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京广高铁推沿线旅游转型 中国进入快旅漫游期--亲民维稳网络舆情监测室
2012-12-20

京广高铁即将于12月26日全线贯通的消息传出后,沿线各大城市的旅行社嗅到新一轮发展的巨大商机。广东铁青、广之旅、南湖国旅,甚至香港数家旅行社纷纷派人北上,洽谈开发“高铁踏雪寻梅之旅”、“高铁游故宫”、“元旦少林、长城5日游”等全新旅游线路。 Jingguang high iron is on December 26, through all of the news,Cities along the new development of the travel agency smell great business opportunities.Guangdong livid/GuangZhiLv/South lake CITS,Even number of Hong Kong travel agencies have been sent to the north,Discuss development"High iron footprints in the snow trip"/"High iron swim the Forbidden City"/"New Year's day shaolin/The Great Wall 5, swim"And other new tourist routes.

  “"快旅慢游"时代已经来临,高铁带动了深度游,因为旅游团旅行时间大大降低了,可以腾出更多时间游山玩水,品味文化,玩味意境。”广东铁青旅行社总经理臧熠认为。

""Quick trip swim slower"Time has come,High iron drive the depth to swim,Because the tour group travel time is greatly reduced,Can make more time to travel,Taste the culture,Ponder artistic conception."Guangdong livid travel general manager ZangYi think.

  来自该旅行社的统计数据显示,京广高铁武广段开通后,该旅行社每天通过高铁发往湖南郴州和长沙的旅行团有2到3个。今年,在该旅行社每天报高铁团的人数超过600人,约占该社中国国内游出游人数的1/4,高铁团俨然成为该社近3年国内游业务增长的“火车头”。

From the travel agency figures show,Beijing-guangzhou GaoTieWu wide section after opening,This travel every day by GaoTieFa went to hunan chenzhou and changsha Tours have 2 to 3.This year,In the travel agency for GaoTieTuan every day more than 600 people,China's domestic swim club accounts for about a quarter of travel,GaoTieTuan peremptory became the club for nearly three years of domestic tourism business growth"locomotive".

  依托武广高铁,清远、韶关地方政府重新打造旅游品牌,赢来旅游发展的又一春。去年韶关来自港澳的游客增加了10多倍,全市旅游经济收入增幅达1120%。清远市各大景点在武广高铁开通后的三个春节长假,港澳、长沙等地游客翻了三番。

Relying on wuhan-guangzhou high iron,qingyuan/Shaoguan local governments to build tourism brand,Tourism development to win another spring.Last year from Hong Kong and Macao tourists shaoguan has increased more than tenfold,The tourism income growth of 1120%.Qingyuan city major attractions in the wuhan-guangzhou high iron after the opening of the three Chinese Spring Festival,Hong Kong and Macao/Changsha, tourists trebled.

  事实上,各条高铁开通后,沿线许多城市的旅游产业已从“门票经济”向“综合经济”转型发展,主要源于高铁带来的更多商务行、自由行中的高端客源,给予巨大支撑。许多游客由于带薪休假时间有限,对旅游品质要求越来越高,不满足于走马观花的“观光游”,而更多选择“休闲度假游”和“深度游”,因此也拉动餐饮、住宿、购物等领域的收入增长。

In fact,Every high iron after opening,In many of the cities along the tourism industry already from"Tickets economic"to"Comprehensive economic"Transformation development,Mainly comes from high iron to bring more business line/Free line of high-end customers,Give great support.Many tourists because of paid vacation time is limited,To travel more and more high quality requirement,Not content with the typically"Sightseeing tour",And more choice"Leisure vacation tour"and"Depth vernier",Therefore, pull the food/accommodation/Shopping and other areas of income growth.

  可以预见,京广高铁贯通后,过去匆匆忙忙的“跟团游”会更多地被“自助游”和“深度游”替代,对京广高铁沿线景区城市来说,这是推进旅游转型发展的重要机遇。

Can foresee,Jingguang high iron after through,In the past in a hurry"Group tour with"Will be more"self-help"and"Depth vernier"alternative,To beijing-guangzhou high iron along for the city,It is important for the development of tourism transformation is an important opportunity.

  统计数据显示,武广高铁开通近3年来,以武汉为唯一目的地城市的广东游客约占总数的25%,平均停留2到3晚;以武汉为目的地并游览省内其他地区的约占75%,平均在武汉停留1到2晚。

Statistics show,Wuhan-guangzhou high iron opened for nearly three years,Is the only destination in wuhan city guangdong tourists accounted for about 25% of the total,For an average of 2 to 3 night;For destination in wuhan and visit other parts of the province accounted for about 75%,The average stay in wuhan 1 to 2 late.

  武汉市旅游局一位负责人分析认为,“京广高铁贯通后,武汉的人流量不愁,更关键是将人流到"人留"的中介渠道彻底打通,这需要武汉完善作为一个旅游城市应有的各项功能,这需要旅游转型发展。”

Wuhan tourism administration a person in charge analysis think,"Jingguang high iron after through,Wuhan the person not sorrow,The key is to more people"People leave"Intermediary channels through thoroughly,This need to wuhan perfect as a tourist city due each function,This requires the development of tourism transformation."


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