这是一群热爱出游舍得花钱的游客。他们强大的购买力，为黯淡的世界经济增添了最亮的颜色。2011年，每个中国游客平均在澳大利亚花了4.67万元，在美国花了4.47万元，在法国花了2.36万元。而在国内，自从1999年推出“黄金周”假期以来，国内旅游市场风生水起，2011年营收高达2.25万亿，相当于全国财政总收入的五分之一。

This is a group of love to travel treat oneself to tourists.They the strong purchasing power,For dark world economic added the brightest color.In 2011,,Each Chinese tourists average in Australia spent 46700 yuan,In the United States spent 44700 yuan,In France spent 23600 yuan.And in the domestic,Since the 1999 launch"Golden week"Holiday since,Domestic tourism market flawed,2011 revenue up to 2.25 trillion,Equivalent to one 5 of the national fiscal revenue.

　　随着中国人消费能力的增长与消费观念的变化，这些数字依然还在不断地刷新之中。世界各国与中国各地的地方政府，都在想方设法抓住中国游客的钱包。

With the growth of the ability to Chinese consumption with the changes in the concept of consumption,These Numbers are still also in unceasingly in the refresh.The countries all over the world all over China and the local government,In trying to seize the Chinese tourists wallet.

　　690亿美元的出境游花费

$69 billion outbound tourism spending

　　一个秋高气爽的傍晚，在2000名游客的掌声和欢呼声中，由中青旅包船的一艘游轮从天津港鸣笛起航。在此后八天七晚的海上旅程里，这艘游轮所到之处免税店里，从奶粉、化妆品、皮具服饰，到钟表、珠宝，都被乘客们蜂拥争购。2012年9月27日，中青旅一位人士向记者如此描述了一个月前他带的这个团。类似场景，随着近年来中国游客的足迹而在全球各地不断上演。

A bright and crisp fall days in the evening,In 2000 tourists applause and cheering,Cyts Tours by the chartered motor-boats a cruise ship set sail from tianjin port horn.After eight days later seven sea voyage,This cruise ship wherever in the duty free shop,From the milk powder/cosmetics/Leather clothing,To watch/jewelry,Are the passengers 争购 stampede.On September 27, 2012,Cyts Tours a personage to reporter so describes a month ago he took this group.Similar scene,In recent years, with Chinese tourists footprint in the world is staged continuously.

　　上世纪80年代，米兰、伦敦和纽约的奢侈品商店里到处都是日本人，挑选着最昂贵的商品。30年过去了，中国游客取而代之，横扫世界商场，成为黯淡的全球经济背景中难得的亮色。

In the 1980 s,milan/London and New York luxury goods stores everywhere is Japanese,Choose the most expensive commodity.In the past 30 years the,Chinese tourists instead,Swept the world market,Become bleak global economic background of rare bright color.

　　国家旅游局的数据显示，2011年中国出境旅游人数为7025万人次，同比增长22%；这一年，中国人出境旅游花费达到690亿美元，约合人民币4300亿。

The national tourism administration figures show,In 2011, the Chinese outbound tourism number for 70.25 million people,Year-on-year growth of 22%;This year,Chinese outbound travel cost $69 billion,Eur 430 billion.

　　这股强大的力量还正在变得更强大：麦肯锡刚刚发布的一份报告称，当下的10年，可支配年均收入能够支付得起私家车和小件奢侈品的中国城市家庭比例将增长近6倍显然，中国旅游消费的繁荣才刚刚开始。

The power is stronger:McKinsey has just released a report said,The current 10 years,Annual disposable income can afford private cars and small luxuries of China's urban households ratio will increase obviously nearly six times,The prosperity of China's tourism consumption is just beginning.

　　中国游客很抢手

Chinese tourists are hot

　　如果不是“购物免税，内有中文翻译”的旗帜，龙慧会以为她仍旧置身中国。在一个炎炎夏日的下午，她和丈夫随旅行社来到巴黎奥斯曼大街，第一站就是老佛爷百货，一幢十层楼大型商店。

If not"Shopping duty-free,Has Chinese translation"flags,LongHui would think she is still in China.In a hot summer afternoon,She and her husband with the travel agency to Paris Ottoman street,The first station is lafayette department,A house ten floor large stores.

　　30岁的龙慧和丈夫俞洋来自长沙。以前的假期都在国内旅游，今年他们选择进行10天的国际旅行，与另外30人一起组成了这次的旅行团。法国是第一站。这个季节，每天都有20辆大巴车，满载着中国游客，在导游的指引下，从位于莫甘多路的一个旁门，杀进老佛爷百货。

30 years old LongHui and her husband YuYang from changsha.Before the holiday are in the domestic tourism,This year they choose 10 days of international travel,With another 30 people together make up the road.France is the first station.This season,Every day there are 20 DaBaChe car,Full of Chinese tourists,Under the guidance of the guide,Located in mo Kennedy multiple from a side door,Kill into lafayette department.

　　为了欢迎中国顾客，这里所有柜台都可以使用中国银联卡刷卡消费，许多品牌都聘请了懂中文的导购。由于中国游客实在太多，LV、Gucci、Longchamp等奢侈品牌，常常需要排队等候入场。LV甚至推出了“限购令”，每本护照限买1个包。“人太多了，LV店得排半小时以上。”龙慧夫妇转身去了另一个著名商场巴黎春天百货，买了一个LV和一个GUCCI手袋，总共花了1.5万元人民币。

In order to welcome Chinese customers,Here all counter can use unionpay card brush calorie of consumption,Many brands are hired understand Chinese promotions specialist.Because there are so many Chinese tourists,lv/GUCCI/Luxury brands Longchamp, etc,Often need to queue waiting for admission.lv even launched"Is restricted to",Each passport limit to buy a bag."Too many people,lv shop to row more than half an hour."LongHui couple turned and went to another famous shopping mall printemps,Bought a lv and a GUCCI handbags,Spent 15000 yuan RMB.

　　根据巴黎春天提供的数字，超过10%的销售额来自中国人，平均每个中国游客在这里的消费都超过1万元。

According to the Paris spring figures,More than 10% of its sales from the Chinese,The average Chinese tourists here consumption is more than 10000 yuan.

　　尽管在巴黎一口气花去数月工资，龙慧夫妇的购物额在旅行团里并不算高。同行的一对中年夫妇一路上在导游带去的每一个店里采购，从LV包到劳力士手表，花费超过10万，他们的理由是“国内的东西几乎要贵三成以上，买这些早就把机票钱赚回来了”。

Although in Paris breath spent months wages,LongHui couple levied in travel group isn't high.A pair of middle-aged couples walked all the way in the tour guide to every shop purchase,From lv bag to rolex,Spend more than 100000,Their reason"Domestic things almost your more than thirty percent,Buy these would have the ticket money back".

　　“大家都是坐着大巴车去的，很容易受影响。”在巴黎呆过多年的对外经贸大学祥祺奢侈品研究中心研究员曾明月说，“大家都挤在皮具、手表、化妆品那里，只要走到第二层的服装区，虽然那是传统意义上的奢侈品，但几乎没有中国人。”

"We were sitting DaBaChe go,Easily affected."Having lived in Paris for years foreign economic and trade university cheung kei luxury research center researchers had the bright moon said,"Everyone crowded in leather/watch/Cosmetics there,As long as the walk to the second clothes area,Although it is the traditional sense of luxury,But almost all Chinese people never."

　　根据美国旅游协会的数据，中国游客在美国期间的支出平均比其他游客多三分之一。英国旅游局负责人则向记者透露，2012年伦敦奥运期间中国游客在英国的单笔消费居首位，平均每单笔消费为203.04英镑。

According to the American tourism association figures,Chinese tourists in the United States during the average expenditure than other visitors a third more.British tourist authority head is revealed to reporters,2012 London Olympic Games Chinese tourists in Britain during the single pen consumption in the first place,Every single pen consumption is 203.04 pounds.

　　而国际退税机构环球蓝联的数据表明：2011年，中国人的退税总额占法国退税总额的四分之一，高居首位。“中国游客已经变得越来越抢手了”。法国旅游发展署中国专员齐勇如此评价。

And international tax rebate mechanism universal blue united data shows:In 2011,,The Chinese tax refund accounted for about a quarter of the total amount of tax rebates in France,Ranked first."Chinese tourists have become more and more the gunners".France tourism development China specialist JiYong so evaluation.

　　“花钱效率”高

"Spending efficiency"high

　　在今年上半年，尽管坏天气频繁光顾巴黎，观光的中国游客仍创下纪录。据巴黎旅游局总经理罗尔估计，包括购物在内的中国游客的总数介于70万到85万因为许多中国游客不在巴黎过夜，他们只是来购物。

In the first half of this year,Despite the bad weather frequent Paris,Sightseeing Chinese tourists are still set a record.According to the Paris tourism bureau general manager rolle estimation,Include shopping, the total number of Chinese tourists between 700000 to 850000 because many Chinese tourists to spend the night in Paris,They just to shopping.

　　中国旅行社总社导游陶训敏称，经常有游客提出要求，缩短看景点的时间，多留点时间购物。由于旅行团停留的时间紧迫，中国游客往往“花钱效率”很高。

China travel service head office guide TaoXunMin says,Often have visitors request,Shorten the time see spots,Stay a little time shopping.Because the tour group stay time is pressing,Chinese tourists often"Spending efficiency"high.

　　今年9月前往新西兰观光的王女士描述了这样的情景：在奥克兰机场下飞机刚登上中巴车，团友们就开始纷纷向司机打听哪里有超市，因为婴幼儿奶粉几乎是出境游购买清单上的“标准配置”。应游客们的强烈要求，司机在去酒店的路上便直接绕到当地一家大超市。十分钟后，超市货架上的十几桶奶粉被一扫而空。“每个人都急匆匆的，”她说，“走路快，挑东西快，刷卡快。”

September this year to New Zealand sightseeing wang describes such a sight:In Auckland airport just off the plane on ZhongBaChe,The tour started in succession to the driver to find out where there is the supermarket,Because the infant milk powder is almost outbound tourism purchase list"Standard configuration".Visitors should be strong demand,The driver on the way to the hotel and the way of directly to the local around a big supermarket.Ten minutes,Supermarket shelves ten drum milk powder were swept away."Everyone rush,"She said,"Walk fast,Pick things fast,Charge fast."

　　睡廉价房，买高档货

Sleep cheap room,Buy high-grade goods

　　“睡廉价房，买高档货”，是欧洲旅游业对中国游客的描述。

"Sleep cheap room,Buy high-grade goods",Is the European tourism to the description of the Chinese tourists.

　　对外经贸大学教授朱明侠说，这是因为消费的重点不一样：中国游客人均奢侈品花费可能在2300-2500欧元之间，大约为外国消费者花费的近4倍，但在旅馆住宿和饮食方面，明显低于其他国家游客。

Foreign economic and trade university professor ZhuMingXia said,This is because the focus of consumption is not the same:Chinese tourists per capita luxury spending may be in the 2300-2500 between the euro,About foreign consumer spending nearly four times,But in the hotel accommodation and food,Obviously lower than other countries tourists.

　　也有国外旅行社尝试过给中国游客不同的旅游感受，在巴黎提供海鲜，在德国提供黑森林火腿。但很多中国游客只尝了一次，就不愿吃了。一位旅行社人士告诉记者，“许多人宁愿呆在酒店吃面条”。

Also have foreign travel agency tried to Chinese tourists of different travel experience,Provide seafood in Paris,In Germany to provide black forest ham.But a lot of Chinese visitors a taste of a time,Did not want to eat.A travel agency person told reporters,"Many people would rather stay in the hotel to eat noodles".

　　其实，即使是对于那些迅速买下的高档货品，很多中国游客也并不能明白为什么要买它。

In fact,Even for those who quickly bought high-grade goods,Many Chinese tourists and cannot understand why want to buy it.

　　中国旅行社总社导游陶训敏清晰地记得，一次带团到希腊雅典城，一位16岁的高中生从购物中心出来，手里拎了二十多个购物袋，有LV、Gucci和高端相机等，把这些购物袋放在陶训敏身边后，她看到团友买了自己没买的包，又转身去“血拼”了。

China travel service head office guide TaoXunMin clearly remember,A tour to Greece Athens,A 16-year-old high school student from shopping center out,The hand carry more than 20 shopping bag,lv has/GUCCI and high-end camera, etc,Put the shopping bag on the TaoXunMin after side,She saw frere bought himself didn't buy bag,Turned to"shopping"the.

　　很多中国男性游客也会给妻子购买商品，不过他们苦恼于不太清楚妻子喜欢什么，常常只能跟着别人一起买。北京捷达假期国际旅行社有限公司的导游张亚帆甚至还遇到这样一幕有一次他带团的客人买香奈儿的包，一个款式大中小一共买了三个，花费了四五万。他不解地询问时，那位先生回答说：“我不太确定我老婆喜欢哪一种，所以我就把三个都买回去了。”

Many Chinese male tourists will give wife buy goods,But they plagued by not too clear wife like,Often can only follow others buy together.Beijing jetta holiday international travel service co., LTD., tour guide ZhangYaFan even meet this scene once he took group guest buy chanel bag,A design major and medium small buy altogether three,Spent 450 thousand.He don't understand ground to ask when,That gentleman said:"I'm not sure what kind of like my wife,So I put all three buy back."

　　“谢谢中国”

"Thank you China"

　　对于深陷世界经济危机的国家，中国游客的到来，是难得的好消息。

For the world economic crisis in the country,The arrival of the Chinese tourists,The good news is rare.

　　“谢谢中国”是瑞士钟表业近来常说的话。他们一度因为美国和欧洲金融危机陷入低谷，但亚洲市场适时地成为了他们的白衣骑士中国消费者已成为瑞士手表最大买家。

"Thank you China"Is the Swiss watch industry recently often said.They once because the United States and European financial crisis bottomed,But the Asian market duly became their white knight Chinese consumers have become the biggest buyers Swiss watches.

　　专业做瑞士旅游的佰思公司主管熊梦初称，瑞士加入《申根公约》后，中国内地、香港及台湾地区的过境游客增长明显，大部分都会带走一两块手表，“买上百万元一块表的客人时常出现”。

Professional do Switzerland hundred think company directors XiongMeng said earlier,Switzerland to join[Schengen convention]after,Mainland China/Hong Kong and Taiwan tourists passing through increased substantially,Most will take one or two watches,"Millions of yuan to buy a watch guests often appear".

　　而投资，也成为中国游客购买奢侈品的一个原因。相比起普通中国游客的消费来，因为投资而产生的购买往往是那些价值更高的东西。

And investment,Chinese tourists also become one of the reasons to buy luxury goods.Compared with the ordinary Chinese tourists to consumption,For investment and produce purchasing are often those who value higher things.

　　对外经济贸易大学奢侈品研究中心主任朱明侠称，在中国一只爱马仕的包定价13万元，但是去外国原厂订制就需要36万元。“有时候原公司可能会回购一些纪念款或者经典款，再加价卖出，其中就有投资升值的空间。”

Foreign economic and trade university luxury research center director ZhuMingXia says,In China a herms bag price 130000 yuan,But to the foreign original ordering will need 360000 yuan."Sometimes the original company may buy some commemorative paragraph or classical money,Go above sell,Including investment appreciation of space."

　　中国新兴富豪尤其对波尔多的酒乡情有独钟。红酒之乡拉菲酒庄如今已是广受中国富豪喜爱的品牌。一家法国旅行社最近组织了一个中国旅游团坐巴士到波尔多，半小时内，游客们就将每瓶价值600欧元的两箱红酒抢购一空。

China's new rich especially for bordeaux winelands have a special liking.Red wine of the township la fe wineries now is popular with China's richest favorite brand.A French travel agency recently organized a China's tourism TuanZuo bus to bordeaux,Half an hour,The tourists will be is worth 600 euros ($) two box red wine snapped up.

　　变化正在发生

Change is occurring

　　中国人强大的购买力，让许多国家敞开了国门。对所有国家及奢侈品牌来说，中国市场突然变得极其重要。

The Chinese strong purchasing power,Let many countries opened the doors.To all countries and for luxury brands,The Chinese market suddenly become very important.

　　比如美国，加快了办理签证的速度。比如在伦敦，为了提高竞争优势，英国边境管理局从今年4月开始，启动了网上签证申请预约，加快签证速度。而根据由加拿大引进的理念，超过600家知名商企和三个商业区(邦德大街、牛津大街和摄政大街)的房地产团体共同成立了英国新西区公司，专门打造商业街区以吸引中国游客。

For instance the United States,Accelerated the speed of the visa.For example, in London,In order to improve the competitive advantage,British border administration from April this year,Start the visa application online booking,Accelerate visa speed.According to the concept of the introduction of Canada,More than 600 well-known ShangQi and three business district(Bond street/Oxford street and regent street)The real estate group jointly established the British new west company,Specially make the commercial block to attract Chinese tourists.

　　中国游客的面貌也在迅速改变，公务代表团的时代已经一去不返。

Chinese tourists also in the face of rapid change,Official delegation time has vanished.

　　10年之前，过境游的代表团要么有政府出资，要么国有企业出资。但如今，这样的公款消费代表团出游已受到诸多限制，更多的是商务或者自由组团。

Ten years ago,Transit swim delegation or has funded by the government,Either state-owned enterprise investment.But now,Such official consumption delegation has been travel restrictions,More is business or freedom group.

　　中国一家最大的旅行社管理层向记者透露，过去两年商务旅行最大的客户来自医药行业，诸多医药公司会自行组织大量的国际会议，邀请医生甚至其家属参会游玩。

One of China's biggest travel agency management has revealed,In the past two years the largest customer business travel from the pharmaceutical industry,Many pharmaceutical companies will organize itself on a large number of international conference,Invite the doctor and even their families the play.

　　此外，家庭式出游渐渐开始出现。

In addition,Family travel gradually began to appear.

　　“今年十一期间，出境旅游人群中，以家庭式出游为主，占比接近80%。”中信旅游集团有限公司会展部国际会议奖励旅游部副经理鲍涛说。

"During this year.,Outbound travel the crowd,Give priority to with family go on a journey,Accounts for more than close to 80%."Citic tourism group co., LTD. Exhibition department deputy manager of the international conference on the incentive travel BaoTao said.

　　而中国更年轻一代的消费者，开始接近于发达国家消费者的消费特征。麦肯锡报告称，在中国新兴的主流消费群中，有41%的年轻消费者说他们“会花高价买最好的产品”，而年纪稍大消费者中持这种观点的比例为31%。

And China's younger generation of consumers,Began to close to the developed countries consumer spending characteristics.McKinsey report says,In China's new in mainstream consumer group,41% of young consumers said they"Will spend high price to buy the best products",And the older consumers on this view, the proportion is 31%.

　　旅行方式也在改变，跟旅行团已经不再流行。年轻的旅行者在寻求更深层次的旅行体验。龙慧正在计划明年的出境游，她希望每年和丈夫旅行一次，但希望旅行可以更自由一些。 来源天天新报)

Way to travel is changing,A guided tour is no longer popular.Young travelers seeking deeper travel experience.LongHui are planning to next year's outbound tourism,She hopes every year a trip with her husband,But I hope to travel can be more free some. Source new every day)