商报济南消息（记者陈川实习生王嵩涛）临近岁末，“禁酒令”、“整治公款浪费”掀起的节约之风深得人心，也给高端消费泼了盆冷水。昨日，记者采访发现，部分茅台酒的零售价大跌400元，而除了高端白酒行情不再，省城一些高档酒店也“门前冷落鞍马稀”。有业内人士介绍，随着公务宴请锐减，年会订单下滑，各高档酒店客流量普遍比往年同期下降了不少。

Business newspaper jinan news(Reporter ChenChuan WangSongTao interns)Near the end,"prohibition"/"Control waste public money"The wind of saving a popularity,Also to high-end consumption throws some cold water.yesterday,Reporters found that,Part of the retail price of maotai liquor were 400 yuan,And besides high-end liquor market is no longer,Some hotels also provincial capital"The door left out the pommel horse dilute".The personage inside course of study is introduced,With the sharp official banquets,Annual decline orders,The high-grade hotel passenger volume than those of the common down a lot.

　　岁末年关，本是酒水消费旺季。然而，记者在省城文化西路一家超市发现，茅台、五粮液、郎酒等高端白酒专柜前却冷冷清清。专柜促销员告诉记者，今年销量比去年下降明显，“去年还有不少单位客户，今年一个都没有了。”以往只涨不跌的贵州茅台酒，今年成了降价急先锋：原价1999元/瓶的53°飞天、五星茅台立减400元，降幅超过20%。而在去年年末，53°茅台一瓶难求，市场价格最高一度被炒到了2500元左右。“最近，销量下降的直接原因就是整治公款浪费。”促销员表示，进入年末，“禁酒令”“反垄断调查”“整治公款浪费”轮番上阵，直接导致购买减少。高档酒在商场不好卖，酒店里的日子也不好过。省城历下区旅游路附近一高档酒店负责人告诉记者，由于公务宴请和年会订单减少，酒店业绩受到严重影响。“不敢大吃大喝了，吃也不敢上高档酒店了，喝也不敢喝高档白酒了。”他预计，此次“整治公款浪费”中，省城高档酒店客流量普遍下降两成以上，业绩降幅更大，“原来吃五百元标准的，现在改成一二百的，原来喝茅台、五粮液的，现在改喝一两百的趵突泉了。”

At the end of the year,This is a wine consumption peak season.however,Reporter in the provincial capital culture road found a supermarket,maotai/Wu liang ye/Coordination and other high-end liquor shop front but cold and cheerless.Shop promotions specialist told reporters,Sales this year than last year down significantly,"There are many last year unit customer,This year a all have no."In the past only a don't fall of guizhou maotai,This became a pioneer to price:The original price 1999 yuan/bottle of 53 ° flying/Five-star maotai made minus 400 yuan,By more than 20%.And in the end of last year,53 ° a bottle of maotai is hard to find,The highest market price once fired by 2500 yuan."recently,The sales volume to drop the direct reason is that improvement of waste public money."Promotions specialist said,Into the end of the year,"prohibition""Antitrust investigation""Control waste public money"Take turns to play,Directly led to the purchase to reduce.High-grade wine in the market doesn't sell,Hotel but also for the day.Provincial capital LiXiaOu tourist road near a high-grade hotel person in charge told reporters,Due to the banquet and conference order to reduce,Hotel performance have been affected."Can't the feast,Eat to also can't on the hotels,Drink can't drink the high-grade liquor."He is expected to,the"Control waste public money"in,Provincial capital high-grade hotel general passenger volume decreased by more than twenty percent,Performance drop more,"The original eat five hundred yuan standard,Now to the 1200,The original drink maotai/Of wu liang ye,Now change drink of the controlled baotu spring -."

　　市场的新变化，也促使在经营思路上试着改变。曲阜孔府家酒有限公司的市场部经理邱会东介绍，随着白酒消费由高端转向中低端市场，孔府家目前正在蓄势而动，计划2013年加大推广力度，提升品牌形象。记者在采访中也看到，在部分超市，孔府家酒的上架种类已经多达11个，价位从几十元到几百元不等。而多家高档酒店，在采访中也透露出将加大营销力度，“在各类媒体上多做些广告。”

The new changes of the market,Also in the business idea to try to change.Qufu Confucius homemade wine co., LTD. QiuHuiDong marketing manager is introduced,As the high-end liquor consumption to ZhongDiDuan market,Confucius family are now gaining and moving,Program 2013 increase to popularize strength,Enhance the brand image.Reporter in the interview also see,In the part of the supermarket,Confucius homemade wine shelf of species have as many as 11,Price from a few tens of dollars to hundreds of dollars.And several hotels,In the interview revealed will increase marketing efforts,"In all kinds of media to do more advertising."