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携程推出“超值由自飞” 轻松预约三折内机票--亲民维稳网络舆情监测室
2012-12-12

  近日,携程旅行网宣布推出国内机票产品超值自由飞”。该产品主要提供折扣低于三折的国内机票,适合时间灵活有弹性的旅客。本次产品的投入,也让携程的机票产品更为丰富多元、价格也更有竞争力。目前与国航及河北航空合作,今后将推出更多航线。

recently,Ctrip announced the launch of the domestic air ticket products"Value free flight".This product mainly provide discount less than thirty percent of the domestic air ticket,Suitable for time agile elastic passenger.This product into,Also let electronic ticket products are more diverse/The price also more competitive.At present and Air China and hebei aviation cooperation,Will introduce more route.

  據了解,“超值自由飞”是一種能预约便宜机票的创新产品。客户通过携程网提前预订机票,携程对此订单预收信用卡款,但不确保成行。航空公司会在航班起飞前最少1天,确定投放座位数量,申请成功后直接开票,申请不成功则全额退款。

It is understood,"Value free flight"Is a cheaper ticket reservation of innovative products.The customer through the ctrip reservation in advance ticket,Those who hold this order prepaid card),But not ensure lines.Airlines will be in at least one day before departure,Determine the number on the seat,Upon successful application of make out an invoice directly,Application is not successful, full refund.

  携程机票事业部高级经理盛强表示,“超值自由飞”的特点是旅客在时间上需灵活有弹性。经过观察,中国存在一批价格敏感度非常高,但对出发的日期、时刻要求不是很严格的旅客,这些人可能是学生、老年人或自由业者,对出行日期较为宽松,经常在网上各个渠道寻找低折扣的机票。这类旅客是“超值自由飞”的主要客户群,也是携程想经营的休闲客群。

Electronic ticket department senior manager ChengJiang said,"Value free flight"Is characteristic of the passenger in time to agile elastic.After observation,China has a batch of price sensitivity is very high,But to start date/Time is not very strict requirements of passengers,These people could be students/The elderly or free industry,The date of travel is comfortable,Often on the Internet looking for each channel low discount ticket.This kind of passenger is"Value free flight"Main customer base,Ctrip is to business leisure guest group.

  记者实际操作发现,除了在携程官网机票频道可点选“超值自由飞”广告,从机票频道的“最新特惠机票信息”链接进入,一样可以点选购买“超值自由飞”产品。而目前携程所合作的航空公司与航线,先以国航的北京始发航线(飞往上海、广州、深圳、成都、重庆、乌鲁木齐、西安、杭州、长沙)与河北航空的航线(航点为石家庄、大连、唐山、哈尔滨、重庆、南京、青岛、杭州、沈阳、秦皇岛)为主,价格多在三折以内,未来还会加入其他家航空公司。

Reporters found that the actual operation,In addition to the electronic ticket channel can click on the website"Value free flight"advertising,From the ticket channel"The latest preferential ticket information"Link into the,Can click on the purchase"Value free flight"products.But at present the ctrip cooperation airline and flight route,To Air China Beijing starting line(To Shanghai/guangzhou/shenzhen/chengdu/chongqing/urumqi/xian/hangzhou/changsha)And hebei air route(Waypoint to shijiazhuang/dalian/tangshan/Harbin/chongqing/nanjing/Qingdao/hangzhou/shenyang/qinhuangdao)mainly,More than the price within thirty percent,The future will also join other airlines.

  据悉,携程目标是”最好的价格、最好的产品、最好的服务”为竞争策略,在价值战基础上打价格战。在此基础上,机票业务进行了大幅度的创新,除了上半年的国际机票预订平台,下半年高达近30000平价机位的”拼机战”亦深受好评,本次推出的超值自由飞也是创新布局重点。携程机票事业部CEO兼总经理李小平表示,携程的机票份额实际上还在增长,为巩固成果,未来还将持续对产品进行包装,以比竞争对手更低的价格服务消费者。

It is reported,Ctrip goal is"The best price/The best products/The best service"For competitive strategy,Based on the value war on the price war.On the basis of,The ticket business greatly innovation,In addition to the first half of international air ticket booking platform,The second half of the seats up to nearly 30000 par value"Spell JiZhan"Also received good reputation,The launch of the overflow free flight is also innovative layout key.Electronic ticket group CEO and general manager LiXiaoPing said,Electronic ticket share in fact is on the increase,To consolidate the achievements,The future will also continue to product packaging,Than competitors with lower price service consumers.



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