去哪儿网和淘宝旅行遭到酒店集体封杀？”眼看着春节就要来临，各大在线旅游网站也迎来旺季，然而携程网、去哪儿网却因酒店业务竞争被推上风头浪尖。

Where to go and travel and taobao by hotel collective force out?"Watch the Spring Festival is coming,The online travel website is in peak season,However ctrip/Where the net was for the hotel business competition was asked to take the.

　　日前，多家媒体报道称，去哪儿网、淘宝平台遭300多家高档酒店封杀。随后去哪儿网曝料称，携程网利用去哪儿网平台的酒店低价优势采购低价客房并加价倒卖。

a,Many media reports say,Where to go and/Taobao platform was home to more than 300 hotels blocked.And then where to net exposure material called,Ctrip where network platform using the hotel guest room and low price advantage purchasing price increase in.

　　在线旅游网站陷入“封杀门” Online travel website into"Blocked the door"

　　1月底，淘宝旅行的金冠网店“番茄假期”经理余汉勇在新浪微博中透露，包括凯悦、香格里拉、万豪、希尔顿、喜达屋、雅高及锦江等国际国内酒店集团在内的至少300家酒店，拒绝接受来自淘宝网及去哪儿网的订单，同时对已经在这些平台上销售的裸价销售产品进行封杀。

At the end of January,Taobao travel online gold crown"Tomato holiday"More than manager han yong in sina micro bo that,Including hyatt/shangri-la/marriott/Hilton/starwood/Accor and jinjiang international domestic hotel group, at least 300 hotels,Refuse to accept from taobao and where to go and purchase orders,At the same time to have in these platform sales bare price sales product force-out.

　　随后，实名认证为“凯悦酒店及度假村集团中国区市场策略总监”的 Peggy 张佩吉发微博称，“凯悦酒店从未授权任何代理商在淘宝与去哪儿上进行客房销售，任何一个比官网低的价格均是通过非官方认可渠道骗取。”

then,Authentication for the rule"Hyatt hotels and resorts group China marketing director"Peggy of ZhangPeiJi FaWei bo said,"Hyatt regency never authorized any agent in taobao and where to go on sale rooms,Any a lower price than the website are recognized by unofficial channel swindle."

　　记者调查：在淘宝网和去哪儿网仍可订客房 Journalists to investigate:In taobao and where to go and still can book room

　　去哪儿和淘宝网究竟有没有被众酒店封杀？昨日记者登录去哪儿网，发现仍然可以预订到凯悦、香格里拉等酒店。此外在淘宝网上，希尔顿、万豪等国际酒店的产品依然在线销售。不过在产品描述一栏，醒目地写着“到酒店前台报名字入住，千万不要说是通过淘宝预定的”。

Where to go and what if any taobao is the hotel force-out?Yesterday reporter login and where to go,Found that can still reserve to hyatt/Shangri-la hotel, etc.In addition in taobao,Hilton/Marriott international hotel products still online sales.But in the product description column,Observably written"To the hotel front desk to check in name,Don't say through taobao scheduled".

　　记者随后致电杭州某五星级酒店，酒店前台告诉记者，目前在网站方面，他们的官方合作方是艺龙和携程，并没有与淘宝网和去哪儿网合作。“如果消费者在那些网站上预定，我们不一定保证有房间。”

Reporter then call hangzhou a five-star hotel,Hotel receptionist told reporters,At present in the site,Their official partner is art dragons and electronic,And with no taobao and where to network cooperation."If consumers in the site on a predetermined,We may not guarantee a room."

　　去哪儿网为何会陷入封杀传闻？“去哪儿网上售卖的产品价格极低，打乱了酒店的价格体系。”一位不愿透露姓名的业内人士告诉记者。记者通过对比发现，淘宝网、去哪儿网等网络平台提供的酒店客房价格，绝大部分都要比携程等大型在线旅行服务商更加便宜。

Where to go and why into force out of that?"Where to go online sales prices very low,Disturb the hotel price system."One does not wish to disclose the name of the personage inside course of study tells a reporter.Reporters found by comparing,taobao/Where to go and network platform to provide the hotel guest room prices,Most than electronic and other large online travel services more cheaply.

　　以杭州某五星级酒店为例，预定2月6日的高级大床房，如果消费者直接到酒店预定，价格为1300元加15%的服务费，为1495元。携程网提供的价格则为998元。而记者在去哪儿网找到的最低价格是795元，比携程网足足便宜200元。

A five-star hotel in hangzhou as an example,Scheduled on February 6, senior big bed room,If consumers directly to the hotel reservations,The price is 1300 yuan plus 15% service charge,For 1495 yuan.Ctrip provides the price is 998 yuan.And the reporter in where to go and find the lowest price is 795 yuan,Cheaper than ctrip for 200 yuan.

　　封杀背后：线下销售商的价格冲击了线上销售商 Force-out behind:Offline vendors of price shocks the online sellers

　　那么，去哪儿网上的低价房源是从哪里来的呢？据悉，与携程网不同，去哪儿网作为一家在线旅游网站，主要提供机票、酒店等行业的信息垂直搜索。“打个比方，他们是提供信息的平台，而携程旅行网是一个卖旅游产品的卖家。”

so,Where to go online availability at a low price and where do you come from?It is reported,Different with ctrip,Where to network as a online travel website,Mainly provide ticket/Hotel industries such as information vertical search."For example,They are to provide information platform,And ctrip is a sell tourism products of the seller."

　　一位酒店行业人士告诉记者，酒店为了分销自己的房间会有好几个价格政策。一个是给散客的，俗称门市价。一个是给正规的线上代理商，比如携程、艺龙。还有就是给旅行社的团队价格。“其中，通常给旅行社的价格是最低的，因为其可保证在某段时间内，最大程度的客户入住。”该业内人士介绍，然而有些经销商，会把酒店给到的针对旅行社的批发价格，拿到去哪儿网或者淘宝网等网络平台加价售卖。因此，即使加价售卖，消费者得到的价格通常还会比官网预订的价格更低。“酒店是不允许这些团队的价格拿到公开渠道去销售的 这个一定会打乱他们固有的价格体系。”

A hotel industry sources told reporters,Hotel in order to distribute their own room can have several price policy.One is to the individual,Commonly known as door market.A is for normal online agent,Such as electronic/Art dragon.And it is also called the travel agency team price."the,Usually to travel agency price is the lowest,Because it can guarantee in a certain period of time,The greatest degree of customer check-in."This the personage inside course of study introduces,However, some dealers,The hotel will give to the travel agency for the wholesale price,Get where network or taobao network platform, such as sales increase.so,Even if sales increase,Consumers get price often than's official website reservation price lower."The hotel is not allow the team to get the price of open channel to sale this will disturb their inherent price system."

　　去哪儿网指携程当酒店“倒爷” Where to go and when to ctrip hotel"profiteer"

　　去哪儿网副总钱臻否认了被“封杀”一说。去哪儿网表示，他们覆盖超过25万家酒店，与数万家酒店保持良好的合作关系。截至目前，在旅游代理商携程网所有有报价的酒店中，84%的酒店可在去哪儿网上预订到更低价格，其中96%的五星级酒店可在去哪儿网上预订到更低价格。

Where to go and QianZhen vice-president was denied"force-out"said.Where to go and say,They cover more than 25 thousands of hotel,And tens of thousands of hotels to maintain good relations of cooperation.So far,In the travel agent ctrip hotel all offer,In 84% of the hotel where Internet booking to lower the price,96% of the five-star hotel in where Internet booking to lower the price.

　　不过，有消息指出，这起“封杀门”的背后指使是携程。1月25日，去哪儿网发出公开信，指责携程从去哪儿采购低价酒店后加价卖出，改行当“倒爷”。 去哪儿网对外宣称，携程上线了一类“来自供应商提供的酒店报价”，价格要比携程正常预订价格便宜近一半。去哪儿网表示，携程本身并没有此类低价产品，而是通过工作人员伪装成普通消费者从去哪儿网采购，然后再加价卖给消费者。“共倒卖酒店近4000多单”。

but,Sources also say,the"Blocked the door"Is behind a ctrip.On January 25th,Where to go out and open letter,Ctrip accused from where to purchase price increase the hotel sell,Changed when"profiteer". Where to net foreign claims,A class of ctrip online"The hotel offers from suppliers",Price than normal ctrip reservation price cheap nearly half.Where to go and say,Ctrip itself and no such low price product,But through the staff under the disguise of ordinary consumers purchase and from where to go,Then go above sold to consumers."A total of nearly 4000 hotel in single".

　　对此，携程称是去哪儿的炒作之举。他们解释称，“这次一些酒店集团调整一些价格，可能是酒店在春节旺季，根据季节性特征及自身销售策略所做出的决策。其后续行动和实际影响有待观察。对携程而言，我们在酒店预订领域的主要竞争对手是艺龙。我们会坚持积极的价格和促销策略，以对应他们推出的酒店和机票返现政策。”

this,Ctrip says is where to go for the hype.They explain says,"The some hotel group some price adjustment,May is the hotel in the Spring Festival season,According to the seasonal characteristics and their own sales strategy of the decision made.The follow-up and actual effect remains to be seen.As for ctrip,We in the hotel reservation areas of main competitors are art dragon.We will adhere to the positive price and promotion strategy,With corresponding they launch of the hotel and ticket now return policy."