圣诞节、元旦临近之际，年末最后一次在线旅游行业的价格狂欢也拉开帷幕。携程、艺龙等商家已经开始提前预热圣诞促销，机票、酒店、团购等产品也早早地推出了各种促销优惠。但价格大战使得参与者利润出现大幅下降，从双方高层近期表态来看，今年7月以来，携程和艺龙为首、包括众多中小在线旅游行业参与的“返利促销”已经开始有降温迹象。

Christmas/The occasion of New Year's day is near,The end of the year for the last time the price of online travel industry the curtain also.ctrip/Art such as dragon businesses have begun to advance preheating Christmas promotion,ticket/The hotel/A bulk products also introduced all kinds of early promotion preferential.But the price war that participants profits appear to drop considerably,The recent comment from top to see,Since July this year,Ctrip and art led dragon/Including many small and medium-sized online in tourism industry"Rebate sales promotion"Have begun to have signs of cooling.

圣诞促销提前1个月 Christmas promotion 1 months in advance

　　今年6月，艺龙、芒果网、酷讯旅游网、途牛网、同程网等在线旅游企业纷纷陆续推出“返利促销”等优惠，其中艺龙的参战口号尤为激进，直指市场份额最大的携程。7月5日，携程宣布开始全面启动“月月狂减，天天低价”活动，加入“返现”大战中，并称此次活动得到了董事会5亿美元的预算授权。进入年末，价格战仍在延续。

In June this year,Art dragon/Mango and/Cool - travel network/Way and cattle/With the range and online travel enterprises have releasing"Rebate sales promotion"And preferential,The art of war of the dragon is the radical slogan,Directed at the largest electronic market share.On July 5,,Ctrip announced the launch of full swing"Month crazy minus,Everyday low price"activities,join"Return now"war,The activities of the board of directors and got $500 million budget authority.Into the end of the year,Price war is still continues.

　　如今，在携程上，离圣诞节还有一个月，部分酒店的圣诞预订就已经开始启动。携程特此推出“住2晚送1晚”的酒店优惠活动。此外，携程旅行网宣布与国航及河北航空合作，推出国内机票商品“超值自由飞”，该产品主要提供折扣低于三折的国内机票，适合时间灵活有弹性的旅客。境外游方面，由于签证程序简化、人民币升值两大利好消息吸引了大量赴欧美游客。距离明年春节还有一个多月，从携程旅游的预订进度看，目前春节的美国旅游团预订进度已经达到50%以上。

now,In the electronic,From Christmas for a month,Part of the hotel Christmas reservation has been started.Ctrip hereby launched"Live 2 late send 1 night"Hotel preferential activities.In addition,Ctrip announced and Air China and hebei aviation cooperation,Introduced the domestic air ticket goods"Value free flight",This product mainly provide discount less than thirty percent of the domestic air ticket,Suitable for time agile elastic passenger.Travel abroad in,Due to the visa process simplified/The appreciation of the renminbi two Italian news attracted a lot of visitors to Europe and the United States.Next year the Spring Festival and distance of more than a month,From ctrip travel reservation progress to see,At present the Spring Festival of American tour booking progress has reached more than 50%.

　　在艺龙网站上，近期推出“新年巨惠季”活动，由于商务客人在圣诞节、元旦期间将锐减，因此洲际酒店、喜达屋集团等国际酒店集团也推出了5折、6折起的“白菜价”。艺龙主打的团购频道上则推出“圣诞套餐”，酒店的价格在7折左右。

In elong website,The recent launch"The New Year HuiJi giant"activities,Due to the business guests at Christmas/During the New Year's day will decrease,So the intercontinental hotels/Starwood and other international hotel group has also put forward 5 fold/6 folded"Cabbage price".Art dragon main bulk channel is introduced"Christmas package",The price of hotel at 7 fold the left and right sides.

价格战或已接近尾声 Price war or is closer to the end

　　从11月陆续发布的今年三季报来看，“返现”大战携程的净利润同比下降了40%，净利润为1.94亿元；而艺龙则是直接亏损了3310万元，这样的亏损，对艺龙来说是三年来首次。艺龙CEO崔广福在发布财报时表示：“亏损的原因主要是第三季投入较大，但艺龙在2013年不会减少投入，相反会加大对团购等业务的投入力度。

From November this year have released three quarterly report to see,"Return now"War of ctrip net profit fell 40% year-on-year,Net income for 194 million yuan;And art dragon is the direct loss 33.1 million yuan,Such a loss,It is dragon to art for the first time in three years.Art dragon CuiGuangFu CEO in earnings release said:"Loss of the main reason is the third season invest more,But art dragon in 2013 will not reduce the investment,Instead will strengthen the group purchase and business investment.

　　12月5日，高盛发布研究报告称：“艺龙高层与我们会谈时表示，将继续通过拓展特定渠道推动市场份额增长。此外，艺龙还表示会定期评估优惠券效果，不会再主动升级价格战”。对此，业内人士评价认为，这场携程与艺龙“领衔主演”的、主要集中在酒店预订领域的价格战有接近尾声的迹象。

On December 5,,Goldman sachs research report released:"Art dragon top and we said talks,Will continue to develop through certain channels to promote market share growth.In addition,Art dragon also said will regularly assess the coupons effect,Won't active upgrade price war".this,The personage inside course of study that evaluation,The electronic and art dragon"starring"of/Mainly concentrated in the field of hotel reservation price war nearly the end of the sign.

　　携程旅行网资深副总裁汤澜说，是否调整价格战策略以及如何调整主要视竞争对手的情况，“价格战是把双刃剑，优劣势都非常明显。携程采取简单策略，如果艺龙降低返现力度，携程也会降低。如果艺龙停止返现，携程也会停止。” (来源：新闻晨报)

Ctrip senior vice President ShangLan said,Whether adjust price war strategy and how to adjust the main visual competitors,"Price war is a double-edged sword,Advantages and disadvantages are very obvious.Ctrip take simple strategies,If art dragon lower return is strength,Ctrip also can be reduced.If art dragon stop back now,Ctrip will stop." (source:Morning news)