战略咨询公司贝恩公司今年发布的《2011年中国奢侈品市场研究报告》称，2011年中国内地奢侈品消费增幅达25%—30%，市场规模首度突破1000亿元人民币。照此速度发展，中国有可能于2012年在奢侈品贸易和消费方面超过日本成为全球第一。

Strategic consulting company bain company released this year[In 2011, the Chinese luxury market research report]says,In 2011, the Chinese mainland luxury consumption was growing by 25% - 30%,Market scale first breakthrough is 100 billion yuan RMB.According to the speed development,China is likely in 2012 in luxury goods trade and consumer spending more than Japan to become the world's first.

　　我国奢侈品消费在短短20年间跃居世界前列，不仅令世人瞠目，连我们自己也不免被吓一跳。据媒体报道，今年春节期间，中国人在境外奢侈品消费累计达72亿美元。去年，中国奢侈品市场年消费总额达126亿美元（尚不包括私人飞机、游艇与豪华车）。

Our country luxury consumption in a short span of 20 years among the top destinations in the world,Not only make the world stare,Even we ourselves also not scared to jump.According to media reports,During the Spring Festival this year,The Chinese foreign luxury consumption amounted to $7.2 billion.Last year,Chinese luxury market consumption in a total of 12.6 billion dollars(It is not including private plane/The yacht and luxury car).

　　令人吃惊的不仅仅是数字，还有世界各地奢侈品店、免税店国人“扫货”的疯狂场面。笔者近几年在境外旅游时就不止一次目睹过名牌专卖店用绳子拦住中国人一批批准入购买的奇特场面，更有段子说，有国人在专卖店指着货架上的各款包包说，“这个、这个、这个不要，其余全要！”

Surprising is more than a Numbers,And all over the world luxury shops/Duty free people"Sweep goods"Crazy scenes.The author in recent years in overseas travel is more than once witnessed brand stores with rope to block access to a large number of Chinese people buy strange scene,More joke said,Americans have in store shelves by various bag said,"this/this/The don't,The rest will!"

　　与国外情况不同的是，在这近似“疯狂”的奢侈品消费群体中，年轻人占有相当大的比重。“拥有庞大而年轻的新兴消费群体，是中国奢华品市场的重要特征。这个群体的年龄已远远低于西方国家的奢华品消费者，甚至也低于同处亚洲的邻国日本。”这是2011年11月两家境外知名公司推出的调查报告得出的结论。该项调查首次将目光投向中国“80后”群体，揭示其独特的奢华品消费观。

With overseas situation is different,In this approximate"crazy"Luxury goods consumption groups,The young man occupies a large proportion."With a large and young emerging consumer groups,Is China's luxury goods market the important characteristics.This group has been far less than the age of the western luxury goods consumers,Even lower than in Japan with Asian neighbours."This is November 2011 two overseas well-known company launched the conclusion of the investigation report.For the first time the survey looking to China"After 80"group,Reveals its unique luxury goods consumption.

　　如今，似乎全世界都知道中国人有钱。在全球经济衰退、危机重重、人们都纷纷捂紧自己钱包的时候，中国人“一枝独秀”，对奢侈品表现出惊人的热情与购买力。对此，作为国人，我们是该喜还是该忧呢？

now,The world seem to know Chinese rich.In the global economic slump/Crisis of/People have wu tight when his wallet,The Chinese"Outshine others",The luxury showed wonderful enthusiasm and purchasing power.this,As people,We are the xi was still the sorrow??

　　一穷二白的中国终成历史，中国人也有能力享受奢侈，这固然可喜，但在奢侈品消费中呈现的畸形的“中国式消费”，也不能不让人产生深深的忧虑。

The latter half of the 20th century Chinese end into history,The Chinese also has the ability to enjoy the luxury,This is good,But in luxury consumption present in the deformity"Chinese consumption",Also can let a person produce deep anxiety.

　　奢侈品在国际上被定义为“一种超出人们生存与发展需要范围的，具有独特、稀缺、珍奇等特点的消费品”，又称非生活必需品。好的、贵的、非必需的是奢侈品的典型特征。

In the world of luxury is defined as"A is beyond people survival and development needs of the range,unique/scarce/Rare characteristics of consumer goods",Say again the necessaries of life.good/expensive/Not necessary is a luxury of typical characteristics.

　　有业内人士这样撰文阐述：奢侈品代表的是一种生活方式与人生态度，拥有奢侈品绝不仅仅是一掷千金地拥有某些物品或享受某些服务，而是追求最美好事物的全过程。它分为三个阶段：一是创造财富的奋斗过程，二是追求唯美的选择过程，三是精致生活的体验过程。

The personage inside course of study this paper writing:Luxury is representative of a way of life and life attitude,Has luxury is not only deal or no deal with some goods or enjoy some service,But the whole process of the pursuit of the most beautiful things.It is divided into three stages:One is to create wealth struggle process,The second is pursuing aestheticism selection process,Three is delicate life experiences of process.

　　以此标准衡量，中国式的奢侈品消费许多都与之大相径庭。

To measure,The Chinese luxury consumption of many different with.

　　一是根本没有“创造财富的奋斗过程”。许多年轻人购买奢侈品，花的并非自己的钱或是父母给的，或是向父母索要的。花父母的钱给自己买，在中国“庞大而年轻的新兴消费群体”中占有相当大的比例。还有相当一部分奢侈品消费者是买来给别人用的，即用来送礼的，也就是说，许多奢侈品的享用者是“别人花钱自己用”受贿来的。近来因被网友曝光而落马的“表哥”、陕西省安监局原局长杨达才拥有的名表数以十计；媒体报道的辽宁抚顺市政府原副秘书长江润黎，据说专门有座190平方米的宅子用来存放奢侈品，其中包括48块名牌手表、253个名牌手包、1246套高级名牌服饰和600多件金银首饰……奢侈品成了腐败的“介质”，是“中国式消费”的典型特征之一，腐败官员的穷奢极欲令人震惊。

One is no"Create wealth struggle process".Many young people buy luxury goods,Flower is not their own money or parents give,Or to their parents demanded.With their parents' money to buy themselves,In China"Large and young emerging consumer groups"Occupies a large proportion.There are quite a number of luxury consumer is bought in to others,That is used for the gift,That is,Many luxuries is person"People spend money for my own use"Bribery to.Recently, because the net friend exposure and the lok ma"cousin"/Shaanxi province safety supervision bureau director of the original YangDaCai have hundreds of watch 10 meter;Media reports of fushun city of liaoning province government former deputy secretary li changjiang river embellish,It is said that there is a special 190 square meters of house used to store luxury,Including 48 piece of famous brand watch/253 famous brand hand bag/1246 sets of advanced brand clothing and more than 600 articles of gold and silver jewelry……Luxury become corrupt"medium",is"Chinese consumption"One of the typical characteristics,The corrupt officials sufficient shocking.

　　二是没有或无法“追求唯美的选择过程”。在境外“扫货”的国人，购物的过程常可用“扫荡”、“抢购”来形容，选购场面时常如同打仗一般，何谈“唯美”？

The second is not or cannot"Pursuing aestheticism selection process".In overseas"Sweep goods"countrymen,Shopping process often can be used"mop-up"/"buying"To describe,The choose and buy scenes often as general war,What about"aesthetic"?

　　三是享受不到“精致生活的体验过程”。在中国，拎着大牌手包挤公共汽车、挤地铁已成为一道独特景观，为买一个名包或高档进口化妆品省吃俭用几个月的、使用奢侈品的同时体验着或艰辛或粗糙生活的大有人在。

Three is to enjoy less than"Delicate life experiences of process".In China,Big hand carry on a crowded bus/Crowded subway has become a unique landscape,To buy a bag or high-end imported cosmetics pinch and scrape a few months/At the same time use luxury experience or hardships or rough life there.

　　可以说，为面子、为攀比的“炫耀性消费”仍是当今我国奢侈品消费群体的一大特征。

Can say,To face/"Keep up with the joneses" for the"Conspicuous consumption"Today's China is still luxury consumption group a large characteristics.

　　在中国人以往的概念里，奢侈品几乎等同于贪欲、挥霍、浪费。如今，人们的观念已发生了极大改变，拥有奢侈品逐渐成为展现个性与发展自我的一种标榜和主张。但由于上述特点的存在，我国的奢侈品消费中仍充斥着贪欲、炫耀、挥霍与浪费。

The concept of the Chinese people in the past,Luxury is almost equal to lust/squander/waste.now,The idea of people has undergone a great change,Has luxury gradually become show individual character and development of self a flaunt and opinions.But as a result of the above features of existence,China's luxury consumption still filled with greed/show/Waste and waste.

　　贫穷的中国与奢侈的中国，显然都不是我们所要的。用自己的劳动换取健康、和谐、美好的生活，才应是13亿中国人的理想选择。

Poor China and luxury Chinese,Are obviously not what we want.With their own labor in exchange for health/harmonious/Better life,Just should be 1.3 billion Chinese people's ideal choice.