集团抢滩冬游市场 Hotel group beaching winter tour market

　　今年出境游持续领涨，国庆黄金周期间中国游客出境游总体消费额高达480亿，从南湖国旅统计数据显示，第四季度出境游报名异常活跃，人数节节攀升，令全球的旅游合作伙伴正加码冲刺冬游市场。出境游火爆如此，国内游亦全面开花，借着市民出游猛升的势头，包括洲际、悦榕庄、希尔顿、香格里拉在内的全球10大国际酒店集团，推出大批五星“高端平价”冬游系列产品，激起冬游抢购热潮。

Outbound tourism this year for brought up,During the National Day golden week Chinese tourists outbound tourism overall expenditure is as high as 48 billion,From the south lake CITS statistics show,The fourth quarter outbound tourism registration anomaly active,risising,Make the global tourism cooperation partners are extra spurt winter tour market.Outbound tourism hot so,Domestic tourism also full flowering,Through the citizens to fierce litres of momentum,Including intercontinental/Banyan tree/Hilton/Shangri-la, the global top 10 international hotel group,Launched a large number of five-star"High-end parity"Winter swim series products,Stir up winter swimming buying boom.

　　记者注意到，今年推出的冬游产品中，住五星酒店的“高端平价”产品占“半壁江山”，虽住国际五星，但却是平民价，如“泰国曼谷、芭堤雅6天”1599元可入住五星级Amari酒店，而入住一晚房价超过2000元的半岛酒店，团费也仅需3399元。国内游同样住五星享受平价，“北京八达岭长城、滑雪场、定陵、天津瓷房子博物馆双飞纯玩五天”不到2000元的团费可以入住国际五星品牌酒店，纯玩还赠送北京滑雪场滑雪；原价2699元的“九寨沟牟尼沟双飞五天”现价1499元，只需加200元即入住两晚九寨沟喜来登酒店。南湖国旅方面表示，近年消费者对旅行的品质大大提升，除了纯玩无购物之外，对入住酒店的舒适度有了较高的要求，旅行社纷纷通过大规模采购，商务型酒店在周末有很大的让利空间，而度假酒店已经进入淡季，降价更明显，因此令产品“高端平价”。

Reporter noticed,This year's winter tour products,Live five-star hotel"High-end parity"Products for"deodorants",Although live international five star,But it is civilian price,if"Bangkok, Thailand/Pattaya six days"1599 yuan can check in five-star Amari hotel,And one night accommodation in more than 2000 yuan of the peninsula hotel,Membership fee only 3399 yuan.Domestic tourism also live five-star enjoy parity,"Beijing badaling Great Wall/Ski resort/dingling/Tianjin porcelain house museum double kick pure play five days"Less than 2000 yuan membership fee can be entered in the international five-star hotel brand,Pure play gave Beijing ski resort skiing;The original price of 2699 yuan"Jiuzhaigou MouNi groove double kick five days"Present price 1499 yuan,Just add 200 yuan in which two late jiuzhaigou sheraton hotel.South lake CITS said,In recent years, consumer to travel quality greatly improved,In addition to pure play outside without shopping,Hotel to the comfort have the high request,Travel agencies had mass purchasing through,Business type hotel on the weekend a lot of profit space,And resort hotel have entered the off-season,More obvious reduction,So make products"High-end parity".

冬游价格最高降价三千 Winter swimming the highest price price three thousand

　　此外，进入冬季，全国景区门票陆续执行冬季淡季价，价格下调，如九寨沟由220元下调至80元，同时今年超过百处的景区下调了门票价格，令今年冬游价格降幅较往年更大，国内以北京、华东、九寨沟、贵州、江西等为代表的冬游线路集体“探底”，最高降幅达到了1200元。记者了解到，目前已经上市的冬游产品中，特价线路如“华东五市双飞纯玩6天”价格跌破两千，“西藏、拉萨、羊湖舒适双飞5天”，降价1200元，广州市民以2699元的价格就可以游西藏。

In addition,Enter winter,The national scenic area in winter off-season price tickets for execution,Cut the price of,Such as the jiuzhaigou by 220 yuan down to 80 yuan,At the same time more than this year in the scenic area cut the price of tickets,This year winter to swim the price drop is ever more,Domestic to Beijing/East China/jiuzhaigou/guizhou/Jiangxi as a representative of winter swimming line collective"Exploratory bottom",The highest fell to 1200 yuan.The reporter understands,Has been listed in the winter tour products,Special line such as"East China five city double kick pure play six days"The price breaks below two thousand,"Tibet/Lhasa/YangHu comfortable double kick 5 days",Price 1200 yuan,Guangzhou citizens with 2699 yuan price can swim Tibet.

　　据悉，待广交会结束后，广州飞往各地的机票价格随之回落，同时11月-12月期间航空公司部分航线机票价格“探底”，也进一步拉低旅游价格，而旅行社也通过包机直飞济州岛、马尔代夫、沙巴、布吉、苏梅等海岛，有效控制了成本。除此之外，众多境外酒店加强与中国旅行社的合作，给予更优惠的价格，加上旅行社对目的地国家酒店的直接采购，令今年冬季出境游价格降至“史上最抵”，如“迪拜超值双飞5天”原价8999元，现价5999元，直降3000元，“美国西部时尚之旅8天”，原价11999元，现价8999元，“埃及文明古国深度8天”原价10999元，现价8999元，降幅超过千元的线路比比皆是。在低价连环刺激下，应节的东南亚及海岛游最走俏，降幅较大的马尔代夫、泰国的出游量更同比去年同期劲增。

It is reported,Stay after the Canton fair,Guangzhou to around the ticket price back then,At the same time during November and December airlines part route ticket price"Exploratory bottom",Further down tour prices,And travel agency also through the charter flights non-stop flight to jeju/maldives/sabah/phuket/Sumy etc island,Effective control of the cost.In addition,Many overseas hotel to strengthen the cooperation with China travel agency,Give more favourable price,Plus travel destination country hotel to the direct purchase,Make this winter outbound price down to"History is worth the",if"Dubai overflow double kick 5 days"The original price 8999 yuan,Present price 5999 yuan,Straight down 3000 yuan,"The western United States fashion trip 8 days",The original price 11999 yuan,Present price 8999 yuan,"Egyptian civilization depth 8 days"The original price 10999 yuan,Present price 8999 yuan,More than one thousand yuan by the line can be found everywhere.In the low serial stimulation,Should section of the southeast Asia and island swims the most popular,By larger the maldives/Thailand's travel quantity from the same period last year more year-on-year increase strength.

高端自由行平民价试水 High-end freedom ride civilian price test the waters

　　记者走访发现，今年的冬游市场可谓“百花齐放”，除高端平价、精明特价线路之外，自由行产品也首次高调亮相担当主角，为“冬游”市场“锦上添花”。据悉，今年冬游自由行产品囊括国内北京、华东、江西、桂林、四川、云南等热门旅游目的，同时境外东南亚、海岛游亦热推高端产品，产品包括单订景区门票、门票+酒店、酒店+机票、门票+酒店+机票等形式。

Reporter found that visit,This year's winter market is swimming"Hundred flowers",In addition to high-end parity/Smart special circuitry,Free line products is also the first is high-key appear on bear leading role,for"Winter swimming"market"Icing on the cake".It is reported,This year winter swim free line products include domestic Beijing/East China/jiangxi/guilin/sichuan/Yunnan popular tourist destination,At the same time overseas southeast Asia/Island swims the also hot push high-end products,Products include single order the tickets/Ticket + hotel/Hotel + ticket/Ticket + hotel + ticket and other forms.

　　记者发现，不少旅行社冬游自由行同样主打“高端平价”，“丽江五星自由行”含两晚五星酒店住宿+1人玉龙雪山门票，仅售999元，“哈尔滨万达索菲特两晚+冰雪大世界”以及“九寨喜来登3天2晚”同样只需999元。出境方面，“台北喜来登酒店、Hellokitty彩绘专机自由行”，含专机往返机票、机场至酒店接送、一晚五星喜来登酒店住宿，只需1999元。

Reporter discovery,Many travel agencies winter swim free line also featured"High-end parity","Lijiang five-star freedom ride"Including two night five-star hotel accommodation + 1 person jade dragon snow mountain tickets,For 999 yuan,"Sofitel wanda Harbin two late + ice and snow world"and"Jiuzhai sheraton 3 days two late"The same is only 999 yuan.Exit aspects,"Sheraton Taipei hotel/Hellokitty coloured drawing or pattern special plane freedom ride",A round trip ticket contains special plane/The airport shuttle to hotel/A night five-star sheraton hotel accommodation,Only 1999 yuan.