景区“触电”成趋势 Scenic spot"Electric shock"Into trend

　　资料显示，《泰囧》中80%的场景在泰国拍摄，包括曼谷、大城和清迈等地。影片的热映，无疑是对泰国旅游很好的一次推介。

Data shows,[Thai dealing]80% of the scene shot in Thailand,Including Bangkok/Great city and Chiang mai, etc.The film reflects the heat,Is undoubtedly to Thailand tourism is a good recommendation.

　　实际上，热映影片提升旅游目的地知名度已不是新鲜事。比如，之前热映的《功夫熊猫》让四川的青城山备受关注；电影《非诚勿扰》曾带火了日本北海道和三亚海棠湾旅游；还有旅行社称，《十面埋伏》放映期间，出团广告一打出来，到四川永川竹海旅游的人数就激增，一个30人的团只要两天就组齐了……

In fact,Heat mirror film improve tourist destination awareness is not new.Such as,Reflect the heat before the[Kung fu panda]Let sichuan mount qingcheng concern;The movie[If you are the one]Took fire the Japanese Hokkaido and sanya haitang bay tourism;And travel agencies said,[House of flying daggers]During the show,The mass advertising a dozen come out,To sichuan bamboo YongChuan the number of tourists will surge,A 30 people group as long as two days together group……

　　景区“触电”给旅游带来巨大经济效益的例子比比皆是。“不管是景区成就电影，还是电影成就景区，电影文化和景区文化互惠互利的好处不可小觑。”扬州旅游营销中心主任肖洁表示，旅游景区搭上电影宣传已成为一种新趋势。

Scenic spot"Electric shock"Travel to bring huge economic benefits example can be found everywhere."Whether the film achievement,Or film achievement scenic spot,Film culture and the culture of mutual benefit and good cannot small gaze."Yangzhou tourism marketing XiaoJie, director of the center said,Tourism scenic area by the movie publicity has become a new trend.

　　扬州景区屡上镜，却无大反响 Yangzhou scenic spot repeatedly on the mirror,But no action

　　从最早的《柳堡的故事》、《青青河边草》、《烟锁重楼》、《玉卿嫂》，到《还珠格格3》、《上错花轿嫁对郎》、《乾隆王朝》、《西游记》里的乌鸡国、《红楼梦》里“贵妃省亲”，再到近期市民关注的《大红灯笼高高挂》等片中，均可以看到我市瘦西湖、何园、个园、汪氏小苑等景区的倩影。

From the earliest[Liu castle's story]/[Green grass by the river]/[Smoke lock polyphylla]/[Jade under your],to[Princess pearl 3]/[To marry the wrong sedan lang]/[Qianlong dynasty]/[Journey to the west]Wuji countries in the/[A dream of red mansions]in"High-ranked imperial concubine mothering",To recent public concern[Raise the red lantern]Film such as,All can see the lake/HeYuan/A garden/Clan small garden and figures of the scenic spot.

　　瘦西湖景区一位负责人表示，已记不清有多少部影视作品将瘦西湖设置为“背景”或“情景发生地”。“一般来说，我们会收取一定费用，但如果影片中对扬州有非常明显的宣传，也可以少收甚至不收取费用。”

Lake scenic spot a person in charge said,Have lost count of film and television works will be set to lake"background"or"Situation occurs"."Generally speaking,We will charge a fee,But if the film to yangzhou has very obvious propaganda,Can also receive less even without charge."

　　可遗憾的是，即使影视作品对我市景区有宣传照顾意味，从实际效果看，也并没有产生突出收益。“尽管对游客来扬意愿没有针对性地开展过调查，但一些以扬州为主要"背景"的影视作品热播期间，瘦西湖的游客量如同往常，并没有显著增加。”上述负责人坦陈。

But it is a pity that,Even if the film and television works to the scenic spot has publicity care means,From actual effect to see,Did not produce outstanding revenue."Although the visitors to Yang will not targeted to carry out the investigation,But some in yangzhou as the main"background"The film and television works during the heat,Lake tourist visitors as usual,No significant increase."In the above that.

　　曾在浙江大学念书的乔先生至今还记得一次不愉快的经历，“《红楼梦》播放时，我一看就知道是在瘦西湖拍摄的，但宿舍一位同学却坚持说是在杭州西湖拍的，气死人了！”

Once in zhejiang university of Mr. Joe still remember an unpleasant experience,"[A dream of red mansions]Play when,I will at once know that is taken in the lake,But the dormitory a classmate but insist that took in hangzhou west lake,So angry!"

　　市旅游营销中心肖洁无奈表示，根据电影方面的考虑，景区背景都要作“隐姓埋名”处理，“这种情况下，又怎能指望产生多大效应！”

City tourism marketing center XiaoJie but said,According to the movie considerations,The background will be"change"processing,"In this case,How can you expect to have much effect!"

　　“上镜”后为何没“上进”？ "On mirror"Why not after"progress"?

　　扬州美景吸引了众多影视剧组的青睐，但不可否认的是，这座“天然摄影棚”至今并没有发挥出为城市宣传的效应尽管前来扬州拍摄的团队日益增加，但到目前为止，扬州还没有一部真正的城市电影作品。

Yangzhou beauty attracted numerous the favour of film set,But it is undeniable,the"Natural studio"So far did not play for city propaganda effect though to come to yangzhou shooting team increase,But so far,Yangzhou is not a real urban films.

　　夏咏，是影片《无间罪》的导演，其老家就在高邮横泾镇。“要打造好的宣传效果，影片故事题材与本地旅游市场诉求结合起来是前提，”夏咏表示，“比如《江北好人》是个好题材，但并没有将扬州景区环境融入故事情节中。而《唐山大地震》给人印象深刻，不仅是故事本身，还有新唐山的形象及唐山人民的坚强和善良。”

夏咏,Is film[SINS to each other]director,His hometown is in GaoYou hengjing town."Want to make good publicity effect,The film story theme with the local tourism market appeal combined is the precondition,"夏咏 said,"Such as[Jiangbei good]Is a good story,But not to yangzhou environment into the story.and[Tangshan earthquake]An impressive,Not only is the story itself,And the image of the new tangshan tangshan and people's strong and kind."

　　从电影营销的理念来讲，肖洁认为有主动式和被动式两种方式。所谓“主动式”营销，指的是城市或景区主动找到电影方，甚至在剧本还没写的时候就同电影方谈好，拍摄为城市“量身定做”的电影。而事实上，目前扬州采用的多为“被动式”影视营销，“主动营销的成本代价太高。”

From the movie marketing concept speaking,XiaoJie think there are active and passive two ways.The so-called"active"marketing,Refers to the city or the active find movie party,Even in the script haven't write when he talked with movie party,Shooting for the city"tailored"film.In fact,At present the yangzhou for more"passive"Film marketing,"Active marketing cost price is too high."

　　夏咏认为，要让观众在荧屏上真正认识扬州，核心的问题是，要把城市本身的生活理念传递给观众。而“被动式”影视营销，显然是无法满足的。

夏咏 think,To let the audience on screen really know yangzhou,The core of the problem is,The city itself life idea transfer to the audience.and"passive"Film marketing,Obviously cannot be satisfied.

　　“扬味”影视剧试水尝鲜 "Yang taste"The film and television play try delicious jabuticaba Popsicle water

　　近期，张嘉译主演的《大清盐商》已进入后期制作的收尾阶段。“这部影视剧通过讲述扬州盐商的故事，描绘扬州盐商与经济、园林、"八怪"、民俗风情、饮食文化等方方面面的关系，展示历史上扬州的繁华。”市旅游局副局长王明宏介绍，这可以说是一部真正以扬州为主题的影视剧。

recent,ZhangJiaYi starring[Qing salt merchants]Has entered the final stage of post-production."This film tells the story of the salt merchants by yangzhou,Describe yangzhou salt merchants and economy/garden/"Eight blame"/Folk customs/Diet culture, the relationship between all aspects,In the history of the display of the prosperity of the yangzhou."City tourism bureau deputy director WangMingHong is introduced,It is a true to yangzhou as the theme of the film and television play.

　　能否收获良好反响？夏咏认为，当地风土人情等特色元素对剧情发展需有推波助澜的作用，“从这一点看，扬州具有很多可挖掘要素，比如扬州美食、扬州三把刀等。”

Can gain good response?夏咏 think,The local conditions and customs of local characteristic elements on the plot development should be promoting role,"From this point of view,Yangzhou has many elements can be found,Yangzhou food such as/Yangzhou three knife, etc."

　　王明宏表示，通过影视剧来营销宣传扬州旅游，近年来市旅游部门一直都在尝试。“我们也在寻求机会与名导演、名编剧、名演员合作，以合适恰当的情节与故事来反映扬州的独特城市气质。”

WangMingHong said,Through the film and television play to yangzhou tourism marketing,In recent years the city tourism department has been trying to."We are also looking for opportunities and director/Name writers/Actor cooperation,With the appropriate appropriate plot and story to reflect the unique city yangzhou temperament."

　　而本土影视创作人才的短缺、信息渠道的不通畅、资金缺乏等因素都在制约着扬州的影视文化产业的发展。对此，夏咏建议，要用国际眼光看待影视营销，成立专门机构，出台一系列鼓励支持影视团队拍摄的政策，“具有国际影响力的影视作品，必定提升扬州作为世界名城的知名度和美誉度。”

And domestic film and television creative talent shortage/Information channel of unobstructed/Factors such as lack of funds in yangzhou restricts the development of cultural industry of the film and television.this,夏咏 Suggestions,Want to use international look at film marketing,To set up a special body,A basket of encourage and support the policy of film and television shooting team,"Has the international influence of film and television works,Will lift up yangzhou as the world city visibility and reputation."