本报北京1月25日电（记者王小润）中国旅游研究院今日发布预测显示，今年春节黄金周居民出游意愿旺盛，出游人数预计将达2.11亿人次，同比增长20%；将实现旅游收入1267亿元，同比增长约25%，假日旅游管理面临多重挑战。

Our newspaper Beijing on January 25 (Reuters)(Reporter WangXiaoRun)China's tourism research institute forecast released today,This year's Spring Festival golden week travel residents strong will,The number of travel is expected to reach 211 million people,Year-on-year growth of 20%;Will realize tourism income is 126.7 billion yuan,Year-on-year growth of about 25%,Holiday tourism management faced multiple challenges.

　　2013年春节黄金周旅游市场无论是旅游人数、消费总量、接待规模、旅游服务品质都可能创历史新高。目前，各地政府正积极备战春节黄金周，旅游产品、旅游线路更加丰富，以安全、品质为导向的旅游市场秩序整顿工作进一步提升了居民的出游预期。东北、内蒙古等地的冰雪旅游，山东、陕西等地的年俗旅游，海南、广东、广西、福建等地的度假旅游，以及部分城市、乡村、景区通过各种渠道发售的春节票券已经在市场上形成了宣传热点。

In 2013 Spring Festival golden week travel market whether the number of tourism/consumption/Reception scale/Tourism service quality may be a record.At present,Governments around the world are actively prepare for the Spring Festival golden week,Tourism products/Tourism line more rich,To safety/Quality oriented tourism market order rectification work to further improve the residents expected to travel.northeast/Inner Mongolia of ice and snow tourist,shandong/Shaanxi, tourism in common,hainan/guangdong/guangxi/Fujian province holiday tourism,And parts of the city/country/The sale through various channels of the Spring Festival ticket has been on the market to form the propaganda hotspot.

　　从目前市场预订情况分析，春节期间国内出游目的地仍高度集中在北京、上海和三亚等传统的热点旅游城市。出境旅游市场将持续增长，香港、韩国、新加坡、马来西亚、泰国、日本和美国仍将是出境旅游的首选，马尔代夫、巴厘岛、普吉岛等海岛游成为成熟市场的常规选项。散客、自助和自驾游将是主要的旅游方式，在选择春节期间出游的受访者中，37.2%选择自驾游。

From the current market reservation situation analysis,During the Spring Festival domestic travel destination is still highly centralized in Beijing/Shanghai and sanya etc traditional hot tourist city.Outbound tourism market will continue to grow,Hong Kong/South Korea/Singapore/Malaysia/Thailand/Japan and the United States will still be the first choice of outbound tourism,maldives/Bali/Phuket island tour and become the mature markets of the conventional options.Individual traveler/Self-help and leading will be the main way of tourism,In choosing to travel during the Spring Festival respondents,37.2% of the leading choice.

　　由于群众出游意愿强烈，市场运行将面临传统和非传统因素的多重挑战。热点景区容量过载，目的地交通拥堵，返程票难购，使景区、交通和安全保障面临着空前巨大的压力，而市场秩序和服务品质也将面临着更大的挑战。受气候总体寒冷的影响，各景区、景点的厕所卫生和其他便利设施更难保障；社会餐饮、商业购物和休闲娱乐领域的欺客宰客现象可能进一步凸显，去年春节黄金周期间的“天价海鲜”等可能在一些热点地区复发；规模空前的游客数量对目的地的公共资源形成挤占的态势，加上群体聚集场所的非理性行为，使得游客管理成为假日旅游工作的现实问题，同时也考验着各级旅游部门及行政管理部门的应对能力。

Due to the strong willingness to travel,Market operation will be faced with traditional and non-traditional factors of multiple challenges.Hot scenic area capacity overload,Destination traffic jams,Return difficult to purchase,Make the/Traffic and security faced with an unprecedented pressure,And the market order and service quality will face greater challenges.By the influence of the cold climate overall,Each scenic spot/Spots of toilet sanitation and other amenities more difficult to guarantee;Social catering/Commercial shopping and entertainment areas of QiKe rip off phenomenon may be further highlight,During last year's Spring Festival golden week"Day price seafood", may in some hotspots recurrence;An unprecedented number of visitors to the destination of the formation of public resources occupy the situation,Add group gathering place of the irrational behavior,Make visitors management become a holiday tourism work realistic problem,At the same time also test the tourism departments and at all levels of the administrative department of coping ability.

　　中国旅游研究院的预测认为，当前海南等地开展的旅游市场整顿工作和即将召开的全国旅游监管工作会议和行风工作会议将为春节黄金周市场的平稳有序运行奠定了制度基础。

China's tourism research institute forecast think,The current development of hainan, the tourist market rectification work and to the upcoming national tourist supervision work conference and the enhancement of the work for the Spring Festival golden week market laid a stable and orderly operation system foundation.