◆旅行社把“宝”全部都押在游客购物上,这样是对游客的不尊重,同时一些强制游客购物的行为更是侵害了游客的权益。

The travel agency should"treasure"All the tourists shopping on moab,This is for the visitors don't respect,At the same time some compulsory tourists shopping behavior is the infringement of the rights and interests of the tourists.

　　◆购物点最根本的就是要与游客的需求相对应,抓住游客的购物心理,在服务、优惠措施等方面作得更加完善。除此之外,商品的质量关一定要把严,杜绝在质量上遭到游客的投诉。

购物点 should the most fundamental is to and the demand of tourists in corresponding,Seize the tourists shopping psychology,In the service/Preferential measures for more perfect.In addition,Quality of goods must be strict,Put an end to quality complaints by tourists.

　　□ 本报记者 刘 英 本报实习生 王 伟

- our reporter liu British our interns wang wei

　　最近两则新闻对比起来看颇有意味:武汉市多家旅行社拒绝28岁以下市民报云南特价团,皆因“85后”熟悉网购,多不会到景区出手购物,导游拿不到提成所致。而在美国购物打折季,一中国妈妈一次性购买了5年内将要使用的婴童用品,据统计,中国游客出境游超过三分之一预算用于购物。

The last two news contrast look quite meaningful: wuhan many travel agencies refused and citizens under the age for yunnan special group,Are for"After 85"Familiar with the net,Many not to sell the shopping,Tour guide can't get by commission.In the United States shopping discount season,A Chinese mother one-time bought five years will use the infant child supplies,According to the statistics,Chinese tourists outbound tourism more than a third budget for shopping.

　　同样是旅游购物,国内游和出境游出现冰火两重天,一边是冷淡甚至遭到游客的自觉抵制,而另一边却可以用“疯狂”来形容,到底是什么原因导致了境内外旅游购物的巨大反差呢?

The same is the tourist shopping,Domestic tourism and outbound tourism appear between ice hot,One side is cold even tourists by consciously resist,But on the other side but can use"crazy"To describe,What causes the shopping tourism at home and abroad the huge contrast?

　　“每次报团,导游都会带我们到很多购物点,推荐我们买很多东西,但是买回来之后就发现没什么用,而且价格很贵,质量也不好。有次去西安,我买了两副玉镯和一只玉貔貅,但是过了一段时间就发黄了,才知道是假货,被骗了,现在再让我去旅游,肯定不会在购物点买东西了。”济南的李先生说,一到旅游旺季,就会经常听说有导游强迫购物的事件,自己也深受其害。泰安的丁女士也表示,自己一般都是自助旅游,绝对不会进旅游购物点买东西,有时陪着老人出去,可能会图新鲜到购物点逛逛,但也绝不掏钱。而是在当地寻找品牌超市买点土特产带回去。

"For each group,Tour guide will take us to a lot of 购物点,Recommended us to buy a lot of things,But buy back after he found nothing to use,And the price is very expensive,Quality is bad also.Once go to xi 'an,I bought two pairs of jade bracelet and a jade the mythical wild animal,But after a while it turned yellow,Just know that it is fake,cheated,Now let me to travel,Certainly not in 购物点 shopping."Jinan's Mr Lee said,One to the tourist season,Will often heard about guide forced shopping event,Too suffer.Taian ding lady also said,His are generally independent travel,Absolutely not in tourism 购物点 shopping,Sometimes go out with the old man,May figure fresh to 购物点 around,But not paid.But in the local supermarket for brand products back.

　　“一个团,团费可能不是旅行社最重要的收入来源,甚至会出现‘零负团费’的现象,但如果这个团的购物能力达到了,旅行社一般不会亏本。”济南一位旅行社人士表示,低价旅游团依靠游客的“购物能力”来获取收益,已成为业内共识。“近10年来,旅游定点购物已经饱受诟病,以次充好、假冒伪劣、价格虚高等破坏了旅游购物的整体形象。”省旅游监察总队执法人员指出,旅游购物靠拉拢旅游团“吃回扣”、“拿提成”,导致旅游购物点失信于消费者,进而导致国内旅游购物市场的不景气。据国家旅游局发布的《2011全国旅游投诉通报》,去年立案调查的10003案件中,投诉购物429件,占投诉总数的4.29%,比2010年增加132件,同比上升44.44%。在这些有关购物的投诉中,大部分是直接投诉购物点。在直接投诉购物点的案件中,有很大一部分是购物纠纷,而这些纠纷又都与旅行社或导游相关。

"A group,Travel agency cost may not be the most important source of income,Can appear even‘Zero negative cost’phenomenon,But if the group's shopping ability is over,Travel agency generally will not lose money."Jinan a travel agency say,Low on the tour visitors"Shopping ability"For income,Has become the industry consensus."Nearly ten years,Certified shopping has much-maligned,shoddy/fake/Price virtual higher destroyed the whole image of the tourism shopping."Provincial tourism law enforcement supervision corps researchers point out,Tourism shopping tour by gain"ChiHuiKou"/"Take commission",Lead to travel 购物点 your promise to consumers,Which led to the domestic tourism shopping market downturn.According to the national tourism administration of the release[2011 national tourist complaint reporting],Last year investigation 10003 cases,Complaints shopping 429 pieces,Accounted for 4.29% of the total number of complaints,More than 2010, an increase of 132 pieces,Up 44.44%.In these about shopping in complaining,Most is directly 购物点 complaints.In the direct complaints 购物点 cases,A large part of the dispute is shopping,And these disputes with travel agency or tour guide and related.

　　相对于国内游正在不断走下坡路的旅游购物市场,近年来境外游的游客旅游购物却可以用“疯狂”来形容。济南赵女士去韩国出差前,同事把一份长长的购物单发给她,上面列满了各种需要在免税店里购买的商品目录,其中几款还附上了商品图片。出境游领队杜小姐说,与国内游不同,大部分参加出境游的游客除了要观赏景观之外,购物是他们的重要目的,在年底海外打折旺季,有的旅游团甚至成了专门的“购物团”。每到一处境外的免税店,从奶粉、化妆品、皮具服饰,到钟表、珠宝,都是中国游客在蜂拥争购。今年“十一”黄金周期间,中国银联持卡人在境外的交易额同比增长了33%,8天长假,中国内地游客出境购买奢侈品的交易额已达到了480亿元。

Relative to the domestic tourism are constantly hit the skids tourist shopping market,In recent years, overseas travel tourists travel shopping but can use"crazy"To describe.Jinan zhao lady went to South Korea before the trip,Colleague a long shopping single to her,Above up various needs in the duty free shop to buy in the catalogue,Which a few also attach the commodity picture.Outbound tourism manager miss du said,With different domestic tourism,Most visitors to outbound tourism in addition to view and admire the landscape outside,Shopping is their important purpose,Overseas sale at the end of the season,Some Tours and even become specialized"Shopping group".Each to a place outside the duty free shop,From the milk powder/cosmetics/Leather clothing,To watch/jewelry,Are Chinese tourists flocked in 争购.This year"11"During the golden week,Unionpay card holder in the overseas turnover year-on-year growth of 33%,The seven-day holiday,The Chinese mainland tourists buy luxury goods leave the transaction volume has reached 48 billion yuan.

　　“国内游购物,输在信用上。”省旅游协会专职副会长丁再献表示,旅行社把“宝”全部都押在游客购物上,这样是对游客的不尊重,同时一些强制游客购物的行为更是侵害了游客的权益。导游向游客们推荐的商品不能保质保量,并且价格虚高,游客花了很多钱但没买到好东西,也没买到有用的东西,这给游客带来了很大的伤害,大家抵制购物消费也就可以理解了。

"Domestic tourism shopping,Lose on credit."Province tourist association full-time vice chairman said butyl offer again,Travel agency to"treasure"All the tourists shopping on moab,This is for the visitors don't respect,At the same time some compulsory tourists shopping behavior is the infringement of the rights and interests of the tourists.Guide to the tourists recommended goods cannot quality and quantity assured,And the price virtual high,Visitors spent a lot of money but didn't buy a good thing,Don't buy something useful,The tourists brought a lot of damage,We boycott shopping consumption will be able to understand it.

　　对于旅游景区中购物点存在的问题,省旅游商品开发中心主任贺思旭说,山东在购物点的规范上,一直推行标准认证制度,合格一批,认证一批,挂牌一批。他在审核过程中发现,一些旅游景区的购物点中商品种类太过单一,并没有突出景区的特色产品。还有的购物点中的特产大部分以食品为主,而这些特色食品都可以在超市中买到,这也在一定程度上降低了景区购物点的存在价值。同时,购物点缺乏对外地游客的购物指南也是导致游客们难以买到合适商品的原因之一。其实,购物点最根本的就是要与游客的需求相对应,抓住游客的购物心理,在服务、优惠措施等方面做得更加完善。除此之外,商品的质量关一定要把严,杜绝在质量上再遭到游客的投诉。这样才能逐步挽回景区购物点在游客心目中的形象。

To the tourism scenic area in 购物点 problems,Provincial tourism commodity development HeSiXu, director of the center said,Shandong is in the 购物点 specifications,Has been carrying out standard authentication system,Qualified a batch of,The authentication a batch of,Listed a number of.He found in the audit process,Some of the tourism scenic spot of shopping sites commodities is too single,Does not highlight the characteristics of the product.And 购物点 of the speciality of the food is given priority to,And the characteristics of food can be in a supermarket to buy,This also is in a certain extent reduces the scenic spot 购物点 existence value.At the same time,购物点 lack of foreign tourists to the shopping guide is also lead to the tourists to buy the right one of the reasons for the goods.In fact,购物点 the most fundamental is to and the demand of tourists in corresponding,Seize the tourists shopping psychology,In the service/Preferential measures do more perfect.In addition,Quality of goods must be strict,Put an end to quality by tourists complain again.In order to gradually recover 购物点 scenic spot in the tourist image.