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年底酒店频频出现退单 酒店消费结构或悄然改变--亲稳舆论引导监测室
2013-01-29

  以往到了年根儿底下,各种商务宴请、企业年会等正值高峰期,餐饮市场也正是红火之时。而今年的情景似乎与以往有所不同。1月27日,沈阳晚报记者走访了沈城部分酒店、饭店了解到,目前各大酒店的商务年会、宴请预订较比往年有了明显减少,很多高端酒店甚至推出了面对低消费大众人群的、价格优惠的套餐以吸引客源。

In the past to NianGenEr underneath,Various business banquets/Such as the enterprise annual meeting at rush hour,Food and beverage market is the prosperous.This year's situation seems to be different with before.On January 27,,Shenyang evening news reporter interviewed the shen city common part of the hotel/Hotel to know,At present the hotel business conference/Banquet reservation than in previous years have been significantly reduced,A lot of high-end hotel even launched with low consumption of the mass people/Price discount package to attract tourists.

  

现状 预订少了还有退单的 Current situation and reservation less back order

  当天,记者拨打了沈城一些高档酒店的预定电话,以往临近春节,宴会定的预订早已爆满,有的甚至要提前半年预订。而今年,如提前一周左右,很多酒店都是可以预订到宴会场地的。

the,Reporter dialed the shen city common some high-grade hotel reservation phone,Before the Spring Festival is,The party set reservation already full,Some even half a year in advance booking.This year,If a week or so in advance,Many hotels are available to the party site.

  位于和平区的一家高档酒店相关人士介绍说,目前,宴会预订具体减少的数据还不能准确统计出来,但确有明显减少,还有出现了退单的情况。

Heping district is located in a top hotel relevant personage said,At present,Banquet reservation specific reduce data is not accurate statistics,It has significantly reduced,Have appeared out of the list.

  辽宁省饭店行业协会常务副会长张宝学告诉记者,从协会目前了解到的情况看,以往年底前多是酒店业的“春天”,营业额往往是全年中涨幅最高的月份。而今年却“春天”不再,成了“寒冬”。初步估计,今年春节前,沈城整体酒店业大约要比往年同期减少20%—30%的营业额。张会长说,前一天,他的一位朋友还取消了之前在某高档酒店预订的年底答谢宴。

Liaoning province hotel industry association executive vice President ZhangBaoXue told reporters,From the current understanding of the association to see,In the past more than before the end of the year is in the hospitality industry"spring",Turnover is often in the highest annual throughout the year.And this year it"spring"No longer,became"winter".Preliminary estimate,Before the Spring Festival this year,The whole hotel industry about the shen city common than those of the reduced by 20% - 30% of the turnover.",The day before,One of his friends also cancelled before the end of a high-grade hotel reservation thank feast.

  

对策 推出经济套餐吸引客源 Countermeasures to attract tourists out economic package

  记者了解到,皇姑区的一家高端酒店,以往该酒店的宴会订餐标准多在人均消费500元左右。而今年,该酒店反映,到了年底宴会预订明显少了很多,就在记者采访的前一天,还有一份原本在去年11月份预订的10桌宴席被取消了。该酒店为了应对这样的形势,已调整菜单,首次推出了每桌1200余元的经济套餐,人均消费仅百元左右。而以往在该酒店宴席上频现的高档食材、高档酒类等也不再是餐桌上的热销品。

The reporter understands,A HuangGuOu high-end hotel,In the past the hotel banquet reservation in per capita consumption standard of 500 yuan.This year,The hotel reflects,By the end of the banquet reservation much less obvious,In the reporters,And a originally in last November 10 table reservation good things come to an end has been cancelled.The hotel in order to deal with this situation,Has adjusted menu,First introduced each table 1200 yuan economic package,The per capita consumption of only one hundred yuan.Whereas in the hotel banquet on frequency is high-grade ingredients/High-grade wine and so on also is no longer on the table of the product sell like hot cakes.

  

趋势 酒店消费结构或悄然改变 The trend of consumption structure or began to change

  张宝学会长分析说,对此,各家酒店也在积极寻找新的出路,沈城酒店餐饮业的消费结构或将借此发生改变。很多酒店由从前仅面向高端消费群体,逐渐转变为如今开始面向大众消费群体,推出经济套餐等服务。同时,从另一方面,各大酒店将更多精力放在提高自身的服务质量及服务特色,以此吸引更多的消费人群。

Zhang bao learn long analysis said,this,Each hotel are actively looking for a new way out,The shen city common hotel catering industry consumption structure or will to change.A lot of the hotel by had only to high-end consumer groups,Gradually into now began to the mass consumer groups,Launch economic package services.At the same time,On the other hand,The hotel will be more focused on improving their quality of service and characteristics,To attract more consumers.

  沈阳晚报记者王晓婷

Shenyang evening news reporter WangXiaoTing



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