前不久台湾台东一餐厅回收剩菜供应给大陆游客的消息仍在不断发酵，而更早之前高雄一家牛肉店被曝将剩菜卖给大陆游客，类似的事情接二连三地出现，使得专家学者和业界人士不得不重视赴台游的质量问题。如何规范赴台游，是否需要立法保障秩序等成为人们呼吁关注的热点。更有业界人士认为，应当对赴台游重新定下单日最低消费金额，以确保赴台旅游的质量。实际上，关于对赴台游拟定最低标准的说法一直存在，但是早已被市场打破，市场对价格的影响才是最本质的，在相关条件下再制定这样的规定，只会过度干预赴台游市场的正常运作。

Recently Taiwan taitung a restaurant recovery ort supply to mainland tourists news is still in the continuous fermentation,And earlier kaohsiung a beef shop be exposed to the leftovers will sell to mainland tourists,Similar things continual appear,Makes the experts, scholars and practitioners have to pay attention to the quality problem of the tour to Taiwan.How to regulate to the table to swim,If you need the legislation safeguard order become the focus of people calling attention.More professionals think,To visit the island should swim to set a single day minimum consumption amount,To ensure the quality of tourism to Taiwan.In fact,On to the table swim out minimum standard that there has been,But the market have been broken,On the influence of the market price is the most essential,In the related condition to make such provisions,Will only excessive intervention to Taiwan tour market normal operation.

　　自2008年7月台湾开放大陆游客赴台旅游以来，大陆居民赴台旅游的夙愿得以实现，以前只能在教科书中见到的阿里山、日月潭等均得以游览。大陆居民赴台旅游拓宽了两岸交流的渠道，增进了两岸民众的相互了解，加强了相互之间的感情，扩大了两岸交流的规模，两岸旅游已经成为两岸关系的重要组成部分。2013年1月6日，海峡两岸旅游交流协会公布的数据显示，2012年大陆居民赴台旅游总人数达197.32万人次。另据台湾相关部门统计，大陆赴台游客占台湾入境旅游总人数的比例已升至约36%，市场份额比排名第二的日本高出近15个百分点，稳居台湾第一大入境客源市场。

Since July 2008 mainland tourists to Taiwan since Taiwan tourism,The mainland residents to Taiwan tourism long-cherished wish can be realized,Used to see in the textbook alishan/Sun Moon Lake to visit, etc.The mainland residents to Taiwan travel broaden the channels of communication,Enhance the people on both sides of the mutual understanding,To strengthen the mutual feelings,Expanded the scale of the communication,The tourism has become an important part of the cross-straits relations.On 6 January 2013,Two sides across the Taiwan strait tourism exchange association figures showed,In 2012, the mainland residents to Taiwan tourism with a total staff of 1.9732 million people.The other relevant departments to statistics according to Taiwan,The mainland tourists to Taiwan Taiwan accounted for the proportion of the total number of inbound tourism has risen to about 36%,The market share of Japanese than second nearly 15% higher,In Taiwan's first big tourist market entry.

　　根据台方统计，四年多来大陆赴台旅游人数已突破500万人次，给台湾带去超过2300亿新台币的经济收益，在推动台湾观光及相关产业发展方面发挥了重要作用。赴台旅游的迅速发展，难以避免会产生一些质量问题，但是如果将质量问题归为是单日消费金额过低、团费过低、接待能力不够，恐怕不能成立。只要不是零负团费，高团费有高团费的玩法，低团费有低团费的玩法，现在赴台团队游已经比较普及，而且赴台旅游需要一定的收入门槛，因此在价格方面，交由市场选择的话，不至于会出现像东南亚999元5天游这样的行程，两岸旅游协调机构也不会允许出现这样的情况。

According to the TaiFang statistics,In the last four years the mainland tourists to Taiwan has reached 5 million people,To Taiwan to more than 230 billion new Taiwan dollars of the economic benefits,In the push for Taiwan's tourism and related industry development has played an important role.The rapid development of tourism in Taiwan,Hard to avoid can produce some quality problems,But if the quality problem to as single day consumption amount is too low/Low cost/Reception capacity is not enough,I'm afraid I can't hold.As long as it's not zero negative membership fee,The high cost of a high cost to play,Low cost have low cost of play,Now to the Taiwan team has been swimming is popular,And to the Taiwan tourism needs certain income threshold,So in price,To market to choose words,Not will appear as southeast Asia 999 yuan 5 days to swim this trip,The tourism and coordination agency will not allow to appear such circumstance.

　　在台湾游开放之初，广东曾出现多家旅行社擅自为赴台游拟定单日最低消费金额的做法，但是后来因涉及垄断被叫停。正是因为这种做法违反了市场规则，才会被紧急叫停，如果有关机构或者业界协会在门槛之外还过度干预赴台游市场的运作，则完全违背了市场经济的游戏规则。我们不难发现，其实出现剩菜供应给大陆游客的事件，并非是零负团费的问题，也不是低价团的问题，像较早前高雄那家牛肉面店，原本是很有名的特色店，大家都是慕名去吃的，而不是旅行社安排过去的，该店之所以出现这样的问题，是由于其违法经营造成的，并不是被迫造成的。在道德层面，它违反的是企业的社会公德，缺乏社会责任感，罔顾游客饮食安全，应该反思的是为何游人多了生意旺了会出现这样的情况，而不是到游客身上寻找问题，搞错了对象。

In Taiwan to swim at the beginning of the opening,Guangdong appeared many travel agencies in Taiwan without authorization to swim out single day minimum consumption amount of practice,But because of monopoly have been stopped.It is for this kind of practice violates the rules of the market,Will be an emergency stop,If the institution or the industry association in addition to the threshold excessive intervention Taiwan tour market operation,The market economy is completely against the rules of the game.It is found that,In fact appear ort supply to mainland tourists event,Is not zero negative cost problem,Is not the problem of low mass,Like the earlier geohiong (kaohsiung) the beef noodles shop,Originally is a very famous features shops,Everyone is over to eat,Rather than travel arrangement in the past,The store the reason that has this problem,Because of its illegal business is caused,And not forced to cause.In the moral level,It is in violation of the enterprise of social morality,Lack of social responsibility,Ignoring visitors food safety,Should reflect on why it is more prosperous business visitors will appear such circumstance,Not to find problems on visitors,Wrong object.

　　自赴台个人游开放以来，台湾游进一步开放，而自由行的质量也是不断提高。自由行有力地杜绝了所谓零负团费、强买强卖等问题，虽然台湾旅游业的接待压力更大了，但是游客更多了，就业机会也更多了，自由行游客带动经济发展效果也会更加显著。旅游的发展需要摸清发展的思路，不断开放的市场是不可阻挡的潮流，而更少的干预、更多的自律，才是旅游市场发展的良好方向。相信随着自由行的进一步普及，台湾方面对旅游质量抓得更加严格，类似问题可能还会被发现。但是这样的发现是对旅游市场净化起到积极的效果的，不发现问题不代表没有问题，发现了问题从而去解决去防范，才是合乎市场发展的规律。

Since the individual visit to Taiwan since opening up,Taiwan swim further opening,And free done quality is also continuously improve.Freedom ride effectively put an end to the so-called zero negative membership fee/Problems such as the zhichang purchase,Although Taiwan tourism reception a lot more pressure,But more tourists,Employment opportunity too much,Freedom ride tourists drive economic development effect also will be even more significant.Tourism development needs of the development of thought,Increasingly open market is unstoppable trend,And less interference/More self-discipline,The development of tourism market is a good direction.Believe that with free done further popularization,Taiwan tourism quality to catch more strictly,Similar problems could be found.But such a discovery is to tourism market purification a positive effect,Not found the problem does not mean there is no problem,Found a problem to solve to guard against,Is according to the rules of market development.

　　蔡华锋

CaiHuaFeng

　　旅游的发展需要摸清发展的思路，不断开放的市场是不可阻挡的潮流，而更少的干预、更多的自律，才是旅游市场发展的良好方向。

Tourism development needs of the development of thought,Increasingly open market is unstoppable trend,And less interference/More self-discipline,The development of tourism market is a good direction.