去年底，世界上运营里程最长的高速铁路京广高铁全线贯通，作为纵贯我国南北、辐射范围最广的一条快速铁路线，京广高铁的开通无疑对我国交通旅游业的发展具有里程碑式的意义。而继京沪高铁之后，“高铁游”一词也再度成为业内探讨的焦点。交通方式的突破将我们带入高铁“快旅”时代，而游客们所期待的“慢游”是否也同样指日可待呢？

end,The world's longest high-speed railway operation mileage jingguang high iron all through,As our country through the north and the south/Radiation and most extensive a rapid railway line,The opening of jingguang high iron to our traffic is the development of tourism has the meaning of landmark.And after the beijing-shanghai high iron later,"High iron swim"A word also has once again become the focus of the industry.The means of transportation breakthrough will we into high iron"Quick trip"age,And visitors expected"Slow swim"Whether also will it?

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s谈尝鲜 Talk about delicious jabuticaba Popsicle

　　春节赴广游增加新元素 The Spring Festival to add new element wide swim

　　高铁“支线”助力产品改良 High iron"feeder"Power product improvement

　　京广高铁贯通后，部分旅行社立即以春节产品打头阵抢占先机。据了解，京城多家旅行社都在元旦期间推出了赴广高铁游首发团。记者从国旅总社了解到，其2012年12月29日出发的高铁团专为北京赴广东跨年的游客打造，5天的行程加入了很多广东独有的文化体验。

Jingguang high iron after through,Part of the travel agency immediately to the Spring Festival products the run-up to take the lead.It is understood,City several travel agencies during New Year's day to launch the wide high iron start swimming team.Reporters from CITS principal office to know,The 29 December 2012, the hair GaoTieTuan designed for Beijing to guangdong across the years of tourists make,5 day of travel to join a lot of guangdong unique cultural experience.

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　　“目前我们依托高铁打造的广东产品特别将丹霞山等景区安排进去，这样很多广东的次热点地区就成了我们远程线路的一部分。”春秋国旅杨洋介绍，京广高铁开通后，旅行社产品方面的变化首先就体现在广东这一直接目的地。

"At present we rely on high iron products made of guangdong danxia mountain scenic spots, such as special will arrange in,So a lot of guangdong's time hotspots became part of our remote line."CST YangYang is introduced,Jingguang high iron after opening,Travel agency product changes first are embodied in guangdong the destination directly.

　　随着京广高铁正式运营，前往陕西、山西等地的“支线”也与这一主线联程产生了强大的辐射效应。据悉，今年国旅总社推出的异地“过大年”产品也依托高铁进行了改良，时间大大缩短，以前的“夕发朝至”变成了“当日抵达”，游客省去了很多舟车劳顿之苦，而且，旅行社也没有盲目将省下来的时间用于增加行程安排，而是扩充了游客的自由活动时间，十分合理。

Along with the jingguang high iron formal operation,To shaanxi/Shanxi,"feeder"Also with this thread connecting produced strong radiation effect.It is reported,CST principal office this year launched different"Over annual"Products is also relying on high iron was improved,Time greatly shorten the,previous"Day toward to send"became"Arrived in the",Visitors leave out a lot of vessel and vehicle lawton of bitterness,and,Travel agencies are also not blind will save down time used to increase the scheduling,But expanded tourist free time,Very reasonable.

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s谈计划 Talk about plan

　　沿线旅游资源整合是重点 Along the tourism resource integration is the key

　　自由行和品质游是主方向 Free line and quality swim is principal direction

　　很显然，如京沪高铁一样，业内对京广高铁的期望和实际作为是一个长期的过程。据统计，郑西高铁开通一月内，沿线景点的游客数量一度暴涨80%。而随着“流动的河南”湖南湖北广东推介会以及京港澳高铁旅游市场推广联盟会议的举行，依托高铁的沿线旅游目的地整合效应已经开始凸显。

obviously,Such as beijing-shanghai high iron,To the beijing-guangzhou high iron expectations and actual as is a long-term process.According to the statistics,Zheng west high iron opened a month,The number of Japanese tourists attractions along once jumped 80%.But along with"Flow of henan"Hunan hubei guangdong seminar and the Hong Kong and Macao high iron tourism marketing alliance held the meeting,Rely on high iron along tourist destination integration effect has begun to highlight.

　　记者从各地方旅游局了解到，除了与各个旅行社的合作，各兄弟省市间的跨区域“互惠互利”也很重要。业内人士透露，京广高铁给沿线省市在客源方面带来的突出变化便是中短线游客的增加，能把握好这一部分自由行客人的需求是重中之重。

Reporters from the local tourism bureau to know,In addition to all travel agency cooperation,The provinces and cities across the region between the brothers"Mutual reciprocity and mutual benefit"Is also very important.The personage inside course of study revealed that,Jingguang high iron to the provinces and cities along the route in tourists with prominent changes is the increase of ZhongDuanXian visitors,Can handle this part of freedom ride the guest's needs is the top priority.

　　国旅国内部副总经理孙立群告诉记者，除了高铁客群细分带来的深度品质游开发，“高铁+酒店”以及“高铁+一日游”等散客市场的整合也是旅行社今年的头等大事。

CITS domestic of vise general manager naikai university told reporters,In addition to the depth of the GaoTieKe group segmentation bring swim quality development,"High iron + hotel"and"High iron + one-day tour"And individual traveler market integration is also travel agency this year's top priority.

　　对于组团社来说，将更加丰富和富有层次感的景点转换成高效的产品也不是易事。春秋国旅目前就已形成以郑州为中心的中原文化、以武汉为中心的楚汉文化、以长沙为中心的潇湘文化等旅游产品规划。而对于全年的产品，还将根据季节变化等因素进行细化。杨洋认为，高铁开通后将旅行社与各目的地的合作战线也拉得更长、更宽，对大家既是机遇也是挑战。据悉，国旅继去年与邯郸合作专列产品后今年还将继续围绕高铁这一新元素探讨深层次的合作。

ZuTuanShe for it,Will be more rich and rich administrative levels feels scenic spots into high efficiency of products is also not easy.CST at present has formed with zhengzhou as the center of the central plains culture/Wuhan is the center to the chu culture/To changsha as the center of xiaoxiang culture tourism product planning.For the products,According to factors such as seasonal change thinning.YangYang think,After the opening of the high iron will travel with the destination and cooperative front also pull longer/wider,To you is not only an opportunity but also a great challenge.It is reported,CITS following last and handan cooperation train after products this year will continue to high iron around this new element to explore deeper cooperation.

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s谈瓶颈 About bottleneck

　　票价亟须引入市场调节 Fare is introducing market regulation

　　游客有待转变消费理念 Visitors to change consumption concept

　　高铁开通带来了游客们对“快旅慢游”的美好想象，而高昂的票价却也成了大家竞相诟病之处。据悉，京广高铁北京至广州二等座票价为865元，北京至郑州二等座为309元，但北京至广州商务座票价则高达2700多元。有网友表示，在短途线上高铁可能有微量的优势，但对于长线来说，高铁和飞机票可谓不相上下，而且飞机票还有一个硬优势是淡旺季的弹性调节。

High iron opened to bring tourists"Quick trip swim slower"Good imagination,High fares but also became the place to everyone for.It is reported,Jingguang high iron Beijing to guangzhou second class seat ticket price for 865 yuan,Beijing to zhengzhou second class seat for 309 yuan,But Beijing to guangzhou business seat ticket price is as high as 2700 yuan.Netizens said,In the short online high iron may have the advantage of trace,But for the longer term,High iron and plane ticket is close,And plane ticket and a hard subject advantage is the elasticity of the regulation.

　　孙立群向记者透露，此前的国旅北京赴广东高铁首发团就遭遇了“价格问题”带来的尴尬。“目前，虽然针对团体出票有一定的政策支持，但在价格上面和机票团体出票还是没法比。对于长线游来说，五折以下的机票和全价高铁票谁都知道怎么取舍。”杨洋也认为，高铁里程越远越没有优势，而中短线的票价如果没有灵活的市场调节机制，优势也便大大降低了。

Naikai university has revealed,Previous CITS Beijing to guangdong high iron starting group have encountered"price"Bring embarrassment."At present,Although the ticket for groups have certain policy support,But in the price above and ticket out of the ticket or could not be better than the group.For long term for swimming,Fifty percent of the ticket and complete high iron ticket who all know how to choose."YangYang also think,High iron mileage so far so no advantage,And ZhongDuanXian prices if not agile market regulation mechanism,Advantages are also greatly reduced.

　　自火车启动实名制购票以来，旅行社就一直在出票方与消费者之间扮演着“协调者”的角色，由“先购票再收人”变成“先收人再购票”虽然有很多难处，但孙立群认为，既然启动了这样的机制，业内和消费者就都应该学会适应。“在国外，提前预订和消费早就成常态，中国游客可以尝试改变一下传统的消费理念。”

Since the train tickets start since the system,Travel agency has been drawn between party and consumer plays"coordinator"role,the"Purchase tickets before the people again"into"The first person to negotiating"Although there are a lot of difficulties,But naikai university think,Since the start of this mechanism,The industry and consumers are should learn to adapt to."In a foreign country,Advance reservation and consumption would have to be normal,Chinese tourists can try to change the traditional consumption concept."

　　■高铁直通车

S high iron train

　　1.于2012年12月26日贯通的京广高铁全线经过多个城市，包括北京、保定、定州、石家庄、邢台、邯郸、安阳、鹤壁、新乡、郑州、许昌、漯河、驻马店、信阳、孝感、武汉、咸宁、赤壁、岳阳、汨罗、长沙、株洲、衡阳、郴州、韶关、清远、广州、深圳，2015年将连接香港。

1. In on December 26, 2012 through the jingguang high iron all pass through more than one city,Including Beijing/baoding/on/shijiazhuang/xingtai/handan/anyang/hebi/xinxiang/zhengzhou/xuchang/Luo river/at/xinyang/xiaogan/wuhan/xianning/Red cliff/yueyang/The miluo river/changsha/zhuzhou/hengyang/chenzhou/shaoguan/qingyuan/guangzhou/shenzhen,In 2015, Hong Kong will be connected.

　　2.与京广高铁相连的其他高铁线还有石家庄至太原，郑州至西安路段。

2. And jingguang high iron connected other high iron wire and shijiazhuang to taiyuan,Zhengzhou to xi 'an section.

　　■专家观点

S expert view

　　把发展机遇转换成可实施的产品设计

The development opportunities can be converted into the implementation of product design

　　中国旅游研究院区域规划所 马晓龙

China's tourism research institute MaXiaoLong by regional planning

　　京广高铁对旅游的最深远影响是，它跨越尺度大，涉及地区多，形成了一种在“线”基础上的“点状基营式”旅游开发整合。游客乘坐高铁抵达以郑州、武汉、长沙、广州等为中心的基点，然后再向周边次热点地区进行辐射。

Jingguang high iron to travel the most profound influence is,It across large scale,Involves many areas,Formed a kind"line"Based on"Pitting base camp type"Tourism development integration.Visitors take high iron arrived in zhengzhou/wuhan/changsha/Guangzhou as the center of the base,And then to the peripheral time hotspots for radiation.

　　对旅行社来说，依托高铁的产品应该以客户群划分和线路编排为核心要素，走团队式深度游方向。还有一个当下最突出的问题，旅游目的地和旅行社如何将京广高铁创造的种种机遇和发展空间转换成可实施的成熟的产品设计。

To travel for,Rely on high iron products should be based on customer classification and line layout as the core elements,Go swim team type depth direction.There is a the most outstanding problem,Tourist destination and travel agency how to beijing-guangzhou high iron to create all kinds of opportunities and development space transform into implementation of the mature product design.