各地斥巨资兴建主题公园热潮愈演愈烈。近日，重庆宣布将斥资35亿元打造一处占地7500亩的中国版“迪士尼”乐园，其面积远超今年开建的上海迪士尼乐园。

All denounce is gigantic endowment build a theme park boom intensified.recently,Chongqing announced it will spend 3.5 billion yuan makes one place covers an area of 7500 acres of Chinese version"Disney"paradise,The area is far more than this year to build open Shanghai Disneyland.

　　《每日经济新闻》记者了解到，近年来地方政府对主题公园青睐有加，动辄数十亿元的投资屡见不鲜，而冠以“中国版迪士尼”名号的主题公园更多达20个左右。值得注意的是，根据中国主题公园峰会数据，目前国内仅有25%左右的主题公园能保持盈利。

[Daily economic news]The reporter understands,In recent years local government on the theme park with favour,Frequently billions of dollars of investment common occurance,And with"Chinese version of the Disney"Name of the theme park more as many as twenty or so.It is important to note that,According to the Chinese theme park summit data,The present domestic only 25% of theme park to maintain profitability.

　　分析人士指出，国内主题公园建设模式大多为“旅游+地产”模式，打着“主题”旗号，实则剑指房地产开发。业内人士指出，“主题公园运营低迷，对当下房企追捧的"旅游地产"有所警示，也折射出我国动漫产业衍生品面临的发展窘境”。

Analysts pointed out that,The domestic theme park construction mode for most"Travel + real estate"mode,under"theme"flag,In fact the sword refers to real estate development.The personage inside course of study points out that,"Theme park operation downturn,Opposition to the XiaFang chase after hold in both hands"Tourism real estate"Is warning,Also reflects our country animation industry derivatives face development dilemma".

　　

今年新增主题公园超100家 The theme park this year over 100

　　近日，据《重庆商报》报道，重庆将依托百集动画片《嘻哈游记》在重庆市合川区打造中国版 “迪士尼”乐园。该项目围绕“嘻哈”主题展开，占地达7500亩，投资额为35亿元。

recently,According to[Chongqing business]reports,Chongqing will depend on the one hundred set animation[Hip-hop travels]In the chongqing area on creating a Chinese version "Disney"paradise.The project around"hip-hop"topics,Covers an area of 7500 mu,Investment is 3.5 billion yuan.

　　而就在今年8月，重庆南岸区政府还曾宣布将投资100亿元建设 “中华动漫大观园”，建成西部最大的动漫主题公园，掀起了一轮主题公园建设热潮。

And in August this year,Chongqing nanan distract the government had announced it will invest 10 billion yuan to build "The cartoon the grand view garden",In the west's largest cartoon theme park,A round of theme park construction boom.

　　事实上，不只是重庆，近年来各地地方政府均对形形色色的主题公园青睐有加。今年以来，全国各地新建主题公园在100家以上，而近年来打着中国版“迪士尼”旗号的主题公园也有20多个。

In fact,Not only the chongqing,In recent years local government are all in all manner of theme park with favour.Since this year,All parts of the country new theme park in more than 100,And in recent years under the Chinese version"Disney"Flag of the theme park also has more than twenty.

　　与兴建热潮颇不相衬的是，目前国内大多数主题公园的生存状态却显得不尽人意。

And building boom was not phase contrast is,At present domestic most theme park survival condition was unsatisfactory.

　　中国主题公园峰会的数据也显示，中国主题公园市场每年有1亿人次游客，创造逾100亿元消费额，目前仅约25%可以赢利，至少30%肯定亏损，其余同业则在持平和赤字之间挣扎。

The Chinese theme park summit data also show,The Chinese theme park market every year 100 million overseas visitors,To create more than 10 billion yuan expenditure,Currently, only about 25% can be profitable,At least 30% sure loss,The rest of the trade are flat and deficit struggle between.

　　旅游规划专家李孝坤表示，国内主题公园自1989年深圳 “锦绣中华”开业至今，已有20多年发展历程，目前与国外主题公园差距正在逐步缩小，不过还是存在炒作概念、文化精髓缺失等问题。

Tourism planning experts LiXiaoKun said,The domestic theme park in shenzhen since 1989 "Splendid China"Opening date,For more than twenty years of development history,The current and foreign theme park gap is gradually reduce,But there is still speculation concept/Lack of cultural quintessence of the problems.

　　一边在热火朝天大兴土木，一边却食不果腹连年亏损。分析人士认为，目前我国主题公园行业已陷入发展怪圈。

Side in full swing in daxing civil,Side but have little food to eat heavy losses in successive years.Analysts believe that,At present our country theme park industry has been in development circle.

　

　建主题公园实为开发地产 To build a theme park development is real estate

　　眼下各地大肆兴建的主题公园已经演变为“旅游地产”的一件华丽外衣。

Around the construction of a theme park has turned"Tourism real estate"A gorgeous coat.

　　据上述分析人士介绍，近年来主题公园开发开始注重打破单一运营盈利模式，与住宅、商业形成资金与客源的连环互动，形成以地产养公园的现象。

According to the above analysts is introduced,In recent years the theme park development began to pay attention to break a single operating profit model,And residential/Commercial form funds and passengers of the serial interaction,The formation of a real estate have the phenomenon of the park.

　　中国房地产行业协会秘书长顾云昌则表示，该现象与房地产市场调控逐渐收紧分不开关系。“由于调控政策从严，开发商获得商业地产用地的难度相应增大，而主题公园则能挂靠文化产业，在这一背景下，开发商巧借主题公园名义申请商业用地，难度系数便小得多”。

China's real estate industry association secretary general GuYunChang, said,This phenomenon and the real estate market regulation gradually tightening inseparable relationship."Due to the regulation and control policy strictly,Developers get the difficulty of commercial real estate land increases accordingly,And theme park is affiliated to the cultural industry,In this background,Developers skillfully by theme park apply on behalf of the land for commercial use,The difficulty coefficient was much smaller".

　　低价拿地，以旅游综合项目为目的对土地进行成片开发，然后以主题配套公园拉动项目均价，再以地产业务销售现金和利润反哺旅游。这已成为各地主题公园建设的主流模式。

Low price to take,Tourism integrated project for the purpose of land wants to develop,And then to form a complete set theme park project average pull,Then the real estate business sales cash and profit feedback tourism.All this has become the mainstream of the theme park construction mode.

　　一上市房企负责销售的人士则向《每日经济新闻》记者直言，二三线城市的主题公园实质就是房地产开发。“从立项之初，主题公园不过就是一个幌子，开发商不可能打算依靠主题公园就能收回投资”。

A public room enterprises responsible for the sales people have told[Daily economic news]Press the truth,Two or three line city theme park is the essence of real estate development."From the beginning of the project,Theme park but is a cover,Developers can't going to rely on theme park to recover the investment".

　　记者注意到，重庆合川此次欲打造的中国版“迪士尼”乐园，开发商为重庆荣立房地产开发有限公司，该公司同样是一家专注于商业地产开发的公司。

Reporter noticed,Chongqing to build on the Chinese version"Disney"paradise,These developers for chongqing real estate development co., LTD,The company is also a focus on commercial real estate development company.

　　事实上，房企借主题公园大行地产开发之道的背后也隐藏着动漫等文化产业目前所面临的发展窘境。

In fact,Room to borrow theme park them in the way of real estate development behind also hide cartoon cultural industry is currently facing the development dilemma.

　　《嘻哈游记》制作方重庆帝华广告传媒有限公司董事长胡毅刚认为，眼下文化主题公园之所以炙手可热，很大原因在于其能推动动漫等文化产业的发展。

[Hip-hop travels]Producers of chongqing emperor China advertising media co., LTD., chairman of the board of directors HuYiGang think,The cultural theme park is hot,A big reason is that it can promote the development of cultural industry of the animation, etc.

　　“通过对文化衍生品进行营销策划，将其转为企业收入是动漫文化产业中收入丰厚、生命周期较长的一个环节，目前国内有90%的动漫公司都处于亏损边缘，他们希望寻找更多的赢利点。”胡毅刚说，兴建主题公园，是开发商、动漫公司的共同诉求。

"Through the cultural derivatives on marketing planning,Turn them into enterprise income is the income in the animation culture industry/Life cycle longer a link,At present home has 90% of the animation companies are in the red edge,They hope to find more profit point."HuYiGang said,Build a theme park,Is developers/Cartoon company common appeals.

　　不过包括中国动画学会常务副会长欧阳逸冰等业内人士则认为，主题公园先是一种文化，然后才是一座公园，做好主题公园就必须要经营好文化精髓，目前中国这样的作品还很少，开发本土动漫主题公园还“未到火候”。

But including China animation learn executive vice President OuYangYiBing etc the personage inside course of study is considered,Theme park first a kind of culture,Then a park,Do theme park will have to manage well culture essence,At present Chinese such work is little,Developing local cartoon theme parks also"Temperature not to".

　　赢利模式单一或难赚钱 The profit pattern of a single or difficult to make money

　　“由于国内主题公园的配套产品同步开发意识不强，大多数主题公园衍生品收益仅占整体收入10%左右甚至更少，80%以上收入来自门票。”李孝坤介绍，美国迪士尼乐园的收入则比较丰富，仅有30%来自门票，还有30%来自媒体影视，30%来自衍生品，其他餐饮服务等还占10%。

"Because the domestic theme park development supporting products synchronous consciousness is not strong,Most of the theme park derivatives income accounts for only around 10% overall income even less,More than 80% income comes from tickets."LiXiaoKun introduced,The United States Disneyland income is more abundant,Only 30% from tickets,And 30% from film and television media,30% from derivatives,Other catering services also accounted for 10%.

　　李孝坤认为，除了存在门票收入过于单一的弊端以外，国内主题公园还存在缺乏创意，简单复制海外同业；建设初期着急回收投资，过度开发房地产，存在文化缺位等问题。

LiXiaoKun think,In addition to existing tickets income too onefold outside disadvantages,The domestic theme park there are lack of originality,A simple copy overseas trade;Construction initial worry investment recovery,Excessive real estate development,Existing problems such as the absence of culture.

　　“主题公园是为了满足旅游者多样化休闲娱乐需求和选择而建造的一种具有创意性活动方式的现代旅游场所，往往具备独特的文化内涵和先进硬件，现在不少主题公园却更像"游乐场"，同质化竞争必然令其亏损。”上述业内人士分析说。

"A theme park is in order to satisfy tourists diversified entertainment needs and select and build a kind of creative activity mode of modern tourism sites,Often has its unique cultural connotation and advanced hardware,Now a lot of theme park is more like"playground",Homogenization competition will make its losses."The above of the personage inside course of study says.

　　主题公园只有保证园区要素与园区主题文化的关联性和一致性，通过传播景区文化内涵，才能形成主题公园的品牌效应。

Theme park only guarantee the elements and theme park cultural relevance and consistency,Through the dissemination of the cultural connotation,To create a theme park brand effect.

   相关新闻链接：    Related news link:

    湖南投资百亿造全球华人炎帝文化景观中心     Hunan investment yuan yan made Chinese people around the world cultural landscape center

       湖南株洲市市长王群10日在此间透露，该市将投资100亿余元人民币建设神龙城，打造全球华人炎帝文化景观中心。其中，神龙城炎帝广场景观项目将于今年"十一"期间建成，对海内外游客开放。

Hunan zhuzhou city mayor WangQun 10 in said here,The city will invest 10 billion yuan RMB construction dragon city,Creating a global yan Chinese cultural landscape center.the,Dragon yan city square landscape project will be in this year"11"Built during the,Open to tourists from home and abroad.

   

   北京投4650亿建旅游功能区 单个收入欲超百亿 Beijing in 465 billion to build tourism function to a single income over ten billion

       据北京市旅游委透露，今后将通过建设旅游大项目来打造旅游功能区，例如，房山区依托周口店猿人遗址景区将建设一个"北京源·文化旅游区"，目前正在建设当中；延庆将建成"县景合一"的旅游休闲区，把近2000平方公里的县域面积打造成一个大景区，初步统计投资约4650亿元。

  According to the Beijing LvYouWei revealed,The future will be through the construction of tourism projects to build tourist area,Such as,Zhoukoudian ape man fangshan district based on site scenic area will build a"Beijing source · culture tourist area",At present are constructed;Yanqing will be built"County and landscape"Tourism leisure area,Nearly 2000 square kilometers of county area to create a big scenic spot,Preliminary statistics investment of about 465 billion yuan.

    北京怀柔拟百亿建西游记乐园　     Beijing huairou quasi yuan to build paradise journey to the west

    22号，记者从怀柔区第三届人民代表大会第二次会议上了解到，怀柔拟初步投资100亿元在红螺山西区建设一个集影视、游乐、餐饮、购物、休闲等为一体的"西游记"大型游乐园。目前，该园区的规划设计已经启动。

    22,Reporters from huairou area the third people's congress second conference to know,Huairou quasi initial investment of 10 billion yuan in the red screw shanxi area to build a set of film and television/amusement/catering/shopping/Leisure and so on is a body"Journey to the west"Large amusement park.At present,The park planning and design has begun.

   

   投资百亿 成都沿金马河造个"蓉城西湖" Investment billions of chengdu along the golden horse river made a"Argo west lake"

       四川重振旅游工程重大项目招商会上，成都温江金马湖（蓉城西湖）旅游开发项目以100亿元投资金额成为"最大赢家"。该项目将按照成都市打造万亩水面生态涵养带的规划，引入世界一流的规划设计理念，整体包装策划和开发建设。

Sichuan revive tourism major engineering project investment meeting,Chengdu WenJiang golden horse lake(Argo west lake)Tourism development projects to be 10 billion yuan investment amount"Biggest winner".The project will be in accordance with the chengdu build ten thousand mu of the water ecological conservation zone planning,Into the world first-class planning design concept,Overall packaging planning and development.