劲旅网讯，近日,由中国专业的旅游行业研究咨询机构劲旅咨询发布了《2012中国主要在线旅行商机票业务市场研究报告》(以下简称“报告”)。作为劲旅咨询2013年系列行业研究报告的开年第一份,较全面深入地对2012年度主要在线旅行商机票业务发展情况进行研究,并进行科学预测，希望能给广大旅游及航空业者以参考。

Giants webex,recently,By the China professional tourism industry research consultancy agency giants consulting issued[2012 China's major online travel business ticket business market research report](Hereinafter referred to as"The report").As a powerful force consulting 2013 series industry research in the opening of the first,A comprehensive 2012 annual major online travel business ticket business development of the study,And scientific prediction,The hope can give the tourism and the aviation authorities to reference.

　　中国GDS市场开放 中国机票分销市场进入真正的市场化时代 China GDS market opening China's ticket distribution market into the real market era

　　2012年，中国旅游业的迅速发展及GDS市场的放开，让机票分销市场在开始加速拓展的基础上，步入更加广阔的发展空间。中国旅游市场的需求量在加速增长的态势下呈现竞争强度愈演愈烈之势。刚刚开放的中国GDS市场，则为这个市场再添一把火。

In 2012,,The rapid development of Chinese tourism industry and GDS market open,Let the ticket distribution in the market to accelerate the development of the basis,Into the wider development space.China's tourism market demand in the accelerating trend presented under competitive strength of Tennessee.Just open China GDS market,Is this market added a fire.

　　面对正在开放的中国GDS市场，面对不断演进的技术、研究用户心理及使用习惯，推出更为完善和有吸引力的服务模式：真正实时的航空公司、票务以及航旅信息，便利通畅的使用方式，对代理商无门槛，从机票延伸到旅游全程产品等多样化的服务类型，这让中国机票分销市场进入真正的市场化时代，在竞争中给产业链带来全新机遇。

In the face of China's market is open GDS,In the face of the continuous evolution of the technology/User psychology and usage,Launch more perfect and attractive service mode:True real-time airlines/Ticket and air travel information,The use of open convenient way,No threshold to agent,From the ticket extended to the whole tourism products diversified service type,This makes China's ticket distribution market into the real market era,In the competition to the industrial chain to bring new opportunities.

　　劲旅咨询预测，到2015年,中国机票市场分销比重将由2012年的81%下降到71% Giants, a consultancy, estimate,By 2015,China market distribution proportion of ticket by 2012 years of 81% to 71%

　　根据劲旅咨询研究预测，到2015年,中国机票市场分销比重将由2012年的81%下降到71%。来自航空公司削减代理费和大举开展直销的双重压力下，传统分销商正在通过搭售附加产品和分销国际机票来提升盈利能力，从BSP(国际航协根据运输代理业的发展和需要而建立的，供航空公司和代理人之间使用的销售结算系统。)平台拓展到B2B平台。以第一家在国内上市的机票代理商腾邦国际为例,其通过实现电子商务化和在线营销，比拼差异化服务来增加利润来源。

According to the consulting research force prediction,By 2015,China market distribution proportion of ticket by 2012 years of 81% to 71%.From airlines cut commission and massive development under double pressures of direct selling,Traditional distributors are through the tie-in sale additional product and distribution international air ticket to improve profitability,BSP from(The international air transport association (iata) according to the forwarding industry development and need a,For airlines and agent used between the sales settlement system.)Platform to develop B2B platform.In the first one in domestic listed ticket agent who bond international as an example,Its by implementing e-commerce is changed and online marketing,Competition differentiation service to increase profit source.

　　电子商务是机票分销商实行差异化战略的关键，丰富的营销手段和多样化的渠道选择,要求分销商在优化网站体验、提升服务流程、提供多样化产品、对新技术的应用方面未雨绸缪，积极应对。移动互联网时代的到来及平板电脑的未来大爆发成为传统机票分销商重新取得市场地位的核心渠道。

Electronic commerce is the ticket distributors implement differentiation strategy key,The rich marketing means and the diversity of channel choice,For distributors in optimizing web experience/Promotion service process/To provide diversified products/For new technology application save for a rainy day,Coping with.The arrival of the era of mobile Internet and tablet PC future outbreak becomes the traditional ticket distributors to achieve market status of the core channel.

　　中国机票市场增长趋缓：2015年中国民航出票量微增7% China's ticket market growth to slow down:In 2015, China civil aviation drawn quantity slightly increased by 7%

　　劲旅咨询预测，2015年中国民航出票量将首次超过4亿张，达到4.05亿。中国市场正在成为全球航空产业增长的核心推动力。来自国际航空组织的数据，到2025年全球1/3的航班客流量预计将来自亚洲。

Giants, a consultancy, estimate,In 2015, China civil aviation drawn quantity for the first time more than 400 million copies,Up to 405 million.The Chinese market is becoming the core of the global aviation industry growth impetus.From the international aviation organization of data,By 2025 a third of the global airline passenger volume is expected to come from Asia.

　　中国民航客运市场自2011年以后进入成熟期，2011-2015年的预测平均增长率为9%，而2004-2010年则为14%。民航客运已完成由高端服务向大众服务的转变，随着单人乘机次数由升转降，民航客运成为中长途出行的重要交通工具。

China's civil aviation passenger transport market since 2011 entered into the mature period,2011-2015 forecast has grown at an average rate of 9%,And 2004-2010 is 14%.Civil aviation passenger has completed the high-end services to the public service transformation,As the number of single flight by rise roll off,Civil aviation passenger travel ZhongChangTu become important vehicle.

　　区域变革：2015年国际机票份额提升至17% Area change:The 2015 international ticket share up to 17%

　　伴随着中国出境游市场的快速增长以及与全球主要经济体商务合作的加强，推动中国国际机票业务出现快速增长态势。尽管该业务在特殊年份受全球经济环境、地缘政治关系及区域军事因素影响出现短暂起伏。

With the rapid growth of China's outbound tourism market and major economies strengthen business cooperation,The promotion of China's international air ticket business appears rapid growth trend.Although the business in a particular year by the global economic environment/Geopolitical relations and regional military factors and short.

　　劲旅咨询研究发现，2015年中国市场国际出票量将达3570万张，约为2011年2100万张的1.7倍，为同期国内机票增速约2倍。国际机票占总市场的比例将由2010年的7%提升到2015年的17%。根据以往该市场的发展规律，如果在未来三年某段时间该市场遇到外界重大因素干扰市场出现波动，则第二年该市场会出现强势反弹，反弹力度可能较正常增速更高。

Consulting the study found that force,In 2015, the Chinese market international drawn quantity will reach to 35.7 million copies,About 2011 zhang's 1.7 times,For the growth of domestic air tickets about 2 times.International air ticket accounted for the proportion of the market by 2010 7%, rising to 17% in 2015.Based on past the market law of development,If in the future three years a time meet outside the market major factors interference market fluctuate,The second year, the market will bounce back stronger,Rebound strength may be higher than normal growth.

　　国际机票销售渠道及体系相对复杂，或许成为前期市场快速发展的障碍。例如，由于国际机票的报价体系相对烦琐，查询与预订对后台技术支持的要求也比较高，购买国际机票流程更长。在国际机票代理市场，经营混乱无序、代理商层层挂靠模式及虚占座位等现象导致代理商无序竞争。在国际机票预定市场，国际航线覆盖率低、信息返回速度慢且价格准确度低等问题则影响了消费者的使用意愿。

International air ticket sales channel and relatively complicated system,The market may be the rapid development of obstacles.Such as,Due to the international air ticket price system relative loaded down with trivial details,Inquires reservation and technical support to the background of the requirement is high,Buy international air ticket process longer.In international air ticket agent market,Management disorder/Agent layer upon layer the affiliated model and virtual account for the phenomenon such as seat to agent disordered competition.In the international air ticket reservation market,International service coverage rate is low/Information back to slow and the price low accuracy will influence the consumers' willingness to use.

　　2012年3月携程推出全新国际机票预订平台，新增万条国际航线，可实时在线查询、预订最多六段航程，且价格透明有竞争力，预订便捷且安全可靠，还提供境外回国SOTO票(境外出票)预订。新平台极大促进了国际机票增长，预计携程2012年国际出票量将增长50%。除此以外，以Trafree为代表的专注于国际机票分销引擎系统开发及服务公司的出现，实现实时预订占位也推动了更多代理商的业务增长。

In March 2012, ctrip launched new international air ticket booking platform,Article ten thousand new international routes,Can real-time online query/Most reservation six voyage,And the price transparent competitive,Reservation is convenient and safe and reliable,Also provide overseas home SOTO ticket(Overseas drawn)reservation.New platform enormously promoted the growth of international air ticket,Ctrip is expected to 2012 international drawn quantity will increase by 50%.In addition,To Trafree as a representative of focus on the international ticket distribution engine system development and service company's appearance,To realize real-time booking occupied but also promote the agent for the more business growth.

　　商旅萎缩：2015年两舱旅客比重降至16% Business atrophy:In 2015 the proportion of two class passengers to drop to 16%

　　伴随中国民航客运市场进入成熟期，市场客源结构正在发生内生性改变。从传统高端商旅客户为主逐步转变为普通大众客户为主，推动区域客源结构、产品销售渠道、细分产品形态及市场营销方式等相关要素逐渐调整和优化。根据劲旅咨询研究发现，两舱旅客(指头等舱和商务舱)比重、高频旅客比重及重点城市旅客占比均呈下滑态势。

With China's civil aviation passenger transport market entered into the mature period,Market market structure is endogenous change happen.From the traditional high-end business customers give priority to change to customers are the general public,To promote the regional market structure/Product sales channels/Subdivision product form and the market marketing mode and other related elements gradually adjustment and optimization.According to the giants consulting the study found,Two class passengers(Refers to the first class and business class)proportion/High frequency passenger proportion and major cities of all passengers than a downturn situation.

　　2015年两舱旅客比重下降至16% In 2015 the proportion of two class passengers fell to 16%

　　根据劲旅咨询-劲旅智库对历史数据跟踪及旅客结构的研究，预计到2015年两舱旅客比重相对2010年将大幅度下滑11个百分点。推动两舱旅客比重下滑的首要因素为普通民众航空出行比例提升，中长途自由行和旅行社包机的数量正在增长。其次是中国宏观经济增速放缓和远程会议比例减少导致商旅出行需求增速放缓、出行预算调低带来降舱或选择廉价航空公司。

According to the giants consulting - giants think-tank for historical data tracking and the structure of the research,It is estimated that by 2015 the proportion of two class passengers relative 2010 will greatly dropped 11%.Promote the two class passengers down the proportion of the primary factors for ordinary people to air travel proportion ascending,ZhongChangTu freedom ride and travel agency chartered population is growing.The second is China's macro economic growth is slowing and teleconferencing proportional reduction in business travel demand growth is slowing/Travel down the budget bring down tank or choose cheap airlines.

　　2015年高频旅客比重下降至23% In 2015 the proportion of high frequency passenger drops to 23%

　　劲旅咨询研究发现，预计到2015年高频旅客(采用登机证件号码的识别方法，年均乘机次数至少12次一样的旅客。)比重从2010年34%下降到23%。高频旅客比重下滑反映出首次乘机的旅客比重呈现稳定增长态势，越来越多的新用户选择民航作为出行的交通工具。在机票价格相对平稳的前提下，反映出旅客的收入水平及消费能力呈现快速增长态势。

Consulting the study found that force,It is estimated that by 2015 high frequency passenger(The boarding document number identification method,Average number of flight at least 12 times the passengers.)Since 2010 the proportion of 34% to 23%.The proportion of high frequency passenger decline for the first time reflects the proportion of flight passengers on a steady growth,More and more new users to choose as a travel civil aviation transportation.In the ticket price under the premise of relatively stable,Reflect the passenger's income level and consumption ability presents the fast growth situation.

　　重点城市贡献度或将从高点滑落 Major cities or contribution from the top down

　　根据劲旅研究发现，2010年北上广深蓉五个重点城市占总体高频旅客量的49.6%，2011年提升到50.3%。随着上述城市GDP增速呈落后全国的局面以及其他定位于区域枢纽机场的城市航线增加，该比重在未来几年或将呈现缓慢下滑态势。高频旅客的地域集中度降低反映了航空服务的普及率提升态势。

According to the study found that the giants,In 2010, guangzhou, north and five key city accounted for 49.6% of the overall high frequency passenger volume,In 2011, rising to 50.3%.As the city GDP growth is behind the national situation and other positioning in regional hub airport city line increase,The specific gravity in the coming years will present situation or slow down.High frequency passenger geographical concentration lower reflects the airline service penetration ascending trend.

　　根据2009-2011年全国165个开通民航客运的城市航空运力数据研究发现，中国三四线城市机场的运量份额由2009年的31.3%提升到2011年的33.2%，呈现稳步增长的态势。二线城市运量份额在2009年达到35.9%的近三年最高点后出现波动下滑态势，2011年降至34.8%。而一线城市的运量份额在2010年达到近三年最高点33.1%，2011年出现下降仅为32.0%。随着中国航空客运服务由高端出行需求转化为大众出行需求的转变，三四线城市机场建设步伐的加速及航空客运市场起步，未来三年三四线城市出票量份额将呈现稳步增长态势，预计到2015年该细分市场将占据35%的市场份额，超过一线和二线城市，成为最大的细分区域市场。(三四线城市指年均运量在1000万人次以下的145个城市，二线城市指年均运量在1000-3000万之间的14个城市，一线城市指北京、上海和广州三个城市。)

According to the 2009-2011 national 165 opened civil aviation passenger city airline capacity data the study found,China's three or four line city airport capacity share from 31.3% in 2009 to 33.2% in the ascent to 2011,Present steady growth trend.Second city traffic volume in share reached 35.9% in 2009 nearly three years after high volatile situation decline,Drop to 34.8% in 2011.And a line city traffic volume share in 2010 to nearly three years 33.1% of the peak,In 2011 only 32.0% decline.With China's aviation passenger service by high-end travel demand into mass travel demand change,Three or four line city airport construction pace of acceleration and aviation passenger market started,The next three years three or four line city drawn quantity share will present steady growth trend,It is estimated that by 2015 the market segment will occupy 35% of the market share,More than one line and second line city,To become the largest regional market segmentation.(Three or four line city refers to the annual capacity of 10 million people in the city of 145,Second city refers to annual capacity in 1000-30 million between 14 cities,A line to the city of Beijing/Shanghai and guangzhou three cities.)

　　典型机票销售渠道及特征 Typical ticket sales channels and features

　　机票作为标准化程度较高的旅游产品，以传统代理商为主的销售渠道随着电子商务的成熟及航空公司降低代理费概率的增加,呈现多元并进,百花齐放的新格局。航空公司对渠道投放的销售成本逐步降低和高端客户电子化推动直销和OTA的比例增加。

The ticket as a high degree of standardization of tourism products,Mainly based on the traditional agent sales channels with e-commerce mature and airlines to reduce the probability of fee increase,Presented with multiple,The new pattern of flowers.Airlines to channel on the sales cost gradually reduce and high-end customers to promote electronic marketing and an increasing proportion of OTA.

　　机票分销和电商渗透率同步提升2015年机票分销比例降至71% Ticket distribution and electric business permeability synchronizing lifting 2015 ticket distribution proportion fell to 71%

　　根据劲旅研究发现，2015年机票分销比例或将由2010年的86%下降至71%。该比例下降是电子商务环境下航空公司直销成本降低及运营成本上升利润率下降双重推动的结果。基于搜索引擎、SNS社区等新兴营销平台，航空公司单张机票销售成本呈现快速下滑态势，推动航空公司官网及呼叫中心等直销渠道份额的上升。而航空公司营业部及签约大客户渠道通过优化服务产品市场份额稳中有升。

According to the study found that the giants,2015 ticket distribution proportion or will be 2010 years of 86% to 71%.This proportion is falling under the e-commerce environment airlines direct cost and operation cost rise a decline in margins double push results.Based on the search engine/SNS community and other emerging marketing platform,Airlines single ticket sales cost presents the fast down trend,Promote the airline's official website and call center direct channel share rise.And airlines sales department and signing big customer channel through the optimization of service products are market share.

　　2015年电商销售比例增至62% 2015 electric business sales ratio increased to 62%

　　以智能手机和平板电脑为代表新兴终端渗透率的快速提升以及机票电商(PC电脑、智能手机（iPhone等）、平板电脑（PAD）及呼叫中心等渠道总称为电子商务，简称为电商。)平台的逐步完善，推动电商销售比例的快速增长。该渠道的渗透率将从2010年的38%提升到2015年的62%，增长1.63倍。未来，平板电脑或将取代现有的呼叫中心及营业厅，成为机票销售的主渠道。

With smart phones and tablet computer as a representative of the new terminal permeability promote quickly and ticket electric business(PC/Intelligent mobile phone(Such as iPhone)/Tablet PC(Pad)And call center channel always called electronic commerce,Referred to as electric business.)Platform improved step by step,Promote electric business sales proportion of rapid growth.The permeability of channel from 38% in 2010 to 62% in the ascent to 2015,Increased by 1.63 times.The future,Tablet PC or will replace the existing call center and business hall,Become the main channel of ticket sales.

　　直销和online成为机票销售渠道变革的两大关键词 Direct marketing and online ticket sales channel change become the two major keywords

　　互联网时代的到来和online渠道的完善成为航空公司直销业务提升的有利推动力。不同渠道根据目标用户特征、产品需求特点及售后服务方式建立独立的细分市场，谋求在未来变革中的立身之地。传统的中小机票代理商在该趋势的影响力纷纷退出市场，有利于有品牌有实力的企业脱颖而出，通过市场经济的自身调节作用实现优胜劣汰。

The arrival of the era of the Internet and online channel perfect become airlines direct selling business promotion advantageous impetus.Different channel according to the target user characteristics/Product demand characteristics and after-sales service way to establish independent market segment,In the future for the change in land.The traditional medium and small ticket agent in the trend of the influence have withdrawn from the market,To have the brand strong enterprise stand out,Through the market economy mechanism to realize their own survival.

　　不同城市代理商集中度差异明显 Different city agent concentration differences are significant

　　根据代理商分销方式的不同，可划分为BSP中性票和B2B航空公司本票两种。从2009-2011年跟踪数据发现，代理人BSP出票量呈现持续下滑态势，从2009年的54.1%下降到2011年的39.8%;而B2B出票量则呈现持续增长态势，从2011年已超越BSP票份额，成为主要的分销类型。综合评估CRS系统未来发展趋势，劲旅预测2015年BSP出票量约为38%，而B2B为33%，前者略微领先。所失去的市场份额主要是来自航空公司直销渠道出票量的增长。(BSP:开账与结算计划（Billing Settlement Plan，暨BSP）是供航空公司和代理人之间使用的销售结算系统。BSP中性票由代理人销售，并通过国际航协指定的数据处理中心和清算银行进行结算和付款，避免以往航空公司和代理人之间多种票证、多头结算、多次付款的复杂状况，为航空公司和代理人节约开支并提高工作效率和服务质量，也杜绝欺诈等违规行为。)(CRS系统:航空订位系统（Computer Reservation System，暨CRS）是航空运输和旅游分销系统，供客运销售代理人及航空公司销售使用，CRS系统与其他航空公司控制系统连接，代理人通过CRS系统分销国内外航空公司的航班座位。)

According to the different way of distribution agents,Can be divided into BSP neutral tickets and B2B airlines promissory note two.From 2009 to 2011 found tracking data,The ticket agent BSP amount present situation continue to decline,Down from 54.1% in 2009 to 39.8% in 2011,And the quantity of B2B ticket revealed a sustained growth trend,From 2011 has transcended ticket share BSP,As the main distribution type.Comprehensive evaluation CRS system development trend in the future,Giants in 2015 forecast BSP drawn quantity is about 38%,And B2B is 33%,The former a slight lead.Have lost market share is mainly from airlines direct channel drawn amount of growth.(BSP: make out a bill and settlement plan(Billing Settlement Plan,BSP and)Is for airlines and agent used between the sales settlement system.By agent BSP neutral ticket sales,And through the international air transport association (iata) specified data processing center and clearing bank settlement and payment,Avoid ever between airlines and agent a variety of certificate/Long settlement/Multiple payment complex condition,For airlines and agent to save cost and improve work efficiency and service quality,Also put an end to fraud and irregularities.)(CRS system: air booking system(Computer Reservation System,And CRS)Is air transport and travel distribution system,For passenger sales agent and airlines sales use,CRS system and other airlines control system connection,Agent through the CRS system distribution airlines flight seat at home and abroad.)

　　重点城市TOP3代理商BSP出票量份额保持相对稳定。根据劲旅咨询统计，09-11年国内机票市场上海TOP3份额最高为45%，而西安最低仅为20%。国际机票市场昆明最高达到65%而北京最低仅为34%。从分城市TOP3代理商排名分析，携程在北上广均排在第一位;而腾邦国际是深圳市场头名，领先优势明显。

Key city TOP3 BSP agents a ticket quantity share remained relatively stable.According to the giants consulting statistics,, - 11 years in the domestic market share of Shanghai ticket TOP3 up to 45%,Xian and the minimum is only 20%.International air ticket market kunming highest reached 65% and the Beijing minimum is only 34%.From points city TOP3 agent in analysis,Ctrip in the north are widely existed in the first place;And those who bond international is shenzhen top market,Leading advantages.

　　劲旅咨询预测 2015年携程、腾邦国际、号百控股将成中国机票在线分销市场三甲 Powerful force, a consultancy, estimate 2015 ctrip/Who bond international/Holding, will be China's top online ticket distribution market

　　中国机票在线分销市场呈现“寡头垄断”的竞争格局。携程凭借在品牌、服务及产品领域的领先优势，利用呼叫中心为主、互联网渠道为辅的渠道策略在全国市场占据绝对领先地位。根据劲旅咨询的研究，2012年携程出票量份额约为14.6%，预计到2015年将提升到21%。以腾邦国际、号百为代表的企业在处于第二集团，凭借各自在区域服务、接入渠道等优势占据一定市场空间。号百商旅和芒果网的机票业务在各自集团业务多元化条件下资源支持力度下降未来或将出现业务停滞或下滑局面。除此以外，以淘宝旅行和酷讯旅游网为代表的服务平台通过互联网渠道优势成为上述企业拓展市场份额的重要推动力。

China's online ticket distribution market present"oligopoly"In the pattern of competition.Ctrip with in the brand/Services and products field lead,Use of call center is given priority to/An ounce of prevention is worth a Internet channel channel strategy in the national market occupy absolute leading position.According to the giants consulting research,In 2012 the ctrip ticket quantity share is about 14.6%,It is estimated that by 2015 will ascend to 21%.To those who bond international/,, as a representative of the enterprise in the second group,With their service in the area/Access channels, etc advantages occupy a certain market space.No. The business and mango network ticket business in their respective group diversification conditions resources support future decline or stagnation or decline in business situation.In addition,Clean out treasure to travel and cool - travel network representative service platform through the Internet channel advantages become the enterprise develop the market share of the important driving force.

　　携程机票出票量及业务特征 Electronic ticket ticket out of the quantity and the business characteristics

　　根据劲旅咨询跟踪，2012年携程机票出票量或将达到4670万张，同比增长20%。在经历了2010年45%的高速增长后增速呈缓慢下滑态势，约为总体市场出票量增速的2倍。携程网以商旅客户为主的定位决定其机票业务商务色彩浓厚。

According to the giants consulting tracking,2012 electronic ticket drawn quantity or will reach 46.7 million copies,Year-on-year growth of 20%.After the 2010 growth of 45% growth after a slow decline trend,About overall market drawn quantity growth of 2 times.Ctrip to business customers mainly to determine its location ticket business business color thick.

　　从机票航线分布特征分析，北上广深四个商务城市互飞的出票量占总体约50%;从机票类型分析，国际机票占比超过10%，而总体市场仅为7%;从用户预定时间分析，70%的用户会预定三天以内的机票;从收入结构分析，保险收入占机票总收入的24%。

From the ticket line distribution analysis,Guangzhou city north four business reciprocal air volume of votes accounted for about 50% of the total,From the ticket type analysis,International air ticket of ratio of over 10%,And the overall market is only 7%;The scheduled time analysis from the user,70% of the users will be scheduled within three days of the ticket;From the income structure analysis,Premium income accounted for 24% of the ticket revenue.

　　劲旅咨询预测，2012年携程机票出票量占总体市场份额将达到15%，日均出票量从2006年的1.8万张提升到2012年的12.8万张，7年间增长7倍。从本世纪初的机场派卡到现在的PAD营销，携程机票业务的“围追堵截”营销模式取得初步成功。

Giants, a consultancy, estimate,2012 electronic ticket drawn quantity of overall market share will reach 15%,The average daily ticket quantity from 2006 in 18000 to 2012 in a promotion of 128000 copies,Seven times seven years for growth.At the beginning of this century from the airport to send card to the present Pad marketing,Electronic ticket business"rounding"Marketing model achieved initial success.

　　从销售渠道分析，呼叫中心以51%的出票量暂时领先PC渠道，受到来自智能手机及平板电脑的挤压，未来前者比例将持续下滑，转化为售后服务主渠道;从销售产品分析，独立机票业务贡献74%的销售量，度假和商旅分别只占20%和6%，由于自由行及休闲旅客的需求增多，度假业务贡献率将会有所增长。

From the analysis of sales channels,Call center to 51% volume of votes temporarily leading PC channel,By intelligent mobile phone and tablet PC extrusion,In the future the former ratio will continue to decline,Main channel into after-sales service;From sales product analysis,Independent ticket business contribution 74% of sales,Vacation and business accounts for only 20% and 6% respectively,Because the free line and leisure travelers increased demand,Holiday business contribution rate will be increased.

　　腾邦国际机票出票量及业务特征 Those who bond international air ticket out of the ticket quantity and business characteristics

　　根据劲旅咨询的研究，作为商旅服务领域首家国内上市公司，腾邦国际的机票业务营收在过去四年内呈现稳定增长态势，从2009年的1.55亿元增长到2012年的2.15亿元，增长1.39倍，预计在未来三年或将突破3亿元。

According to the giants consulting research,As the first domestic business services listed company,Those who bond international ticket business revenue in the past four years on a steady growth,From 2009 yuan in 155 million increased to 2012 yuan in 215 million,Increased by 1.39 times,Expected within the next three years or will break 300 million yuan.

　　机票业务是腾邦国际的核心业务，占其营收九成以上的份额。这也是腾邦区别于携程、号百及艺龙公司的核心优势，集中于公司核心资源支持机票业务的发展，为企业及个人用户提供专业安全优质的产品及服务。除机票业务外，国际围绕一站式的商旅服务需求，积极稳妥的以机票业务为主，逐步涉足酒店、租车、旅游、金融等新业务。根据劲旅咨询研究发现，2015年非机票业务将贡献约10%的营收。

Ticket business is those who bond international core business,The revenue accounted for more than ninety percent of the share.This is different from ctrip who nations/, and art dragon company's core advantage,Focus on our core resources support ticket business development,For enterprise and individual users to provide professional safety quality products and services.In addition to the ticket business,International one-stop business service demand around,Actively yet prudently proceed with ticket business primarily,Gradually into the hotel/Car rental/tourism/Financial and other new business.According to the giants consulting the study found,In 2015 the ticket business will contribute about 10% of revenue.

　　2012年腾邦国际的机票出票量预计将达到475万张，同比增长28%，创历史新高。2012年腾邦国际的机票交易额将首次突破40亿元，日均出票量约1.3万张。腾邦国际在整体机票市场的份额由2007年的1.0%提升到2012年的1.5%，预计到2015年将达到2.3%，成为国内市场仅次于携程的第二大机票分销商。

2012 nations who international ticket drawn quantity is expected to reach 4.75 million copies,Year-on-year growth of 28%,A record.2012 nations who international ticket turnover will for the first time in 4 billion yuan,The average daily ticket quantity about 13000 copies.Those who nations in the whole international ticket market share from 1.0% in 2007 to 1.5% in the ascent to 2012,It is estimated that by 2015 will reach 2.3%,Become the domestic market after ctrip's second big ticket distributors.

　　

腾邦国际是中国主流航空公司的顶级合作伙伴。 Those who bond international is China's leading airline's top partners.腾邦国际和100多家国内外航空公司建立战略合作关系，所建立的数千家家合作伙伴的庞大航空分销网络，是仅次于携程的第二大航空分销企业。腾邦国际定位于航空公司的合作伙伴，致力于和航空公司携手推动民航信息化进程并实现中国在线旅游市场繁荣。现阶段腾邦国际处于业务转型升级的变革期，正在通过企业并购和自建网点相结合的方式完成由区域性公司向全国性公司的转型，正在通过新销售线及产品线拓展完成单一机票产品公司向综合商旅服务公司的转型。

Those who bond international and more than 100 domestic and international airlines to establish a strategic cooperative relations,The established thousands of every partner huge air distribution network,It is the second ctrip's second largest aviation distribution enterprise.Those who bond international located in airlines partner,And airlines to join hands in promoting the informatization process of China civil aviation and realize the online travel market prosperity.At the present stage in international business who nations of the transformation and upgrade of transformation period,Is through mergers and acquisitions and self-built network combination of finish by regional company to the transformation of national corporations,Is through the new sales line and product line development completing a single ticket products company to comprehensive travel service company's restructuring.

　　

连续五年腾邦国际成为BSP市场出票份额最高的两家公司之一。 Five consecutive years who bond international become a BSP market share of votes of the highest one of the two companies.从2008年开始，腾邦国际的BSP出票量就仅次于携程，位居全国第二位。腾邦国际推出面向国内商务及个人出行的在线旅游网站feiren.com及40069-40069大型呼叫中心，通过持续的流程优化与服务改善，为用户提供精益低差错的服务体验。南航、深航30%左右，国航、东航、海航10%左右以深圳为始发地的机票皆由腾邦国际完成销售。

Starting from 2008,Those who bond international BSP drawn quantity is second only to those who hold,Ranking second in the country.Those who bond international launch for domestic business and personal travel online travel website at feiren.com and 40069-40069 large call center,Through the continuous process optimization and service improvement,To provide users with lean low error service experience.China southern/Deep to around 30%,Air China/China Eastern airlines/Hna 10% to shenzhen for starting the ticket by those who are foreign international finished the sales.

　　

深耕华南，腾邦国际是中国该区域出票份额最高的两家公司之一。 Subsoil south China,Those who bond international is China the area the issuer of the highest share one of the two companies.深圳作为腾邦国际总部所在地，占深圳地区民航客运销售代理市场四成以上份额。

Shenzhen as those who bond international headquarters,Shenzhen area of civil aviation passenger sales agent market share of more than forty percent.

　　号百控股机票出票量及业务特征 Number the holding tickets drawn quantity and business characteristics

　　根据号百控股的财报，由于上海世博会的推动作用2010年号百商旅机票业务达到峰值，当年机票预定业务收入和出票量分别达到2.4亿元和857万张，创历史最高点。此后由于华东市场需求量下降、机票分销市场竞争加剧以及号百商旅自身业务加速多元化，机票业务出现一定的萎缩态势。

According to the number of the holding company earnings,Due to the Shanghai world expo role: 2010 the ticket business travel peak,The air ticket reservation business income and drawn quantity reached 240 million yuan and 8.57 million copies,And the history of the highest points.Since then due to a fall in demand for the east China market/Ticket distribution market competition as well as their own business, the business diversification of acceleration,Ticket business appear certain atrophy situation.

　　2009年机票业务贡献的营收比重为33%，而2012年快速下滑到约9%。根据劲旅咨询的研究，2012年号百控股机票出票量约为560万张，占整体市场的比重约为1.7%。除非出现重大利好消息，随着互联网渠道渗透率的提升以及号百机票业务价格竞争力的下降，该业务在公司营收中的比重预计将下降到约5%。

2009 ticket business revenue contribution proportion is 33%,Rapid decline in 2012 to about 9%.According to the giants consulting research,2012: the holding a ticket ticket quantity about 5.6 million copies,Accounted for the proportion of the overall market is about 1.7%.Unless there are major of the good news,As the Internet channel permeability ascending and number the ticket business price competitiveness decline,The business in the company the proportion of revenue is expected to drop to about 5%.

　　淘宝网机票出票量及业务特征 Taobao ticket drawn quantity and business characteristics

　　根据劲旅咨询的预测，2012年淘宝网出票量或将达到1450万张，日均出票量约为4万张，同比增长79%。淘宝网定位于旅游服务平台，通过接入南方航空等航空公司和腾邦国际等机票代理商，依托淘宝网4亿和支付宝5.75亿注册用户的优势，实现机票业务大幅度增长。

According to the prediction of force consultation,In 2012, taobao drawn quantity or will reach 14.5 million copies,The average daily ticket quantity about 40000 copies,Year-on-year growth of 79%.Taobao located in tourism services platform,Through the access China southern airlines and airlines and those who nations such as international air ticket agent,Relying on taobao 400 million and pay treasure 575 million registered users advantage,To realize the ticket business increase by a wide margin.

　　劲旅咨询介绍： Giants consulting is introduced:

　　劲旅咨询是中国领先的旅游产业研究咨询机构，劲旅咨询提供包括旅游产业研究、数据研究、市场调研、品牌建设等服务，专业专注服务于旅游产业中的在线网站、酒店及酒店集团、传统旅行社、景区、航空公司及国内外旅游局等行业客户，并为金融研究及投融资机构提供最为独家高效的旅游产业数据产品和咨询服务。旗下运营中国专业旅游财经新媒体网站-劲旅网。

Powerful force consulting is a leading Chinese tourism industry research advisory body,Powerful force consulting provide including tourism industry research/Data research/Market research/Brand building and other services,Professional tourism industry is dedicated to serving the online website/The hotel and the hotel group/The traditional travel agency/Scenic spot/Airlines and tourism at home and abroad customers, etc,And for financial research and investment and financing institutions to provide the most exclusive efficient tourism industry data products and consulting services.Its operation in China tourism financial new media website - and force.